Marriott Hotels

Brianna DaughertyEmily CroftKelly MarquartKimmy BalzerNicole Sheldon

Outline

Overview of MarriottOrganizational EnvironmentOrganizational CultureOrganizational Structure and DesignManaging Change and Innovation

Marriott’s Vision & Mission

Vision “To become the premiere provider and

facilitator of leisure and vacation experiences in the world.”

Mission “To enhance the lives of our customers by

creating and enabling unsurpassed vacation and leisure experiences.”

Marriot Hotels

Founded in 1927 by Alice S. and J. Willard Marriot

Today it is ran by J.W. Marriott, Jr., is chairman of the board and chief executive officer and William J. Shaw is president and chief operating officer.

Timeline

1927:  J. Willard Marriott marries Alice Sheets in Salt Lake City, Utah, and moves to Washington DC with his new bride. That spring, J. Willard and Alice open a nine-stool A&W Root Beer stand, which they later call "The Hot Shoppe."

1929:  Hot Shoppes, Inc., officially incorporated. Invents curb service.

1934:  Hot Shoppes expands to Baltimore, Maryland. 1939:  Marriott lands its first food-service

management contract with the U.S. Treasury During World War II,  Hot Shoppes feeds thousands

of workers who move to the nation's capital to work in the defense industry

Timeline

1953:  Marriott stock becomes public at $10.25/share and sells out in two hours.

1955:  Marriott Food Service lands its first institutional and school feeding contracts at Children's Hospital and American University; Marriott's Highway Division opens several Hot Shoppes on the New Jersey Turnpike.

1957:  Marriott opens its 1st hotel, the 365-room Twin Bridges Motor Hotel in Arlington, Virginia.

1964:  J.W. Marriott, Jr., is named President.

Timeline

1967:  Corporate name is changed from Hot Shoppes, Inc., to Marriott Corporation; the company opens Fairfield Farm Kitchens, a food production and purchasing facility in Beaver Heights, Maryland; In-Flite opens a facility in Venezuela; Marriott acquires Camelback Inn, its first resort property; and buys Bob's Big Boy Restaurants.

1969:  Marriott's 1st international hotel opens in Acapulco, Mexico

1972:  J.W. Marriott, Jr., is named CEO

Timeline

1973:  The company obtains its first hotel-management contracts.

1977:  The company celebrates its 50th anniversary; sales top $1 billion.

1982:  The company acquires Host International, Inc. 1983:  1st Courtyard hotel opens. 1984:  Marriott enters the vacation time-share and

senior-living markets. 1987:  Marriott acquires Residence Inn Company and

enters the lower-moderate lodging segment with Fairfield Inn

Timeline

1993:  The company splits into Marriott International and Host Marriott Corporation. 1995:  Marriott acquires the Ritz-Carlton Hotel Company, LLC. 1997:  Marriott acquires the Renaissance Hotel Group and introduces TownePlace Suites, Fairfield Suites, and Marriott Executive Residences brands.

2002: Marriott celebrates its 75th anniversary. The company now has over 2,300 hotels, 156 Senior Living Services Communities, 200,000 associates, and operations in 63 countries and territories with annual sales of $20 billion

Timeline

2005: Marriott announces the sale of Ramada International hotels.

2005: Marriott and Whitbread completed transaction, forming a 50/50 joint venture to acquire Whitbread's portfolio of 46 franchised Marriott and Renaissance hotels of over 8,000 rooms. As part of the joint venture agreement, Marriott took over management of the hotels, and the joint venture intends to sell them to new owners subject to long-term Marriott management agreements.

Marriott's size and position in the market

Operates and franchises more than 2600 hotels and resorts, totaling approximately 425,900 rooms and 6,300 vacation ownership villas worldwide.

15 brands Has hotels in 70 countries. It is ranked as the lodging industry’s most

admired company and one of the best places to work for by Fortune® magazine. 

Broad idea of the product and services offered

Events Social events

Weddings, Fund-raising parties, sports groups, Anniversaries, etc…

Event planners available that will help you plan that special occasion.

Meetings technology support, global conferencing, small

to grand scale conferencing centers.

Broad idea of the product and services offered

Specials and Packages offeredLast minute weekend package, Design your

own trip, and Escape packages.AAA packages

AAA members enjoy the best available discount on hotel rooms, along with special offers from Marriott just for our AAA patrons.

Senior traveling packagesGovernment & Military packages

Marriott Rewards

Marriott Rewards members enjoy exclusive privileges every time they stay at Marriott brand hotels.

Take advantage of member-exclusive specials, including rate discounts, sweepstakes, and offers from Marriott's travel partners

Earn points and use them in many different ways. Hotel stays, cruises, theme park passes, packages.

