Maruti Suzuki sales and Distribution

8/10/2019 Maruti Suzuki sales and Distribution

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Introduction

Maruti Udyog limited established in 1981.

First production commenced in 1983 Gurgaon, India

Competed with Hindustan motors by launching Maruti 800 in

1984.

On 17th September,2001 Maruti Udyog was renamed to

Maruti Suzuki India Limited.

It is subsidiary of Suzuki Motor Corporation of Japan.

Maruti has more than 6 million satisfied customers in India
http://en.wikipedia.org/wiki/Gurgaonhttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Gurgaonhttp://en.wikipedia.org/wiki/Gurgaon


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Contd

Joint venture agreement with Suzuki Motor in 1983 with 26% ofequity.

In 1987 Suzuki raises equity to 40%

In1992 Suzuki again raises equity up to 50%

And Maruti become a non-government organization managed on the

lines of Japanese management practices


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About

Maruti has a network of 802 sales outlets across 555 cities all overIndia.

The service network covers 1335 towns and cities, bolstered by 2740

authorized service outlets

The company's change in strategyand emphasis on developing

effective marketing communications was their highlights.

Chairman : Mr. R. C Bhargava

CEO : Shinzo Nakanishi


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Car Models

M 800 1984

OMNI GYPSY


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Cont

BALENO


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Cont..

VERSA

ZEN ESTIL


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Cont..


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LATEST CAR IN INDIA

KIZASHI SERVO


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Their Pride

The sales figure in 1993 reached up to 1,96,820 vehicles.

The company produced one million vehicles in March 1994.

-The first Indian Company to cross this milestone.

Maruti Suzuki, has sold 7,64,842 vehicles in 2007-08, an increase of13.3% compared to 6,74,924 vehicles sold in 2006-07.

Their sales in the domestic market during march 2008 is 64,421 units.

Wagon R and Zen were ranked firstand thirdin the premiumcompact segment.


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Why do customer likes Maruti?

Maruti ranked highest in customer satisfaction with after-salesservice.

True value

Driving school

Authorized service

station

Insurance (2OO2)

Genuine accessories
http://en.wikipedia.org/wiki/File:111020074704.jpg


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Attracting Customers by

Three compact car models - Alto, WagonR, and Zen -- competing with

Hyundai Santro, Tata Indica, and Fiat Palio.

In 2003,to attract customers Maruti launched novel offers like "Change

Your Life" campaign.

It also offered vehicle insurance for just

-Rupee One only


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Strategy of Winning

Maruti is clearly an employer of choice for automotiveengineers and young managers from across the country. Nearly 75,000

.

People are employed directly by Maruti and its partners.

Maruti Suzuki sales is 75,109 vehicles in June 2009. This is the highest

ever monthly export volume in the company's history. The company had sold a total of 61,247 vehicles in June 2008.

Marutisturnover rose 14.28 percent to Rs.21,453.86 crore last fiscal

from Rs.18,773.27 crore the year before.


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Strategy of Winning

The basic objective behind establishing the vast distribution networkwas to reach the customers even in remote areas and deliver the

products of the company.

The company has formed the Dealer territories and the concept of

competition amongst these dealers has been brought about.

In 2003, to increase the competition the company implemented a

strategy for its dealers to increase their profitability levels.

Special awards were sometimes given by company for sales of special

categories.


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Contd..

Maruti Suzuki had given an opportunity to dealers to make moreprofits from various avenues like used car finance and insurance

services.


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Non Stop Maruti Express

Highway In 2001, Maruti started an initiative known as Non Stop Maruti

Express Highway. As a part of this initiative Maruti developed 255

customer service outlets along with 21 highway routes by 2001-02.

With an intention to provide fast service in less time Maruti had

offered Express Service Facility.

In the year 2008, Maruti had near about 2,500 rural dealer sales

executives, among the total 15,000 dealer sales executives.


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Ref: www.marutisuzuki.com/pdf/Organaisational-profile.PDF

GM sales


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DIVISION OF INDIA AS PER MARSUZUKI

EASTWEST

NORTH

SOUTH

WEST 1WEST 2

WEST 3 WEST 4


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Market response

Number of 31 March 2011 31 March 2010 Increase

Sales Outlets 933 802 131 added

Cities covered by sales network 666 555 111 added

Service Stations 2946 2740 206 added

Cities covered by service network 1395 1335 60 added

Maruti Driving Schools 164 83 81 added


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References

Mr. Dharam Pal Sharma, Assitant Manager(Sales)

www.marutisuzuki.com

Wikipedia

Google
http://www.marutisuzuki.com/http://www.marutisuzuki.com/


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Documents

Maruti Suzuki sales and Distribution