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The official publication of The Winnipeg Chamber of Commerce, in partnership with the Asper School of Business Vol. 3, Issue 4 Fall 2011 WOMEN IN BUSINESS • Mariette Mulaire talks Centrallia ALSO INSIDE: DEBUT COLUMN: Paula Havixbeck – The View from City Hall Laurie Kepron tells her tale from Winnipeg to the NHL

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Marketplace Magazine is published six times a year by Studio Publications in collaboration with the Winnipeg Chamber of Commerce and the Asper School of Business. Marketplace Magazine aims to provide insightful editorial on relevant local business topics. Through profiles of successful local businesses and business leaders, by raising the tough questions on business owners’ minds and challenging the status quo, we will help local businesses prosper.

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The official publication of The Winnipeg Chamber of Commerce, in partnership with the Asper School of Business

Vol. 3, Issue 4 Fall 2011

women in business

•MarietteMulaire talksCentrallia

also inside:

DEBUTCOLUMN:PaulaHavixbeck– TheViewfromCityHall

LaurieKeprontellshertalefromWinnipegtotheNHL

2

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MARKETPLACE Fall 20114

Winnipeg has just witnessed the return of the NHL after 15 long years. From all perceptions, it has been nothing short of a raging success. This has been due to a lot of hard work and dedication by a team of people at True North led by Mark Chipman. One of the key people within the organization who has a large role making sure the seats are full and the sponsors are all signed up is Norva Riddell. For years, Norva and her team made sure that the Moose were generating the funds to allow them to operate at the high level they did. With the return of the NHL, this took on an even bigger role, and challenges. By all accounts, she continues to be successful. Why do I tell you all of this, because when I asked Norva if we could interview her for this issue, dedicated to women of power in our City and Province, she just could not find the time. She did however find a few minutes to let us into her office for a snapshot of her desk for “At The Desk Of”. No doubt it required a little organizing prior to the photoshoot, but this gives a peek into the life of one of the women in this City who are making things happen.

From the publisher...Vol. 3, Issue 3 • Summer 2011

Studio Publications is a division of Studio Media Group.

EdITor Jon Waldman

[email protected]

CrEATIVE dESIGn designtype

ConTrIBuTorS chronic creative, Paula Havixbeck, dr. reg Litz

dr. david Stangeland, Wendy Stephenson, Shel Zolkewich

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Our cover feature this issue is also NHL related, but for different reasons. I first met Laurie when she was in town to judge a student event for the Asper School of Business. I was immediately taken by her passion for the game of hockey from a business perspective, as well as a fan. As a Winnipeger, she is extremely proud that a team is returning, but her role as VP of Integrated Marketing for the NHL has her on the cutting edge of the fan experience and where this is headed. Laurie understands that the fan experience in the future is in the palm of their hands and she is a driving force to make sure the NHL leads the way.

Finally, bringing a worldwide business event to Winnipeg is no easy task. Simply ask Mariette Mulaire and her team at ANIM. They were very successful in making the very first Centrallia 2010 happen, and now plans are in the works for 2012. If you are a business looking expansion opportunities, this is a great event to be part of. Find out how at animcanada.com.

This issue of Marketplace only had enough space to focus on a few of the women in business who are helping to drive our economy. There are hundreds, if not thousands more. If you know them, email us with details so we can have this on our website for all to see and read about. We will continue to post them and create an online source of the women in business in our province. Email to [email protected]. Stories and photos will be posted.

Fall 2011 MARKETPLACE 5

Contents Fall

12

COVErsTOry– Laurie Kepron:

From Winnipeg to the NHL

online

All of our magazine content and more is available online atwww.marketplacemagazine.ca.

UPFrONT7 sTArTUP

The debut of our Women in Power feature; where women can get the how-tos of entrepreneurship; and Small Business Week hits Winnipeg

9 MBBizrEPOrT Manitoba business movers

and shakers

11 AFTErHOUrs The latest events

Marketplace Magazine and friends have attended

PrOFiLE18 THECENTrEOFCENTrALLiA:Mariette Mulaire and ANIM Canada

COLUMNsANDFEATUrEs20 The View from City Hall

38 Traditional or Creative?

AsPEr26 PATTErNsOFENTrEPrENEUriALGenius

28 in defense of FiNANCiALMArKETsANDTHEFrEEENTErPrisEsysTEM

CHAMBEr32 CHAMBErCHALLENgEsVOTErs

34 ArOUNDTHECHAMBEr

BACKPAgE42 ATTHEDEsKOF... Norva Riddell, Senior

Vice President, Sales and Marketing, True North Sports and Entertainment

4 FrOMTHEPUBLisHEr

POWER UP YOUR BUSINESS

INVESTINNOVATEGROW

Take part in activities organized in your region!www.bdc.ca/sbw | 1 888 INFO BDC

OCTOBER 16–22, 2011

Graphiques M&H • Cité Multimédia • 80, rue Queen, bureau 403, Montréal QC H3C 2N5Tél. : 514 866-6736 • Téléc. : 514 875-0401 • [email protected]

CLIENT : BDCPUBLICATION : Winnipeg Marketplace MagazinePARUTION : September/October_2011NOM DU FICHIER : B1-8036 WinnipegMarket_071ENO. D’ANNONCE : BDC-J 11-071EMODIFIÉ LE : 29/08/2011INFOGRAPHISTE : ab

FORMAT OUVERT : 8,5" x 10,75"

BLEED: N/APAGES : 1IMPRESSION : R

DOCUMENT : 100 %SORTIE : 100 %

A107682

Bien que tous les efforts aient été mis en œuvre pour éviter toute erreur, s.v.p. bien vérifi er cette épreuve. Notre responsabilité se limite au remplacement des fi chiers fi naux.

CYAN MAGENTA JAUNE NOIR

B1-8036 WinnipegMarket_071E.indd 1 11-08-29 9:55 AM

Fall 2011 MARKETPLACE 7

POWER UP YOUR BUSINESS

INVESTINNOVATEGROW

Take part in activities organized in your region!www.bdc.ca/sbw | 1 888 INFO BDC

OCTOBER 16–22, 2011

Graphiques M&H • Cité Multimédia • 80, rue Queen, bureau 403, Montréal QC H3C 2N5Tél. : 514 866-6736 • Téléc. : 514 875-0401 • [email protected]

CLIENT : BDCPUBLICATION : Winnipeg Marketplace MagazinePARUTION : September/October_2011NOM DU FICHIER : B1-8036 WinnipegMarket_071ENO. D’ANNONCE : BDC-J 11-071EMODIFIÉ LE : 29/08/2011INFOGRAPHISTE : ab

FORMAT OUVERT : 8,5" x 10,75"

BLEED: N/APAGES : 1IMPRESSION : R

DOCUMENT : 100 %SORTIE : 100 %

A107682

Bien que tous les efforts aient été mis en œuvre pour éviter toute erreur, s.v.p. bien vérifi er cette épreuve. Notre responsabilité se limite au remplacement des fi chiers fi naux.

CYAN MAGENTA JAUNE NOIR

B1-8036 WinnipegMarket_071E.indd 1 11-08-29 9:55 AM

Lending a HandThis September through October, choose The Greater Interest GIC and get a great interest rate, plus, make a difference in the lives of local kids. Based on every dollar you invest, Canadian Western Bank will make a donation to Big Brothers Big Sisters of Winnipeg to help facilitate mentorships in your community. To find out more, call your branch at 204-956-4669 or visit www.greaterinterest.ca

Big business gets all the headlines, but it’s the small businesses that keep the economic wheels turning in this country. Consider this: small businesses account for 99.8 per cent of all Canadian companies and employ more than 60 per cent of private sector workers. That’s reason enough to celebrate, so get ready for Small Business Week.

For 32 years, the Business Development Bank of Canada (BDC) has been organizing Small Business Week to celebrate the thriving entrepreneurial spirit of the country. This year, Small Business Week runs from Oct. 16 to 22.

“Small Business Week is an opportunity to reflect on the challenges Canadian entrepreneurs must face and how we can support them,” said Jean-René Halde, BDC President and Chief Executive Officer. “Innovation is a hot issue in Canada, which is why we have chosen to place it at the centre of our discussions. By presenting inspiring success stories, we want to show that, in business, innovation does not depend on intuition, but on courageous strategic decisions made by ambitious entrepreneurs. Their success is crucial for Canada’s economy and we will have to redouble our efforts to help them carry out their projects.”

It all began in 1979 when BDC business centres in British Columbia’s Lower Fraser Valley pooled their resources to organize a week of activities for entrepreneurs. In 1981, Small Business Week was officially launched nationwide and in 2010, 325 activities across Canada attracted more than 10,000 business people during the week of events. For a list of what’s happening in Manitoba, visit http://www.bdc.ca/en/sbw/pages/local_events.html

Events across Canada include conferences, luncheons and trade where entrepreneurs can learn, network and socialize in the company of their peers.

This year’s theme is Power Up Your Business: Invest. Innovate. Grow. In the lead-up to the celebration, BDC has launched a microsite dedicated to Small Business Week which includes a detailed pan-Canadian calendar

of activities. This microsite also features articles on the challenges facing entrepreneurs, data on the current state of Canadian entrepreneurship and an array of success stories that illustrate the outstanding contribution of small and medium-sized businesses to the Canadian economy. http://www.bdc.ca/en/sbw/pages/home.html

October also marks the launch of BDC’s Young Entrepreneur Awards (YEA). Created in 1988, the YEA pay tribute to remarkable young Canadian entrepreneurs who are outstanding not only because of their success in business, but also because of their creativity, innovative spirit and community involvement. The contest is open to Canadian entrepreneurs between 19 and 35 years of age.

Last year, Peter Chudley, Todd Jenkyns and Mark Kohaykewych of Jenkyns Electric (2008) Ltd. were the Manitoba recipients of the prestigious award. Undaunted by the challenges of accessing the north, they took on contracts to build four northern Manitoba health facilities.

“There are 2,000 electrical contractors in Manitoba,” Jenkyns said when accepting the award. “We’ve had to think outside the box, foresee the changing needs of customers and sell ourselves.”

Visit http://www.bdc.ca for more information on nominations for the YEA.

[ [sTArTUPWinnipeg readies for Small Business Week

By Shel Zolkewich

Whetheryouarelookingtostart,groworexitabusiness,thereareexpertsouttheretohelp.Wegatheredafewlinkstosomegroupsthatcanhelpyou.

