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Awards2015
Marketing&Tech Marketing&Tech
ENTRY KITMarketing&Tech Innovation Awards I http://www.dmnews.com/MTIAwards
RECOGNIZING THE MOST INNOVATIVE USE OF DATA AND MARKETING TECHNOLOGY TO
ACHIEVE OUTSTANDING RESULTS
Marketing&Tech Innovation Awards I Page 2
Awards2015
Marketing&Tech Marketing&Tech
THE BIG NIGHTWinners will be announced at a cocktail reception on Thursday, January 29, 2015, immediately following the 2015 Marketing&Tech Innovation Summit. For further information about the Marketing&Tech Innovation Awards, please contact Maggie Keller at 646-638-6041 or [email protected].
WHO CAN ENTEREntries are open to any organization within or outside the U.S. that uses marketing to attract, convert, and retain business customers, consumers (inclusive of donors, members, subscribers, etc.), or both. Organizations can submit themselves; vendors can submit their customers, but if the entry wins it will be the customer that receives the award. The strategy or initiative submitted must have been launched in 2013 or 2014.
COVERAGEFinalists will be announced the week of December 1, 2014 on dmnews.com and via the publication’s social channels. Up to five finalists will be announced for each category. Select finalists will be asked to speak at the 2015 Marketing&Tech Innovation Summit. DMN will profile the winners in print, online, and in an eBook.
HOW TO ENTER/SUPPORT MATERIALn All entries are electronic via https://www.eventsforce.net/haymarketus/14/home
n Complete all of the questions listed in the nomination form. Responses to each question should be no longer than 250 words, and may be considerably less depending on the question. Each question is scored individually to create a total score for an entry; questions with no response will score a zero.
n You have the option to upload three items to support your entry; e.g., video, MP3, PDF, image, sample email—each file must be under 25mb. You may also upload up to three website or social media links.
ENTRY FEESn Innovation Awards: $149 per entryn Stars of MarTech Awards: Free
DEADLINE FOR ENTRIESThe deadline for entries is Friday, October 24, 2014. Entries received after that day will be considered late.
LATE ENTRIESLate entries will be received until Friday, October 31, 2014. However, entries submitted after October 24, 2014 will incur a $50 late fee.
CONFIDENTIALITY Direct Marketing News reserves the right to publish details of the entries on our website and in other related material. However, if certain details must be kept confidential, please indicate this clearly on the entry, including exactly what information is not to be publicly disclosed. Please be specific about what information cannot be disclosed—do not simply mark the entire entry confidential.
THE JURYEntries will be judged by the DMN editorial staff, as well as a panel of analysts and senior marketers that includes past 40 Under 40 and Marketing Hall of Femme winners.
With the right data and technology to support it, marketing can be unstoppable. A Coke is transformed from a can of soda to a shared experience when a personalized message on that can tells a customer to share it with Heather or Jose, Amanda or Chris. Toys ’R Us becomes an advisor when personalized mobile video
guides parents to recommended items—based on purchase data and online items browsed—as they enter a store. But it’s not just about the tools. Data scientists, marketing technologists, and Web specialists are the indispensable
drivers of ensuring that technology is an asset, not just a tool.How have data, technology, and the people behind them helped you innovate your marketing? Tell us for a chance
to capture the spotlight, and gain bragging rights, as a winner of the 2015 Marketing&Tech Innovation Awards.
ENTRY KITEntry Deadline: October 24, 2014
Marketing&Tech Innovation Awards I Page 3
Awards2015
Marketing&Tech Marketing&Tech ENTRY KITEntry Deadline: October 24, 2014
INNOVATION AWARDS The Direct Marketing News 2015 Marketing&Tech Innovation Awards recognizes the most innovative use of data and marketing technology together to achieve outstanding results. Categories include: content marketing, cross-channel integration, digital print, email marketing, marketing automation, mobile, and social.
CRITERIANominees will need to provide details on the problem or opportunity that prompted their action, the strategy behind it, the execution of that strategy, and the results so far. Content marketing innovationThe best use of data and technology to support an innovative content marketing strategy or initiative
Cross-channel campaign integration innovation The best use of data and technology to integrate multiple channels in a way that allows for innovative omnichannel marketing
Digital print innovationThe best use of data and digital technology to enhance direct mail in an innovative way
Email marketing innovationThe best use of data and email marketing technology to support an innovative approach to email
Marketing automation innovationThe most innovative use of data and marketing automation
Mobile innovationThe best use of data and technology to support an innovative mobile marketing strategy or initiative
Social innovationThe most innovative use of data and social marketing tools like monitoring
STARS OF MARTECH The Direct Marketing News 2015 Stars of MarTech awards recognize three technologists whose efforts are indispensable to their marketing team. Categories include: data scientist (primary focus is data analytics), marketing technologist (primary focus is marketing automation), and Web wizard (primary focus is on online marketing tools).
CRITERIANominators will need to provide details on the nominee’s approach to their area of expertise, describe why the person’s work is outstanding, and provide specific examples of how that person’s efforts directly contributed to the success of a specific marketing strategy or initiative, include the results. Entries will be scored on the quality and effectiveness of the nominee’s approach, the strength and value of the nominee’s contribution, and the results.
Data scientist(Primary focus is data analytics)This individual knows how to tell a compelling story through data. The marketing team is able to take an innovative approach to some aspect of its marketing as a result of the insight this person provides.
Marketing technologist(Primary focus is marketing automation)This individual knows his/her way around technology, whether it’s a marketing automation platform or a campaign management tool. The marketing team is able to take an innovative approach to some aspect of its marketing as a result.
Web wizard(Primary focus is on online marketing tools)This individual knows how to use online technologies like no other. The marketing team is able to take an innovative approach to some aspect of its online marketing due to this person’s work.
