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Last Night a DJ Rocked Your BrandMarketing United 2017
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?uestlove (The Roots) DJ Jazzy Jeff
A Few of My Favorite DJs
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My Current DJ Gig
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We are ALL Brand DJs!
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Content Mix MusicHumorNewsInfo
Videos, Emails, Texts,Social Posts, Ads,
Goal AudienceEngagement
Audience Engagement
Actions DanceListenBuy
EngagementReachConversionsSales
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We are ALL Brand DJs!
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What’s your #BrandDJ Name?
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DJ Lesson #1
Listen!Listen!Listen!
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The ROI of Social Listening• Unsolicited Real-Time Customer Feedback • Offers a channel for real time response to customer
needs • Embeds the Voice of the Customer into the
Operation• Early Warning System for Potential Threats• Provides Real-time Content Marketing Opportunities• Stimulates Innovation and Change within the
Company• Employee Education and Advocacy
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Social Listening
Content Development andCuration
Social Customer
Care
Marketing
Measurement and Monitoring
Social Listening “fuels” what we do!
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DJ Lesson # 2Have a plan but be flexible
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Are you prepared to ADAPT?
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Our “SNAP” decision
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DJ Lesson #3The Moment….
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DJ Lesson #3The Moment….
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A Day in the Life of a Brand DJ….
Arrive at work in the Listening Center
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9:30 AM Standup Meeting
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- Storytelling opportunities
- User-generated content
- Real-time marketing opportunities
- Customer feedback
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10:00 AM Get in touch with Whataburger
- Real-time opportunities need to be first
priority
- The quicker, the better
- Engage and activate before the moment is
gone
11:00 AM – Reach out to Rocky & Michelle
- Engage with Customer
- Social Customer Advocate Program turns
our best Customers into brand ambassadors
- Request permission to amplify
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12:00 PM – Make plans with Whataburger
- Utilizing partner brands to put your
message in front of a larger audience
- Be mindful of brand reputation
1:00 PM – Share Rocky & Michelle’s video
- Amplify to our audience
- Audience sees an example of the Customer
journey, from a Customer
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2:00 PM – Reach out to Will Santiago
- Featuring Employees in social content gives
your brand a face
- Make sure your messaging ladders up to a
broader theme or objective
- Be willing to go all out for a great story
6:00 PM – Whataburger & Southwest surprise Customers
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10:00 PM – Rocky & Michelle’s video hits
critical mass
- Show your Customers why your brand is
different
- Allow your Customers to tell your story for
you
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Lilly’s Day at Baltimore Airport-Create a meaningful experience for an internal Customer-Capture a story that inspires your social audience-Convey a message that supports a broader objective
Lilly’s Day at Baltimore Airport
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Topics
Questions?
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Topics
Let’s Stay Connected!
Twitter: @clmidkiffEmail: [email protected]
