Marks and Spencer

Nida Siddiqui

Introduction: A little about M&S

•One of UK’s leading retailers with over 21 million people visiting stores each week•Sell clothing, food, and homeware•600 stores in UK and 300+ Internationally in countries with emerging economies•Responsibly sourced with 2,000 global suppliers•Known for green credentials, as a result of their eco-plan: “Plan A”. Planning to send no waste in landfills by 2012.

--------------------------------------------------------------------------------------------------------------------------------

--------------------------------------------------------------------------------------------------------------------------------

Following M&S: Online Presence

Website www.marksandspencer.com

Twitter twitter.com/MARKSANDSPENCER

Facebook www.facebook.com/MarksandSpencer

M&S TV http://www.marksandspencer.com/MS-TV/b/311612031?_encoding=UTF8&mnSBrand=core&intid=gnav_%20M-S-TV

E-newsletter

marksandspencer.com/about/newsletter

Twitter Presence

Facebook presence

Website presence

--------------------------------------------------------------------------------------------------------------------------------

Some Questions Answered

Uses of Social Media Presence : Use reviews for product-led customer feedback, Facebook for community building and rich media and Twitter for promotions, notifications and an instant feedback.

Do they want customer involvement: Yes, and they reply regularly

Consistency: Brand Logo is always present, always on the left side. Color Schemes are all bought together with a sleek black look, and remain the same throughout different media. Merchandise is always promoted; yet each media has different set of promo campaigns.

Integrate from one media to another (i.e. from Facebook to twitter)

Yes, every form of media links to one another

Why are they online? Announce awards, hand out promotions, early notifications for sales and offers, updates on products, and e-tailing

Does it make sense to be online? Yes. They have marketed themselves well, keeping the customers happy, and made millions through e-tailing

How much they update social media networks: Anywhere from 5-22 times a day, depending on the special offers they post and replies they receive