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OVER
MILLION UNIQUE REASONS TO BE PART OF:
MarksList.LGBTMarksList.LGBT
Florida's Most Powerful LGBT Digital Media Network
2015MEDIA KIT
Welcome To
MarksList.LGBT
Our founder, Mark Haines, had a vision over
12 years ago to build the most powerful website
in Florida serving the LGBT community. Mark
was a visionary who quickly realized the world
was turning to digital networks to get up-to-the-
minute information when it came to nightlife,
travel and entertainment.
After careful planning, Mark's List launched
Florida's most advanced digital media network. The primary objective was to
help businesses grow by amassing a huge following of readers who were
attracted to the site, looking for the latest in entertainment, dining, shopping,
travel and more.
The digital world continues to grow at a record pace with new technology
being introduced almost every day. Only Mark's List can keep your business
ahead of the competition by offering affordable marketing plans that
capitalize on the latest media trends, such as online messaging, social
media, mobile optimization, and so much more.
More than 1.2 million unique visitors come to the site again and again to
check in on today's hottest events, search Florida's largest LGBT business
directory, or check out the latest stories, pictures and videos.
Florida is the third-largest state in the nation, boasting nearly one million
LGBT residents and well over 4 million LGBT visitors every year. Simply
stated, Mark's List is engaged in a lucrative community that has come to
depend on us for up-to-the-minute information.
MARK'S LIST IS FUN, SMART, POWERFUL AND ALWAYS UP-TO-THE-MINUTE. WE NEVER FORGET THAT OUR BUSINESS
IS HELPING YOU BUILD YOURS!
MarksList.LGBT
Online: Mark's List. LGBT is one of the most comprehensive LGBT websites in
America. With well over 1.2 million unique visitors, Florida's LGBT community has
come to depend on Mark's List as their primary digital source for entertainment and
information for more than a decade.
Social Media: Social media continues to dominate as an emerging trend. Mark's List
gives you instant access to one of the largest LGBT social media networks in the
country. What makes Mark's List unique is our ability to deliver multiple social media
platforms on one site.
Mobile/Apps:
Business Directory: What if we told you that everything you needed to know about
LGBT businesses and services was literally at your fingertips? it is with our
comprehensive City Guide. Over 2,000 interactive listings from restaurants and
services to nightlife, including contact information, mapping technology with links on
highlighted listings. There are no other interactive guides like this and it is absolutely
free for users. After all, our job is to deliver customers to your business quick and easy.
Calendar:
Video Marketing: Nothing tells the complete story quite like video. Today, YouTube is
the second largest online search engine. Why? Only video touches just about all of
your sensory perceptions. In todays hyper-fast paced world, only a video clip can best
deliver maximum impact in a short amount of time. Marks List offers video
components built into our media platforms giving users instant access. Our full
service video marketing partners can customize and produce a video marketing
package that makes an impact and is affordable for your business.
Over 85% of Florida´s LGBT community use smart phones for everything from information gathering to shopping for products and services every day. Did we mention that they also use them as phones? Interesting how our perception of smart phones has changed… Mark´s List has been enhanced for mobile, and we have added an app that is available for download in the app store or google play. It is fully interactive, which means your business is literally in their pockets.
Looking for quick access to what's hot or perhaps you're in the mood to
party with friends? Don't look for your local newspaper or radio station to find out (if
you still listen to broadcast radio). Only Mark’s List calendar has up to the minute
listings of the Hottest LGBT places in Florida, including information about what's
happening from concerts and shows to events and gay nightlife.
Florida's Only Comprehensive LGBT Lifestyle Digital Network.
Mark's list gives you full access to everything there is to know about our vibrant gay community at your fingertips. Live, in-depth and interactive, online or
mobile we've got you covered.
MarksList.LGBT
Reach a Lucrative Target Market
• Are Loyal
• Are Well Educated With Above
Average Income • Live in Large Urban Centers• Love To Travel and Indulge
• Make Major Purchases Such as Home and Automobiles at a Much Higher
Rate then other demographics • Dine Out Often and Enjoy Cultural
Arts and Entertainment
POWERFUL DEMOGRAPHIC HIGHLIGHTS :
According to the CMI Annual Survey of the LGBT community, Mark's List delivers a very unique audience with demographics that are hard to reach
through outdated traditional media.
91.5% of Mark's List Florida users live in Florida's major metropolitan markets.
GENDER SPENDING POWER
LANGUAGE
EDUCATION
68% male / 32% female ratio69% Are Under 45 Years Old
11% identify as Hispanic
57% are college graduates or higher
49% Report that they will take a vacation of 5 days or more,
21% Plan to buy or lease a new vehicle in the next 12 months
13% Plan to buy a new home in the next 12 months
29% Plan to purchase spa services
49% Plan to buy a performing arts ticket.
65% Report making above average annual household income.
MARK'S LIST FOLLOWERS AND USERS:
YOUNG *URBAN* SOCIAL
The Power of Social MediaMore Followers than any other LGBT Site in Florida
Mark's List social media network literally reach tens of thousands of quality LGBT
consumers every week! Now that's the power of our social media network!
