3

THE MARYLAND FILM FESTIVAL PARKWAY FILM CENTER CAMPAIGN is a cooperative effort of three Baltimore institutions to raise funds that will transform the historic Parkway Theatre into a major film center that serves the filmgoing public, supports the training of young filmmakers, and revitalizes a neighborhood.

The MARYLAND FILM FESTIVAL (MFF), JOHNS HOPKINS UNIVERSITY (HOPKINS) and the MARYLAND INSTITUTE COLLEGE OF ART (MICA) have common ground in making and bringing this project to fruition.

The Center will be owned and operated by MFF and used for screenings and discussions by Hopkins and MICA. The MFF Parkway Film Center Campaign seeks to RAISE $17 MILLION to complete this project.

Film’s impact on society is growing daily. Rapid changes in filmmaking and distribution have democratized production and galvanized the dreams of countless aspiring filmmakers. This increased accessibility has resulted in the tremendous growth of small independent films around the world.

Film is Democratic

As the medium that most closely captures our human sensory experience, it is no accident that we all IDENTIFY WITH STORIES TOLD THROUGH FILM.

It is an open space for BIG IDEAS and VITAL STORIES. Film is an art form that EMBRACES and HIGHLIGHTS new voices from around the world.

6

As the influence of traditional print media has waned, film has filled the gap. Film and television have become formats for SERIOUS, SOPHISTICATED LONG-FORM STORY-TELLING and JOURNALISM.

MOVIE THEATERS are among our GREAT PUBLIC SPACES. Even as many other activities retreat into the private sphere, MOVIEGOING IS THRIVING.

ESSENTIAL

7

A GROWING DEMAND FOR FILM

MANY IMPORTANT FILMS NEVER REACH A DESERVING AUDIENCE IN MAJOR AMERICAN CITIES.

Despite the ongoing revolution in filmmaking technology and the explosion of independent film, marketing dollars and distribution still focus on major studio movies.

Maryland is becoming known for high quality film production talent. POPULAR SHOWS SUCH AS

HOUSE OF CARDS & VEEP along with dozens of acclaimed film productions like

PING PONG SUMMER &12 O’CLOCK BOYS contribute to a strong professional film industry in Maryland.

Out of almost 900 FILMSreviewed by The New York Times in 2013, more than 600 NEVER SCREENED IN BALTIMORE.

Despite a GROWING DEMAND FOR ACCESS TO FILM, THE BALTIMORE MARKET IS

UNDERSERVEDby screens that showcase independent film.

8

1.34 BILLION PEOPLE ANNUALLY ATTENDED MOVIES IN THE U.S. & CANADA IN 2013. This is more than twice the yearly attendance for all sporting events and theme parks combined.

Compared to similar metropolitan areas such as Philadelphia, Boston, or Cleveland, THE BALTIMORE AREA HAS FEWER

MOVIE SCREENS PER CAPITA.

Baltimore audiences not only wish to see these films, but they are also EAGER TO PARTICIPATE IN THIS

NEW MEDIUM. NURTURING AND EXPANDING this community of passionate filmmakers and audiences in Baltimore grows THE CULTURE & ECONOMY OF MARYLAND.

More and more young filmmakers are PURSUING THEIR VISION IN THE BALTIMORE REGION.

9

MARYLAND FILM FESTIVAL

THE MARYLAND FILM FESTIVAL SCREENS FILMS OF ALL VARIETIES INCLUDING NARRATIVE, DOCUMENTARY, ANIMATION, EXPERIMENTAL, AND HYBRID TO TENS OF THOUSANDS OF VIEWERS.

BEYOND THE 50 FEATURE FILMS AND 75 SHORT FILMS SCREENED AT THE ANNUAL FESTIVAL, MFF OFFERS OVER 80 ADDITIONAL SCREENINGS AND SPECIAL EVENTS EACH YEAR. These include special screenings for supporting members of the Friends of the Festival program, free short film screenings throughout Artscape, the popular genre revival series known as Gunky’s Basement, a series with WYPR, and opportunities to meet with premier filmmakers from across the country.

11

Over its 16-year history the Maryland Film Festival has brought more than

2,000 FILMS AND

1,500 FILMMAKERSTO DOWNTOWN BALTIMORE.

