MARKETINGWITHOUTMONEY:SEOANDSOCIALMEDIA

Summer,2017

CourseCode:BUS218

InstructorName:JasonMcDonald,Ph.D.(https://www.jasonmcdonald.org)

CourseSchedule:Wednesdays,7:00-9:30pm,5Weeks.

RequiredBooks:

JasonMcDonald,SEOFitnessWorkbook2017

JasonMcDonald,SocialMediaMarketingWorkbook2017

WeeklyOutline:Week1:SEO–SearchEngineOptimization

• SEOistheartandscienceofgettingtothetopofGoogle/Bingforfree.• OnPageSEO:HowtoWriteGoogle-friendlycontentandcreateaGoogle-friendly

Website• OffPageSEO:Links,Freshness,andSocialMentions–WhatOtherSitesSayAboutYour

WebsiteWeek2:FromSEOtoSocialMediaMarketing

• Blogging:WhatisaBlog,andWhyBlog?• ReviewMarketing:ReviewsonGoogle+andYelp• SocialMediaMarketingIntro:PartyOn

Week3:Facebook&Instagram

• HowFacebookWorks&HowitCanWorkforMarketing• Instagram:Facebook’sVisualBaby

Week4:LinkedInandTwitter

• LinkedIn:SchmoozitoErgoSum• Twitter:DoYouTweet?ShouldYou?

Week5:YouTubeandMakingaPlan

• YouTubeMarketing:Supportive,SEO,andViral• WrapUp:MakinganInternetMarketingPlan

GRADES:

NoGradeRequested:

Thisisthedefaultoption.Justshowupforclass!

Credit/NoCredit:

Forthosestudentswhochoosetoreceivecredit,herearetherequirements:

• Attendanceatallclasses• Participationinquestionsanddiscussions.

LetterGradeOption:

Forthosestudentswhochoosethisoption,herearetherequirements:

• Attendanceatallclasses• Participationinquestionsanddiscussions.• Weeklyquizforeachtopic.

JasonMcDonald,SeniorSEODirector,JMInternetGroupJasonMcDonaldisanestablishedtechnologyjournalistandexpertinInternetmarketing.His19yearsofexperiencebeganatthebeginningoftheInternetwiththesuccessfullaunchofatechportalforembeddedsystemsengineer,eg3.com.Today,hefocusesononlinelearningfortheJMInternetGroup,wherehetracksfreeonlinetools,andleadsfreewebinarsforhundredsofpeopleeachmonth.HehashisA.B.inRussianStudies/EconomicsfromHarvardUniversity,andhisM.A.andPh.D.fromU.C.BerkeleyinPoliticalScience/Economics.HehasworkedatTechstartupsintheBayAreasince1994.