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7/23/2019 Marktng Proj Group 9
http://slidepdf.com/reader/full/marktng-proj-group-9 1/22
Marketing Plan for Tata Nano
15 May 2014XLRI, JAMSHEDPUR
TEAM MEMBERS (# 9)
ABU ASIF HASAN MP13001
AJIT SINHA MP13003
AKASH PRIYRANJAN MP13004
ASHUTOSH TRIPATHI MP13017
YANESH DUBEY MP1302!
SUMANTRA KAHAN MP130!0
7/23/2019 Marktng Proj Group 9
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Ma"#$%&'( P)a' * Na'+XLRI* JAMSHEDPUR
Acknowledgement
T-$ P"+.$/% +' Ma"#$%&'( )a' +" Na'+ & %-$ ()&$ + %-$ (a6% + a"#$%&'( a/%&&%&$ "++$8 +" Ta%a Na'+9 T-& "+.$/% -a -$)$8 a)) ("+6$:$" %+ /+""$)a%$ a)) a"#$%&'( /+'/$% 6'8$" +'$ 6:"$))a9 T-$ "+.$/%-a $'a:)$8 6 %+ 6$ a)) a"#$%&'( I a'8 II /+'/$% &' a "a/%&/a) a$/%9
;$ &'/$"$)y %-a'# P"+9 Na"a&-a' Ra. K6a" +" a/%&'( a a %+"/- :$a"$"+" (6&8&'( 6 &' /+)$%&'( %-$ "+.$/%9 O6" ("+6 (a&'$8 a)6a:)$ &'6% &'+6" +/6$8 &'%$"a/%&+' <&%- P"+$+"9
O6" ("+6 <+6)8 )&#$ %+ $="$ ("a%&%68$ %+<a"8 +6" +"(a'&>a%&+' +""+&8&'( 6 %-$ "$)$a'% 8a%a a "$?6&"$8 +" /+)$%&+' + %-$ "+.$/%9
;$ <+6)8 )&#$ %+ $="$ +6" $/&a) ("a%&%68$ a'8 %-a'# %+ M"9A-+# Ja&<a)+" (&&'( +$ 6'+6(-% 8a%a9
2 | P a ( $
7/23/2019 Marktng Proj Group 9
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Ma"#$%&'( P)a' * Na'+XLRI* JAMSHEDPUR
Inde!
S"
Noe$cri%tion Page No
1 P"+86/% 2
2 @+"$ S%"a%$(y !
3 A:+6% %-$ @+a'y !
4 S;OT A'a)y& 7
5 P+"%$" 5 +"/$
! S$($'%a%&+' :a$8 +' D$+("a-&/ 10
7 P$"$%6a) Ma&'( 12
C STP A'a)y& 13
Ma"#$%&'( M&= 14
10 F&'a'/&a) L++#6 1C
11 @+'%&'($'/y P)a' 1
3 | P a ( $
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Ma"#$%&'( P)a' * Na'+XLRI* JAMSHEDPUR
Prod&ct
Ta%a Na'+ & a $-&/)$ &'%$'8$8 %+ "+&8$ a$ a'8 a+"8a:)$ %"a'+"%
%+ a&)&$9 T-$ %a"($%$8 ("+6 /+'&% + a&)&$ <-+ a"$ 6'a:)$ %+
a+"8 %-$ $=&%&'( $'%"y )$$) /a" +8$) a'8 %-$"$+"$ a"$ %<+ <-$$)$"
+<'$" :6% $$) 6'a$ a'8 6'/++"%a:)$ <-$' %"a$))&'( a a a&)y&' &'/)$$'% <$a%-$" 9T-$y %-$"$+"$ <a'% a +6" <-$$)$" <&%- <$a%-$"
