4 Communication World • March–April 2011 www.iabc.com/cw

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Noted businessthinker andauthor MarshallGoldsmith, best-

selling author and “popular sci-ence prodigy” Jonah Lehrer,and Pulitzer Prize winnerSheryl WuDunn are a few ofthe keynote speakers lined upfor the IABC World Con fer -ence, happening 12–15 June inSan Diego, California. The conference will kick offwith a preconference commu-nity project in which partici-

pants will pool their talents togive communication advice tolocal charities through the“Gift of Communication.” An“Unconference” session withopen, collaborative discussions;a walking tour with local vol-unteers to explore the city ofSan Diego; and a Photo Walkto capture the city’s sights oncamera are also slated. More than 70 conference ses-sions will cover a wide range of topics, divided into sevenupdated educational tracks:

Employee and Change Com -mu ni cation, Global Trends,Marketing and Business, Mediaand Public Relations, CareerBuilder, Reputation and Brand,and Strategic Leader ship. There will also be lots ofopportunities for the 1,400attenders to network with theirpeers from around the world at the Welcome Reception, theGold Quill Awards Gala din-ner, the Research Foundationluncheon, the NetworkingReception, the Exhibit Hall

Marshall Goldsmith to headlineWorld Conference Sessions, events designed to encourage networking among attenders

Best-selling business authorMarshall Goldsmith helps individ-uals achieve positive, lastingbehavioral change in themselvesand their teams.

Jonah Lehrer, the author ofProust Was a Neuro scientist and How We Decide, takes a sci-entific approach to business decision making.

Pulitzer Prize winner SherylWuDunn will share her insightsinto how creating opportunitiesfor women around the world canbring prosperity at all levels.

st. paul conference spotlights social media

As companies emerge from oneof the steepest economic down-

turns in recent history, savvycorporate communication exec-

utives understand the impor-tance of using social networking

to rebuild trust and improvetransparency with stakeholders.

Learn how you can take your

social media campaign to thenext level. The Innovation in

Corporate Com mu nication andSocial Media Sum mit will bringtogether executives from 3M,

Southwest Airlines, State FarmInsurance Companies, Pitney

Bowes Inc., Cision and elsewhereto discuss their strategies and

forecasts for the future. Theevent will be held 15 April in

St. Paul, Minnesota.

Visit www.iabc.com/ccsmfor program details and

to register online.

www.iabc.com/cw Communication World • March–April 2011 5

and the popular Dine-Arounds. For more information on theWorld Conference program andto register, visit www.iabc.com/wc. Reserve your room at theconference hotel, the Man -chester Grand Hyatt, by 9 Mayand mention “IABC WorldConference” to get a specialgroup discount rate.

IABC/Minnesota winsfirst place in ChapterManagement Awards IABC/Minnesota has beennamed the International Chap -ter of the Year and the LargeChapter of the Year in the 2011 Chapter ManagementAwards. The award for Mid-Size Chapter of the Year waspresented to IABC/Montreal,and IABC/Tulsa won the SmallChapter of the Year award. Theawards were announced atIABC’s annual LeadershipInstitute, held in Nashville,

Tennessee, in February. Other awards announced atthe event include:● Chapter Leader of the

Year—Steve Higgins,IABC/Tulsa.

● Regional Leaders of theYear—Brandy Delves, ABC,IABC/British Columbia,and Cindy Schmieg, ABC,IABC/Minnesota.

IABC’s Chapter Manage -ment Awards recognize theleadership abilities, manage-ment skills, creativity andteamwork of outstanding vol-unteer chapter leaders. Visit www.iabc.com/leadersfor a complete list of awardwinners.

IABC partners withReputation Institute to offer training programIt can take decades for a com-pany to build a powerful repu-

tation, but just a few secondsfor that reputation to bedestroyed. Now, you can become anexpert on reputation manage-ment within your organization.IABC has partnered withReputation Institute to offermembers an online ReputationManagement Training andCertification program. The program addresses thevital components of a success-ful corporate reputation man-agement strategy in 12 onlinesessions led by a faculty ofexperts from around the world. The 90-minute sessionscover the basics of reputationbuilding and development;aligning employees throughcorporate communication;managing social issues and crisis situations; measuring,

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still undecided about attending the world conference? Check out this fun video to see what other IABC members have to say about attending: www.iabc.com/wc/aboutsandiego.htm. Or readblog posts and conference reviews from last year’s attenders:http://insession.x.iabc.com.

