Mart

Martyn WoolleyGraphic Design BA (Hons).OUGD 303 FMP

The Mart Theatre. www.martynwoolley.com [email protected] +44 (0) 7921 130 398

The Mart Theatre -

From this brief I wanted work with images, colours and typefaces that differed my my last modules work to create more depth and variety within my portfolio.

From this i have learnt 1. How to work with photography and pixels rather than pure vector. 2. How to re develop a identity and investigate brand strategy. 3. Design a way from the computer using traditional print methods. 4.Howdefineandunderstandatargetaudienceswantsandneeds.





The Mark- The mark evokes a sense of heritage and was developed using traditional print methods (woodblock).

The use of different typefaces within the mark creates a theatrical feel whilst the use of gill sans produces a traditional British yet modern, clean look. The serif fonts bring a more theatrical whilst the sans serif fonts suggest a rugged yorkshire feel.

The Colour Pallet- The colour pallet was choosen to match the exsisting colour ways of the auction mart it’s self.

This way the idenetiy creates a visually consistancy through product, range and place. The colours are also of a tradtional vain and will suit the target audience tastes.

The Typeface- Gill Sans if the chosen typeface. It has been chosen as it again represents heritage and gives a truly British look. Available in a wide range of weights and style’s it is a versatile font that can be used across a range of products.

- Light

CMYK - 28/100/84/32 CMYK - 28/100/84/32 85% CMYK - 28/100/84/32 70% CMYK - 28/100/84/32 White Substrate

- Regular

- Bold

- Ultra Bold

- Light Shadowed

- Shadowed

- Dotted lightds style stroke

The Mart Theatre

The Mart Theatre

The Mart Theatre

The Mart TheatreThe Mart TheatreThe Mart Theatre



The Website.- The website has been designed with easy of use and naviagtion in mind. The lastest events and news are show on the main pages allowing for customer to check out the events and book tickets straight away. This makes it easier to use for the less internet savvy person.



The Website.- The website has been designed with easy of use and navigation in mind. The latest events and news are show on the main pages allowing for customer to check out the events and book tickets straight away. This makes it easier to use for the less internet savvy person.

Home Page.About page.

How to find us page.

Contact us page.

Join us page.

The rounded edges of the assets give off a friendly look rather than a straight edged cooperate feel.The site has be drastically cut down to 5 pages to make it as easy as possible to use.

The majority of the site is contained within a 900 px box allowing for user’s with small screen and things such as i-pad to operate.



Stationary.- The stationary uses a pannoramic picture that is spread across the stationary range and website.The 90% opactity box allows for writting to take place and also allows the photography to be seen showing the theatre in its best light.

Specs.- Compliment slip 210 x 99 mm full CMYK digital print 120gsm Conqueror Stonemarque paper- Letterhead 210 x 297 mm full CMYK digital print 120gsm Conqueror Stonemarque paper- Business card 85 x 55 mm full CMYK digital print 400gsm FSC silk artboard (50% recycled)

Craven College, High Street, Skipton, BD23 3DW Tel: 01756 708011

Craven CollegeHigh Street

Skipton BD23 3DW

Tel: 01756 708011

Jane WoodFounder

M: 07945 785 148T : 01756 792257



The Products.- A two month a3 folding events programme was design to showcase the events happeing at the mart theatre.

The Products.- Promotional poster were also design to promote events and the theatre it self which will be place in and around skipton including local areas. They will be placed inbus stop shells local shops and business.

Specs.- 420 x 297 mm- Bulky Newsprint- Full CMYK print

Specs.- 297 x 210 mm- 420 x 297 mm- 594 x 420 mm- Full CMYK print- 150gsm Recycled FSC

Events Programme

It’s A Theatre

In An Auction

Mart

It’s A Theatre

In An Auction

Mart

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Pearl Harbour



Everything From Comedy to Craft Fairs, Art Exhibitions to Travelling Show’s and Amateur Dramatics All In The Space of An Auction Mart.



Extended range.- Along with the usual promotional products such as posters and handouts the brand identity can be pushed right the way through from unusual advertising within Skipton to enviromental graphics within the building itself to the cups your given your beer in at the refreshments bar and the branded curtain backdrop.

Documents

Mart