MARYLAND FILM FESTIVAL

NEEDS A YEAR-ROUND PROGRAMMING VENUE to accommodate growing demand and to continue providing “film for everyone.”

THIS REVOLUTIONARY COLLABORATION CONNECTS THE TWO UNIVERSITIES’ EDUCATIONAL PROGRAMS to a community of working filmmakers. MFF’s partnership provides Hopkins and MICA students with a unique opportunity to engage with all aspects of filmmaking, film presentation, and the film business.

THE COALITION

In December 2012, JOHNS HOPKINS UNIVERSITY and the MARYLAND INSTITUTE COLLEGE OF ART joined the MARYLAND FILM FESTIVAL to create a WORLD-CLASS FILM CENTER in Baltimore.

The Parkway Film Center will provide the state-of-the-art facility necessary to expand

the Film Festival’s year-round programming and cultural outreach and the PERFECT LOCATION TO FEATURE THE WORK OF THE NEXT GENERATION OF FILMMAKERS FROM HOPKINS, MICA, AND BEYOND.

14

This collaboration has the power

TO TRANSFORM THE ROLE OF FILM IN MARYLAND.

15

FILM’S NEW ACCESSIBILITY HAS HELPED GROW THE RESPECTIVE FILM PROGRAMS OF HOPKINS AND MICA.

With each institution committed to growing their film department and developing new masters programs in film, Hopkins and MICA plan to expand their film campuses to 10 East North Avenue. This new academic building will provide students with state-of-the-art classroom and production space. 10 East, however, does not have the capacity to screen films. Screenings are crucial for students wishing to showcase their work and necessary for future film historians and critics to have space to discuss classic and current works.

Hopkins and MICA support the creation of the MFF Parkway Film Center as the facility to help complete their programs. Building on existing relation-ships with MFF, this collaboration will help further the dialogue between students and the film world. Increased daytime screenings, workshops with visiting filmmakers, and interactions with distributors and film festival programmers will enhance student experience. Located across the street from 10 East, the renovated Parkway Film Center and surrounding buildings will make Baltimore a preeminent destination not only for filmgoing, but also for filmmaking.

EDUCATINGTHE NEXT GENERATION

16

EDUCATION has always been a core part of

THE MARYLAND FILM FESTIVAL’S MISSION.

17

THE PARKWAY THEATRE

DESIGNED BY BALTIMORE ARCHITECT, OLIVER B. WIGHT, THE PARKWAY THEATRE OPENED ON NORTH AVENUE IN 1915. IT WAS ONE OF THE FIRST THEATERS IN BALTIMORE BUILT SPECIFICALLY AS A CINEMA HOUSE.

The Parkway Theatre stands across the street from 10 East North Avenue at the corner of Charles and North. Patterned after the West End Theatre in London and the Strand in New York, the Parkway ushered in a glamorous age of movie-going in Baltimore and remained a prominent film destination in the city until its closing in the 1970s.

Designed with an elegance unique to the early days of cinema, The Parkway is one of theLAST REMAINING THEATERS OF ITS KIND.

18

The Parkway will be a CENTER FOR BALTIMORE and a center for the FILM AND ARTS COMMUNITIES.

“ THE CENTER OF CINEMATIC GRAVITY HAD SHIFTED from wherever you usually look for it ( Hollywood, New York, Paris) to Baltimore WHERE THE MARYLAND FILM FESTIVAL…FLUNG ITS DOORS OPEN.”

23

THE MARYLAND FILM FESTIVAL PARKWAY FILM CENTER WILL PRESENT YEAR-ROUND FILM, DIGITAL VIDEO, EDUCATIONAL, AND LIVE MUSIC OFFERINGS IN STATION NORTH, THE GEOGRAPHIC CENTER OF BALTIMORE CITY.

This beautifully renovated and restored theater building at the prominent corner of Charles Street and North Avenue will help stabilize the Charles Street corridor and revive the spine of the city.

