Martin Peters Chief Executive Leicester Shire Promotions Tourism Bradgate Park

Martin PetersChief ExecutiveLeicester Shire Promotions

Tourism

Bradgate Park


Tourism In England

• generates £97billion each year• employs in excess of two million people• around 100 million domestic overnight trips are made every year contributing to a spend in 2009 of £17.3bn• England welcomes over 25 million international visitors per annum• Some 873 million day trips are made each year with an estimated value of £39bn• England’s countryside offers a range of outdoor experiences to inspire, with ten national parks, 33 officially designated areas of outstanding natural beauty


‘Holidaying at Home’

Domestic tourism is back in vogue. People are discovering there is real quality at home

(VisitEngland)


A New Tourism Landscape

•Abolition of RDAs and dismantling of regional structures

•The rise of local DMOs structures

•A new national body for tourism

•A new Government with a new policy


Tourism in Leicestershire

Each year, Leicestershire welcomes over 1 million domestic overnight visitors, who spend over £130 million on their trips.

• More than 400,000 of these visitors stay in the city of Leicester, spending some £50 million in total

The county also hosts around 250,000 inbound visitors annually, with spending in excess of £80 million

• Around half of these international visitors stay in Leicester


Tourism in Leicestershire - asset base

Bradgate Park

ACCOMMODATION STOCKTOTAL

KNOWN STOCK

Serviced Stock

Self Catering

StockC&C Stock

Blaby 18 17 0 1

Charnwood 58 43 6 9

Harborough 55 39 11 5

Hinckley & Bosworth 47 37 4 6

Leicester City 37 30 7 0

Melton 57 37 19 1

North West 64 51 7 6

Oadby & Wigston 5 3 2 0

TOTAL Leicestershire 341 257 56 28


Latest STEAM Figures for Leicester & Leicestershire

Bradgate Park

Total Revenue by District

(£'s millions) 2010 Blaby District 120.27 Charnwood Borough 221.36Harborough District 100.87Hinckley & Bosworth District 147.38 Leicester City 449.57Melton Borough 68.92North West Leicestershire 149.55Oadby & Wigston District 63.64TOTAL 1321.55

Source: STEAM 2011


Tourism Product in Charnwood Forest

Bradgate Park

Summary of Properties within Charnwood Forest Total properties 56

Serviced 39 Graded Serviced 24 Self Catering 9 Graded Self Catering 5 C&C 8 Graded C&C 5

Recognised Visitor Attractions 30


Who Comes?

Bradgate Park

• skewed towards individuals between 35 and 49 years of age

• high propensity to have children in the house, especially very young children (0-4 years) - 20% vs. 11% (Youngest Child Age: 0-4 years)- 17% vs. 10% (Youngest Child Age: 5-11 years)- 7% vs. 5% (Youngest Child Age: 12-16 years) • married or co-habiting, have children, have a household income between £40K and £75K and are aged between 35 and 49 years

Source: Callcredit Information Group (Cameo) March 2012 (65,000 sample)


Why do they Come?

Bradgate Park


Opportunities -short/medium term

•website

• joint campaigns - like SPE

• increase quality assurance take up

Bradgate Park


Opportunities -medium / long term

•More 'experience based’ attractions

•Improved transport

•Growth of Wood Fair

•More accommodation

•Improved profile alongside National Forest

Bradgate Park

Documents

Martin Peters Chief Executive Leicester Shire Promotions Tourism Bradgate Park