"+%$/%&+' :6% <&%- a /+% + +<'$"-& /+a"a:)$ <&%- +<'&'( a
/+6)$ + %<+ <-$$)$" 9
@a" a'8 %<+ <-$$)$" a"$ S$/&a)%y (++89 @6%+$" $'8 a )+'( %&$
&' a#&'( %-$ 8$/&&+' a'8 a"$ <&))&'( %+ ay +"$ a'8 <a&% %+ ($% "+86/%
+ %-$&" /-+&/$9 T-$ "+86/% a%&y %-$ $%$$ )$$) '$$89 F+" 6/-
"+86/% 6"/-a$ 8$/&&+' & :a$8 +' "&/$ +')y & %-$ /6%+$" &
/+'&'/$8 %-a% +%-$" $a%6"$ + /+$%&'( "+86/% a"$ /+a"a:)$9
Na'+ <a /"$a%$8 %+ a%&y a $/6"&%y )$$) '$$89 T-6 &% :$/a$ a
"+86/% "$?6&"&'( a -&(- /6%+$" &'+)$$'% +" 6"/-a$ :6% $$%&'(
a :a&/ '$$8 a$%y 9
Market $i'e
Pa$'($" /a" a)$ &' 2012*13 19C &))&+'9
ategorie$ Ha%/-:a/#, S$8a', SUG
S&* categor+ M&'&/a" C00 //
T-$ &'& /a" $($'% & 21 + %-$ %+%a) /a" a"#$%9
Na'+ & a -a%/- :a/# &'& /a"9
om%etitor$
Ma"6%& C00 a'8 Ma"6%& A)%+ C00 a"$ %-$ +')y /+$%&%+" &' %-$ &'& /a"
/a%$(+"y 9
Ma"6%& C00 :$&'( a +6" $a% /a" & a /)+$ /+$%&%+"9 I% -a &'$"&+" $a%6"$
:6% a -&(-$" "&/$9 F+" %-& "$a+' &% <a <&%-8"a<' "+ %-$ a"#$% a'8 &
'+ )+'($" aa&)a:)$9
Ma"6%& A)%+ C00 & a $ $a% /a"9 Ma"6%& -a "$86/$8 &% "&/$9 S+ &% &
$"/$&$8 a a :$%%$" a)6$ +" +'$y 9I% -a %-$ )a"($% a"#$% -a"$ +
a)) 9A''6a) a)$ + Na'+ & 10 + A)%+9
4 | P a ( $
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Ma"#$%&'( P)a' * Na'+XLRI* JAMSHEDPUR
En,ironment
I'8&a' a6%+ &'86%"y & <+")8 &=%- )a"($%9 A)%-+6(- &% ("$< "a&8)y a%
"$$'% &% & $=$"&$'/&'( '$(a%&$ ("+<%-9 A )a"($ '6:$" + $%a:)&-$8
a'6a/%6"$" -a$ $% 6 a'6a/%6"&'( a/&)&%&$ &' I'8&a9 I'8&a & $$"(&'(
a a )$a8&'( a'6a/%6"$" + a)) /a" a ()+:a) a.+" %6"' %-$&" I'8&a'a/&)&%&$ &'%+ ()+:a) -6: +" a)) /a"9
Strateg+ Prod&ct$
&$tomer target$ Ea")&$" Ta%a Na'+ <a %a"($%$8 %+<a"8 %-$ +<'$" + a
%<+*<-$$)$" 9I% <a /+'/$&$8 %+ (&$ %-$ $+)$ <-+ "+8$ +' %<+*<-$$)$"
a' a))*<$a%-$", a$, a+"8a:)$ %"a'+"% +" %-$ <-+)$ a&)y9 I% <a
5 | P a ( $
Parameter$ Mar&ti -.. Tata Nano
E'(&'$ C00 // !23 //
L$'(%- 39335 391
;&8%- 19440 195
H$&(-% 19405 19!