THE FILM CENTER WILL TRANSFORM THE PARKWAY THEATRE:

• Restoring its beautiful 420-seat auditorium • Adding two smaller theaters that each seat 100 patrons • Housing educational spaces and private screening rooms • Providing year-round offices for the Maryland Film Festival • Incorporating an innovative ground floor food venue

THE MFF PARKWAY FILM CENTER

RICHARD BRODY, THE NEW YORKER MAGAZINE, MAY 9, 2011

FORUMUnlike other movie theaters, the Film Center will have activity day and night. From SPECIAL SCREENINGS, LECTURES, and OTHER EVENTS, the Film Center will play an important role in connecting the people of Baltimore to A GLOBAL COMMUNITY.

MUSICThe Parkway will present live music and other programs that explore the INTERDISCIPLINARY NATURE OF FILM.

FILMThe MFF Parkway Film Center will offer a broad range of the world’s best art-house, independent, documentary, and classic cinema PROGRAMMING NOT CURRENTLY BEING SHOWN IN BALTIMORE. In addition to the screenings of nearly 200 new films, the Film Center programming will also include weekly shorts screenings and a variety of thematic series that cover such subjects as the development of the movie art form and the artists that made them.

ADVOCACYThe Parkway will help promote Baltimore as A PREEMINENT LOCATION for film and television production, bringing VISITING FILMMAKERS to the city and feeding the local film community. Thriving FILM EXHIBITION and increasing film production go hand in hand.

CONTINUITYThe Parkway will create a YEAR-ROUND REVENUE STREAM that will sustain the Maryland Film Festival into the future.

EDUCATION & COMMUNITYThe Parkway will provide students and members of Hopkins, MICA and the wider community with opportunities to INTERACT WITH PRACTICING ARTISTS through a wide array of NEW PROGRAMMING.

25

THE PARKWAY IS LOCATED IN THE HEART OF THE STATION NORTH ARTS & ENTERTAINMENT DISTRICT.

Once one of Baltimore’s destination neighborhoods, the area known as Station North fell into a period of decline beginning in the 1960s. Having remained under-developed and under-populated for decades, the State of Maryland designated the neighborhood as one of the first Arts and Enter-tainment Districts in 2002.

The Parkway Film Center will directly impact Station North and Baltimore, ATTRACTING OVER 50,000 NEW ATTENDEES ANNUALLY, along with students and faculty from Hopkins and MICA.

MFF’s annual festival and year-round programming already draw over 20,000 people a year to downtown Baltimore. This group’s demographics are highly desirable as attendees with an average household income of $71,000 and a median age of 41. Most attendees have come from the Baltimore area, while 14% come from outside Maryland and 89% say they plan to return.

STATION NORTH: THE CENTER OF BALTIMORE

26

MFF has become an ESSENTIAL COMPONENT in the continued cultural DEVELOPMENT OF STATION NORTH. The MFF Parkway Film Center adds a permanent venue for film in Baltimore’s CULTURAL CENTER.

Station North is home to14 ARTS AND ENTERTAINMENT VENUES and several informal DIY VENUES.

27

“ The vibrancy we see in Station North is what we need in order to grow Baltimore by 10,000 families over the next decade.”MAYOR STEPHANIE RAWLINGS-BLAKE

28

29

THE PARKWAY’S LOCATION, centered between Hopkins and MICA, WILL CONNECT THE TWO CAMPUSES and draw students and affiliates from across their respective communities into the neighborhood for STUDY AND MOVIEGOING.

In recent years, several film festivals and institutions have ADOPTED SIMILAR MODELS* to help promote and expand film opportunities in their regions. These spaces have provided MUCH-NEEDED VENUES for screenings and programming and have also contributed to the REDEVELOPMENT OF NEIGHBORHOODS.* See page 40

30

A NEW WAVE

31

The Parkway Film Center’s impact will project far beyond its walls—its lasting legacy will transform Baltimore, the Maryland Film Festival, and the region’s cultural landscape.

As you consider the role that this unique center could play in Baltimore’s communities and in

the role of film in the 21st century, YOU ARE INVITED TO BEPART OF THIS LEGACY.

There are many opportunities for donors to participate in the

project and to be recognized for their support.

34

There are SIGNIFICANT NAMING OPPORTUNITIES IN THE BUILDING. Donors of over $5,000 will be recognized in the film center and in all campaign literature. All donors will be recognized on the web.

