MARKETING YOUR CHAPTERMarketing Updates & Chapter Marketing

PacWest / Southwest District Meeting

San Jose, CA

August 7-8, 2015

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Marketing Updates

• SCOR-P public class promotion

• APICS Supply Chain Management Now in new languages

• Growing business cases on web

• Partner and Event Finder analytics

• AST&L and APICS Merger

• 2016 APICS CSCP Certification Program Update

• APICS advertisement in Fortune magazine

• The SCOR app is here!

• Keep APICS Partner and Event Finder up to date 

• APICS 2015 – see you there!

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Partner SCOR-P public class promotion

APICS launched a promotional campaign for partners to drive both awareness and registrations for the 2015 SCOR Public Training Classes.

We encourage all partners to take advantage of this simple way to engage new customers and promote the value of SCOR-P training in their region.

Details and marketing toolkit are on C-Box:

•Presentation on campaign details/instructions

•Partner promotion codes

•Tile ads

•Partner website copy

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Intro to APICS brochure – coming soon!

Introduce APICS as the premier association and thought leader in supply chain and operations management to information seekers, many of which will be learning about APICS for the first time.

Audience: primarily businesses

Objective: Establish APICS leadership position by showcasing all facets of the organization and how we, together with our partners, contribute to the advancement of the profession.

Tone: friendly, aspirational, authoritative, confident

Features: Available in standard and A4 formatsDigital – to be emailed or presented on a tabletCustomizable – the back cover allows partners to tailor a unique messagePrint on demand – orders placed via an online portal

Share APICS impact, scope and offerings

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Use content to market your chapter

APICS, and generally the supply chain profession as a topic, generate a lot of content. From research reports, industry insight from thought leaders, to news articles, there is a lot to talk about!

Be a source for engaging content and position your chapter as a thought leader. Here are some great resources and vehicles to do so:

LinkedIn groups, APICS has a quick guide to sharing content on LinkedIn, on C-Box

WSJ, Logistics Report, or other credible blogs, news outlets or published thought leaders covering the profession

APICS Blog, APICS magazine, APICS SCC Research Reports (executive summaries available to all), APICS Supply Chain Management Now

Learn more about ways content marketing can grow your chapter at APICS 2015 Leadership Summit!

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SCMNow: New languages

Use this content to establish thought leadership in your market

Access the translated APICS Supply Chain Management Now in several ways:

Click the link in the weekly APICS Supply Chain Management Now e-newsletter

Visit the APICS Blog and select the language of your choice presented in the right-hand navigation

Subscribe to the APICS Blog RSS feeds in the language of your choice: Simplified Chinese, English, Portuguese or Spanish

Share the content directly form the APICS blog on social media, in your organization’s newsletter or email marketing campaigns

Showing commitment to growing globally

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Business Cases

Share these success stories with prospects to elevate how top performing supply chain organizations work with APICS and APICS partners

•NEW: BASF, ExpressPoint

•Visit all case studies here

Growing business/customer profiles on web

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Business Cases

Nominate current chapter customers to create business cases

•Focus on mid-market and large enterprise

•How has APICS certification benefited them?

•Compare notes with other similar sized companies

•Help chapters replicate success quickly

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Find the right fit

We’ve developed a certification and endorsement comparison chart for partners so you can find the best program for your customer.

Find it on C-Box.

Comparison chart

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Partner and Event Finder Analytics

Top 25 Geo Locations for Traffic

apics.org/community/partners/finder March April May June

Sessions 1011 817 814 781

Pageviews 43676 37594 33814 34044

Sessions = how many different occasions the page was visited

Pageviews = account for numerous pageviews

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Keep APICS Partner and Event Finder up to date 

• The APICS Partner and Event Finder is a valuable resource for prospects to find a local class or event in your area

• Keeping this information up to date helps increase the number of leads generated for your organization

• Log on to apics.org. • Click on the “My APICS” tab.• Click on “Access Partner Connect.”• Click on “Partner Profile.”• Once there:– Update your chapter/partner location and contact information.– Enter a description of your organization with fun and interesting facts.– Load your courses, plant tours and PDMs to the “Calendar of Events.”

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Thought Leadership Campaign

Promoted Women in Supply Chain report co-sponsored by Deloitte, Manufacturing Institute and APICS

Secured by-line opportunity and interview through media outreach

Prepared press release, pitched and promoted release and video

Created special page showcasing report on apicsscc.org

Ran social engagement campaign on Facebook– 4 comments, 19 shares– 156 likes, 216 clicks– 5,475 followers reached

Women in Supply Chain

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AST&L and APICS Merger: Better Together

APICS and American Society of Transportation and Logistics (AST&L) have merged.