The Women Business Owners of Manitobais a non-profit, independent organization that addresses the unique needs of the woman entrepreneur. We exist to provide support and inspire excellence, learning and growth in business. And to provide opportunities for personal and professional growth for our members.

www.wbom.ca

Canada Business- Government Services for EntrepreneursThis website provides helpful links to many topics and such as business plan maps, marketing & sales, staffing, and more.

www.canadabusiness.ca

Women’s Enterprise CentreAre you a Manitoba woman who owns her own business or is exploring the possibility of becoming self-employed? Since 1994, the Women's Enterprise Centre of Manitoba has been building a reputation as a centre of business excellence. We have helped thousands of women throughout the province find information, improve their skills and acquire financing so that they can start, expand or purchase an existing business.

www.wecm.ca

MARKETPLACE Fall 20118

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Fall 2011 MARKETPLACE 9

iNFOrMATiONANDANNOUNCEMENTsFrOMBUsiNEssEsiNOUrPrOViNCE

AppointmentsWinnipeg’s Val Harper has been named the new President of POWERtalk International.

Over the years, Harper has worked extensively for the group, including serving as president at the club, council and region levels. She has also served two tenures as the vice president (division II) of the international office, chaired committees including marketing and “Creating Our Future” and has been a member of several others.

Harper, of course, is already well known in Winnipeg circles. She has been a member of several organizations, including the Building Owners of Manitoba Association, Hospice and Palliative Care, Manitoba, the National Association of Parliamentarians and the Association of Canadian Recruiters.

On August 16th, The Boyd Group officially announced new members of its new executive management team as Eric Danberg was named the new president of Canadian Operations (under the operating name Boyd Autobody and Glass) and Kevin Comrie was appointed Chief Marketing Officer. Danberg has been with Boyd since 1997 and had most recently held the title of Vice President Operations, Prairie Region, while Comrie joined Boyd as Vice President, Sales and Marketing in the same year.

“They embrace our vision of what the Boyd Group can achieve in the future,” said Brock Bulbuck, president and CEO of Boyd Group Income Fund. “The Boyd Group continues to operate in growth mode and we are positioning our executive team to support our ongoing growth and continued success.”

John Sedor has been named the new president and CEO of Cangene Corporation.

Sedor has previously served in a leadership position with several companies, including Sandoz Inc., Verion and the Revlon Health Care Group among others. Most recently, he served as president, CEO and director of CPEX Pharmaceuticals, Inc.

“I’m very pleased to join Cangene, a pioneering company with solid fundamentals, including successful biodefence and biopharma products, a strong balance sheet and talented people,” Sedor said in a release.”

Michael Graham, who had been the interim president and CEO during the search returns to his position of Chief Financial Officer.

Sedor officially began his new position on September 12th.

Awards and RecognitionsMTS Allstream has been named the recipient of the 2011Governance Gavel Award in the category of “Best Disclosure of Governance Practices and Approach to Executive Compensation by Small or Mid-Sized Issuer”.

The award, presented by the Canadian Coalition for Good Governance, recognized Allstream’s ”emphasis on clear and effective public disclosure and leading governance practices.”

In a release, MTS Allstream Chair David Leath described their award-winning initiative.

“Last year, the Board and several of its Committees completed a comprehensive review process that resulted in a revised compensation program for our senior executives and a significantly enhanced proxy circular,” he said. “Today, in accepting this award, we are being recognized for this work. We believe our shareholders will benefit from our strong ‘pay for performance’ compensation model, and look forward to our first ‘say on pay’ advisory vote at our next shareholders’ meeting.”

Got news to share in the MB Biz Report? Send your releases to [email protected].

As part of her tenure as president, which runs until 2013, Harper intends to focus on increasing membership in POWERtalk, including enacting a full committee dedicated to recruiting new individuals to the organization that is headquartered in Tauranga, New Zealand.

Formerly known as ToastMistresses, POWERtalk has been in existence since 1938. In that time, it has helped women in business develop their presentation, meeting management and leadership skills.

Watch for more on Harper and POWERtalk in the next issue of Marketplace.

Upcoming EventsThe Certified General Accountants of Manitoba have announced the dates for their next General Information Sessions:

Monday, October 17th, 2011, 5:30pm - 6:30pm

Tuesday, November 1st, 2011, 5:30pm - 6:30pm

Tuesday, November 15th, 2011, 5:30pm - 6:30pm

The sessions will all take place at their head offices (the CGA Manitoba Association Building) located at 4 Donald Street South.

MARKETPLACE Fall 201110

If you are lookIng to gaIn

entry Into the busIness

world, then your fIrst stop

should be the women’s

enterprIse Centre.

The Centre was founded in 1994 with the support of Western Economic Diversification. The Manitoba centre was the first of its kind, with its roots coming in helping women get their feet off the ground in the business world.

“The idea, at the time, was that it was to be a special place for women to get training, advisory and loans,” says Sandra Altner, CEO of the Centre, noting that original loans were set at $100,000, but now are available up to $150,000.

Since that time, WEC has evolved, mirroring how women in business have evolved. What Altner has seen is that more women are likely to start companies than their male counterparts; thus, having funding within reach and have productivity and profitability information has become more vital.

“As they become more profitable, grow, contribute to the economy more and create more jobs and opportunities, we are growing with them,” she says, noting that WEC’s board has maintained a focus on retaining its standing as a centre of excellence in business advisory and consultation.

“We’re not the same as we were then; we’re in a new era – our curriculum is some of the best in business development in Western Canada,” she adds. “We have fantastic business advisors here who are knowledgeable and very creditable.”

Speaking to the point of women entrepreneurs, Altner has found that a shift has been occurring. Whereas a home-based business, perhaps due to lifestyle choices, was the model women used at one time, today they are far more

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“I think we’re seeing women being more ambitious in their business starts, finding locations that are suitable to the kind of business they are doing. They’re starting to be a bit more sophisticated and traditional in the sense that they have employees and are profit-oriented and looking to grow their businesses, rather than to just create a job and income (partial or full).”

To help set women on a straight path, the WEC provides welcome to business session once a month or once every

six weeks to give women the basic groundwork of how to get into a business, including such as conceiving an idea, business planning and where they can go for funding beyond the Centre. Once the entrepreneur goes forward, the WEC provides consultation services and has a six-part series of courses on business development, from financial planning to risk analysis, as well as four online course modules.

To learn more about the Women`s Enterprise Centre, visit www.wecm.ca.

“ I think we’re seeing women being more ambitious in their business

starts, finding locations that are suitable to the kind of business they

are doing.

Fall 2011 MARKETPLACE 1111

Flor Marcelino, Minister of Culture, Heritage and Tourism and Minister responsible for Multiculturalism officially opens Folklorama. Ambassadors from across the many pavilions that were spread throughout the city were on-hand and recognized at the event which has become one of Winnipeg’s most recognized and successful annual festivals.

Bob and Cathy Tallman (middle) along with Harvey Tallman (not pictured) were honoured at the 39th “Y” Sports Dinner. Making the presentation to the Tallmans were Dinner Co- Chair Blair Worb (left) and Chair Ken Kronson (right). Joe Montana **photo incoming** was Keynote Speaker.

[ [AFTErHOUrs

MBA, CGA, B. Comm. Hons., APEC-CBC, BHEc spells success.Our team of experienced business advisors draw on their education, knowledge and entrepreneurial experience to help you grow your business.

Learn more at www.wecm.ca or call 988-1860 for an appointment.

207 Donald Street, Winnipeg (204) 988-1860 www.wecm.ca

OUR ADVISORS(Bottom left to top right)

Angela HillandMaurice McCarthy Nancy Brommell Colleen Walmsley

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WOM 12570 Wpg Women Ad-FIN.indd 1 8/19/11 4:10:57 PM

Got an EVENT? We want to see it. Send your After Hours submissions to [email protected]

Folklorama – Lance Thomson Photographic.

MARKETPLACE Fall 201112

The return of the NHL to Winnipeg this past spring was, to say the least, deeply celebrated by the fans of Winnipeg. May 31 has become one of those indelible days where everyone will forever remember where they were when they heard the official announcement.

For those Winnipeggers who were on the spectator side, the announcement was celebratory; but for one Winnipegger, Laurie Kepron, the celebration was tremendously different.

Kepron, you see, had a much different view of the action. Aside from Mark Chipman, Jim Ludlow and other True North staff, she was the closest any Winnipegger was to the

action, able to watch it all unfold from her offices at the buildings of the National Hockey League.

In the beginning…Kepron’s career began shortly after her graduation from the University of Manitoba. At the time, Kepron only had a brief idea of what she wanted her career to be. “I was very interested in the marketing world and was attracted to what I would call high energy industries.

It was then that interest met opportunity. Kepron found an ad for an entry level position with the Winnipeg Jets. Given that she grew

Laurie Kepron:

from Winnipeg to

the NHLWritten by Jon Waldman

Photos of Laurie Kepron taken at the MTS Iceplex by chronic creative.

Fall 2011 MARKETPLACE 13

up in a house where her father was a Jets season ticket holder and her two younger brothers were fans, Kepron had been well exposed to the game and while she hadn’t considered shinny as a career option (nor played the game), she had an immense love for sports and felt it was intriguing enough that she applied.

As she recalls, the hiring came down to her and one other person; but it was Kepron who got the position. (She does note, however, the other individual and her have kept in touch throughout their professional careers.)

Of course, Kepron’s career in Winnipeg was derailed by the team’s departure to Phoenix. Kepron, at the time, wanted to continue with the franchise and was prepared to make the move; however, only a select few Jets employees continued on in their roles with the Coyotes.

Even before the final word came down, Kepron turned to her boss for career advice.

“I spoke with Barry Shenkarow and he had some very good advice for me, in that he suggested he wasn’t completely certain what was going to happen with the new ownership group. He wasn’t sure if maybe there were some signs that it could evolve once the team moved, and that there could be some changes resulting in exposure for people.”

With that in mind, Kepron moved onto Toronto to network with the hope of either continuing in sports or joining the entertainment world. As she recalls, she met with officials from the World Cup of Hockey and the NHLPA, developing relationships that would serve her well. Eventually, the call came and Kepron soon found herself back in the interview room, applying for a job with the National Hockey League.

The experience was unforgettable.