Gifts can be made in CASH, STOCKS or OTHER VALUABLE PROPERTY and MULTIYEAR PLEDGES of 5 years or less are welcomed.

The Maryland Film Festival is a registered 501(C)(3) and all gifts made directly to it are FULLY TAX DEDUCTIBLE to the extent of the law.

Your participation in this key Baltimore project will be well recognized by all three institutions. PUBLICITY FOR YOUR GIFT is most important to the project and will be handled according to your wishes. You may be invited on tours during the construction and there will be many opportunities for you to JOIN IN THE CINEMATIC CELEBRATIONS once the project is completed.

YOUR PARTICIPATION IS ESSENTIAL

TO THE PROJECT’S SUCCESS:

35

USES OF FUNDS

Construction

Planning/Development

Campaign Costs

Capitalized Operating Expenses

Fund for the Future

Total

SOURCES OF FUNDS

Philanthropic Donations

New Market Tax Credit

Federal Historic Tax Credit

State Historic Equity

Total

* Includes contingency

FUNDS$11,980,000

$1,500,000

$1,020,000

$1,000,000

$1,500,000

$17,000,000

$10,000,000

$3,000,000

$2,000,000

$2,000,000

$17,000,000

*

36

TIMELINE

Late 2016Fall 2015August 2015 Early Spring 2015

DESIGN DEVELOPMENT

PRE-CONSTRUCTION PHASE GROUNDBREAKING OPENING

37

FLOOR PLANS

FIRST FLOORSECTION OF WEST BUILDING

SECTION OF EAST BUILDING

38

SECOND FLOOR THIRD FLOOR

39

EXAMPLES OF REVITALIZED THEATERS

THE STATE THEATER Traverse City, MI Single-screen cinema presents OVER 365 MOVIES A YEAR, and hosts the Traverse City Film Festival.

SEATTLE INTERNATIONAL FILM FESTIVAL Seattle, WA THREE STATE-OF-THE-ART FILM VENUES owned and operated by SIFF including the historic Egyptian Theatre.

THE LOFT CINEMATucson, AZ

THE GENE SISKEL FILM CENTERChicago, IL

WEST END CINEMA Washington, DC 7,200 square feet, with THREE AUDITORIUMS that seat 95, 75, and 50 patrons, offering unique concessions.

AFI SILVER THEATRE AND CULTURAL CENTERWashington, D.C.

CHRISTOPHER B. SMITH RAFAEL FILM CENTERSan Rafael, CA

40

“ REINCARNATION OF A VACANT, DERELICT THEATER located in the heart of a struggling downtown district means more than fixing up a building and hanging out a banner saying we’re “OPEN” again. IT ALSO MEANS BEING A VIABLE MEMBER OF THE BUSINESS COMMUNITY and partnering with its stores and restaurants and other businesses to create the vitality that was once part of downtown. Besides providing performance space, a theater contributes in ways that go BEYOND THE TRADITIONAL APPROACH TO ECONOMIC REVITALIZATION.”

HISTORICAL THEATERS AS TOOLS OF ECONOMIC REVITALIZATION, I. TYLER, Q. EVANS, N. TYLER, EASTERN MICHIGAN UNIVERSITY

BRYN MAWR FILM INSTITUTE Bryn Mawr, PA With the addition of a café and a MULTIMEDIA ROOM, this restoration made it the DOWNTOWN ANCHOR.

COOLIDGE CORNER THEATER Brookline, MA CONVERTED 700-SEAT ART DECO theater has made an indelible mark on the development and history of the town.

THE JACOB BURNS FILM CENTER Pleasantville, NY Having opened in 2001, more than A MILLION PEOPLE from the tri-state area have come to see over 4,500 films from all over the world.

41

CHRISTOPHER B. SMITH RAFAEL FILM CENTER San Rafael, CA

THE GENE SISKEL FILM CENTERChicago, IL

In 1999, the California Film Institute restored a 1938 theater into the Christopher B. Smith Rafael Film Center.

The Film Center attracts over 150,000 people per year and showcases independent documentaries, classic films, retrospec-tives, features, and international works. It is also the base for the Mill Valley Film Festival.

