Maruti vs Nano

8/9/2019 Maruti vs Nano

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TATA NANO

V/S

MARUTI 800

PRESENTED BY:

POONAM PAREEK



INDIAN AUTOMOBILE INDUSTRY

In India there are 100 people per vehicle,

while this figure is 82 in China. It is

expected that Indian automobile

industry will achieve mass motorization

status by 2014.



INDI AN AUTOMOBILE INDUSTRY

India is the 11th largest Passenger Cars producing countries in the world

and 4th largest inHeavy Trucks.

INDIAN AUTOMOBILE COMPANY

India is the 11th largest

Passenger Cars producing

countries in the world and 4th largest

inHeavy Trucks.



ATA

OTORS



Company Profile

Industry : Automotive Manufacturing

Tata Motors is part of the Tata Group which is one of the top five

business houses in India, having history of 185+ years of

successful business ventures.

Turnover of R.652 crores

An Indian automotive major with significant markets in Europe,

Australia, South East Asia, Middle east and Africa.

Today, Tata Motors is the second largest passenger vehicle

player in the domestic market with a market share of 16.6%



DISTRIBUTION

So far we know TATA, it¶s business has been

extended to the overseas i.e. to the Europe, Africa,

U.S & Australia.

Hence it has n-number of showrooms in India &

outside of India.

The exclusive showrooms are the best

distribution channels for TATA itself.



TATAnano

uu.

The ONE lakh that car dr e

ONE b llion dreams«



IDEA GENERATION´I saw families riding around

on scooters with kids standing

up and the mother carrying ababy and sitting pillion and

decided to do something

about it. It started as a quest

for an affordable

transportation solutionµ.

RATAN TATA

source:- Business standard



Why the name Nano? Nano stands for superior technology and small insize. This is what this car depicts and hence the

name Nano.



SWOT ANALYSIS

STRENGTHPrice, mileage, style, brand name,all weather vehicle, first innovation.

WEAKNESS Fiber body, low suspension power,low engine capacity, light vehicle,

not suitable for hilly areas, delay due tosingur violation.

OPPORTUNITY Bikers can be motivated, auto rickshaw

& second hand market can be motivated.

THREAT Other competitors (Bajaj, Maruti , Taratiny) not eco-friendly, Govt. may come

with new rule.





What makes t he TATA NANO soWhat makes t he TATA NANO so

c heap!!! c heap!!!



Top View of TATA NANO Top View of TATA NANO



MARUTI UDYO

PVT. LTD .



Maruti Ud og Limited a subsidiar o Suzuki Motor

Corpor ation o Japan has been the leader o the Indian

car mar ket f or about two decades.

Its manufactur ing plant, located some 25 km south of

New Delhi in Gurgaon, has an installed capacity of

3,50,000 units per annum, with a capability to produce

about half a million vehicles.

The company has a por tf olio of 11 br ands



Maruti tops customer satisfaction according to the J.D. Power

Asia Pacific India Customer Satisfaction Index (CSI) Study

Maruti is India's largest passenger car company, which accounts f or over 50 per cent of the domestic car mar ket

Maruti have a sales networ k of 562 outlets in 372 towns and

cities, and provide maintenance suppor t to customer s at 2538

wor kshops in over 1200 towns and cities (as on December

31,2007).

The company boasts about its products, which off er

unsurpassed f uel efficiency, low maintenance costs and easyavailability of genuine par ts.

MUL extended its product r ange to include vans, multi-utility

vehicles (MUVs) and midsized car s.



MUL¶s Com et t ve

Adva tageSize

Low Initia investment

Unique concessions f om the gove nment

Indigenous sourcing of com onents

Fully de r eciated plants

High labour productivity



SWOT Analysis

STRENGTHUnder standing of Indian mar ket,

ability to design product with diff erentiating

f eatures,

br and image and exper ience.

WEAKNESS Lack of exper ience in f oreign mar ket,

Heavy impor t tar iffs.

OPPORTUNITY Increase pur chasing power of indian customer

Govt. subsidiar y,

Tax benefit,

Foreign collabor ation.

THREAT Threats f rom Chinese manufactures,

Indian as well as f oreign competitor s.





FEATURES high quality of f uel efficiency

economical pur chasing pr ice

easy accommodating small structure of 4.4 meter s of r adius

Var ious saf ety f eatures like additional body reinf or cement,Side impact beams, laminated windshield

Ther e ar e two variants f ound in Maruti 800:

Maruti 800 STD BS III

Maruti 800 AC BS IIIMaruti 800 Duo



V/S



COMPARISION

F

EATURES MARUTI 800 TATA NANO

Variants 2 3

Price Rs 1.9-2.3 lakh Rs 1.3-1.9 lakh

Sales per month 4000-5000

Units

800Units

DIMENSION

Over all length 3.34m 3.1m

Over all height 1.4m 1.6m

Over all width 1.44m 1.5m



Fuel eff iciency 18-20 Km/l 16-18 km/l

Maintenance Rs 300-400 Rs 300-400

ENGINE

Type MPFI,f rontwheel

dr ive

MPFI,rear wheel

dr ive

No. of cylinder s 3 2

Top speed 120km/hr 90km/hr

Looks outdated latest

Noise and

har shness

less noisy more noisy



CONCLUSION

Finally, it can be concluded that ³Maruti

800´ tops speed as it is best f or city r ide

and easy to maintain at tr affic...

But f or ear ly adapter s who believes in

³Tata product´ and new model of car i.e.

cheap in pr ice with fashionable looks,

then they must go f or ³Tata Nano´«



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Maruti vs Nano