“At the time, I remember being… not fully overwhelmed but impressed and maybe a little bit overwhelmed that the New York management team flew into Toronto and sat in the interview room with me,” she says.

Today’s NHLThe new role, as Kepron describes, was a step up from her previous position with the Jets. Since then, she has continued to work in the league head offices, now acting as vice president of digital marketing.

Throughout her time in the NHL, Kepron has always felt that she has never been treated differently, just because of her gender. “They (her bosses) were respectful and very fair towards me and the limited number of other women that worked at the league. I really felt quite fortunate with that.”Even with these friendly working conditions, Kepron is quick to point out that the NHL office has changed; and not necessarily because of a concentrated effort by the league, but rather because there are more women who are applying to work in hockey. “I think though that in the 15 years, there definitely has been an evolution in interest, hiring and exposure.

“There certainly have been more females that have shown interest.”

With this facet, one might expect that, perhaps as a public relations ploy, that the NHL would go on a hiring spree for women.

That has not been the case, as Kepron points out – the bottom line for the NHL is who can do the job the best.

“It’s the best-athlete strategy,” she explains. “You want a team that is made up of the very best athletes, whether that’s male or female, what diversity level that may be.

“There’s no question – when I look at my team, it’s 50/50 now of men to women and both genders are exceptional at what they do.”

“There’s no question – when I look at my team, it’s 50/50 now of men

to women and both genders are exceptional at what they do.”

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MARKETPLACE Fall 201114

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(nC)—If your business plan has been collecting dust since you launched, it's likely time to refresh. updating your business plan on a regular basis is critical for any business to stay relevant and be successful in the future.

Elements of a business plan change in as little as a year—for example, sales targets, competitors and cash flow. A plan should be a continually evolving roadmap to where your want your business to be in the coming months and years.

HErEArEsOMECOMMONbusiness-planninG PiTFALLs.

Doing It AloneIt's hard to be impartial when it comes to your own business. So involve employees, experts and other small business owners who may have an interest in the process. They can help you generate new ideas for the future.

Too Much InformationKeep it short and simple. Present your business ideas clearly and stick to the facts: incorporate market studies, benchmark reports and sales projections. Let these facts persuade your investors or lenders that your business will make a profit.

The Wrong Details for the Wrong AudienceYou don't want too much information, but you need to include the numbers and facts that back up your ideas.

If you want lenders or investors to take your business plan seriously, make sure

the format is appropriate for your audience and look into different templates and sample business plans. Canada Business has free templates and sample business plans for a variety of industries and a business planning video to help get you started. They also offer secondary market research and demographic information to get you started. Call the Business Info Line at 1-888-745-8888 or visit www.canadabusiness.ca.

Filing It AwayA business plan can give you an objective picture of the viability of new projects. But it can only do this if you keep it up to date and refer to it regularly. Create a semi-annual or annual schedule to keep it fresh and current.

Continuous business planning helps identify opportunities, competition and changing industry trends. Your business plan will not only sell your idea to potential investors or lenders, it will also keep your business goals on track.

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Fall 2011 MARKETPLACE 15

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MARKETPLACE Fall 201116

goodcauses

by Rick Frost | CEOThe Winnipeg Foundation

In an environment where governmentsupport, private donations and funding areuncertain, non-profit organizations arefinding creative ways to stabilize theirrevenue. Enter social enterprise: theapplication of for-profit business strategiesto social missions. The idea is gainingpopularity around the world and we’rebeginning to see examples here in Winnipegas some charities develop income-generatingprojects to sustain operations or provideeconomic development to communities theyserve. While these types of projects holdgreat potential for the sector, they’re notwithout risk.

On September 21st, we explored thetopic at Law, Philanthropy and SocialEnterprise: New Direction or Distraction?,a day-long conference hosted by TheWinnipeg Foundation and Robson Hall,Faculty of Law, University of Manitoba. The symposium, the second of a biennialseries, brought together a variety ofnational and international speakers, alongwith local panellists and presenters, fromboth the legal and philanthropic communities.

The Philanthropy and the Law partnershipwas established by The Winnipeg Foundationand Robson Hall in 2006, in celebration ofthe Foundation’s 85th anniversary, andincludes a philanthropy course within theFaculty, a prize for law students, support forPro-Bono Manitoba, and the symposium.

For more information on the symposiumor the partnership, visitwww.philanthropyandlaw.org.

The law of giving

Women in Power

Though Diane Doth’s career has taken a few twists and turns – she has worked in government and is a certified school teacher – her working life has primarily focused on the non-profit sector, where she has spent the majority of her time leading various organizations.

“I’ve done almost 30 years of not-for-profit administration as executive director indifferent organizations.”

Before coming to the Children’s Museum, Doth, who grew up in Minnesota and lived in New England before moving to Winnipeg, spent time working at a women’s organization in a national church headquartered in Winnipeg and, while living in the U.S., at a private school she helped found.

“The state I was living in at the time didn’t have strong kindergarten or nursery school programs that were led by educators, so we established a private school and I headed it up,” she says. “It was small, but nonetheless a good start!”

So what was the motivator for this career path?

“I came from a single-parent family and my mother had worked the whole time in the school division. She was always very affirming about teachers and wanting her kids to be teachers,” Doth recalls.

DianeDoth,ExecutiveDirector,Children’sMuseum

Evolution of the Museum Of late, the Children’s Museum has been a headliner in the not-for-profit world. It’s current capital campaign has raised more than $9 million and is well on its way to its $10 million goal; something that is even more impressive when you consider the original move to The Forks had funding of $4 million.

The path, as Doth explains, is on target with the plan that was conceived for the Museum when it was established.

“The folks who founded it had an amazing vision and I just think, where we are now, is steps along their vision,” she says. “As a more than 25 year-old organization, we have become a bit more known in the community and we have a very strong record of achievement.

“We’re in our fourth major development (including the first one). There were two on Pacific Avenue, where they grew and expanded, and now this is the fourth. I think it’s kind of a natural path. I’ve heard from a couple of the founders and they are very pleased with where we’re at now.”

“As a more than 25 year-old organization, we have become a

bit more known in the community and we have a very strong

record of achievement.”

Written by Jon Waldman

Fall 2011 MARKETPLACE 17

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MARKETPLACE Fall 201118

If you were to visit Mariette Mulaire, President and CEO of ANIM Canada and speak with her about being in a higher position in the business world, you will find that she is open with her view of women as industry leaders. From the start, she will tell you that unlike other industries, such as health or education, the sector is still dominated by males and reasons that it is because this realm is more attractive to them.

“You have teachers, principals or administrators that are women, but in business there aren’t so many,” she says.

“The business world attracts men more. Absolutely,” she continues. “I get it – I understand why. It’s a world that is more aggressive, more bottom line and a world that is very difficult if you are also a mother. I just find that it’s not surprising that that world is not as attractive to women – we work differently.”

At the same time, she remarks that women have become an important part of the overall structure, taking on roles. She notes that women are hard-working, dedicated and committed and have become an important part of the structure of a successful company.

BackgroundWith this in mind, as well as her prominent position with one of Winnipeg’s most prominent organizations, one of course has to ask Mulaire if she always ambitioned to enter the business world. While talking about the environment she was in growing up – her father ran a small business – she admits that she didn’t foresee this career path.

“I always said I’d never get stuck in business because there would be too many things that would frustrate me,” she says as she describes the worries her father endured with products and break-ins.

Instead, Mulaire came from the political realm. Originally part of the federal government, she worked in the Secretary of State’s department before it closed down. She then switched to the heritage department but soon moved to a different area, which she identifies as the turning point in her career – working in Western Economic Diversification. As she describes, when WED was launched, it was during a period that was much different than today’s federal structure.

“It started in a time where Western Canada was really not very present in the economy of Canada – it was always Ontario and Quebec that had predominance in all the head offices,” she says.

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Fall 2011 MARKETPLACE 19

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While part of WED, Mulaire was approached by the Economic Development Council of Manitoba Bilingual Municipalities for funding. The purpose for this funding was to establish a new organization to work with these communities. Because she believed so heavily in the project, Mulaire encouraged them to continue pushing for funding while she acted as their representation to the WED.

It wouldn’t be long before the Council would invite Mulaire to work for them in marketing. Mulaire, understandably, was a tenuous about the offer, but still chose to make the move.

As it turns out, the offer proved to be very much worth Mulaire’s while. She would become the Council’s director and be with the organization for 11 years, working on community projects such as the windmills in St. Emile.

The Council, however, was soon not just working in Manitoba. Before long, discussions arose about taking the provincial organization to other, larger stages, including Quebec, France and Belgium.

“It was obvious that we needed an organization just to look after that, because to try and do economic development locally and international, there’s too much of a difference in the approach and how much energy you have to put in.”

The decision was thus made that a new organization would be founded, and in September 2007 ANIM Canada was created.

Centrallia Soon after their founding, ANIM found themselves invited to the Quebec-hosted international forum Futuralia. ANIM attended as the head delegation from Manitoba, representing 43 business leaders, with the purpose being to use bilingualism to network with companies from across the globe.

Of course, once there, the delegation soon found a completely different opportunity.

“When we saw the beautiful event that was so well organized and international in a city the same size as Winnipeg, the 43 Manitobans said ‘why don’t we have this event?’ and we said ‘let’s do it!’”

Simultaneously, Mulaire had been co-chairing Manitoba Homecoming and were looking at different opportunities for events in the province; the one hole they had yet to fill was a business event. With this in mind, Mulaire approached Futuralia to bring their 2010 event to Winnipeg; however, arrangements had already been made for the expo to be in France. She was offered to host Futuralia in 2011, which was unsatisfactory for Homecoming.

Eventually, a compromise was reached, where Futuralia would provide their

knowledge and services to ANIM, who would run the independently named Centrallia. The event, of course, would become a major success for the city’s business community with 600 delegates from more than 40 economic regions. Mulaire sees that part of this achievement can be attributed to using the Futuralia model from Quebec. “It wasn’t something that came out of New York City – it was something we saw that could work and it corresponded with who we are as an economic driver,” she remarks.

Now, Centrallia looks to become a bi-annual event with the second edition coming in 2012, and ANIM moving forward with a variety of other initiatives, one can expect to hear a lot more from Mariette Mulaire in the near future.