Due to the overwhelming success of the Rafael, the Mill Valley Film Festival has purchased another historic theater, the Sequoia, to bring more programs to the area.

The Gene Siskel Film Center, renamed after the late movie critic in 2000, has presented world-class independent, international, and classic cinema for over 40 years. The broad programming ranges from showcasing obscure Czech films to running a “Lighter Side of Alec Guinness” series.

Associated with the School of the Art Institute of Chicago, the Film Center engages students from the institute and across the city to participate in a dialogue with the current and next genera-tion of filmmakers.

42

AFI SILVER THEATRE ANDCULTURAL CENTER Washington, D.C.

THE LOFT CINEMATucson, AZThe Loft is a nonprofit cinema dedicated to creating community through film, honoring the vision of filmmakers, celebrating ideas and promoting the appreciation and understanding of the art of film in the greater Tucson area and all of Southern Arizona.

Since forming in 2002, The Loft and its visiting filmmakers have enriched Tucson’s cultural identity.

It hosts an annual international film festival in November and a free children’s film festival every July.

The American Film Institute and Montgomery County officials came together to save architect John Eberson’s 1938 theater from the wrecking ball. In addition to restoring the main theater, they added 32,000 square feet of new construction, to house two stadium theaters, office and meeting space, and exhibition areas.

Its mission is to present an unprecedented variety of film and video programming, along with filmmaker interviews, panels, discussions, musical performances and other events, that place the art on-screen in a broader cultural context.

43

1 A PRESENT DAY VIEW OF THE PARKWAY INTERIOR Yves Marchand and Romain Meffre

4 CROWD AT SCREENING OF MFF 2013’S I AM DIVINE Michael Faulkner

6 SCREENSHOT FROM MANAKAMANA, AT MFF 2014 Anastasia Tantaros

7 FRIDAY NIGHT SCREENING FROM MFF 2011 Jason Putsche

10 MFF 2014 OPENING NIGHT CROWD Jason Putsche

12 MFF 2012, LINE OUTSIDE CHARLES THEATRE Ira Silverberg

MFF’S 2011 FUNDRAISER WITH BALTIMORE’S PREMIERE FILMMAKERS Michael Faulkner

13 MFF PATRONS ENJOYING TENT VILLAGE, 2013 Jason Putsche

MFF VOLUNTEERS POUR DRINKS DURING FESTIVAL Anastasia Tantaros

FILMMAKER LENA DUNHAM AND HER MOTHER, LAURIE SIMMONS, PRESENT TINY FURNITURE AT MFF 2010 Alison Harbaugh

HARRY BELAFONTE AT MFF 2011 SCREENING OF SING YOUR SONG Jason Putsche

15 2013 MARYLAND STATE HISTORIC TAX CREDIT PRESS CONFERENCE Amy Davis; Image courtesy of The Baltimore Sun

JOHNS HOPKINS UNIVERSITY PROFESSOR AND ARTISTIC DIRECTOR OF THE PROGRAM IN SOUND ON FILM, THOMAS DOLBY Larry Canner

16 SCENE FROM LOTFY NATHAN’S 12 O’CLOCK BOYS Courtesy Lotfy Nathan, and Oscilloscope Labs

PROFESSOR ALLEN MOORE ASSISTS MICA STUDENTS Brian Agamie

17 SCENE FROM THE FILMING OF MATTHEW PORTERFIELD’S I USED TO BE DARKER Eddie Winter

PANEL DISCUSSION WITH GUEST ARTISTS Alison Harbaugh

18 VIEW OF THE PARKWAY THEATRE FROM NORTH AVENUE Image courtesy of Baltimore Streetcar Museum

19 IMAGE OF PARKWAY THEATRE WHEN IT WAS PART OF THE LOEW’S FRANCHISE Image courtesy of Theatre Historical Society of America, historictheatres.org

A VIEW OF THE ORIGINAL PARKWAY THEATRE SCREEN FROM THE BALCONY Hughes Company Glass Negatives, The Photography Collections, University of Maryland, Baltimore County.