Sm Social Media Boost gives you added exposure by using techniques including
posts, hyperlinks and images on walls, news feeds, blogs and photo sites to build brand
recognition for your business and events. The Social Media Boost is now available as a
separate package and is included in our Standard, Ultra and 7 Day Power Packages.
Through our combined network, More power to reach both residents and visitors of the LGBT community in Florida!
Other
102,181
13,2623,583
4,656
Over 124,000 Social Media Followers and Growing !!
MarksList.LGBT
*Metrics Certified 03/25/15
MarksList.LGBT
Value PackagesThe Power of our Social Media and Digital Marketing Made Easy
•
• Banner Ad
• Index Ad
• Mobile Banner
• Wednesday E-Mail Blast SM• Social Media Boost
• Enhanced Map Listing
• Business Spotlight Feature
• Mad Paparazzi
• Powerboost
Custom Landing Page – A page dedicated to your business. Featuring company logo, business
description, interactive maps and contact information. The page is maintained by Mark’s List
experts, contains the latest ads, information about your business amenities and the nearby area.
– Includes information about your business, event or service(s). Use of a company
logo is an alternative option. Appear on Mad Paparazzi (photo gallery) pages.
– Includes information about your business, event or service(s). Appear on Landing
Pages and Wednesday E-Mail Blast.
– Populates on photo gallery pages for the mobile version of Mark's List.
– A weekly e-mail blast to our list of 13,000 subscribers.
– We promote your business using Facebook, Twitter, Pinterest, Tumblr,
Instagram, Google Plus, Vine and other emerging Social Media networks.
– Prominent placement of your business, services or events on business
directories and city guides.
– Exclusive editorial content
– Custom photo gallery of your business.
– The Power Boost is an added feature for existing advertisers to draw extra
attention to a special event. The Power Boast includes a Power Button that runs in the header
section of each page on Mark's List, a special feature on the homepage about the event, a photo
gallery in Mad Paparazzi and Social Media support.
Now You Have the Tools to Build Your Business!
MediaComponents Standard Package Ultra Package
7 Day Power Package
1. Custom Landing Page Yes Yes Yes
2 Landing Page Updates
Weekly
On Demand
On Demand
3 Banner Ad (250 x 100)
1
2
1
4 Index Ads (275 pixels x 400)
1
2
1
5 Mobile Banner(320 x 50)
1
2
1
6 Wednesday Email Inclusion
Yes
Yes
Yes
Yes
7 Social Media Boost SM
Yes
1
2
1
8 Enhanced Map Listing
Yes
Yes
Yes
9 Business Spot Light Stories
(editorial articles)
1
2
1
10 Mad Paparazzi
1 photo gallery 2 photo galleries
1 photo gallery
11 Powerboost
(additional fee)
Yes
Yes
Yes
Social MediaPackage
Online Specifications
MarksList.LGBT
ULTRA PACKAGE $885 /mo. $825 /mo. $675 /mo.
SOCIAL MEDIA PACKAGE $375 /mo. $345 /mo. $295 /mo.
STANDARD PACKAGE $625 /mo. $585 $485 /mo. /mo.
ULTRA PACKAGE $545 /mo. $525 /mo. $445 /mo.
SOCIAL MEDIA $245 $225 $185PACKAGE /mo. /mo. /mo.
STANDARD PACKAGE $395 /mo. $375 $32 /mo. 5 /mo.
ADDITIONAL OPTIONS: 7 DAY POWER BOOST (existing advertisers) $200.00
7 DAY POWER PACKAGE $450.00
LEADERBOARD $15.00 PER CPI
DEDICATED EBLAST $495
VIDEO BLAST $595
728 x 90 (Leaderboard)
250 x 100 (Banner Ad)275 x 400(Index Ad)
234 x 60 (Power Button)
234 x 60 (Power Button)
234 x 60 (Power Button)
320 x 50 (Mobile Leaderboard)
320 x 50 (Mobile Leaderboard)
320 x 50 (Mobile Leaderboard)
National Rates
Local Rates
3 MONTH 6 MONTH 12 MONTH
3 MONTH 6 MONTH 12 MONTH
**Prices Shown Above Based on Signed Agreement.
Effective Date March 1, 2015. Rates and Packages Subject to Change Without Notice
Social Media only Package - Utilizes our large base of followers and users of Facebook, Twitter and Email lists to give your business added exposure using news feeds, blogs, and photo sites to build brand recognition.
- Designed specifically to give your business a sustained marketing presence. - A higher impact messaging strategy designed to give your business maximum exposure.
Standard Package The Ultra Package
Rate Sheet
Copyright 2015
Effective March 1, 2015Information and prices subject to change without notice.
Put the Power of Mark's List to work for you!
MarksList.LGBT
Mark’s List: 5090 NE 12th Avenue Oakland Park, FL 33334954.649.7129 [email protected]
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