“ I was pretty comfortable with a federal government job; I wasn’t

really thinking of leaving my job (which, she notes included a

pension plan), but this was tempting.”

MARKETPLACE Fall 201120

I am absolutely delighted to be part of the Marketplace family. When I was initially approached to become a contributing writer for this publication, I couldn’t have been more ecstatic. Over the years, I’ve developed a strong connection to the magazine and firmly believe in what it stands for.

For those readers who don’t know who I am, please allow me to introduce myself. In the fall of 2010, I was elected the new City Councillor for the Charleswood-Tuxedo ward. I hold several other posts at City Hall, including Acting Deputy Mayor, member of the Standing Policy Committee on Property and Development, member of the Historical Buildings Committee, Chair of the Standing Policy Committee on Protection and Community Services, Chair of Governance for the Board of the Assiniboine Park Conservancy and Chair of Corporate Sponsorship. I’m also a member of the Winnipeg Arts Council, a graduate of, and sessional instructor at the I.H Asper School of Business and, prior to working at City Hall, was a self-employed business consultant for over 10 years.

People often ask me what it’s like to be one of only three females on Winnipeg’s 15-member City council (Jenny Gerbasi, Fort Rouge-East Fort Garry and Devi Sharma, Old Kildonan are the other two). To be honest, I have never felt excluded, marginalized or disrespected because of my gender. I have never experienced even the remotest amount of discrimination from anyone on council or in any city department due to my gender. My fellow City Councillors and I have a strong rapport; we challenge one another, encourage one another and, occasionally, disagree with one another. Input from a variety of perspectives is highly valued at City Hall and from the very beginning I have felt like an equal. It’s a positive environment where a person is valued because of their ideas, not because of their gender.

The View from City Hall

By Paula Havixbeck

Of course, being a female politician is not always an easy job. Last summer’s election campaign was a unique and eye-opening experience for me. A few residents wondered whether I was campaigning for my husband. Others asked – quite directly – whether I thought a single mother like me could handle a job of this magnitude.

In the end, however, I believe that these experiences helped strengthen me both as a councillor and as a woman. Ultimately, the chance to do something meaningful for my community while at the same time raising my sons and being a nurturing mother was a challenge I couldn’t turn down.

My sons are the most important part of my life. During the campaign, they went door-knocking with me, helped put up signs throughout the neighbourhood and even attended a few events! I credit the good relationship their father and I have in getting us through the campaign and in helping balance the hectic schedule I’ve had since being elected.

I, like all other Charleswood-Tuxedo-Whyte Ridge residents, had a great amount of respect and admiration for the late Bill Clement and I understood that whoever succeeded him would have huge shoes to fill.

“We just always voted for Bill and never really had to think twice,” was a common refrain I heard in the run-up to the election. And it’s easy to understand why Bill was such a beloved figure. He committed so much of his life to making Charleswood-Tuxedo-Whyte Ridge a better place for everyone and I’m both honoured and humbled to follow in his footsteps.

The ward I represent is comprised of around 43,000 residents, three provincial constituencies, (two of which are held by women) and three federal ridings (one of whom is female). Looking at all of the strong female politicians around me gave me the confidence, drive and inspiration to succeed in my bid for city council.

As a female in this role, I believe I bring spirited energy, passion and vision to City Hall. So much of the work I do involves bringing together people who have a vision, can provide the necessary answers, and people who can create solutions that will move our city forward. Many scholars believe that municipal governments have the ability to directly influence and impact more people than any other level of government on a daily basis. I agree with this sentiment, but I also believe that all three levels of government must work together to affect the greatest number of people.

At Winnipeg City Hall, the decisions we make directly impact nearly 700,000 people. City Councillors assist residents on a wide range of issues including: garbage collection, policing, roads, traffic, odour, noise issues, mosquitoes, pets, parks and open spaces. I receive countless calls and emails on these issues (and more!) every single day. Some issues are small in scale, others are more serious, but the one thing they all have in common is their importance to each person who takes the time and effort to raise them with me. I appreciate the time many residents take to notify me of their concerns as well as the creative solutions many people propose.

Balancing the priorities of my constituents while, at the same time, attempting to view things on a city-wide basis can be a difficult task. However, I’ve found that by encouraging an open dialogue, forging positive relationships and committing to work collaboratively with residents, city officials and members of other representative groups, positive results can be achieved.

I truly believe Winnipeggers will always choose the best, most qualified candidate for the job, regardless of whether the candidate is male or female. I am thankful for the job I have, the people I work with and opportunity I’ve been given to serve so many remarkable residents.

I believe the future of our city is bright. Together, we can make this belief a reality.

Fall 2011 MARKETPLACE 21

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MARKETPLACE Fall 201122

Support and planning from Pinnacle leads to collective bargaining success

THEPrOCEssOFBArgAiNiNgACOLLECTiVEAgrEEMENTsTArTsLONgBEFOrETHEFirsTDAyATTHETABLE.

To enter negotiations from a position of strength and to garner the best possible outcomes, businesses need to conduct extensive analyses of current operational requirements. These analyses form the basis for amendments to the collective agreement and allow for the development of a collective bargaining strategy prior to beginning the bargaining process.

Bryan Luce, Vice President of Human Resources and Labour Relations Consulting for Winnipeg-based Pinnacle, understands this process inside and out.

Drawing from over 25 years of success with collective bargaining, under demanding labour-relations circumstances in a variety

of sectors (including telecommunications, manufacturing, government and not-for-profit), Luce stresses that planning and preparation are two crucial steps that businesses cannot undervalue. Luce’s experience negotiating with many industrial, service and public sector unions (including, CAW, Teamsters, CEP, MGEU, UFCW, CUPE, USWA, and IBEW) has demonstrated this point again and again.

“At Pinnacle, we view collective bargaining as a strategic opportunity for businesses to improve operational performance, enabling increased competitiveness and greater profitability,” says Luce.

Pinnacle takes on a variety of roles with businesses in the collective bargaining process: planning and developing strategies, providing behind-the-scenes support, assisting at the bargaining table or serving as chief negotiator. Pinnacle offers additional expertise regarding contingency planning in the event of a work stoppage, an area where preparation and execution is also essential.

“Planning for a work stoppage does not cause it to happen. In contrast, planning allows you to proactively manage the impact of the work stoppage, and

potentially preclude it from occurring or shorten its duration,” says Luce.

In addition to collective bargaining support, Pinnacle’s Human Resources and Labour Relations Consulting division provides businesses with human capital and labour relations solutions where in-house human resources support is not available or practical. With Luce at the helm, this division is known for delivering exceptional results and accessible support to front-line supervisors, managers and business owners, ensuring legal compliance in employment-related matters.

“We offer a variety of cost-competitive arrangements to meet your requirements including hourly and project-based structures,” says Luce. “We are committed to working with all types of companies and organizations to satisfy their individual business needs”.

Luce recommends that preparations for negotiations begin well in advance. For more information on Pinnacle’s Human Resources and Labour Relations Consulting division, including collecting bargaining services, contact Bryan Luce at [email protected] or call 204-926-3509.

Fall 2011 MARKETPLACE 23

24

Get the home field advantage.

To stay competitive and profitable, you need strong business advice from people who know you and your market. That’s why more than 40 members of MNP’s Consulting team live and work right here in Winnipeg, combining unparalleled local insight with world-class consulting knowledge and experience.

For more than 65 years, MNP has proudly served and responded to the needs of our clients in the public, private and not-for-profit sectors. Through partner-led engagements, we provide a cost-effective approach to doing business and personalized strategies to help you succeed.

To get the home field advantage, contact Leslie Dornan, Director, Consulting Services at 204.788.6072 or [email protected]

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Kathryn Graham • Eric Olson • Ian Craven • Leslie Dornan • Greg Lamothe • Scott Greenlay • Rossana Buonpensiere • Brian Beveridge

Putting Winnipeg Businesses on the MapFirm combines world-class consulting services with local expertise.

By Tricia Radison

When Winnipeg businesses need help achieving their strategic goals, they want the best advice from people with the experience and knowledge to develop

innovative solutions to their challenges. With MNP, they’re finding that depth and breadth of expertise with a beneficial twist—unparalleled local insight that comes from living and working right here at home.

“We often hear from business owners, management teams and government that they appreciate having consultants in the city who understand the marketplace and regional issues, and who are available when required,” says Leslie Dornan, director, Consulting Services, MNP, from her office in Winnipeg.

MNP has been focused on establishing strong relationships with its clients for more than 65 years, in Winnipeg and in its more than 50 offices across Canada. In order to best serve its clients, the firm chose to ensure it had top-notch consultants in regional offices rather than trying to deliver services from a far-away head office.

In the Winnipeg office alone, MNP has more than 40 experienced consultants who work with public and private businesses that operate locally, regionally, nationally and internationally, as well as with the non-profit and government sectors.

“Our people are industry-leading professionals with experience in a wide range of areas and industries across Canada,” says Dornan. “They bring vast amounts of specialized knowledge and combine that with the local insight that really makes a difference.”

MNP Consulting’s services are varied and customizable to individual organizational needs. General areas in which MNP has

expertise include strategy and planning, organization and people, performance improvement, financial management, research and analytics, technology and training.

“We assess the specific needs of each organization and provide integrated solutions that link planning, organizational design, people, process improvement, technology and more,” says Dornan. “We can then assist with planning and implementation.”

Consultants work with their clients to ensure solutions are viable and effective. For example, clear process maps are developed from the customer and/or staff point of view to ensure that new processes and the enabling technology work the way they are intended to work. When required, local consultants also bring in specialists from MNP’s national network.

Organizations also benefit from the fact that MNP offers many services beyond consulting, including forensic accounting, valuation, specialty tax and corporate finance.

In today’s global economy, it is critical for businesses to have access to the best advice so that they can create effective, efficient processes and practices that allow them to remain current, competitive and profitable. Winnipeg-based consultants understand the challenges and goals of organizations in this city and use best practices to translate issues and opportunities into meaningful business results.

“You can fly an expert in from Toronto or New York to help you achieve your goals,” says Dornan. “But in many cases that person is going to be missing an entire piece of the puzzle.”

Putting Winnipeg Businesses on the MapFirm combines world-class consulting services with local expertise.

By Tricia Radison

When Winnipeg businesses need help achieving their strategic goals, they want the best advice from people with the experience and knowledge to develop

innovative solutions to their challenges. With MNP, they’re finding that depth and breadth of expertise with a beneficial twist—unparalleled local insight that comes from living and working right here at home.

