MARKETING TECHNOLOGY

BAROMETER

Q2 2017 MARKET REVIEW

STRICTLY PRIVATE AND CONFIDENTIAL

1

DEALS IN

PAST 2 YEARS

20+

1,000+ BUYERS

AND

INVESTORS

SECTOR-LED SPECIALISTS IN M&A AND FUNDRAISING

250+ YEARS’

EXPERIENCE

YEARS OF

RI DEALS

3 SECTORS TOTAL DEAL

VALUE IN

PAST 2 YEARS

$1b+

100%

25

10

NATIONALITIES

50 PEOPLE 3 OFFICES REFERENCEABLE

2

ANALYTICS UX ECOMMERCE TECH

DIGITAL & UX AISOCIAL MEDIAPROGRAMMATIC

PROGRAMMATIC MARKETING TECH

ENT. SOFTWARE

THE BEST COMPANIES IN MARKETING AND TECH WORK

WITH US TO ACHIEVE GREAT RESULTS

3

WELCOME TO THE Q2 2017 EDITION OF THE MARKETING

TECHNOLOGY BAROMETER

4

RESULTS INTERNATIONAL GLOBAL MARKETING

TECHNOLOGY INDICESLA

ST

12 M

ON

TH S

HA

RE P

RIC

E P

ER

FOR

MA

NC

E (

%)

Q2 2017 PERFORMANCE

5

MARKETING TECHNOLOGY: SHARE PRICE PERFORMANCE

LAST

12 M

ON

THS

Q2 2

017

ADTECH DATA DIVERSIFIED INTERNETMARTECH

6

COMPANYIPO

DATEDESCRIPTION

RAISED ($M)

INDICATIVE PRICE RANGE ($)

IPO LISTING PRICE ($)

INCREASE VS. RANGE

DAY 1 INCREASE

CURRENT INCREASE(1)

EV ($M) EV / REVENUE EV / EBITDA

IPO CURRENT IPO CURRENT IPO CURRENT

MARKETING TECHNOLOGY: SELECTED STOCKS –

PERFORMANCE SINCE IPO

7

MARKETING TECHNOLOGY: PUBLIC COMPANY VALUATION

BENCHMARKS

NET REVENUE GROWTH (2017-18E) EV / NET REVENUE 2017E

8

MARKETING TECHNOLOGY: PUBLIC COMPANY VALUATION

PERFORMANCE OVER TIME

LTM Q2 2017

% CHANGE

LTM Q2 2017

% CHANGE

9

MARKETING TECHNOLOGY: GLOBAL M&A ACTIVITY

Q1 2013 – Q2 2017

NU

MB

ER

OF

DEA

LSTO

TAL D

ISC

LSO

ED

DEA

L VA

LUE

10

MARKETING TECHNOLOGY: SELECTED DEALS IN Q2 2017

DATE BUYER TARGET EV ($M) EV/REVENUE(1) COMPANY DESCRIPTIONTARGET

LOCATION

Longguang (Jiaxing) Equity Investment Fund Partnership

11

MARKETING TECHNOLOGY: SELECTED FUNDRAISINGS

IN Q2 2017

DATE COMPANYTYPE OF ROUND

FUNDSRAISED ($M)

INVESTOR PARTICIPATION COMPANY DESCRIPTIONCOMPANYLOCATION

12

PRICE ($) % OF 52 MARKET TOTAL NET ENTERPRISE REVENUE REV. GROWTH GROSS MARGIN EBITDA MARGIN

COMPANY (30-JUN-17) WEEK HIGH CAP CASH DEBT VALUE ($M) CY2017 CY17-18 HISTORICAL CY2017 CY2018 CY2017 CY2018 CY2017 CY2018

ADTECH

MARTECH

DATA

DIVERSIFIED INTERNET

OPERATING METRICS VALUATION METRICS

REVENUE EBITDA

MARKETING TECHNOLOGY: SELECTED PUBLICLY TRADED

COMPANIES

13

GET IN TOUCH

PARTNER – LONDON PARTNER – NEW YORKMANAGING PARTNER – LONDON PARTNER – NEW YORK PARTNER – APAC & MENA PARTNER – NORTH ASIA

DIRECTOR – LONDONPARTNER – LONDON