make connectionsJoin IABC on Facebook, LinkedInand Twitter to get the latest newsand updates and to connect withother IABC fans and followers.

www.twitter.com/iabc

www.linkedin.com/groups?gid=58441

www.facebook.com/IABCWorld

mark your calendar9 March Web seminar: Tying Tactics to Strategy: A System thatWorks23 March Web seminar: Telling Stories: Captivate Your Audience andSpread Your Message (free to IABC members)15 April Conference (St. Paul, Minnesota): Innovation in CorporateCommunication and Social Media Summit: Unlocking the Potential of Social Networks27 April Web seminar: Real Leadership: The Power of Humility12–15 June Conference (San Diego, California): IABC World Conference

For more information about these and other events, go towww.iabc.com/education.

6 Communication World • March–April 2011 www.iabc.com/cw

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tracking and evaluating reputa-tion; and more. The program runs from 3 Feb ruary–20 April. A secondprogram will be offered inSeptember. Visit www.iabc.com/education/ri for programdetails and to register.

IABC/Ithaca College professional certificateprogram updatedIABC and Ithaca College haverevised their joint professionalcertificate program to betterserve member needs. Begin ningthis year, the professional cer-tificate program includes twocertificate levels. Partici pantscan take six seminars to earn aLevel 1 Professional Certificatefrom Ithaca College. By addingan additional four seminars,they can earn a Level 2 Pro fes -sional Certificate. Certificates are available inStrategic Communication Man -agement, designed for commu-nication professionals movinginto management roles, andSustainability Leadership, forpractitioners who want toimprove their skills in order tolead sustainability initiativeswithin their organization. New seminars in crisis com mu nication, solving per -for mance problems across cultures, and developing orga-nizational knowledge are alsobeing developed. For more information, visitwww.iabc.com/certificates. Thenext courses are scheduled for24 March–9 April.

Free webinars offeredIn a recent member survey, youtold us what you wanted fromyour association—and we lis-

tened. This year IABC hasbegun offering a series of webi-nars free of charge to members,covering a range of topics in business communication,including crisis and changecommunication, storytelling,message development andcareer development. The freewebinars include:● Communicating Change: The

Emotional Journey, presentedby Adrian Cropley, ABC,Cropley Com mu ni cation, 12 January (archive available).

● Telling Stories: CaptivateYour Audience and SpreadYour Message, presented by Donna Papacosta,Trafalgar Communications,23 March.

● When the Headline Is You:An Insider’s Guide to Han -dling the Media, presentedby Jeff Ansell, Jeff Ansell &Associates Inc., 25 May.

● Creating a Job SearchStrategy for Com mu ni ca -tors, presented by AngeeLinsey, Linsey Careers, 8 September.

● Calibrating Your Role as aCommunicator: An Industry-Agnostic Per spec tive onHow to Guide Your Career,presented by Susan SanMartin, Plan B Com mu -nications, 9 November.

Members can participate inthe live version of each webinarby registering at www.iabc.com/education. You can alsoaccess the recorded webinarson the IABC web site at yourconvenience for a full year afterthe event. The free webinarsare powered by ThomsonReuters. ●

have you listened to iabc’s podcasts recently? CW Radio interview with Jason Falls: Digital marketing

expert Jason Falls talks about what communication professionalsshould know about social media measurement tools—and how

to hone your efforts to reach influencers.

Cafe2Go interview with Brad Whitworth: As the IABC EXCEL Award for excellence in communication leadership enters its

50th year, EXCEL Award Chair Brad Whitworth talks about the pro-gram’s history and what makes a successful CEO communicator.

Download these and other IABC

podcasts at cafe2go.x.iabc.com or through iTunes.

www.iabc.com/cw Communication World • March–April 2011 7

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Angela Abdallah, IABC/LondonGretchen Anthony, IABC/ColoradoJonathan Anthony, IABC/British

ColumbiaIliana Arapis, IABC/TorontoLaura Asbjornsen, IABC/Trinidad

and TobagoJulie Baron, IABC/CalgaryLesley Bartholomew, IABC/OmahaMarta Bennett, IABC/YankeeHelene Bradley-Ritt, Member-

at-large, Asia/PacificJennifer Lauge Brandino,

IABC/HoustonFelechia Brodie, IABC/ReginaRebecca Brown, IABC/PhoenixCynthia Buettner, IABC/OmahaNichole Burgdorf, IABC/St. LouisJohn Burgess, IABC/SeattleMary Lynn Carver, IABC/UKPamela Cayem, IABC/YankeeVivian Chan, IABC/TorontoTumei Chen, Member-at-large,