“We often hear from business owners, management teams and government that they appreciate having consultants in the city who understand the marketplace and regional issues, and who are available when required,” says Leslie Dornan, director, Consulting Services, MNP, from her office in Winnipeg.

MNP has been focused on establishing strong relationships with its clients for more than 65 years, in Winnipeg and in its more than 50 offices across Canada. In order to best serve its clients, the firm chose to ensure it had top-notch consultants in regional offices rather than trying to deliver services from a far-away head office.

In the Winnipeg office alone, MNP has more than 40 experienced consultants who work with public and private businesses that operate locally, regionally, nationally and internationally, as well as with the non-profit and government sectors.

“Our people are industry-leading professionals with experience in a wide range of areas and industries across Canada,” says Dornan. “They bring vast amounts of specialized knowledge and combine that with the local insight that really makes a difference.”

MNP Consulting’s services are varied and customizable to individual organizational needs. General areas in which MNP has

expertise include strategy and planning, organization and people, performance improvement, financial management, research and analytics, technology and training.

“We assess the specific needs of each organization and provide integrated solutions that link planning, organizational design, people, process improvement, technology and more,” says Dornan. “We can then assist with planning and implementation.”

Consultants work with their clients to ensure solutions are viable and effective. For example, clear process maps are developed from the customer and/or staff point of view to ensure that new processes and the enabling technology work the way they are intended to work. When required, local consultants also bring in specialists from MNP’s national network.

Organizations also benefit from the fact that MNP offers many services beyond consulting, including forensic accounting, valuation, specialty tax and corporate finance.

In today’s global economy, it is critical for businesses to have access to the best advice so that they can create effective, efficient processes and practices that allow them to remain current, competitive and profitable. Winnipeg-based consultants understand the challenges and goals of organizations in this city and use best practices to translate issues and opportunities into meaningful business results.

“You can fly an expert in from Toronto or New York to help you achieve your goals,” says Dornan. “But in many cases that person is going to be missing an entire piece of the puzzle.”

Fall 2011 MARKETPLACE 25

Get the home field advantage.

To stay competitive and profitable, you need strong business advice from people who know you and your market. That’s why more than 40 members of MNP’s Consulting team live and work right here in Winnipeg, combining unparalleled local insight with world-class consulting knowledge and experience.

For more than 65 years, MNP has proudly served and responded to the needs of our clients in the public, private and not-for-profit sectors. Through partner-led engagements, we provide a cost-effective approach to doing business and personalized strategies to help you succeed.

To get the home field advantage, contact Leslie Dornan, Director, Consulting Services at 204.788.6072 or [email protected]

ACCOUNTING › CONSULTING › TAX 204.788.6072 mnpconsulting.ca

Kathryn Graham • Eric Olson • Ian Craven • Leslie Dornan • Greg Lamothe • Scott Greenlay • Rossana Buonpensiere • Brian Beveridge

Putting Winnipeg Businesses on the MapFirm combines world-class consulting services with local expertise.

By Tricia Radison

When Winnipeg businesses need help achieving their strategic goals, they want the best advice from people with the experience and knowledge to develop

innovative solutions to their challenges. With MNP, they’re finding that depth and breadth of expertise with a beneficial twist—unparalleled local insight that comes from living and working right here at home.

“We often hear from business owners, management teams and government that they appreciate having consultants in the city who understand the marketplace and regional issues, and who are available when required,” says Leslie Dornan, director, Consulting Services, MNP, from her office in Winnipeg.

MNP has been focused on establishing strong relationships with its clients for more than 65 years, in Winnipeg and in its more than 50 offices across Canada. In order to best serve its clients, the firm chose to ensure it had top-notch consultants in regional offices rather than trying to deliver services from a far-away head office.

In the Winnipeg office alone, MNP has more than 40 experienced consultants who work with public and private businesses that operate locally, regionally, nationally and internationally, as well as with the non-profit and government sectors.

“Our people are industry-leading professionals with experience in a wide range of areas and industries across Canada,” says Dornan. “They bring vast amounts of specialized knowledge and combine that with the local insight that really makes a difference.”

MNP Consulting’s services are varied and customizable to individual organizational needs. General areas in which MNP has

expertise include strategy and planning, organization and people, performance improvement, financial management, research and analytics, technology and training.

“We assess the specific needs of each organization and provide integrated solutions that link planning, organizational design, people, process improvement, technology and more,” says Dornan. “We can then assist with planning and implementation.”

Consultants work with their clients to ensure solutions are viable and effective. For example, clear process maps are developed from the customer and/or staff point of view to ensure that new processes and the enabling technology work the way they are intended to work. When required, local consultants also bring in specialists from MNP’s national network.

Organizations also benefit from the fact that MNP offers many services beyond consulting, including forensic accounting, valuation, specialty tax and corporate finance.

In today’s global economy, it is critical for businesses to have access to the best advice so that they can create effective, efficient processes and practices that allow them to remain current, competitive and profitable. Winnipeg-based consultants understand the challenges and goals of organizations in this city and use best practices to translate issues and opportunities into meaningful business results.

“You can fly an expert in from Toronto or New York to help you achieve your goals,” says Dornan. “But in many cases that person is going to be missing an entire piece of the puzzle.”

Putting Winnipeg Businesses on the MapFirm combines world-class consulting services with local expertise.

By Tricia Radison

When Winnipeg businesses need help achieving their strategic goals, they want the best advice from people with the experience and knowledge to develop

innovative solutions to their challenges. With MNP, they’re finding that depth and breadth of expertise with a beneficial twist—unparalleled local insight that comes from living and working right here at home.

“We often hear from business owners, management teams and government that they appreciate having consultants in the city who understand the marketplace and regional issues, and who are available when required,” says Leslie Dornan, director, Consulting Services, MNP, from her office in Winnipeg.

MNP has been focused on establishing strong relationships with its clients for more than 65 years, in Winnipeg and in its more than 50 offices across Canada. In order to best serve its clients, the firm chose to ensure it had top-notch consultants in regional offices rather than trying to deliver services from a far-away head office.

In the Winnipeg office alone, MNP has more than 40 experienced consultants who work with public and private businesses that operate locally, regionally, nationally and internationally, as well as with the non-profit and government sectors.

“Our people are industry-leading professionals with experience in a wide range of areas and industries across Canada,” says Dornan. “They bring vast amounts of specialized knowledge and combine that with the local insight that really makes a difference.”

MNP Consulting’s services are varied and customizable to individual organizational needs. General areas in which MNP has

expertise include strategy and planning, organization and people, performance improvement, financial management, research and analytics, technology and training.

“We assess the specific needs of each organization and provide integrated solutions that link planning, organizational design, people, process improvement, technology and more,” says Dornan. “We can then assist with planning and implementation.”

Consultants work with their clients to ensure solutions are viable and effective. For example, clear process maps are developed from the customer and/or staff point of view to ensure that new processes and the enabling technology work the way they are intended to work. When required, local consultants also bring in specialists from MNP’s national network.

Organizations also benefit from the fact that MNP offers many services beyond consulting, including forensic accounting, valuation, specialty tax and corporate finance.

In today’s global economy, it is critical for businesses to have access to the best advice so that they can create effective, efficient processes and practices that allow them to remain current, competitive and profitable. Winnipeg-based consultants understand the challenges and goals of organizations in this city and use best practices to translate issues and opportunities into meaningful business results.

“You can fly an expert in from Toronto or New York to help you achieve your goals,” says Dornan. “But in many cases that person is going to be missing an entire piece of the puzzle.”

MARKETPLACE Fall 201126

the Idea started a few years baCk.

Every time I would walk up the stairs to the third floor of the Drake Centre, the home of the I. H. Asper School of Business at the University of Manitoba, I would make eye contact with one or two of them. Sometimes, it might be communications visionary Ted Rogers of Rogers Communications or dealmaker extraordinaire Jim Pattison. Another time, it might be Laurent Beaudoin, former CEO of Bombardier, who turned his father-in-law’s snowmobile plant one of the world’s great industrial manufacturers, or Howard Schultz, the manager-turned-entrepreneur who transformed a morning coffee break into a cultural experience.

The ‘them’, you see, were portraits – black and white portraits of entrepreneurs, like Rogers, Pattison, Beaudoin and Schultz, who the Asper School had honored for their entrepreneurial achievements in the form of an International Distinguished Entrepreneur Award (I.D.E.A.). The awards, which began in the mid-80s, began when Winnipeg’s business community celebrated the entrepreneurial achievements of Winnipeg’s own Albert Cohen, the man who made his mark by bringing the likes of Papermate and Sony to Canada. In short order he was followed by other noteworthy individuals like Power Corporation’s Paul Desmarais, Sony’s Akio Morita, as well as Texan Ross Perot and global shoemaker Thomas Bata.

To date, a very select group of just over two dozen men and women have been honored with an I.D.E.A. because they’ve ‘been there, done that’. But been where and done what? In a sentence: been in the hotseat of the entrepreneurial experience and succeeded beyond their wildest dreams. People like Martha Stewart who transformed a small catering business in a billion dollar publicly-traded corporation – and George Cohon, the president of McDonald’s Canada, who gave a lift to a Russian delegation at the 1976 Montreal Olympics and then stopped in at

one of his McDonald franchises for a quick bite. At the end of that ‘bite’ he asked his guests whether they thought Russians would ever be interested in what McDonald’s had to sell. Their positive answer led to Cohon also trying to take a bite – in this case a bite of a then-nonexistent, but potentially existing, Russian fast food industry. The basic idea that started taking shape each time I walked by these and other recipients’ portraits centered on a question: Might these I.D.E.A. recipients’ stories potentially be a overlooked set of ‘living textbooks’ that our students might appreciate ‘reading’ in order to better understand what it means to be an entrepreneur? The idea percolated until June 2008 when the I.D.E.A. was awarded to Barrick Gold’s Peter Munk. Munk, who had made and lost a fortune on more than occasion, told the story at that year’s dinner of how he’d been on top of the world with one of the 1960s hottest products—the Clairtone home stereo system – only to see the venture crash after he took advantage of a ‘sweetheart financing deal’ offered by the Nova Scotia provincial government. Peter’s story was fascinating and illustrated powerfully just how messy and unpredictable the entrepreneurial experience often is. Listening to his story that evening I became

Patterns of Entrepreneurial Genius:Key InsIghts from 25 exemplary entrepreneurs

dr. reg litzprofessor, business administration departmentI.h. asper school of business

To date, a very select group

of just over two dozen men

and women have been

honored with an I.D.E.A.

because they’ve ‘been

there, done that’.

