The adult accelerated programs at Benedictine University.

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The adult accelerated undergraduate programs at Benedictine University.

MarketingUndergraduate

Certificate Program

Benedictine University is located in Lisle, Illinois just 25 miles west of Chicago, and has branch campuses in Spring�eld, Illinois and Mesa, Arizona. Founded in 1887, Benedictine provides 55 undergraduate majors and 17 graduate and four doctoral programs. Forbes magazine named Benedictine among “America’s Top Colleges” for the third consecutive year in 2013. Benedictine University’s Master of Business Administration (M.B.A.) program is listed by Crain’s Chicago Business as the �fth largest in the Chicago area in 2013.

For more information, call the Enrollment Center at (877) 353-9622, email adultenrollment@ben.edu or visit ben.edu/AAE.

Benedictine University • 5700 College Rd. • Lisle, IL 60532Moser Center for Adult and Professional Studies • 1832 Centre Point Circle, Suite 102 • Naperville, IL 60563Bellwood Learning Center • 407 Mannheim Rd. • Bellwood, IL 60104

Benedictine University, founded 1887 by the Benedictine monks of St. Procopius Abbey, is located in Lisle, Illinois just 25 miles west of Chicago. Branch campuses are located in Springfield, Illinois and Mesa, Arizona and Illinois learning centers are located in Bellwood and Naperville. Benedictine’s National Moser Center for Adult Learning provides students with the knowledge, skills and creative problem-solving ability demanded by today’s workplace. Our blended delivery format promotes communication and teamwork, and our faculty are experts in their fields who are focused on helping you achieve your goals.

For more information, contact the National Moser Center for Adult Learning at (877) 353-9622, adultenrollment@ben.edu or ben.edu/AAE.

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Number Title Credits Duration

MKTG 300 Principles of Marketing 3 credits 5 weeks

MKTG 310* Consumer Behavior 3 credits 5 weeks

MKTG 330* Promotional Strategy 3 credits 5 weeks

MKTG 331* Internet Marketing Communication 3 credits 5 weeks

MKTG 350* International Marketing 3 credits 5 weeks

MKTG 360*^ Marketing Research 3 credits 5 weeks

Total 18 credits

*MKTG 300 is required as a prerequisite.

^MGT 150 is required as a prerequisite.

A grade of “C” or higher is required in all classes to earn the certificate.

THE MARKETING CERTIFICATE PROGRAM AT BENEDICTINE UNIVERSITY addresses a variety of fundamental marketing issues of the 21st century, including Internet marketing, international marketing, promotional strategies and consumer behavior. The program offers a concentrated focus for professionals who are looking to expand their knowledge of marketing and consumer behavior with an emphasis on understanding market, product, price, promotion and place of distribution. Coursework will allow students to develop foundations of sound marketing strategies, including effective application of research methodologies.

Businesses are seeking professionals who are highly skilled in assessing their image, brand and position in the marketplace, and can align marketing functions with their core values, mission and strategic goals. As corporations continue to expand their operations

worldwide, marketing professionals will need to possess a specific set of skills. Students who complete the Marketing Certificate program will be able to identify international marketing approaches that support the objectives of global organizations.

All courses are based on adult learning principles and are delivered in a fully online model providing maximum flexibility. Students also enjoy the benefits of a strong, values-based education with all the convenience of an adult learner setting.

The certificate program may be completed in less than eight months. Students may seek the certificate independently (18 semester credit hours), or as a concentration (12 semester credit hours) with an Adult Accelerated Bachelor of Arts (B.A.) in Organizational Leadership or a B.A. in Management.