T+ $$8 120 #-" 0 #-"
@+% 2925 La#- +' "+a8 192! )a#- +' "+a8
7/23/2019 Marktng Proj Group 9
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Ma"#$%&'( P)a' * Na'+XLRI* JAMSHEDPUR
+&%&+'$8 a $+)$ /a" <&%- %a"($% a"#$% a %-$ /6%+$" <-+ -a
&'/+$ + 1 )a/ a''6a))y 9;&%- %-$ )+< "$+'$ %-$ /a" -a '+< :$$'
"$+&%&+'$8 &'%+ '$< a"% /&%y /a" %-"+6(- &% '$< a8 /a))$8 -+"&>+' '$=%
+" a%%"a/%&'( %a"($%&'( %-$ y+6'( /&%y 8<$))$"9
om%etitor Target$ T-$ /)+$% /+$%&%+" + %-$ Na'+ & Ma"6%& C00 a
a)) /a" "+ Ma"6%& S6>6#&, <-&/- & +"$ $=$'&$ %-a' Ta%a Na'+9 E$'
%-+6(- &% & -+"%$" ! , Ta%a Na'+ :$&'( %a))$" a'8 <&8$" -a +"$ &'%$"&+"
a/$ 21 %-a' %-$ Ma"6%& C009 Ma"6%& S6>6#& :$&'( a<a"$ + %-$ (a
<&%-8"$< Ma"6%& C00 "+ %-$ a"#$% a'8 "$86/$8 %-$ "&/$ + A)%+ +" %-$
/+$%&'( <&%- Ta%a Na'+9 A)%+ & a)+ a a)) /a" :6% &% & a $ $a% /a"
<&%- ("$a%$" )6((a($ a/$ a'8 +%-$" 6$"&+" $a%6"$9 A)%+ & %-$ -&(-$%$))&'( /a" &' I'8&a a'8 -a /+$%$8 $"y 6//$ 6))y <&%- Na'+9
Ba.a. a6%+ <a %-$ +')y +%-$" a'6a/%6"$" <-+ <a 8$$)+&'( a )+< /+%
/a" /+8$*'a$8 UL@ %a(($8 a% 2,000 E6"+ %+($%-$" <&%- R$'a6)%*N&a' %+
"&a) Ta%a Na'+9 T-& 6)%"a*)+< /+% /a" "+.$/% -a '+< :$$' /a'/$))$89 Ba.a.
-a /+'%&'6$8 %-$ 8$$)+$'% + a )+< /+% $-&/)$9 H+<$$" &% & '+% a /a"
a'y +"$ :6% a ?6a8"&/y/)$ a'8 &% & %a"($%$8 %+<a"8 %-$ /+$"/&a) $/%+"9
Maintenance $er,ice$
T-$ Ta%a M+%+" +$" /6%+$" + Na'+ a&'%$'a'/$ $"&/$ a% a =$8"&/$ $" +'%-9 T-$ $"&/$ a"$ $=%"$$)y /+$%&%&$ a'8 /-$a a %-$/a" &%$)9
! | P a ( $
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Ma"#$%&'( P)a' * Na'+XLRI* JAMSHEDPUR
Bank Ser,ice$
Ta%a Na'+ -a &('$8 /+'%"a/% <&%- I'8&a' Ba'# &' +"8$" %+ a))+< )+<&'/+$ $+)$ %+ ($%
L+a' a% )+< &'%$"$% + %-a% %-$y /a' :++# %-$&" Ta%a Na'+9
ore Strateg+
B&+er$ T-$ /+"$ %"a%$(y & %+ a%%"a/% %-$ /6%+$" <-+ -a$ .6% a""&$8 a% %-$/$'$ a'8 '$$8 a)) $a%6"$ a% )$a% "&/$9 T-$y a"$ a%%"a/%&'( %-$ y+6'(
&88)$ /)a "+$&+'a) <-+ 8+'% -a$ a /a" 9Ba&/a))y %-$y a"$ ))&'( %-$+&%&+' :$%<$$' %-$ %<+ <-$$)$" S$8a' $($'% :y +$"&'( %-$ a)6$+ a /a" a% %-$ "&/$ + a (++8 :&#$9
New entrant$ T-& /"$a%$ a' &''+a%&$ "+86/% +" a '$< $($'% <&%- a -&(- $'%"y:a""&$" :$/a6$ $=&%&'( +8$) /a''+% :$ "$ *$'(&'$$"$8 +" %-& $($'%9A'y /+$%&'( "+86/% 6% :$ 8$&('$8 "+ /"a%/- <-&/- "$?6&"$ )a"($&'$%$'%, #&)) a'8 %&$9
S&%%lier$
A' &'8$$'8$'% 6)y /-a&' <a /"$a%$8 +" Na'+9 G$'8+" <$"$ 8$$)+$8+" 6)y&'( /++'$'% $/&a))y 8$$)+$8 +" Na'+ 6/- a 12 <-$$)"&9 S6//$ + Na'+ <a 8$$'8$'% 6+' %-$ $'8+" <-+ 6)&$8 #$y/++'$'%9 T+ $'6"$ "+$" /+'%"+) a'y + %-$ $'8+" <$"$ )+/a%$8<&%-&' a/%+"y "$&$ + Na'+ )a'%9
S&*$tit&te$Na'+ :$&'( a 6'&?6$ "+86/% 8&8 '+% -a$ a 6:%&%6%$ <-&/- +$"$8 %-$a$ /+:&'a%&+' + "&/$, a$%y, /++"% a'8 6%&)&%y9 H+<$$" %<+ <-$$)$"a'8 6:)&/ %"a'+"% a%&y +$ + %-$ <a'% <-&/- a"$ a%&$8 :y Na'+
A*o&t Tata Motor$ "imited!
