Marsha Kent – TELL MORE, TO SELL MORE

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    31-Mar-2016

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Direct TV can be defined as a media activity that allows or enables customers to directly respond to the company advertising the product. DRTV combines the magnetic appeal of television with the accuracy of direct marketing techniques. DRTV has been highly successful in many products- from personal fitness to houseware, beauty and cosmetics to healthcare, even coins and antique collectibles. DRTV is a channel of marketing that elicits the consumers response that can translate into immediate sales.

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  • Marsha Kent TELL MORE, TO SELL MORE.

    Direct TV can be defined as a media activity that allows or enables customers to directly respond to the

    company advertising the product. DRTV combines the magnetic appeal of television with the accuracy of

    direct marketing techniques. DRTV has been highly successful in many products- from personal fitness to

    houseware, beauty and cosmetics to healthcare, even coins and antique collectibles. DRTV is a channel

    of marketing that elicits the consumers response that can translate into immediate sales.

    Marsha Kent, one of the pioneers of the DRTV segment has this to say about how to selling a product

    through the DRTV route:

    .Finding a product that can make a dramatic statement, by cutting through the clutter is what DRTV

    is all about. For that, advertisers of the product will have to ask this question of themselves- is this

    product really unique- does it stand out in the crowd, or is it just another will do ok product? Also, the

    product should be able to solve mostly common problems and develop a broad appeal. The product

    should be capable of being demonstrated; most personal fitness equipments have this innate feature, so

    DRTV is usually able to build on this advantage successfully. Does the advertisers product have the

    capacity of being built into a brand- can it turn into a flagship product for its promoters? This is one of

    the key questions and an important one, at that. Finally, does the product relate to the current

    marketing scenario, and do the margins support it being routed through the DRTV model?

    Marsha Kent delves into talking about her forte with a great sense of passion- she has been devoted to

    the entire mechanism of making DRTV what it is today. Over the years, all the products that she chose to

    market through the avenue of Direct Marketing have been runaway successes, many of these products

    grossed million dollars in sales within weeks of their being launched on TV.

    When Kent and Spiegel was formed along with Peter Spiegel, Marsha Kent managed to take their

    business venture to unparalleled heights of success, with K & D mushrooming into a multi-million dollar

    company.

    Two decades ago, Marsha Kent launched another enterprise Sylmark. This was when Direct Response

    Marketing was still in its nascent stages. But her astute business sense and marketing acumen helped to

    propel all the products that she launched into big hits. Many of her products have been marketed

    through Infomercials, TV programs specifically promoting goods and services. She believes in the power

    of the Infomercial, according to Marsha, more than 60% of the American population watch some form

    of DRTV advertising at any given time, this means a huge target audience, and subsequently, good sales.

    Is there any single formula to success? According to Marsha, there isnt. But most of her products have

    sold largely back-riding the testimonial or celebrity model, for reliable sales. The product gathers

    immediate value if it is backed by a celebrity says Marsha Kent. And the more you tell, the more you

    can sell! she affirms.

  • Resource box: One of Americas most successful women entrepreneurs with an impressive treasure-chest of

    experience in the marketing industry-Marsha Kent is a marketer, a product connoisseur, an

    infomercial producer and a creative genius. Just like her user-friendly products, she too is a

    provider of sure shot suggestions to question and quires asked to her. Contact her right away,

    right here with your questions related to direct marketing. You can also visit her official website

    www.marshakent.com to know more about her.