Marketing Technology

Kelompok 11

Belrin Chrissandi 1501196216

Gunarto 1501210082

Pendi 1501210164

Suhendri 1501208834

Winly 1501193492

Should Your Company Have a Chief Marketing Technologist?

Should Your Company Have a Chief Marketing Technologist?

Should Your Company Have a Chief Marketing Technologist?

Where do you find marketing technologists ?

* Customers * Technology is always a means and not a goal* Understand the role and value of Technology* Always be aware of the future* Never forget the 4 P’s

Key Thoughts

HOW TO BE A MARKETING TECHNOLOGIST

MUST HAVE A DEPTH OF …TECHNOLOGICAL EXPMARKETING EXPMANAGEMENT EXP

WHAT A MARKETING TECHNOLOGIST MUST DO

ADVICE

OPERATIONS

EDUCATION

When is Marketing Technology Needed?

Promoting Product

Discount

Periodic Selling

Example of Marketing Technology

Augmented Reality

Facebook Hanger

Virtual Footwear (Nikeid)

Types of Marketing

Viral Marketing

Seasonal Marketing

Email Marketing

Direct Marketing

Thank you

Sumberhttp://www.getelastic.com/chief-marketing-technology-officer/http://chiefmartec.com/2010/04/rise-of-the-marketing-technologist/http://www.slideshare.net/sjbrinker/rise-of-the-marketing-technologisthttp://contentmarketinginstitute.com/2013/06/brand-marketing-needs-chief-marketing-technologist/http://mashable.com/2010/10/19/chief-marketing-technologist/