Fall 2011 MARKETPLACE 27

only more convinced of the potential learning value these entrepreneurs’ had to offer our students.

Entrepreneurship, Munk’s story reminded me, is pre-organizational; in contrast, management, implicitly assumes the existence of an organization. However, this difference is critical, particularly insofar as a different skill set is required when no organization exists. When you’re an entrepreneur you need a skill set that includes being able to imagine that which is ‘not yet’. You need a skill set that is able to assess what’s needed to bring that ‘not yet idea’ to the market. And you need a skill set that’s able to sell that vision, whether to bankers, like Ted Rogers did in getting the TD Bank to extend a loan at a critical moment, or to investors like Howard Schultz did when he made well over 200 pitches to potential investors for Starbucks, or customers, like The Body Shop’s Anita Roddick did when she pitched all kinds of exotic ingredients for lotions, soaps and perfumes to women and men the world over.

Based on this hypothesis (science-speak for what entrepreneurs call a hunch), I started to develop a course in the fall of 2009. The basic idea: to revisit several of the I.D.E.A. recipients’ career stories alongside some of the most insightful current and classic readings that I could find on what it means to be an entrepreneur. The resulting course, titled ‘Profiles in Entrepreneurial Leadership: The I.D.E.A. Award Winners’ was launched in January 2010 – the course’s promotional poster is also included. The course was well received, so well in fact, that it was offered a second time that year and again this coming fall.

The course features an interesting mix of reflection and extrapolation; reflection insofar as we look at the experiences of past recipients and ask what their experiences should teach us; extrapolation, in terms of the course’s final assignment, which requires students to look at today’s business world and ask who of today’s mix of entrepreneurs might potentially be worthy of an I.D.E.A. award? The students then prepare a ‘pitch’ that retells their nominee’s story in about three minutes and a ‘nomination document’ that’s kind-of-like a business plan, except the students are pitching a person rather than a business. To date the students have put forward some very interesting nominees – people like Apple’s Steve Jobs, Harpo’s Oprah Winfrey, Boston Pizza’s Jim Treliving, Fed Ex’s Fred

Smith and Grameen Bank’s Muhummud Yunnus, to name just a handful. What’s been especially interesting is having members of the I.D.E.A. Award committee sit in on the final pitches, hear the stories, see

the pictures and then offer their feedback on the nominees. Who knows, maybe at some point in the future we’ll find that the judges made some eye contact too?

“Entrepreneurship, Munk’s story reminded me, is pre-

organizational; in contrast, management, implicitly assumes

the existence of an organization.”

Profi les in Entrepreneurial Leadership:The IDEA Award Winners

COURSE DESCRIPTION:

Since its inception in 1984, the

International Distinguished Entrepreneur

Award (IDEA) has recognized entrepre-

neurs from around the world in a

variety of industries. Each of these

business leaders has made an exemplary

contribution to the fi eld of entrepreneur-

ship, either by founding or reviving a

company. Past IDEA recipients include

Sir Richard Branson of the Virgin Group

of Companies, the late Anita Roddick

of The Body Shop, and Howard

Schultz of Starbucks. Drawing on these

individuals’ (and others’) specifi c

accomplishments, this course will explore

what it means – in all its complexity –

to engage in effective and sustainable

entrepreneurial endeavours.

ENTR 3104: Selected Topics in Entrepreneurship (CRN: 23820)

Tuesdays & Thursdays 1:00-2:15pm

Sign up today!

For more information: Professor Reg Litz

Room 688 Drake Centre

474.9406

[email protected]

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NT

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20

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MARKETPLACE Fall 201128

In Defense of Financial Markets and the Free Enterprise System

In the wake of the financial and economic crisis the took hold in 2008, many commentators have been quick to bash the finance profession, financial markets, market economics, and even the free enterprise system. Some have called for widespread pay cuts for finance professionals or new jails built for the group as a whole. Others have even suggested we would be better off under a socialist planned economy and that it is time to give up on free enterprise. Perhaps we should step back and assess what happened and who is to blame and then try to figure out how to avoid similar problems in the future.

One of the major contributors to the financial crisis was the issuance of sub-prime mortgages in the USA. At its worst, mortgage brokers were getting mortgages approved for clients with little documentation from their clients (for example, did they have a real job?) and too small income to support the future mortgage payments. I suppose we can blame mortgage brokers for doing this, but we can also blame the financial institutions for providing these mortgages and selling off these mortgages to other investors. But can we not also blame the clients for taking on debt beyond their means? Or, if the clients did not know what they were doing, shouldn’t they take blame for their illiteracy with respect

Dr.Davidstangelandassociate dean and finance professorI.h. asper school of business

Fall 2011 MARKETPLACE 29

to basic financial calculations or even basic mathematics. Take a $500,000 mortgage amortized over 30 years at an interest rate of 4%. Ignoring the amortization, it is not that hard to determine that each month interest will be about $500,000 ´ 4% per year ÷ 12 months/year = $1667. (If you are one of my students, you know the calculation is more complex, but this isn’t a bad approximation for the interest charges over the first few years of the mortgage.) If the mortgage rate will reset to 6%, the interest will jump to $2500. That is a 50% increase in the interest component of the payment. You don’t want to take out a mortgage where the payment can reset to an amount well above your ability to pay; if you do, you are irresponsible – plain and simple.

Is that it for the blame? No, the answer is that the blame can really be spread around. Individuals (people like you and me) should take some blame if they got into a financial mess that they could not handle. The mortgage brokers and the financial institutions should take some blame if they encouraged people to get into such a mess. And investors should take some blame for funding mortgages that weren’t worth the paper they were printed on. Regulators and Boards of Directors also should take some of the blame. The Financial Crisis Inquiry Commission in the USA cited many of the US regulators for failing to police the sectors in their charge. This was not just a US problem as regulators in other countries share the blame. We’ve seen real estate bubbles burst in the past, why were such sub-prime mortgages allowed to re-emerge in the present day when we saw bank failures caused by them in the past? Why were bonuses (from executives to mortgage brokers) so tied to short-term profits rather than value creation based on long-term cash flow effects? There was obviously a failure of corporate governance here too, so Boards of Directors please take note. But all these failures don’t mean we should totally abandon our market-based free enterprise system. Let’s step back and remember why.

With financial markets, money from people who save can be pooled together and used by businesses to invest in new production, technology, services, etc. Financial markets allow for the pooling of money and allow for the money to flow to those businesses seen as having the best opportunities for future value creation. In a competitive free enterprise economy, this creates innovation

as businesses and entrepreneurs try to do better than each other in what they produce so as to be more attractive in financial markets so they can raise additional money for even better future projects. The end result is a better standard of living (from new and better products and job creation). When this system works well, it works very well. The USA is probably the best example of an economy that has used the system to create extraordinary wealth and a high standard of living for the majority of its citizens. However, some times there are problems like what we saw in the recent crisis. Do these problems mean we should throw out the system? No, that’s like throwing the baby out with the bath water! We just need to re-evaluate and protect the system so it works well again.

Let me ask you a question that seems a bit off topic. How many of you would agree that in Canada, we live in a free society? We have rights and freedoms guaranteed under the constitution and for the most part we are free to go about our daily activities. But wait, aren’t there police? Of course there are, but police are necessary in a free society too. The police protect us from criminal behaviour and also encourage us to

have self-control (for instance, people don’t speed as much when the police or cameras are around). So having freedom and police are consistent with each other and, in fact, we would feel less free if we did not have any police (as we would be afraid to leave our homes). Of course, we have limitations on the police and we don’t want an overly intrusive force controlling our lives.

How do police and freedom tie into financial markets and a free enterprise system? The trend over the past several decades in financial markets has been toward deregulation and believing that participants in financial markets would be self-regulating. This belief has proven to be false and it is not surprising when you look at it in the context of drivers, speeding, and the need for police. Human nature says we aren’t that good at regulating ourselves. The point of this is that we do need some regulation to defend financial markets and protect the free enterprise system they can continue to work well in improving our standard of living. That is where we are now as governments around the world re-evaluate the regulatory environment. Of course, just as an overly intrusive police force would erode our personal freedoms, we need to ensure that we don’t go too far and have overly regulated markets erode our free enterprise system. Regulation is only part of the answer though, we need to attract skilled people into the roles of regulators and pay them appropriately. In addition, we need to ensure each citizen has sufficient math and finance literacy. Math and finance literacy go a long way in helping people avoid making bad financial decisions and helps facilitate a free enterprise economy just as basic literacy helps facilitate a free society. It looks like we have our work cut out for us!

The trend over the past several

decades in financial markets

has been toward deregulation

and believing that participants

in financial markets would be

self-regulating.

Ute Vann24 years in Real Estate

I love teaching my clients on how to sell and buy their homes by making informed decisions without feeling rushed or pressured.

[email protected]

Tara King7 ½ years in Real Estate

I enjoy the creativity required in staging and marketing a home. Real estate offers me the fl ex-ibility that I need for my growing family and I love that I am

in control of every single decision where my business is concerned.www.TaraKingRealEstate.com

Kelsey Genik4 years in Real Estate

I love helping people. It has been the driving force behind my business in real estate. My goal is to change the public’s perception of Realtors, one client at a time.