Asia/PacificJin Cheng, Member-at-large,

Asia/PacificShanahan Chua, Member-at-large,

Asia/PacificJanet Comeau, IABC/TorontoRobyn Crawford, IABC/CalgaryCraig Crosby, IABC/TorontoMary Crystal, IABC/Los AngelesAnthea Cudworth,

IABC/Australia (NSW)Jennifer Dalton, IABC/Newfound -

land and LabradorMelissa Dark, IABC/Australia

(Victoria)Nicole Davis, IABC/CalgaryDiana Degan, IABC/TorontoBrandy Delves, IABC/British

ColumbiaJennifer Deon, IABC/Newfoundland

and LabradorJulie Dixon, IABC/British Columbia

Brett Doucette, IABC/PhoenixJanelle Ewing, IABC/HoustonTracy Finneman, IABC/Great PlainsCheryl Fletcher, IABC/TorontoKaren Frankola, IABC/New YorkNancy Gale, IABC/TorontoMegan Gauley, IABC/CalgaryTova Glass, IABC/TorontoMichael Godfrey, IABC/San DiegoPaul Hagel, IABC/CalgaryKate Hardman, IABC/San DiegoCindy Harris, IABC/TorontoSylvia Hawley, IABC/British

ColumbiaDavid Holehouse, IABC/EdmontonJacquie Hoornweg, IABC/TorontoDeborah Hudson, IABC/SwitzerlandLisa Hunter, IABC/San DiegoTracy Imm, IABC/DC MetroLucijana Jerkovic, Member-at-large,

Europe and Middle East Kim Kavalec, IABC/OmahaTracy Kenney, IABC/Maritime

CanadaSherri Krazl, IABC/Greater

CincinnatiChristine Kuhinka,

IABC/PhiladelphiaDiana Kuprel, IABC/TorontoMumbi Kyalo, IABC/UbuntuMari Lee, IABC/PretoriaChris Lentz, IABC/PhiladelphiaJames Lynch, IABC/New YorkElvera Makki, Member-at-large,

Asia/PacificPriya Sarma Mathur, Member-at-

large, Europe and Middle East Dave McGrath, IABC/British

ColumbiaMark Mesesan, IABC/UtahChris Meyer, IABC/TorontoNaila Khalid Mir, Member-at-large,

Asia/PacificSheri Morgan, IABC/TorontoSharon Morris, IABC/Charlotte

Timothy Paleczny, IABC/TorontoCatherine Parry, IABC/TorontoKaren Pearson, IABC/San DiegoYue Peng, Member-at-large,

Asia/PacificTilottama Pillai, IABC/JohannesburgJanine Reed, IABC/TorontoDaffyd Roderick, IABC/TorontoDebra Lynn Ross, IABC/ChicagoH. Colleen Ryan, IABC/Newfound -

land and LabradorStephanie Ryan, IABC/OttawaColleen Scott, IABC/EdmontonRobert Scott, IABC/TorontoSamantha Shah, IABC/British

ColumbiaBarbara Shumsky, IABC/CalgaryMaria Carla Sison, IABC/PhilippinesDiane Slopek-Weber, IABC/TorontoDora Smith, IABC/St. LouisTamara Smith, IABC/TorontoSherrell Steele, IABC/EdmontonMarcie Steerman, IABC/DC MetroPat Stephens, IABC/TorontoRob Stevenson, IABC/PhoenixJanet Stewart, IABC/British

ColumbiaSusan Straub, IABC/DallasCatherine Bagnell Styles,

IABC/CalgarySandra Sweet, IABC/CalgaryJacqueline Taggart, IABC/TorontoColleen Turner, IABC/CalgaryBasia Vanderveen, IABC/OttawaGal Wilder, IABC/TorontoKellie Williams, IABC/SeattleDenise Woernle, IABC/LynchburgTom Wolfer, IABC/TorontoAoshuang Xiao, Member-at-large,

Asia/PacificHui Zhang, Member-at-large,

Asia/Pacific

Congratulations to the ABCs of 2010More than 100 IABC members took the next step in their professional life by successfully earning the Accredited Business Communicator (ABC) designation last year. Please join us in congratulating these individuals on their achievement.

get your abcIABC’s accreditation program is the global standard of profes-sional achievement for businesscommunicators. For more infor-mation about accreditation, visit www.iabc.com/abc.