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MARUTI VIHAR SARBOJONIN DURGOTSAV 2015
Celebration…
IT WILL BE THE BIGGEST DURGOTSAV EVER SEEN BY NCR IN LAST 25 YEARS…
WHEN : 18th October 2015 (Panchami) to 23rd October 2015 (Dashami)
WHERE : MARUTI VIHAR SARBOJONIN DURGATSOV (MVSD) PUJA MANDAP, NEAR M.G.ROAD METRO STATION
WHY : TO CELEBRATE VICTORY OVER EVIL FORCES (We have choose a theme to represent it which is an alarming problem of the nation ‘SAVE THE GIRLCHILD’)
ORGANIZED BY : MVSD
Why Maruti Vihar, Gurgaon
MVSD, the third-oldest Durga Puja in Gurgaon, is celebrating it’s 25th Silver Jubilee, a Gala Event built on an innovative theme for the pandals and a spectacular Cultural Show spread over 4 Days.
One of the most Innovative Pandal Designs you have seen First Time in Gurgaon
Best Connectivity with Delhi-NCR, being only 300 Metres from M.G.Road Metro Station and right in the heart of the Shopping & Entertainment Hub of Gurgaon : Only 250 Metres from the Big Malls : DT, MGF & SAHARA
Over All Footfall of 5 - 7 Lacs in the locality
Our Plan in 2015…..
FM station joins hands with MVSD to usher in the biggest Puja spectacle ever in Gurgaon
An unique Theme-based Durga Puja – something which Gurgaon has never seen
30 days of On-Air and On-the-ground promotions to fire the imagination of not only Gurgaon but also Delhi-NCR
Invities Plan in 2015…..
MVSD has already invited Smt. Smriti Zubin Irani, Minister of Human Resource Development in
the Government of India and wishes her presence at the Inauguration Ceremony as a “Guest of Honor”
MVSD has already invited Shri Manohar Lal Khattar, Chief Minister in the Government of Haryana and wishes to his presence at the Inauguration Ceremony as a “Chief
Guast”
MVSD has already invited Shri Udit Raj, Former IRS and National chairman of All India Confederation of SC/ST Organization and wishes to his presence at the
Inauguration Ceremony as a “Guest of Honor”MVSD has already invited many more eminent Journalists, Cabinet Secretaries, Heads of NGOs who are working for the cause of “Save The Girl Child”, Leaders of Indian Army and Many more eminent persons for the Talk Show based on our theme.
The Biggest Theme Puja Of
Ma Durga
At Maruti Vihar Is Happening For The
FIRST TIME In Gurgaon
WHY?
India is one of those few countries where selective gender bias still exists today. We call our Nation Mother India, worship Maa Durga as the Supreme power, but in reality, we still consider girls as burdens and leave no effort to destroy her existence.Result is the alarming rate of female foeticide/ infanticides in this country.
MVSD wishes to make this the Theme for Durga Puja 2015, for it’s Importance and Social Relevance Today
Poverty
Gender Discrimination
Lack of Education
Traditional
Practices
Future Specula
tions
It requires an Artist of exceptional skill and talent to blend this Theme with a traditional Durga Puja ambience. We have chosen Shri Biswajit Majumdar, a nationally awarded Artist to design the Puja Pandal and his experienced team of artisans to execute it.
