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Corporate Identification project for Graphic Design 3. Manual book was layed out in InDeisgn CS4.
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Table of Contents LogoIdentity
CompanySignage
Stationary
CompanyPromotion
4-9
10-17
18-29
30-40
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LogoIdentity
To achieve our goals the Martin De Porres image must mirror the attributes of our products. Therefore, Martin De Porres visual language emphasizes our commitment to product design that are high quality, easy to use, and stylish. However the Martin De Porres signature and the graphic elements that support it also radiate the innovative spirit is truly responsible for the development of our superior products. The final result is an expression of premium quality that is friendly, easy-to-use, and guaranteed to make life more livable. Martin De Porres is dedicated to making the best professional hair line.
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2 5/8 x
1/8 x
5 1/2 x
6x 1 3/8 x1 3/8 x
Primary Logo
The Martin De Porres logo consist of two elements, logotype and logo. The logo must never be rotated, reflected, or skewed. The primary logo shown here is also known as the “vertical logo, in which the logotype and logo are stacked. Always maintain proportion when re sizing the primary logo.
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LogoIdentity
Secondary Logo
4 1/8 x
2 x
5/8 x
9 1/2 x1/2 x2 7/8 x
4 7/8 x
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Color Palette
Pantone: 1817 CCMYK: 38C 98.52M 95.21Y 39KRGB: 111R 18G 0B
Pantone: 0CMYK: 0C 0M 0Y 0KRGB: 255R 255G 255B
Tints of this color is also used frequently.
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Acceptable Usage
Unacceptable Usage
Logo on dark background must be turned solid color of one of the chosen colors
Logo may be displayed in gray scale only if it needs
Best way to display logo.
Do not use unacceptable colors on dark background.
D o n o t u s e unacceptable colors.
Do not use logo on bold patterns that distract from logo.
LogoIdentity
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Typography
Helvetica Neue UltraLight/ Light / Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
Myriad Pro Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
Helvetica Neue family is used for headings and other important information where it deems fit.
Myriad Pro Regular is used for all body text at a even leading and kerning level.
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Stationary
Martin De Porres stationary is used for all official correspondence and documents. Martin De Porres logo and logotype should appear on all official communication from the company. Do not alter the placement of the logo, logotype, and contact information on any official Martin De Porres stationary. Signatures and logo are to appear on all newsletters, brochures, and pamphlets, as well as envelopes and forms. Reproduce the Martin De Porres logo and logotype on a printer capable of producing smooth, dark images- otherwise, the letters within the logo may appear pixilated and jagged. Whenever possible, use the logo and logotype on all Martin De Porres materials. The logo and logotype must appear on all official documents such as letterhead and publications. The goal is to provide consistent layouts, color treatments, and reproduction methods
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Business Card
Front
Back
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Business FolderOutside
Stationary
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Business Folder
Inside
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Stationary
Letterhead
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Invite CardOutside
Inside
Invite cards are send to loyal customers and our tacky glued shut and labeled on the back when sent.
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Stationary
Regular
Envelopes
Large
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CD Case
Inside Outside
Closed
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CompanySignage
Martin De Porres headquarters is located in San Diego, CA. The building consist of offices, testing labs, as well as the companies first hair institute. The sign age through out the building is consistent and loyal to the brand identity and must be duplicated at other corporate buildings.
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Outdoor Signage
Headquarters
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North East View
Headquarters
CompanySignage
Our logo on the front windows is a window wrap. There is also a lit sign on both sides of the building of our logo type
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Parking
Main Entrance
Salon Entrance
7 FT
6 FT
6 IN
Way finding
Exterior
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Posted Banner
Hanging Banner
Banners
4 FT
1 FT
CompanySignage
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Transportation
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Lobby/ Info Desk
CompanySignage
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Way finding
Indoor
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Office Door / Signage
1 IN
4 1/2 IN
CompanySignage
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Rest room Doors
All doors are made of frosted plexiglas with the secondary identity frosted on top.
Rest room door handles are made of metal with our signature color.
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Conference Doors
Conferance
6 FT
CompanySignage
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Ceiling Signs
1 FT
3 IN
10 IN
5 IN
1 IN
5 IN
1 FT
3 IN
10 IN
5 IN
5 IN
1 IN
Signs glow and are mounted on the ceiling.
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CompanyPromotion
Marketing is a key aspect that has made Martin De Porres what it is today. The promotion is of a modern, sleek, fashionable nature, which is what the company is all about. Martin De Porres likes to show the cutting edge of the hair world not only through our products but our advertisements as well.
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Brochure
8.5 in
11 in
Front
Outside
The brochure has velum sheet in it’s cover to give a sleek feel to the promotion material.
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11 in
8.5 in
Brochure
Inside
CompanyPromotion
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Magazine AD
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Grand Opening
December 9Las Vegas
You’re Invited
Home Products Salons Stylist
MartindePorres © 2010
Home / Products / Salons / Stylist / Contact / Careers
Web site
CompanyPromotion
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Packaging
9 in 9 in
4.5 in 4.5 in
300 ml 10.14 oz
Is Specially formunated to thicken and volumize damaged hair. And will improve the look, shine and vitality of your hair all
at the same time of making is smell great.
2.5 in
0.5 in
0.8 in0.8 in
4 in
1 in
1 in1 in
Shampoo Bottle
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ProfessionalHairco
lor
Color #
Color #Color #
3.0 oz (85g)
7 in
6 in
Packaging
Hair color Box
CompanyPromotion
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Packaging
Hair Brush
Front Back
9 in
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Name Tag
Nichole Hozapresident
Employee #:L000596567
5 in
3.5 in
CompanyPromotion
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Uniform Accessories
There are no particular uniform for Martin De Porres just the professional color of black from head to toe. These accessories are acceptable with the attire.
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Bag
CompanyPromotion
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