[email protected]

Fran Ciccarelli35 years in Real Estate

Being your own boss, fl exible work hours and unlimited earning potential are just a few of the perks of our industry. What I love most is the people I meet

and the opportunity to provide them with a positive, fun real estate [email protected]

Bette Westall25 years in Real Estate

In my business, I have always aimed to make home buy-ing and selling as stress free as pos-sible. My greatest satisfaction is seeing the smiles and ex-

citement of happy buyers and [email protected]

Carol Storey17 years in Real Estate

I enjoy providing home buyers with the information, guidance and advice on their single most important investment. Ensuring people are educated about buying and selling property takes

the worry out of the process and makes it a more pleasant [email protected]

Leigh Nanton & Kristen Bilodeau38 years in Real Estate

We love working together as a mother/daughter team; successfully matching people and properties. The opportunity to help others makes what we do very [email protected]

Sheila Jensen25 years in Real Estate

My real estate career is very satisfying knowing that I have helped my clients fulfi ll their dreams. The fl exibility with time allowing me to attend my children’s

events over the years is invaluable to [email protected]

Karen Machut3 1/2 years in Real Estate

As a self-employed professional, I strive to achieve an effort-less, educational & fun customer experi-ence. My passion for real estate & atten-tion to detail will help

you attain your dream [email protected]

Kailey Mymryk1 year in Real Estate

As a real estate agent, I enjoy working in different environments and helping people fi nd the perfect place to call home. I also have the fl exibility with my schedule to

spend time with my young [email protected]

Karolyn Ryback20 years in Real Estate

Real estate is the perfect career for me. Everyday is different and every transaction offers its own unique challenges and re-wards. I have been

extremely fortunate to have worked with many wonderful [email protected]

Liz Hansell17 years in Real Estate

I enjoy meeting and working with a diverse clientele and watch-ing families grow. I relish a challenging situation, ensuring the clients are satisfi ed.

[email protected]

Becky Parkes14 ½ years in Real Estate

Showing homes and writing offers is my specialty. I love mak-ing people’s dreams come true! Finding a home that excites someone when they walk in the door is

about as about as good as it [email protected]

Joanne Lesko11 years in Real Estate

I think real estate is the most rewarding job in the world. To help people realize their dreams of home ownership and trust me with the biggest purchase/sale they

will make is truly an [email protected]

Lisa Anderson, BA, BSWREALTOR® 12 years I love the fast paced, never routine type of environment. You could be in this busi-ness for years yet still, every transac-tion & every client is different. I have

been honored to work with some truly wonderful [email protected]

“Putting abuse out of commission.”

Dynamic Ladies Of Royal LePage

3–1450 Corydon Ave. 989-5000

Ute Vann24 years in Real Estate

I love teaching my clients on how to sell and buy their homes by making informed decisions without feeling rushed or pressured.

[email protected]

Tara King7 ½ years in Real Estate

I enjoy the creativity required in staging and marketing a home. Real estate offers me the fl ex-ibility that I need for my growing family and I love that I am

in control of every single decision where my business is concerned.www.TaraKingRealEstate.com

Kelsey Genik4 years in Real Estate

I love helping people. It has been the driving force behind my business in real estate. My goal is to change the public’s perception of Realtors, one client at a time.

[email protected]

Fran Ciccarelli35 years in Real Estate

Being your own boss, fl exible work hours and unlimited earning potential are just a few of the perks of our industry. What I love most is the people I meet

and the opportunity to provide them with a positive, fun real estate [email protected]

Bette Westall25 years in Real Estate

In my business, I have always aimed to make home buy-ing and selling as stress free as pos-sible. My greatest satisfaction is seeing the smiles and ex-

citement of happy buyers and [email protected]

Carol Storey17 years in Real Estate

I enjoy providing home buyers with the information, guidance and advice on their single most important investment. Ensuring people are educated about buying and selling property takes

the worry out of the process and makes it a more pleasant [email protected]

Leigh Nanton & Kristen Bilodeau38 years in Real Estate

We love working together as a mother/daughter team; successfully matching people and properties. The opportunity to help others makes what we do very [email protected]

Sheila Jensen25 years in Real Estate

My real estate career is very satisfying knowing that I have helped my clients fulfi ll their dreams. The fl exibility with time allowing me to attend my children’s

events over the years is invaluable to [email protected]

Karen Machut3 1/2 years in Real Estate

As a self-employed professional, I strive to achieve an effort-less, educational & fun customer experi-ence. My passion for real estate & atten-tion to detail will help

you attain your dream [email protected]

Kailey Mymryk1 year in Real Estate

As a real estate agent, I enjoy working in different environments and helping people fi nd the perfect place to call home. I also have the fl exibility with my schedule to

spend time with my young [email protected]

Karolyn Ryback20 years in Real Estate

Real estate is the perfect career for me. Everyday is different and every transaction offers its own unique challenges and re-wards. I have been

extremely fortunate to have worked with many wonderful [email protected]

Liz Hansell17 years in Real Estate

I enjoy meeting and working with a diverse clientele and watch-ing families grow. I relish a challenging situation, ensuring the clients are satisfi ed.

[email protected]

Becky Parkes14 ½ years in Real Estate

Showing homes and writing offers is my specialty. I love mak-ing people’s dreams come true! Finding a home that excites someone when they walk in the door is

about as about as good as it [email protected]

Joanne Lesko11 years in Real Estate

I think real estate is the most rewarding job in the world. To help people realize their dreams of home ownership and trust me with the biggest purchase/sale they

will make is truly an [email protected]

Lisa Anderson, BA, BSWREALTOR® 12 years I love the fast paced, never routine type of environment. You could be in this busi-ness for years yet still, every transac-tion & every client is different. I have

been honored to work with some truly wonderful [email protected]

“Putting abuse out of commission.”

Dynamic Ladies Of Royal LePage

3–1450 Corydon Ave. 989-5000

MARKETPLACE Fall 201132

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Fall 2011 MARKETPLACE 33

To: Chamber MemberFrom: Dave AngusSubject: The Winnipeg Chamber of Commerce Membership Luncheon Season Seats

Season Seats for The Chamber’s Membership Luncheon Series is a great business decision. Hear from dynamic speakers, make valuable connec ons with other local business people, and enjoy a great meal at a discounted rate.

Every month from September to

May, Chamber members have the

opportunity to network with other

business leaders and hear directly from

high profi le speakers at our membership

luncheons.

Past speakers have included: CN President

Claude Mongeau, Assinboine Park

Conservancy CEO Margaret Redmond

and True North Sports and Entertainment

Chairman Mark Chipman. In addition, the

Premier and Mayor Sam Katz will deliver

their annual State of the Province/City

addresses.

Benefi ts of purchasing season seats for monthly

membership luncheons include:

15% discount off the regular luncheon price

Receive 15% off the ticket price for any non-

scheduled luncheons (some restrictions apply)

Purchase a table of 8 or 10 and receive table signage

Automatic registration for all regularly scheduled

membership luncheons

SEASON SEAT PRICING

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Fall 2011 MARKETPLACE 35

Fall 2011 MARKETPLACE 37

As more and more women venture into Entrepreneurship they face all of the same challenges as their male counterparts. Some have said that women are more prepared to deal with the changing demographics, retention issues and general Human Resource challenges than men, but no entrepreneur or organization is immune to today’s unique labour environment. If you are hiring, leading, managing and motivating your newest employees, you are facing some of the biggest challenges ever. How exciting.

If you have a young business you are in a great position to learn New World Leadership skills that will truly impact your attraction and retention rates as your organizational culture is young and likely very pliable. Unfortunately, more established businesses sometimes struggle with adopting these important leadership skills especially if the business is large, hierarchical and managed from a top-down approach. Recently, a well-established business owner said to me, “We have been trying everything, for over 5 years, to integrate our younger employees into the organizational culture but nothing is working. They are fundamentally different.”

This is in fact true. Generations before have always entered the workforce with a different

attitude than their predecessors; however, within a few short months and sometimes a couple of years, they assimilate into the traditional hierarchical, top-down culture. But not anymore! Today’s newest employees are very different and have unique needs and strong desires.

Interestingly, we are also seeing a shift in the older worker (baby boomer) who seems to have been influenced by the younger crowd. Employees today want a very different work environment than ever before. They want New World Leadership/New World Culture. What is that? Here is a list of the most important attributes employees are seeking today:

• Meaningful work. They have a strong need to contribute to something bigger than a paycheque

• A sense of control over their work and work environment

• Complete Inclusion information flow and decision making

• Opportunities for Learning and Development

• Complete Transparency from senior leaders. Tell it like it is; you aren’t fooling anyone!

• Opportunities for Creativity and Innovation. They want (and need) to find their passion at work

If you are under 30 and a business owner you might see yourself in this list and, in fact, you might consider these characteristics as part of the reason you started your business in the first place.

One of the possible reasons for this new shift is the ever evolving human brain. Some of the research indicates that the right side of the brain (intuitive, gut feel, relationship) is more highly developed in our younger population. Process and compliance to

Employee Engagement through New World Leadership

process (evidence-based), although still important, is not nearly as important as the opportunity to tap into intuition, grass root, organic relationships and complete honesty. WOW… if this is what our younger workers are looking for we may need to shift from the traditional organization that relies on “need to know only” and formal structure.

When we provide the right environment, the New World Culture, employees respond with high productivity, commitment and loyalty. However, I understand that it is not always easy for business owners to make the shift. It requires a high level of trust and faith that employees will do the right thing at the right time and will live up to their commitments. Traditional cultures often underestimate the talents and skill of employees. As entrepreneurs we have to fully trust the skills of our team members and engage them in a meaningful way that connects to their needs. It is not about having a job anymore; people want positions that bring value to themselves and others. Business owners have to make the connection.

The New World Culture will require New World Leaders who make the connection. As the business owner, you set the environment; you create the path for yourself and those who work with you. HR issues have less impact on your business when you connect to the employees in a meaningful and real way that is based on true relationships to people. This is simply what they seek. So, although it may seem complicated it is in fact very simple. The change is here so shift early and make the most of your human capital, they are still the most valuable resource you have to help build your success.

Yvonne Thompson, MA, CHRP, CHSC President, Change Innovators Inc

As entrepreneurs we have to

fully trust the skills of our

team members and engage

them in a meaningful way

that connects to their needs.

Yvonne Thompson, MA, CHRP, CHSC, is the President of Change Innovators Inc. and Author of “Leadership for a New World, the Organic Approach to Employee Engagement”. Change Innovators Inc. is a full service Human Resource company focusing on Organizational Development through Leadership and Coaching, HR Programing and Health and Safety.

MARKETPLACE Fall 201138

loosely skims the body. Dandeneau says pairing a structured stripe blouse with boyfriend jacket and rolling up the cuffs on the jacket as well the large cuff of the blouse will yield a classic look.

Getting CreativeDandeneau and Klymchuk agree that a pencil skirt with a long-sleeved top can add some serious style to your creative work wardrobe. The styles and combinations are endless. Finish off the look with tights and boots that come to the ankle or knee.

Klymchuk reminded us not to forget about adding a dress to the work mix.