Shri Majumdar has designed many sculptures, figurines and statues. In Terracota and other mediums. His creations adore many famous and prominent locations all over India. He has been felicitated by the Chief Ministers of Haryana, West Bengal and many organizations for his Work. Shri Majumdar being felicitated by Hon
CM, Haryana, Shri Bhupinder Singh Hooda in 2014
Terracota Gate at Surajkund, Faridabad
The Design Team of Theme : India, Let Her Live
Artist, Designer & Sculptor
A concept Pandal & Entire event on Theme “Save the Girl Child”
* Image for illustrative purpose only
MVSD wishes to make this the Theme for Durga Puja 2015, for it’s Importance and Social Relevance Today First Time in Gurgaon to spread the awareness among 5-7 lacs visitor visually
A Theme Depiction requires an intricate Design concept. All aspects of the Pandal, Lighting, Interior Design, Ambience, Sound and Crowd Movement need to be synchronized to reflect the Theme.This is a very challenging assignment as such a Theme Puja has never been attempted in Gurgaon
Campaign Elements
Part 2 (5 Days of Puja)
•Theme – based decoration and idol
• Expected footfalls of 5-7 Lacs
•Branding Opportunities in the Pandal
Part 1
(Pre Puja Promotion)
•1 Month On Air (Radio)
•On Ground pre promotion events like Run for India, Let Her Live
• Outdoors & Digital Promotions
Radio
Outdoor
Outdoor
On Ground
360 Degree Promotion
Awareness & Consumer Engagement
Ads in leading Newspapers & Souvenir Ads
Branding options On Gates, Stalls & Pandal
Publicity through media presence
5-7 Lac Footfalls &Inter-University Competitions On Puja Theme
What’s in it for Sponsors?
Principal/ Powered by/Associate Sponsor Opportunity
Logo in Standees during On Ground Events & Inter University competi ti ons
Logo & Tags in Radio, Outdoors & Print
Branding in the Puja Pandal hosti ng the Largest Durga Puja in Gurgaon as well as NCR
where expected footf all will be 5-7 lac in 5 days
September 2015 October 2015
July August Week 2 Week 3 Week 4Days (18/10 to
22/10)
RADIO
OUTDOOR
Pre Event Promotion
Part – 1 PRE-PUJA PROMOTION PLAN
PRE-EVENT PROMOTION PLAN
From mid of July MVSD organized a T- Shirt Designing competi ti on on “India, Let Her Live” amongst the Fashion Designing Insti tute / Universiti es of India
On 23 r d July August MVSD organized a RUN FOR “India, LET HER LIVE”
Expected parti cipati on for this Run 1500 persons who wear the Best Designed T shirt of the previous T Shirt design Competi ti on
PRE-EVENT PROMOTION PLAN
Glimpse of Event Glimpse of Media Coverage
Radio and On-ground Plan
RADIO : 15th Sept to 11th Oct: including Promos , RJ Mentions, OB bytes.
(and 4 days of the Pujas: 19th to the 22nd Oct 2015)
ON – GROUND : Inter-University Competition (Debate, Street play, Poster making etc) On “India, Let Her Live” Preliminary Rounds : 19th to 20th OCT 2015 (11:00 AM TO 2:00 PM)
Finals : 21st Oct
Competitions On Puja Theme
On Air : Call for entries for the Inter university competition. Inviting Students to come to the On Ground venue & participate.Exposures : 10 promos/day x 13 days ( September & October 2015)
Personal interaction : Invite all the Universities of Delhi NCR directly, to participate in the Inter University competitions.
On Ground: The Inter university competitions like Debate, group act, poster & Slogan, Panel Discussion on Puja Theme “India, Let her Live” (Save Girl Child) to happen at Paras on puja days with RJs who also will be Live from the venue.
The Best Participants from these competitions will perform in the finale at Maruti Vihar main stage during Puja days. The Best to be taken On Air for bytes
Sponsor Logo On Standee
during the On Ground
competition at the Venue
Sponsor On Air tags
OUTDOOR
At least 10 Strategic locations in Gurgaon such as Huda City Center, Subhas Chowk, Sohna
Road, M.G Road, Sector 14, IFFCO Chowk etc.
Sponsor Logos
in Outdoor Hoardin
gs
Publication Size Rate/sq. cm.
