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America TVFiorella GuzmnJorge LandeoEdgard MjicoDiego TordoyaNicolas ValleVanessa VidalIt is a channel of Peruvian Television.Launched since 19582nd channel most older of the country1rst channel transmiting regular advertisement and commercial1rst channel most watched from Peru (Source: IBOPE)

Plural TV Group70%30%El ComercioLa Repblica

Mobile Shopping Life CyclePre - buy

Autograph signingAmerica AppTV CommercialsWeb PageIn transitOn locationSelection ProcessWhen the costumer is watching the TV and want to choose which of the programs can watch or what is called doing zapping ,there are TV comercials, Trailers and Promos about the programs These could impact in the decision of the costumer.

Point of PurchaseIt occurs when the spectator has decided which program is going to watch.Objective: Make an interaction between the program and the spectator.Strategies: Make live contests with the spectators.Allow spectators to vote for their favorite character.

8Selection ProcessAnd these promos are also in internet or in the web pages. It appears in the programs like America Noticias in the morning and show what is going to happen in the series, so this make suspense and intrigue in the target audience.https://www.youtube.com/watch?v=unDBsqQ4bYg

Post Purchase

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