Marketing Through Your Social Media - Webinar

8/14/2019 Marketing Through Your Social Media - Webinar

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Thursday, March 4, 2010


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Social Mediais media designed to bedisseminated through social interaction,created using highly accessible and scalable

publishing techniques (ie. Facebook, Twitter). Socialmedia supports the human need for socialinteraction, using Internet and Web-basedtechnologies to transform broadcast media

monologues (one to many) into social mediadialogues (many to many). - Source, Wikipedia



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Social Media is a conversation.



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What is Social Media Marketing?

A way to transform people from content CONSUMERS to contentPRODUCERS.

A way to reach old customers, gain new ones, and build or maintaincredibility amongst them.

The most viable standard for effective business marketing and sales.

A more cost effective marketing approach for small business over industrialmedia (newspapers, television and film.)

Use of effective Social Media Branding.



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What is Social Media Branding?

Identifying key social networks/ tools that speak to your Niche, yourAbilities and that Integrate.

Utilizing unique content and a unique voice to become a subject matterexpert.

Creating a complete Virtual Footprint across pertinent Social Mediachannels. This includes custom backgrounds, profile pictures, and content.

Becoming discoverable in Google and other search engines through SocialMedia Optimization (SMO) Best Practices.

Creating rich profiles and posts/ updates with Tags, Hashtags and Keywords.



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Social Media OptimizationSocial Media Optimization is about allowing content to be easily found,distributed and shared by the community. By creating Tags, Hashtags andKeywords in your Social Media and adding a Share This button to thecontent on your website/ blog, you increase traffic to your content/ you.

Keywords - Popular words from your content.

Tags - Words in your content, interest or mission that you associate with. -Free Travel, Home Based Business, Success

Hashtags - Searchable words on Twitter - Tweeps, Im tired of working...Going to a meeting on how to spend less time in my office. #YTB #Freedom#Home Based Business.



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Social Networks - Facebook, LinkedIn (YouTube)

MicroBlogs - Twitter, PownceBlogs (Web Logs)- Wordpress,Typepad

Bookmarking- Delicious, StumbleUpon

Other Social Media Types include: APPs, Podcasts, Live Streaming, RSS Feeds,Website Widgets, Content Rating Sites (Digg) and Internet Forums.

Categorized into General, Professional, Niche, MultimediaCan have multiple categories in one network6 Degrees of SeparationMost conversational

Concise Messages - Stream of Consciousness When are my consumers thinking about buying?For Broadcasting (okay for quick-sell)

Place to drive traffic

Heavy/ Longer ContentOpinionatedFrequent, as subscribers come here specifically for you

Place to share interests - links.Great example of Tag usage

Types of Social Media



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Build Your FollowingFacebook

Use email addresses most associated with you/ your brand. Most networkswill give you the option of sweeping your address book for potential followers.

Say yes to Friend Suggestions, but set categories to differentiate betweenfollowers/ content. ie. Business, Friends, Ardyss.

Friend in Groups and Pages of Interest and Geographical Region.

Include link to Facebook Page on all Social Media sites.

Tag friends in Posts, Pictures and your Wall on all of your interesting content/announcements.



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Build Your FollowingTwitter

Invoke the inner narcissist. Follow people first and theyll follow back to seewhy you are interested in following them.

Participate in #FollowFriday. Tweet the @names (@lindseycholmes) of peopleyou like to follow and most often they will retweet to their followers withyour @name included.

#FF @NewCenturyIncomeTax @JUNCBrands @LamarMCarter - Successful NJEntrepreneurs- and -

RT@lindseycholmes #FF @NewCenturyIncomeTax @JUNCBrands @LamarMCarter -

Successful NJ Entrepreneurs

Trend - Participate in Trending Topics to find interesting people to follow andbe a part of the Global Timeline.

Add yourself to a Twitter Directory - www.Twellow.com

Say interesting things...Thursday, March 4, 2010


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Make your Social Media Marketing a part of your daily scheduleand you wont have to use any other form of marketing.

Spend some time lurking on friends pages commenting on their content orsimply to say Hi. Do this at least 3 times a week to solidify relationships andget Friend Suggestions.

Manage Your Following



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Manage Your Following

Invest in a Social Media Professional that is knowledgeable aboutSocial Media and is willing to not only update for you, but willing to helpbuild your overall brand.

Make strategic partnerships and trade wall posts of video, comments

or links with other active friends/ fans.



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Updating

Keep your updates simple and personal. Social Media is about speaking for

your brand, and should therefore be your voice. Post quotes, advice,thoughts, interests and listen to others, and the sale will seem more like aninvitation, as you are now friends.

Invest in a book or an online site of quotations that speak to your brand andvision. These will shape your updates and create variety.

Be creative and indirect when selling. If an interest is music, post aboutsongs and artists that inspire you. Sell your business by adding a picture to

your wall with you on the beach, sipping a Margarita, and earphones witha caption that says Listening to Aretha sounds so much better at thebeach. Everyone should work as hard as I do.

Schedule your updates in advance. Try www.SocialOomph.com.

http://www.socialoomph.com/http://www.socialoomph.com/http://www.socialoomph.com/


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EngagementConversation is the key to Social Media. Talk to people, discover their

interests and win.

I tweeted his website to my 20,000 followers simply

because he started a conversation!He received 600 hits to his blog as a result of this tweet.Thursday, March 4, 2010


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Being diligent in your Social Media conversation WILL produce

profitable results. Until then, making money immediately in youSocial Media Marketing is possible. Currently resources are onlyavailable through Twitter.

Twittad - www.bit.ly/LCHClass1 - Background ad serves and TweetPromos.

Ad.LY - www.bit.ly/LCHClass2 - Tweet Promos.

Magpie - www.bit.ly/LCHClass3 - Tweet Promos customized by you.

Sponsored Tweets - www.bit.ly/LCHClass4 - Advertiser/ TweeterSponsored tweets.

http://www.twittd/http://www.twittd/http://www.twittd/http://www.twittd/http://www.twittd/http://www.twittd/http://www.twittd/http://www.twittd/http://www.twittd/http://www.twittd/http://www.twittd/http://www.twittd/http://www.twittd/http://www.twittd/http://www.twittd/http://www.twittd/http://www.twittd/http://www.twittd/http://www.twittd/http://www.twittd/http://www.twittd/http://www.twittd/http://www.twittd/http://www.twittd/http://www.twittd/http://www.twittd/http://www.twittd/http://www.twittd/http://www.twittd/http://www.twittd/http://www.twittd/http://www.twittd/http://www.twittd/http://www.twittd/http://www.twittd/http://www.twittd/http://www.twittd/http://www.twittd/http://www.twittd/http://www.twittd/http://www.twittd/http://www.twittd/http://www.twittd/http://www.twittd/http://www.twittd/http://www.twittd/http://www.twittd/http://www.twittd/http://www.twittd/http://www.twittd/http://www.twittd/http://www.twittd/http://www.twittd/http://www.twittd/http://www.twittd/http://www.twittd/http://www.twittd/http://www.twittd/http://www.twittd/http://www.twittd/


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Questions?

973-968-4792 :: [email protected] :: @Lindseycholmes
mailto:[email protected]:[email protected]

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Marketing Through Your Social Media - Webinar