Ta%a M+%+" L&&%$8 & I'8&a )a"($% a6%++:&)$ /+a'y, <&%- /+'+)&8a%$8
"$$'6$ + INR 1, CC,C1C /+"$ USD 3497 :&))&+' &' 2012*139 I% & %-$ )$a8$"
&' /+$"/&a) $-&/)$ &' $a/- $($'%, a'8 a+'( %-$ %+ &' a$'($"
$-&/)$ <&%- <&''&'( "+86/% &' %-$ /+a/%, &8*&>$ /a" a'8 6%&)&%y
7 | P a ( $
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Ma"#$%&'( P)a' * Na'+XLRI* JAMSHEDPUR
$-&/)$ $($'%9 I% & a)+ %-$ <+")8 %- )a"($% %"6/# a'6a/%6"$" a'8
+6"%- )a"($% :6 a'6a/%6"$"9
E%a:)&-$8 &' 145, Ta%a M+%+" "$$'/$ /6% a/"+ %-$ )$'(%- a'8
:"$a8%- + I'8&a9 O$" C &))&+' Ta%a $-&/)$ )y +' I'8&a' "+a8, &'/$ %-$
"% "+))$8 +6% &' 1549 T-$ /+a'y a'6a/%6"&'( :a$ &' I'8&a & "$a8a/"+ Ja-$86" J-a"#-a'8, P6'$ Ma-a"a-%"a, L6/#'+< U%%a"
P"a8$-, Pa'%'a(a" U%%a"a#-a'8, Sa'a'8 6.a"a% a'8 D-a"<a8
Ka"'a%a#a9 F+))+<&'( a %"a%$(&/ a))&a'/$ <&%- F&a% &' 2005, &% -a $% 6 a'
&'86%"&a) .+&'% $'%6"$ <&%- F&a% "+6 A6%++:&)$ a% Ra'.a'(a+'
Ma-a"a-%"a %+ "+86/$ :+%- F&a% a'8 Ta%a /a" a'8 F&a% +<$" %"a&'9 T-$
/+a'y 8$a)$"-&, a)$, $"&/$ a'8 a"$ a"% '$%<+"# /+"&$
+$" !,!00 %+6/- +&'%9
Prod&ct Mi
S/0T Anal+$i$
Strengt1$2
1 Ta%a M+%+" & %-$ )a"($% %"6/# a'6a/%6"$" a'8 %-$ $/+'8 )a"($%a$'($" $-&/)$ a'6a/%6"$" + I'8&a a'8 5%- )a"($% %"6/# a'6a/%6"$"&' %-$ <+")89
C | P a ( $
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Ma"#$%&'( P)a' * Na'+XLRI* JAMSHEDPUR
2 Ta%a M+%+" & a% F+6"%- +&%&+' &' %-$ 8+$%&/ a$'($" /a" a"#$%9
3 ;&8$ "a'($ + "+86/% +"%+)&+9
4 TATA BRAND Q H+6$-+)8 Na$9
5 T-$ %<+ a/?6&"$8 :"a'8 Ja(6a" a'8 La'8 "+$" a)+ -a a -&%+"y +$=/$))$'% "$6%a%&+' &' %-$ "$$/%&$ $($'%9
! T-$ /+a'y a)+ -a <+")8 /)a ?6a)&%y a//"$8&%a%&+' &'/)68&'( ISO001, ISO 14001 a'8 ISO 20000, $=/$))$'% 6)y /-a&' a'a($$'% 6&'(%-$ SAP "a$<+"#9
