solution

Marketing Technology ServicesAlign IT and Marketing

Reimagine technology to accelerate your business

As marketing departments become huge consumers of IT and creative services, IT departments and growing digital marketing agencies need to scale to meet the needs of Chief Marketing Officers (CMOs) who rely on sophisticated platforms, complicated integrations and challenging workflows to reach and impact consumers. Chief Information Officers (CIOs) and CMOs find they are stretched technically and constrained by a lack of skilled resources to ensure that digital marketing ecosystems can scale and run effectively.

As marketing initiatives expand and new digital marketing work is awarded, CIOs, CMOs, and digital agency leadership are looking for the right providers to help them service new business today and expand to grow business in the future. Ciber is the digital marketing technical services provider that has the expertise, vision, strategic technical services, and teams that enable digital marketing ecosystems. Based on more than twenty years of experience with large multi-brand clients, Ciber is the provider that has the proficiency, maturity, and experience

supporting alignment of CMO, CIO, and agency needs which surpasses less seasoned competitors.

Marketing Technology Services bridge IT and marketing gaps

Our digital marketing technical services are based on high touch stakeholder relationships and collaboration, on and nearshore global delivery, thought leadership, and decades of experience understanding and executing to meet the unique requirements found at the intersection of marketing and IT. Based on our proven capability to deliver superior digital marketing technology solutions, we support CIO and CMO partnerships to achieve business goals:

• We enable innovation and creativity – by teaming and driving CIO and CMO priority alignment, and delivering against marketing’s business objectives.

• We increase efficiencies, decrease time to market, and reduce costs with strategic technology implementation.

• We understand and ensure that security, compliance and legal standards are ingrained in processes, and followed by marketing teams and earn the trust and confidence of IT and legal stakeholders.

Ciber’s Marketing Technology practice delivers digital marketing services via multiple platforms for enterprise level sophistication. Ciber’s services include project management, analysis, architecture and code development, testing, and post-production maintenance and support:

• Marketing Platform Technical Implementation and Integration – including customer relationship management, web sites, portals, mobile applications, Social Media, and technical delivery of marketing creative vision and utilization of enterprise frameworks, reusable components, and scalable solutions

• Web site Architecture, Implementation and Managed Services – thousands of global, mobile, multilingual websites built from the ground up

• Content Management System Implementation and Managed Services – (CMS) multiple and single installations including Sitecore, EpiServer, Teamsite, Kentico, Drupal, and WordPress

• More than two decades of successful projects• 8000+ components implemented• Experienced Microsoft Partner − Microsoft Gold

Partner status• 30 Developer certifications• Sitecore Certified Partner

Third Party Integrations:

• Loyalty and Fulfillment• Marketing Intelligence• Personalization• Search Services• Analytics and Reporting• Social Media• Broadcast email, SMS, Marketo and more• CRM software, Salesforce Automation and more• National Clearinghouse/Coupons• Content Delivery Networks

Digital Marketing Information Technology

SUCCESS STORY: Global Pharmaceutical Company

SUCCESS STORY: Global Medical Device Provider

Marketing Technology Services success stories

The Marketing Technology Service team has decades of experience implementing best of breed CMS systems. As part of that experience, Ciber demonstrated its flexibility by developing multiple web properties on the client’s various Content Management Systems including Teamsite, Sitecore, Kentico.

Ciber manages web application development, maintenance, and quality assurance for the company’s global Animal Health, Consumer Care, Pharmaceuticals and Radiology divisions.

Ciber developed a cost-effective Digital Services platform based on the EpiServer CMS solution that enabled standardized deployment of web properties, mobile applications, portal solutions and intranet assets on a global scale. We add value by managing the overall digital marketing process, coordinating agencies, third-party vendors, and internal processes, such as IT security, federal accessibility guidelines, and understanding the legal/medical/regulatory review cycles.

• Ciber is responsible for all management, web application development, maintenance, and quality assurance.

• All sites were migrated to a .NET platform and common application EpiServer CMS platform for efficient and repeatable delivery of Digital and Application Support Services campaigns and promotions for all brand web sites.

• In less than a year, over 100 corporate sites were deployed globally

Ciber developed a strategic global Digital Services platform based on the SiteCore CMS solution that enabled standardized deployment of over 100 web properties, portal solutions, and intranet assets. This approach empowered the client to leverage hundreds of reusable components implemented across various marketing channels, including desktop sites, mobile applications, email marketing campaigns and social media quickly and efficiently by allowing for both multi-lingual and regionally localized deployment.

• Our Marketing Technology practice provides strategic guidance, partnering with our client to bridge marketing and IT needs and requirements.

• Ciber manages all web application development, maintenance, and quality assurance. • All sites were migrated to a .NET platform and common SOA based application Sitecore CMS platform for

efficient and repeatable delivery of Digital and Application Support Services campaigns and promotions for all brand web sites.

• Ciber created integrations among Sitecore and other systems, such as Salesforce, Eloqua, and a proprietary database

SUCCESS STORY: Generic Pharmaceuticals Leader

www.htcinc.comwww.caretech.comwww.ciber.com

3270 West Big Beaver Road | Troy MI 48084 | Toll Free: (833) 609-4950

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Choose a Marketing Technology Services leader

Ciber’s Marketing Technology Services team upholds marketing creativity. Strong collaboration with clients, agencies and other third-party partners is at the heart of our success. Our services include project management, business and technical analysis, architecture and code development, testing, and post-production maintenance and support. With more than two decades of executing based on marketing goals, best practices and the latest industry standards, we bring proficiency, maturity and expertise which exceeds our competition.

About Ciber

Founded in 1974, Ciber partners with organizations to develop technology strategies and solutions that deliver tangible business value. Ciber is an HTC Global Company. For more information, visit www.ciber.com.

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