The merger expands, extends and deepens the end-to-end supply chain body of knowledge that fuels global supply chain research, education and certification programs. The merged organization offers unmatched content and subject matter expertise that will enable individuals and organizations to meet key supply chain challenges.   

Intent Announcement Press Release     

Finalization Press Release

FAQs 

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2016 APICS CSCP Certification Program Update

For the 2016 educational year, an updated APICS CSCP certification program will be introduced. This will be a major update of the certification. Both the APICS CSCP Learning System and exam will change based on leanings from the APICS CSCP Job Task Analysis, feedback from the market and changes in the business environment. 

Details about the changes and pricing will be communicated once they are finalized. The 2016 Learning System product is scheduled for release in November 2015 in preparation for the first 2016 exam window in March. 

NOTE: classes using 2015 courseware materials will continue to be offered through the end of the year. Candidates should not be discouraged from purchasing the 2015 courseware materials.

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2016 APICS CSCP Certification Program Update

Some ideas:

•Revisit CSCP prospects or lapsed customers to encourage booking new coursework in 2015 before price increase

•Leverage SCOR-P customer list to see who could be approached to pursue CSCP certification as a ‘next step’

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Fortune advertising campaign

Fortune Campaign – 800k+ impressions

APICS purchased advertising in the supply chain education supplement of the Fortune magazine, Fortune 500 issue – the biggest issue of the year. It included an advertisement and an interview with Abe.

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Sales Tools: Case Studies and Videos

Launched three customer profile pages on apics.org:  

Ingersoll Rand (includes case study and customer video)

GE Oil & Gas (includes case study and customer video) 

Intel (Includes case study that appeared in a leading magazine)

Added two more – ExpressPoint and BASF in Q2!

Success Stories Online

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Ran CSCP 3-part Webinar Series

Three relevant topics– Why Every Supply Chain Professional

Needs the APICS CSCP– How to Prepare for the APICS CSCP

Exam– Taking the APICS CSCP Exam with

Confidence Promoted via email, social 1000+ people registered, 40% attended $25+K generated in Learning System

sales

Chapters can piggyback on the success of this campaign– add links to the webinars on your websites.

Highly successful campaign!

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APICS Blog is Live, “Thinking Supply Chain”

SCM Now is now a real blog

Great posts by Peter Bolstorff

Developing an editorial calendar with more “how-to” and “actionable insight” posts

Feel free to comment, share and link to the blog posts!

We’re in the blogosphere!

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APICS advertisement in Fortune magazine

• This supplement is part of the annual Fortune 500 issue

• This is a marquee issue with incredible reach and staying power

• Often referenced by business leaders

• View the licensed electronic reprint here

Share with customers and prospects

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The SCOR app is here!

The Supply Chain Operations Reference (SCOR®) mobile application provides you with instant, anytime, anywhere access to the world’s leading supply chain framework.

.99 USD

Download it today

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Adding APICS designations to LinkedIn profile

Fast, easy way to add APICS designations to LinkedIn

A relatively new feature on LinkedIn provides APICS with a one-click solution for our successful candidates to add their designations directly into their LinkedIn profiles.

Beginning in June, current CPIM, CSCP and SCOR-P designees will be among the first to receive a communication with a link to easily add their APICS designations to LinkedIn.

As candidates achieve their designations, the LinkedIn “Add to profile” option will be included in their congratulatory email communications.

In our next phases, CFPIM, CIRM and SCOR-S designees will be provided the direct link. We will add the option on the “My Certifications” page of the website, and we will also provide this new feature to certificate holders.

Watch for more details as we implement this new feature and make it more accessible for our designees.

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Instant Marketing Plan

1.Update course listings on Partner and Event Finder

2.Respond to CSCP and CPIM demo leads ASAP3.Leverage the Learn It app – it’s a great asset4.Build your social media presence by sharing

APICS social content5.Use the blog to your advantage – it’s a great

sales tool, too.

Execute these items for immediate awareness building and lead generation.

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APICS 2015, Las Vegas, NV, USA

We look forward to seeing you there!

Leadership Summit: Sunday, 4 October

Program coming soon!

THANK YOU for listening.The Marketing Team is looking forward to working with you to build the APICS brand.