22 PROPOSED MFF PARKWAY FILM CENTER RENDERING, 2013 Courtesy Ziger/Snead

PROPOSED MFF PARKWAY FILM CENTER FLOOR PLAN Courtesy Ziger/Snead

27 STATION NORTH MURAL Martha Cooper

RYE RYE, AT METRO GALLERY Josh Sisk

ARTSCAPE, AMERICA’S LARGEST FREE ARTS FESTIVAL 2013 Leslie Furlong

28 BIG FREEDIA PERFORMS AT THE YNOT LOT DURING OPEN WALLS 2 Faith Bocian

MARCHING BAND, STATION NORTH Faith Bocian

OPEN WALLS PERFORMERS, OPEN WALLS 2 Faith Bocian

30 METROPOLIS SCREENING, WITH PERFORMANCE BY ALLOY ORCHESTRA AT THE JACOB BURNS FILM CENTER Ed Cody

PROPOSED MFF PARKWAY FILM CENTER FLOOR PLANS Courtesy Ziger/Snead

42 THE CHRISTOPHER B. SMITH SAN RAFAEL FILM CENTER MARQUEE Jonathan Scott Shensa, Courtesy of California Film Institute

OSCAR ISAAC AT INSIDE LLEWYN DAVIS SCREENING AND PANEL, 2013 Drew Altizer Photography, Courtesy of California Film Institute

OSCAR® NIGHT AMERICA 2011 Tommy Lau, Courtesy of California Film Institute

GENE SISKEL FILM CENTER EXTERIOR Image courtesy of the Gene Siskel Film Center

GENE SISKEL FILM CENTER INTERIOR CROWD Image courtesy of the Gene Siskel Film Center

43 INSIDE THE LOFT CINEMA Image courtesy of The Loft Cinema

THE ICONIC THE LOFT SIGN Image courtesy of The Loft Cinema

CONCESSIONS AT THE LOFT CINEMA Image courtesy of The Loft Cinema

AFI SILVER THEATRE AND CULTURAL CENTER EXTERIOR Image courtesy of AFI Silver Theatre and Cultural Center

INSIDE THE HISTORIC THEATER AT THE AFI SILVER THEATRE AND CULTURAL CENTER Image courtesy of AFI Silver Theatre and Cultural Center

38-39

44

BOOK DESIGN Post Typography

FONTS Interstate, a sans serif font family designed by Tobias Frere-Jones.

Sentinel, a slab serif font family designed by Tobias Frere-Jones and Jonathan Hoefler.

PAPER Finch Opaque Vellum

PRINTER Mount Royal Printing

CITATIONS Chris Kaltenbach, “Region’s movie theaters staging a comeback.” The Baltimore Sun, July 9, 2014. http://www.baltimoresun.com/ entertainment/movies/bs-ae-movie-theaters-20140709-story.html#page=1

Manohla Dargis, “As Indies Explode, an Appeal for Sanity.” The New York Times, January 9, 2014. http://www.nytimes.com/2014/01/12/movies/flooding-theaters-isnt-good-for-filmmakers-or-filmgoers.html

9 “MPAA Theatrical Market Statistics 2012.” Motion Picture Association of America, Inc. http://www.mpaa.org/wp-content/uploads/2014/03/2012-Theatrical-Market-Statistics-Report.pdf

“Arts and the Economy: Using Arts and Culture to Stimulate State Economic Development.” National Governors’ Association. http://www.nga.org/files/live/sites/NGA/files/pdf/0901ARTSANDECONOMY.PDF

“MICA Aims to Make Baltimore a Filmmaking Powerhouse.” Maryland Institute College of Art, August 6, 2014. http://www.mica.edu/News/MICA_Aims_to_Make_Baltimore_a_Filmmaking_Powerhouse_Launches_MFA_in_Filmmaking_in_Film_Center_with_JHU.html

23 Brody, Richard, “Cinemanifestival.” The New Yorker, May 9, 2011. http://www.newyorker.com/culture/richard-brody/cinemanifestival

8

45

JED DIETZExecutive Director jed@mdfilmfest.com

ANNA DANZParkway Campaign Manager anna@mdfilmfest.com

MARYLAND FILM FESTIVALmdfilmfest.com 410-752-8083

CONTACT