Marriott Brands

Grand Residence ClubExecutive ApartmentsExecuStayThe Ritz-CarltonHorizonsVacation Club InternationalTowne Place SuitesConference Centers

Marriott Brands cont..

Marriott Hotels and ResortsJW Marriott Hotels and ResortsRenaissance Hotels and ResortsCourtyardResidence InnFairfield Inn

Competitors

Top Competitors for MarriottHyattHiltonStarwood Hotels and Resorts

In recent years, Marriott’s brand image has slid a bit and now is trying to rebound.

Cont.

Competitors such as Starwood and Hilton could have an advantage over Marriott in upgrading rooms because they own a larger proportion of their properties, so they don't need to persuade other

owners or franchisees to pay for the investment.

To some degree, Marriott is playing catch-up. Westin introduced a higher-quality bed and emphasized design in 1999. Other major competitors such as

Hilton and Hyatt have similar strategies.

Stakeholders

Independent owners Workforce and vendors Customers and communities Franchisees

Marriott manages or franchises the vast majority of its hotels, and owns very few.

Christopher J. Nassetta, chief executive of Host Marriott Corp., a real estate investment trust (REIT) that owns 107 properties under various brand names

Market

Marriott manages or franchises the vast majority of its hotels, and owns very few.

Marriott can be considered a multinational or transnational corporations.

Culture

In the words of J. W. Marriott, Jr., “Culture is the life-thread and glue that links our past, present, and future.”

J. Willard Marriott’s simple goal: To provide “Good Food and Good Service at a Fair Price”

Culture

Four Key Points: “Do whatever it takes to take care of the

customer”Pay extraordinary attention to detailTake pride in their physical surroundingsUse their creativity to find new ways to meet

the needs of customersFinancial impact

Diversity

"Marriott's commitment to global diversity is absolute. Our determination to provide opportunities for our associates and clientele is one of the main reasons people want to work and do business with us."

J.W. Marriott, Jr., Chairman and CEO

Diversity is more than a goal, it's our business. DiversityInc ranked Marriott as one of the Top 50

Companies for Diversity for the past two years.

Leaders and Leadership Style

J.W. Marriott Jr: Chairman and CEO of Marriott InternationalHas taken company from family restaurant business

to $19 billion global companyLeadership resume spans

50+ years in industry

Leaders and Leadership Style

BackgroundHot Shoppes in high school/college1956: Joined company took over

management in first hotel1964: President of company1972: Elected CEO1985: Elected chairman of board

Leaders and Leadership Style

Vision “to be the world’s leading provider of

hospitality servicesTaking care of guestExtensive operational knowledgeDevelopment of highly skilled workforceOffering best brand portfolio

Leaders and Leadership Style

Hands-on leadership style Importance of employees “associates” “Spirit to serve” culture Individual hotel appearances, front desk

workWell respected by employees

Leaders and Leadership Style

Community InvolvementNational Urban League: Board of TrusteesNaval Academy Endowment Trust: DirectorNational Geographic Society: BoardWorld Travel & Tourism Council: ExecNational Business Center: MemberPresident’s Export Council: ChairmanLaura Bush Library Foundation: Chairman

Marriot’s Structure

General Manager, Department Managers (several), Supervisors, Associates

DepartmentalizationFunctional departmentalization

Unity of CommandOne person reports to only one manager

Marriot’s Design

Overall it is mechanisticEach department can be organic

Managing Change

Three Categories of ChangeStructureTechnologyPeople

The Change StructureUnfreezingChanging Refreezing

Managing Change

Change AgentPeople who act as catalysts and assume

the responsibility for changing processTypes of Change Agents

ManagersNon-managersOutside consultants

Innovation

It is turning the outcomes of the creative process into useful products, services, or work methods

3 variables to create the “right” environment for innovationStructuralCulturalHuman resource

Why we chose Marriott…

Our team chose this company because of the way this company is so compassionately operated by the Marriott family. They continue to come up with new and improving brands, ideas, and just ways to improve the company altogether. The major reason we all choose this company was because all of us want to learn more about this fascinating company and how it has been ranked to be one of the best hotels to work for, or even to stay at.

Activity

Crossword

Questions?

References

www.marriott.com www.greaterdiversity.com/profiles/sponsors/fact_sheet

.htm www.detnews.com/2005/business/0503/27/c04-12975

2 Marriott. (2005). Marriott Success You Can

Experience [Brochure]. Marriott, J.W. Jr.: Author. Marriott Internship packet Robbins, Stephen P. and Coulter, Mary. (2005).

Management 8th ed. New Jersey: Pearson Prentice Hall.