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MarketingMarketingCommunicatioCommunicatio
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Source: Grocery Shopper Market Study, Guideline Research, 1998; U.S. Census Data
The Marketing Challenge
Communicate a unique message
Target key brand consumers
Differentiate brand from the competition
Meet exceedingly challenging goals
“I really need to save but
it’s such a hassle”
“I’m a pro when it
comes to shopping
”
“I wish I could
be a better shopper”
“Shopping is a chore I
could live
without”
Source: Grocery Shopper Market Study, Guideline Research, 1998; U.S. Census Data
98.9 million consumers make up the shopping universe
Source: Grocery Shopper Market Study, Guideline Research, 1998; U.S. Census Data
Traditional Mass Media
Fragmented
Cluttered
News News America America
MarketingMarketing
comprehensive and integrated portfolio of products and services
Single-source marketing services company
home-delivered
in-store
on-line
Built upon a foundation of strong retail and media relationships
Superior knowledge of consumer shopping behavior
Nation’s Leading Consumer Promotions Company
The SmartSource Product Portfolio
American Express
AT&T
Campbell’s Soup
Church & Dwight
Citibank
Colgate-Palmolive
General Mills
GlaxoSmithKline
Golden Restaurant
Kellogg’s
Kimberly-Clark
Kraft Foods
Nestlé
Novartis
Pillsbury
Procter & Gamble
S.C. Johnson
Unilever
Client Partners
Dallas
Los Angeles Chicago Atlanta
MinneapolisWilton
New York
Boston
East Brunswick
Cincinnati
Office Locations
EmploymenEmployment t
InformationInformation
Accomplished sales staff
Employee awards and
recognition
Supportive yet
challenging team
environment
Open door policy to
senior management
Holiday events and
seasonal outings
Company Culture
3.0 minimum cumulative GPA
Excellent written & verbal skills
Strong work ethic
Leadership
Initiative and follow-through
Problem-solving skills
Ability to set priorities
Attention to detail
Success Qualities
Comprehensive training, company and industry orientation, technology skills and management development
Shadow current ACs and AAs
Mentor Program pairing new hires and executives
Lunches with CEO, President and executive management
Yearly performance management review
Training & Career Development
Career Career InformationInformation
Communicate between clients & internal departments
Participate in sales calls Process orders and contracts Coordinate client
presentations Work on an account team
with an AD Analyze customer data Recommend advertising
markets for accounts and brands
account coordinator
opportunity
Sales Development Career Path
Maintain senior Account Coordinator responsibilities
Manage selected regional accounts
Prospect new business clients
account associate
responsibility
Sales Development Career Path
account director Manage national and
regional accounts
Act as a marketing consultant for clients
Direct all aspects client’s business
Manage an Account Coordinator’s work and development
positive attitude
Sales Development Career Path
8:00 am Come in early to set up Deadline Report
10:00 amWork with Media to customize a regional market list to meet
client’s distribution requirements
11:15 am Meet with Layouts to review specs for client’s SmartSource Magazine
1:00 pm Learn of Company’s weekly performance at Regional Sales Meeting
2:30 pm Contact Marketing Services to create a presentation
demonstrating benefits of launching a new product with SmartSource programs
4:00 pm Discuss a business contract with Legal that specifies a packaged
goods manufacturer’s agreement to place its FSI and In-Store advertising exclusively through
News America Marketing
Lori Nicholson, University of Michigan, 1998 Political Theory and Latin American History
A Day in the Life of an AC
Recruitment Recruitment & &
Interviewing Interviewing ProcessProcess
If you have at least a 3.0 cumulative GPA, submit a résumé to News America Marketing
If you possess our Success Qualities, a News America Marketing representative then interviews you on campus
Qualified candidates then meet with 7 members of our Executive Committee in NYC
Candidates can also interact with their prospective peers and managers
Offers based on the unanimous recommendation of the participating Committee members
Interview Process
News America Marketing will return to Indiana University to conduct an Information Session and On Campus Interviews in January-February 2005
Interview Process
For more information or to inquiries please contact:
