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Marketing to Job SeekersPresented by Nancy DowdNJ State Library Director of Marketing [email protected]
Natasha PeterBTOP Project Coordinator [email protected]
It’s time.
Statewide Servicesfor Job Seekers
Tools and Training to Apply for Jobs.
Job and Career Accelerator
Gale Career Transitions + Workshop
800 Free Workshops by Community Colleges
Local Servicesfor Job Seekers
Assessment
List services offered by your library:
1. Training
2. Marketing
3.
Partnerships
4.
Sustainability
Four Goals for Success:
Trainingfor Librarianshttp://btop.njstatelib.org
•Job and Career Accelerator:Guided TourCover Letters for Recent College GraduatesKeywords, Resumes and Job Applications
•Gale Career Transitions Workshop
•Professional Development Workshops
•How to Market to Job Seekers (today’s webinar)
•Project Compass Workshops
Contact Natasha Peters: [email protected]
Trainingfor the Publicnjworks.org
800 Classes For the Public:
The tricks of the trade of online job searchingHow to build an effective resumeHow to fill out an online applicationHow to set up an Email account
• Conducted by Community Colleges• Presented at your library• Provides learning materials• Will bring their own laptops
Contact Natasha Peter: [email protected]
Combine with your library’s training!
Strategy: Train Staff
Have a workshop for staff on the services your library offers (One Minute Trainings)
Create a short video that welcomes job seekers to your library and tells them about the basic services available. Post it on YouTube and run it on one of your computers or link from your web site.
Provide training and guidance for your staff so that they know how to respond to job seekers in a positive and productive manner. (Cheat sheets)
Train your front-line staff to know about local social service agencies, their hours and what they do. (Create Bookmarks)
Find more ideas at Webjunction!
Marketing Strategies
Target Audience:Job Seekers
WhichJob Seekers?
Unemployed/Under employed
Limited knowledge of computers or online searching
Experiencing financial hardships
Facing tight job market
MIght be losing unemployment benefits
Might not have medical benefits
Might depend on public transportation
Might have children in school
Probably has basic cable and cell phone (maybe with Internet access)
Other?
NJWorks @your library
Branding
The Campaign It’s Time.http://marketing.njstatelib.org/campaigns/njworks
Promotional Materials
It’s TimePosters, postcards, bookmarks -personalizeBanner for buildingSkins for vehiclesFlyer templatePR templatePostcard sticker templateJpeg’s of all postcards onlineInclude links from your website
Personalize materials- stamp and quick drying ink
Job and Career Accelerator Table tent cards & business cards
Order: [email protected]
It’s Time.To start that business.
Your library can help!
NJGrowsBiz @your library
We can reach 445,000 job seekers!
StatewideAdvertisingBillboards
Online Ads
Banners on Library Vehicles
Banners on Public Buildings
NJ Transit Bus Ads - 5/2/11
Toll Booth Signs
Local Strategy: Guerilla Marketing
Posters
Rack Cards
Outreach
Relationships
Flyers
Imagination
Reach Out to:
Unemployment Offices
Food Banks
GED Testing Centers
Retail Outlets
Shelters
Laundromats
Motor Vehicle Offices
Local Courts
Grocery Stores
Your LibraryPopular Employment Street
Corners
Local Media
News Releases
Photo Op: Invite Elected Officials!
Letters to the Editor
PR Templates
http://marketing.njstatelib.org/campaigns/njworks
PartnershipsSustainability
Strategy: Cross Promote
New Jersey Department of Labor
One-Stop Business Centers
Local Chamber of Commerce Organizations
Workforce Investment Boards
New Jersey Division of Motor Vehicles
S.C.O.R.E.
NJ Small Business Association
Local Adult and Continuing Education Schools
Community Colleges
Strategy: Partner for Solutions
Have a breakfast for the Chamber of Commerce or local politicians. Explain what you’re trying to do for job-seekers. Solicit their ideas and help.
Take 15 minutes at a council, library board or community organization meetings meeting to talk about what you’re trying to do, solicit ideas, and perhaps even get a volunteer or two.
Conduct a Job Fair at the library. Ask local employment and workforce organizations to have tables and information for job seekers and provide tours of your collection and resources related to job seeking.
Partner with another organization to offer GED study help and testing in the library.
Allow temporary employment agencies to come to the library and recruit once a month.
Offer library meeting rooms to be used by local workforce agencies for workshops and help promote the event to your job seekers.
Strategy: Be the Beacon of Hope Find more ideas at Webjunction!
Set up book displays for job seekers
Create a “Genius Bar” for job seekers with private consultations
Partner with small business associations to host networking meetings or create a display of networking opportunities, job fairs and programs in the library and online
Host tech talks on how to job search with social media
Market certain children’s programs as time to “Search while your children play” Consider putting some “adult” computers in the children’s area so parents can work and keep an eye on their kids at the same time.
Host inspirational programs on how to thrive through tough times
Collect success stories- share them with everyone, include in print materials, create videos and post online
Strategy: Stretch Their Dollars
Find more ideas at Webjunction!
Designate a day as “Free Fax Day” or make everyday free!
Give away coupon for “One Free Photocopying” to anyone who take training classes
Give away one printed resume on high quality paper to anyone taking training
Open a section of the library an hour early for job seekers
Offer to mentor a job seeker’s application process reviewing cover letters, proofing resumes, suggesting online resources for interview techniques, etc.
Provide a flash drive for those regularly using the library computers to seek employment.
Create bookmarks with information about needed resources to help with bill paying, utility rate reduction, food pantries and other social services.