HT Gurgaon Main 33.2 X 52 - Full Page 595HT Gurgaon City 33.2 X 52 - Full Page 325
HT Gurgaon Main 33.2 X 25 -Half Page 650HT Gurgaon City 33.2 X 25 -Half Page 325HT Gurgaon City 33.2 X 25 -Half Page 325
HT Gurgaon Main 33.2 X 25 -Half Page 650HT Gurgaon City 25 X 16 - Quarter Page 325
HT Gurgaon Main 25 X 16 - Quarter Page 595
Print ads in HT
Sponsor Logos in
Print advertise
ment
Panchami -18th October(Inauguration)
Unveiling of the idol of ma Durga by the Honorable Minister of Government of India &
Haryana & Eminent Personaliti es
RJ hosts the evening and interacts with the crowd to spread the awareness of female foetecide
Cultural Program, Songs & Band Performance by well-known Arti sts of West Bengal and Mumbai
Exclusive Sponsor Branding
like Gates, Banners,
Hoardings, Balloon, Stalls,
Pillars etc
On Air Promo Tags
Panchami-18th Oct
Sasthi -19th Oct
Saptami -20th Oct
Asthami -21st Oct
Nabami -22nd Oct
Expected 5-7 Lacs Footf all all days combined
Expected PR : Coverage in print and TV
( Likely by News Times , ABP Ananda , 24 Ghanta & others)
Bhog off ered to thousands of people from Saptami to Nabami
Exclusive Sponsor Branding
like Gates, Banners,
Hoardings, Balloon, Stalls,
Pillars etc
On Air Promo Tags
The Inter university competitions like Debate, street play, poster & Slogan, Panel Discussion on Puja Theme “India, Let her Live” (Save Girl Child) to happen on Puja days.
Dashami-23rd October (The ‘Bhashan’)
‘Bhashan’ (Immersion)of the Idol to happen in the Yamuna River in front of Lacs of people
with banner & T shirt where “India, Let Her Live” is menti oned
Thousands of people gather to watch the Sindur Khela
“Sindur Khela” on Dashami to be a media spectacle
Exclusive Sponsor Branding
like Banners,
Hoardings, etc
SPONSOR DELIVERABLES
SR.NO.
DELIVERABLES PRESENTING(1 No.) Powered by(1 No.)
ASSOCIATE(4/5 Nos.)
A RADIO
Promos 5 Sec Extended Mention + Tag
3 Sec Brand Mention
Brand Mention
Mentions Extended Mention Brand Mention -
B PRINT
Composite Logo + Tag (1000 SQCM
Assured)
Composite Logo (500 SQCM Assured)
Foundation Logo Strip
(Min. Assured) - As
per Media Plan
C OUTDOOR - 500 Sq. Ft
Composite Logo + Tag
Composite Logo Foundation Logo Strip
SPONSOR DELIVERABLES…
D ON GROUND ( At the Pandal) PRESENTING(1 No.) Powered by (1 No.) ASSOCIATE(4/5 Nos.)
Super premium Gate in MG Road
( 10 lac Viewrship in a day) Composite Logo
Composite Logo + Tag
Premium Gate (Entry & exit gates) -
2 Nos Composite Logo + Tag
Composite Logo Foundation Logo Strip
4 Sided Pillar Branding - 4 No's 4 sided 4 pillar 4 sided two pillar 4 sided 1 pillar*Cost of branding to be borne by the client
Hoardings Composite Logo + Tag Composite Logo +
Tag Composite Logo +
Tag C Cat (10 x 20) 4 Nos 2 Nos D Cat (10 x 10) 2 Nos 2 Nos 3 Nos
* Printing, mounting costs to be borne by the client
Lamp Post Branding Composite Logo + Tag Composite Logo Foundation Logo Strip
(Size : 6 x 1.5 ft) 6 nos 4 nos 3 nos
Banners Composite Logo + Tag Composite Logo Foundation Logo Strip
(Size: 6 x 4 ) - 10 Nos 8 Nos 5 Nos Stalls (10 x 10) 2 1 0
*Cost of branding to be borne by the client
Back Drop of Cultural Stage
Branding Composite Logo + Tag Composite Logo Foundation Logo Strip
*Cost of branding to be borne by the client
Baloon of Cultural Stage Branding Composite Logo + Tag Composite Logo
*Cost of branding to be borne by the client
Total Investment
PRESENTING POWERED BY/ INITIATIVE ASSOCIATES
INR 12 Lac INR 8 Lac INR 6 Lac
Thank You!
