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This is a copy of the slides that I used in a talk given in Quarter 4, 2013. It was used to illustrate the ways that small businesses can be proactive about winning new clients. As it was Q4, for those people, with a December year end there was only 10 weeks of the year left, including Christmas! therefore a lot of the talk, was spent on looking at tried, tested and proven ways of winning business from existing clients. Let me know what you think... [email protected]
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MARKETING WITHOUT
BREAKING THE BANK
COPY OF TALK GIVEN
Q4 2013
WHAT DO I DO?
I DON’T HAVE ALL THE ANSWERS
WITH YOUR PERMISSION,
LET’S START
UTILISE SOCIAL MEDIA
USE YOUR CONTACTS:
WORK COLLEAGUES, FAMILY, FRIENDS
USE OLD CLIENTS
CREATE A PLAN
DECIDE WHAT YOU NEED TO MEASURE
TRY DIFFERENT APPROACHES
THEN STICK WITH THE BEST PERFORMERS
USE DIRECT MAIL
USAGE HAS DROPPED
EASIER TO GET NOTICED
MEET CLIENTS REGULARLY
CREATE
A NEWSLETTER
MAKE A VIDEO
VERY EASY
CHEAP TO DO SO
BUILD A LIST
DEVON DAY
A £50 SPEND
BROUGHT IN
A £5k ORDER!!
TAKE SMALL STEPS
MARKETING WITHOUT BREAKING THE BANK