7 I% a)+ -a a (++8 ()+:a) "$$'/$ <&%- &% .+&'% $'%6"$ a'8 a+/&a%&+'9
C F&'a'/&a))y a)+ %-$ /+a'y & &' a $"y %"+'( +&%&+'9
/eakne$$e$2
1 S)a/#'$ &' $=a'&+' + +$"$a a"#$%9
2 Ta%a M+%+" /+$%&%+" -a$ $=a'8$8 &'%+ +$"$a a"#$%, <-&)$ %-$"+("$ a8$ :y Ta%a M+%+" & )+< a'8 & &' "$/$'% a%9
3 Ta%a M+%+" & a&')y 8$$'8$'% +' %-$ I'8&a' a"#$%9
4 Ta%a M+%+" & %-+6(-% %+ :$ a' I'8&a'&$8 :"a'89
0%%ort&nitie$2
1 T-$ /+a'y :$)&$$ %-a% %-$ /a" a"#$% & (++8 &' 8$$)+&'( I'8&a9
2 I' I'8&a /a" $'$%"a%&+' & +')y 7 $" 1000 +6)a%&+'9
3 T-$"$ & a' $=$/%a%&+' + &'/"$a&'( a"#$% +" a)) /a" <&%- %-$
$'-a'/$8 6":a'&>a%&+' a'8 $=a'&+' "+.$/%9
4 Ta%a M+%+" a'8 )$$"a($ %-$ :"a'8 'a$ + JLR &' %$" + %$/-'+)+(&/a)$=/$))$'/$9
5 N$< "+86/% )&'$ <&%- &'/"$a$8 6$) $/&$'/y9
| P a ( $
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Ma"#$%&'( P)a' * Na'+XLRI* JAMSHEDPUR
T1reat$2
1 D$/"$a&'( a"#$% -a"$ &' /a" a"#$% &' I'8&a9
2 F&$"/$ /+$%&%&+' &' a)) /a" $($'% "+ Hy6'8a&, Ma"6%&, @-$"+)$%
$%/9
3 F+"ay + ()+:a) )ay$" &' %+ %-$ I'8&a a"#$% + a)) /a" a'8 +%-$"$($'%9
Porter3$ 4 force$
10 | P a ( $
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Ma"#$%&'( P)a' * Na'+XLRI* JAMSHEDPUR
SE5MENTATI0N 0N T6E BASIS 07 EM05RAP6IS!
T-$ S$($'%a%&+' & 8+'$ :y $"+'&y&'( %-$ $a/- $($'% aa&)a:)$ &' %-$I'8&a' @a" Ma"#$%9
11 | P a ( $
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Ma"#$%&'( P)a' * Na'+XLRI* JAMSHEDPUR
Ea/- S$($'% -a :$$' $"+'&$8 a %-$ +'$ &'8&&86a) "$"$$'%&'( %-$/+)$%$ %a"($% S$($'%9
12 | P a ( $
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Ma"#$%&'( P)a' * Na'+XLRI* JAMSHEDPUR
T1e Identi8ed Segment i$ of Rock+ 6ira"al and Ank&r Anand!
T1e Perce%t&al ma%%ing for t1e targeted $egment!