“Dresses are an easy alternate to a suit. You can change them up just by tossing on a jacket, blazer or sweater. Our wrap dress from Narcissist is a perfect example of business meets casual—it all depends on jacket or blazer, shoe or boot and accessories,” she said.

And if a dress isn’t quite your style, perhaps it’s time for a tunic.

“True Character designs a gorgeous cashmere tunic to be put with a legging or skinny pant,” Dandeneau said.

Sensational ShoesIt’s hardly worth investing in a new outfit without having the new shoes too. Runway styles are featuring laces, buckles, wedges and even socks with stilettos. Bring it down a notch or two for the workplace, but don’t let it get boring.

“Choose a very high heel with a platform bottom,” says Klymchuk. “Go as high as you can comfortably go.”

Belt it, BabyOnce you’ve got the basics in place, don’t forget about the accessories. Belts and scarves are big and bold this season. They’re also an easy and inexpensive way to update your wardrobe, weather you’re going traditional or creative.

Take your personal style to work

There was a time when being a woman in the workplace meant dressing a lot like your male counterparts. Padded shoulders in boxy suit jackets and pants with too many pleats were

the norm. That was the 80s. And it wasn’t good.

Luckily, those were the old days, and today, dressing for work doesn’t mean leaving your personal style at home. With the right advice and a few well-

chosen pieces, it’s easy to add your signature style to a wardrobe that’s right

for work.

For some of that expert advice, we turned to Shannon Klymchuk of Divine & Conquer and Tanice Dandeneau of Chestnut Lane Boutique.

JacketsIf you prefer a more traditional look, your options abound, and they are anything but boring. Klymchuk said jackets for fall are slightly on the short side, sporting one or two buttons and feature a close fit.

Dandeneau said Periphery, a Canadian product, makes a beautiful boyfriend style jacket with rolled cuffs. As an alternative to the boyfriend style, you could also choose a cropped, tailored blazer with ruched sleeves.

PantsWhen it comes to pants to wear with the jacket, Dandeneau says to choose a flat front style with a slightly flared or straight leg, depending on the style of jacket.

Or you could go a little more stylish with a matching ensemble from Divine & Conquer.

“I have a skinny pant with matching jacket from Eve Gravel which has the details on the front of the pant and the back of the jacket,” said Klymchuk.

BlousesIt’s all about tailoring this year in the blouse department. Invest in a floral or print that

Creative?OrTraditional

By Shel Zolkewich

DrEssiNgFOrTHEOFFiCE

Fall 2011 MARKETPLACE 39

Management Group (Back row, L to R): Roxanne Zimmer, Ramsay Clark, Brett Ferguson, Scott Stephanson, Ken Yee and Curtis Loewen. (Front Row, L to R): Patrick Hamilton, Jeoff Chipman and Bruce Guest.

By Kaitlyn Douglas

Always an

Industry Leader

It may be my own personal opinion, but I can say fairly certainly that each and every person in Winnipeg has somehow been influenced by the Chipman family. And while that may come across as a bold statement, it is not hard to believe it when you look at their business accomplishments and the mark they have made across Winnipeg. Whether it is a vehicle you have purchased from the Birchwood Automotive Group, a party you attended at Portage and Main for the return of the Jets or heard stories about their support for the arts and culture, you too have been influenced by the community involvement of the Chipmans.

And while mostly everyone in Winnipeg is aware of the Chipman family and their businesses, it still comes as a surprise to many that they also are a driving force in the Winnipeg real estate industry. The Chipman family, particularly Jeoff Chipman, has developed a comprehensive, full service real estate company, with services ranging from construction to building management and everywhere in between. As President and CEO of the Stevenson Group, Jeoff Chipman has been able to create a fine balance between these five divisions, creating a company that is not only successful in one or two markets, but five.

Pointe West Autopark

MARKETPLACE Fall 201140

The Stevenson Group is comprised of five individual businesses; Nova-Con Projects Ltd, Longboat Development Corporation, Cushman & Wakefield, Stevenson Management Services Ltd and Stevenson Advisors. These five companies specialize in construction and general contracting, real estate development, commercial real estate, third party commercial and residential property management and real estate valuation and consulting services, respectively. Each individual company within the Stevenson Group plays an integral role to the success of the overall company.

more than 4,000 condominium and residential units, making it one of Winnipeg’s largest property management firms. Their services reach numerous different markets, including commercial, office, industrial, condominium and residential. In addition to providing full-service property management, Stevenson Management Services also offer project construction management and maintenance services.

Stevenson Management Services is able to create a perfect balance of its business size and model; it is large enough to manage in accordance with national standard, yet small enough to possess local knowledge. Some of Stevenson Management Services’ clients include Assiniboine Credit Union and Neptune Properties, and most recently, Edgewater Condominiums, located on Wellington Crescent, one of Winnipeg’s most prestigious condominium projects.

Stevenson Advisors provide a wide array of integral real estate services, including real estate valuation and consulting services. They manage and maintain an extensive database of Winnipeg and Manitoba market transactions. Stevenson Advisors provide advisory services, directed at

Nova-Con Projects, the construction arm of the Stevenson Group, has been influential in the success of the Stevenson Group. Nova-Con Projects provides services such as general contracting, construction management and design build services.

With the highly experienced staff, Nova-Con Projects is able to effectively and efficiently provide complete construction management services, ranging from preconstruction to completion. Nova-Con Projects is able to integrate planning, design and construction into their construction management, while still maintaining innovative control over cost and status tracking.

Nova-Con Projects services a multitude of different types of projects; industrial, office, multi-family, retail, institutional and special use. Some of their projects have included the MTS

MTS Iceplex

Iceplex and United Way’s office building. Nova-Con is well known for its high degree of customer satisfaction and completing projects on time and on budget.

Longboat Development Corporation is a real estate development and project management company with experience in commercial, residential, institutional and industrial properties. Longboat possesses the capabilities to consistently meet and exceed their client’s expectations.

Longboat’s ability to complete projects that are diverse in scale, scope and budget can be seen when reviewing their numerous accomplishments; Pointe West Autopark, the MTS Centre, The Oaks Assiniboine River West and most recently, the new office and hotel tower at Portage and Donald. Their expertise and experience in this industry is evident and they are constantly going above and beyond their previous accomplishments.

Cushman & Wakefield, known for its extensive market knowledge, long term client relationships and strong brand loyalty, is the leading global commercial real estate brokerage firm in Winnipeg. These factors contribute to Cushman & Wakefield’s success in an extremely competitive market.

Cushman & Wakefield’s success can be attributed to the talented and creative professionals within the company. Their clients receive outstanding results and are assisted throughout every stage of the commercial real estate process. Some of their recent investment sales include MTS’ downtown head office building, Kenaston Common shopping centre and a portfolio of Shoppers Drug Mart. In addition, they provide tenant representation to D’Arcy & Deacon LLP and National Leasing, in securing new office locations.

Stevenson Management Services manages over two million square feet of commercial property and

Fall 2011 MARKETPLACE 41

maintain an extensive database of Winnipeg and Manitoba market transactions. Stevenson Advisors provide advisory

services, directed at the needs of each and every client. They assist with land development, negotiating strategies,

acquisition strategies, disposal strategies, lease or purchase analysis and cash flow projects.

Recently, Stevenson Advisors performed several case studies, including a Waverly West market study and an evaluation

of the Palliser Furniture Industrial Portfolio. Commissioned by the Manitoba Housing and Renewal Corporation, the

Waverly West market study looked into the development options and the feasibility of the development of the town centre

sector in a certain market.

The Stevenson Group is a diversified company, succeeding in numerous markets. It is a collection of well-managed

businesses with capabilities to serve all segments of the Winnipeg and Manitoba real estate market. It is through hard

work, determination and a true appreciation of the community that the Chipman family is able to take any idea, and

succeed at many levels. From cars to sports to real estate, the Chipmans can manage any venture or business opportunity

that comes their way.

Edgewater Condominiums

the needs of each and every client. They assist with land development, negotiating strategies, acquisition strategies, disposal strategies, lease or purchase analysis and cash flow projects.

Recently, Stevenson Advisors performed several case studies, including a Waverly West market study and an evaluation of the Palliser Furniture Industrial Portfolio. Commissioned by the Manitoba Housing and Renewal Corporation, the Waverly West market study looked into the development options and the feasibility of the development of the town centre sector in a certain market.

The Stevenson Group is a diversified company, succeeding in numerous markets. It is a collection of well-managed businesses with capabilities to serve all segments of the Winnipeg and Manitoba real estate market. It is through hard work, determination and a true appreciation of the community that the Chipman family is able to take any idea, and succeed at many levels. From cars to sports to real estate, the Chipmans can manage any venture or business opportunity that comes their way.

MARKETPLACE Fall 201142

At The Desk of… Norva riddeLL, Senior Vice President, Sales and Marketing, True North Sports and Entertainment

12 PRECEPTS – “The 12 Precepts of Life”. Mark Chipman created this credo which all True North employees work by.

Phot

ogra

phed

by

chro

nic

crea

tive

MILITARY PHOTO – “Military Night 2010” photograph. Annually, the Moose paid tribute to the rich heritage of Winnipeg’s role in the Canadian forces.

FERGIE PIC – One of Norva’s treasured photos – her with the late John Ferguson, a past general manager of the Winnipeg Jets, taken at the closing of the Winnipeg Arena.

AWARD: - The AHL’s 2007-08 Ken McKenzie Award which Norva won. As stated on the AHL Hall of Fame website, the award “honours the individual who accomplished the most during the season in promoting his or her AHL team.

CANDY JAR – Frequently picked through by the True North sales team when they come to visit Norva in her office.

PHOTO – Nova and her husband, Rob Duncan

OPEN BINDER – guidelines from the National Hockey League which has become Norva’s choice reading material over the summer.

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SMARTER EASIER SAFERIS BETTER

Save Time. Save Money. Always Timely. Always Secure.

To Find Out More Visit Us at telpay.ca Or Call Us Toll Free at: 1.800.665.0302 The Better Way to Pay.

Telpay integrates with your accounting software and makes it easy to switch from cheques to electronic payments. With Telpay, you do not have to collect banking information. Sign up today and for less than the cost of a stamp, you can pay anyone electronically.

Welcome to the better way to pay.

With Telpay you can pay 100% of your invoices electronically including suppliers, CRA remittances, payroll or international payments.