13 | P a ( $
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Ma"#$%&'( P)a' * Na'+XLRI* JAMSHEDPUR
Segment Rock+ 6ira "al Ank&r Anand
P+&%&+'&'(a'8 a)6$"++&%&+'
6a)&%y , B$% &' /)a%y)&'( , P+<$" , M6&/
Sa/$ , P"&/$ , F6$)E/+'+y, S$"&/$ ,R$)&a:&)&%y
S%y)&'( , M6&/Sy%$ , P+<$"%y)&'( ,Sa/$ ,6a)&%y
Ma"#$%&'(S%"a%$(y9 P"+86/%9 P"&/$9 P)a/$9 P"++%&+'9 P-y&/a)E&8$'/$9 @6%+$"
S$"&/$9 P$+)$
Na'+ X&'( , Ga"&a'%<&%- A)) $a%6"$ a$" -& $"/$%6a)
a&'(P"&/$ L$ %-a' 295
La#-O')&'$ S-+&'(,
D&"$/% B6y&'( TG @+$"/&a)
"++%&'( %-$a+/&a%&+' + @+))$($
%68$'% <&%- F6' ,Ha'(+6% a'8E'.+y$'%
Na'+ LX, Ga"&a'%<&%- A)) $a%6"$ a$" -& $"/$%6a)
a&'(P"&/$ L$ %-a' 295
La#-P$"+'a)
S$))&'(,D&"$/% B6y&'( TG /+$"/&a)
-+<&'( $a%6"$ a'8a)6$ "++&%&+'
+$" /+$%&%&+' ,P"++%&+' %-+6(-
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Na'+ G=, Ga"&a'%<&%- A)) $a%6"$ a$" -& $"/$%6a)
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@a"
14 | P a ( $
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Ma"#$%&'( P)a' * Na'+XLRI* JAMSHEDPUR
Marketing 7oc&$ : STP Anal+$i$
I' +"8$" %+ a'a)y>$ %-$ %"a%$(&$ +" %-$ )a6'/- + Ta%a Na'+, &% & &$"a%&$
%+ 6'8$"%a'8 %-$ $($'% a'8 %a"($% /6%+$" %-a% Ta%a Na'+ /a%$" %+9
A)+, %-$ +&%&+'&'( & a #$y $)$$'% &' 8$/&8&'( %-$ Ma"#$%&'( a'8D&%"&:6%&+' %"a%$(&$9
T-$ %a"($% /6%+$" +" Ta%a Na'+ a"$ )+<$" a'8 &88)$ &'/+$ a&)&$,
<-+ a&"$ %+ 6("a8$ %+ 4* <-$$)$" "+ :$&'( 2*<-$$)$" 6$"9 Ma'y +
6/- a&)&$ %ay a<ay "+ 6"/-a&'( 4* <-$$)$" "&a"&)y 86$ %+ %-$
a+"8a:&)&%y a/%+"9 A+"8a:)$ 6"/-a$ "&/$, )+< a&'%$'a'/$ /+%,
&'/"$a$8 a$%y, 6$6)'$ a a a&)y $-&/)$ a"$ %-$ a/%+" %-a% &'6$'/$
6/- :6y&'( 8$/&&+'9
T-$ $/+'8 $% + /6%+$" Na'+ & %a"($%&'( & %-$ y+6%-, $$/&a))y%68$'% <-+ "$$" y+6'(, %"$'8y a'8 &''+a%&$ $-&/)$9 4*<-$$)$" <&%-
%-$&" &'-$"$'% a$%y /-a"a/%$"&%&/ <+6)8 a$a) +"$ %+ %-$ +$" 2*
<-$$)$"9 A(a&' /+% <+6)8 :$ %-$ 8&$"$'%&a%&'( a/%+" +" Na'+ +$" +%-$"
4*<-$$)$"9
S&&)a")y, Na'+ a)+ %a"($% %-$ a&)&$ <-+ <a'% a $/+'8 /a", +%)y +"
<+$' a'8 /-&)8"$'9 Na'+ -a :$$' +&%&+'$8 a a' &''+a%&$ a'8 %"$'8y
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15 | P a ( $
7/23/2019 Marktng Proj Group 9
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Ma"#$%&'( P)a' * Na'+XLRI* JAMSHEDPUR
V L6=6"y L= a% 172,000 R6$$ -a a&" /+'8&%&+'&'( a'8 +<$" <&'8+<
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1! | P a ( $
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Ma"#$%&'( P)a' * Na'+XLRI* JAMSHEDPUR
Po$itioning
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17 | P a ( $
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Ma"#$%&'( P)a' * Na'+XLRI* JAMSHEDPUR
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1C | P a ( $
7/23/2019 Marktng Proj Group 9
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Ma"#$%&'( P)a' * Na'+XLRI* JAMSHEDPUR
T1e Promotional Acti,it+ wo&ld *e
H&"a La) <+6)8 :$ +"$ /+'/$"' a:+6% %-$ 6$) $/+'+y, Sa/$ a'8 P"&/$9
F+" -& Na'+ & 8$a'%)y 9
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1 | P a ( $
7/23/2019 Marktng Proj Group 9
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Ma"#$%&'( P)a' * Na'+XLRI* JAMSHEDPUR
T1e Promotional Acti,it+ wo&ld *e
A'#6" A'a'8 <+6)8 :$ +"$ /+'/$"' a:+6% %-$ "&8&'( /++"%, Sa/$ a'8
P"&/$9 F+" -& Na'+ -a %+ :$ )a/$ <-$"$ /a' -$a" %-$ +&/$ + -$" <&$
&'(&'(, ;-+ '$$" 6$ %+ &'( &' -+$ :$/a6$ + %-$ :6y /-$86)$9
7inancial$
P+6)a%&+' + I'8&aI'M&))&+'
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20 | P a ( $
7/23/2019 Marktng Proj Group 9
http://slidepdf.com/reader/full/marktng-proj-group-9 21/22
Ma"#$%&'( P)a' * Na'+XLRI* JAMSHEDPUR
N+9 + H+6$-+)8I'M&))&+'
10C C2 C 2
O'$ Na'+ $" -+6$-+)8I'M&))&+'
10C C2 C 2
E=$/%$8 O<'$"-&27 0 22 2 1
Na'+ M+8$) STD LX T<&%P"&/$ 153000 21000 241000
Ma"(&' $" Na'+R9 15300 2100 24100
@+% + Ma"#$%&'(R9M&))&+'
370 40 10
S$($'% P"+%R9 M&))&+' <<-<=> 472!4 13004
S$($'% A%%"a/%&$'$ Ma=&6 A$"a($ M&'&6
Segment Pro8t
By a'a)y>&'( %-$ P&$ @-a"%, ;$ '8 %-a% R+/#y $($'% & +% "+%a:)$$($'%9 T-$ $($'% -+< %-$ '$% "$$'6$ + 33C372 M&))&+' <&%- %+%a)
C5 + %+%a) a"#$% -a"$9
ontingenc+ Plan
1 T+ "$86/$ "&/$ + /a" :y &"+&'( a'6a/%6"&'( "+/$$, )+< "&/$
a%$"&a) $)$/%&+' a'8 RD &' +"8$" %+ /+$ 6 <&%- "&/$ "a&$ + 6$),
a'6a/%6"&'( /+% a'8 (+$"'$'% "$(6)a%&+' a'8 %a= "a%$9
21 | P a ( $
7/23/2019 Marktng Proj Group 9
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Ma"#$%&'( P)a' * Na'+XLRI* JAMSHEDPUR
2 E=%$'&$ a"#$%&'( a/%&&%y %+ /"$a%$ $=/&%$$'% + %-$ "+86/% a'8
:"a'8 %+ &'/"$a$ &% a"#$% -a"$, &'/"$a$ $))&'( a'8 /+$%$ <&%- "&a)9
3 B$ a)$"% a:+6% /+$%&%+" a'8 %-$&" +$9
4 P)a' +" /-a'(&'( $/+'+&/ a'8 +)&%&/a) /+'8&%&+'95 P)a' +" '$< +8$) 8$)ay a'8 "$/a)) + $-&/)$9
! F&'a'/&a) :a/#6 +" <+"% &%6a%&+'9
7 N$< +8$) 8$)ay a'8 "$/a)) + $-&/)$9
References:-
• Gyan Research and Analytics Pvt. Ltd.
• Tata Motors Website.• Tata Nano Facebook.
• Marti !"ki Website.
22 | P a ( $