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*Marketing & Technical Resources for the Gravure
IndustryFebruary 2009
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*Gravure Association of America Mission StatementThe mission of
the Gravure Association of America, Inc. is to promote the use of
the gravure printing process for publication printing, package
printing and product (specialty) printing. GAA resources are
dedicated to the collection and dissemination of the state-of
the-art, as well as historic, information pertaining to gravure
technology, marketing, environmental issues, government
regulations, education and training. February 2009
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*Gravure Association of AmericaWhat is Gravure?Gravure is an
intaglio printing process. The imagecarrier has the image cut or
etched below the surface of the non-image area. On the gravure
image carrier (usually a copper cylinder), all the images are
screened, creating thousands of tiny cells.February 2009
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*Gravure Association of AmericaWhat is Gravure?During printing,
the image carrier is immersed in fluid ink. As the image carrier
rotates, ink fills the tiny cellsand covers the surface of the
cylinder. The surface of the cylinder is wiped with a doctor blade,
leaving thenon-image area clean while the ink remains in the
recessed cells.February 2009
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*Gravure Association of AmericaWhat is Gravure?Substrate is
brought into contact with the image carrierwith the help of an
impression roll. At the point of contact, ink is drawn out of the
cells onto the substrate by capillary action.February 2009
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*Gravure Association of AmericaWhere do you find Gravure?Gravure
is used for publications, catalogs, Sunday newspaper supplements,
labels, cartons, packaging,gift-wrap, wall and floor coverings and
a variety of precision coating applications.Samples of
Gravure:February 2009
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Gravure Market SegmentsGravure Three PPPs
PublishingPackagingProductFebruary 2009*
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*Gravure Market SegmentsPublishing MarketThree companies with
printing plants in the United States.Process of choices for long
run, high quality publication printing.Gravure has strengthened its
position of dominance in the long run US consumer magazine market
(15% of market, 25 of top publications)
February 2009
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Gravure Market SegmentsFebruary 2009*Publishing MarketGravure
printing includes flyers, direct mail pieces, brochures, magazines,
and advertising inserts.
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*Gravure Market SegmentsPackaging MarketPackaging has been
experiencing a very competitive market over the years. We are
seeing reports of a strengthening gravure market coming from both
equipment suppliers and trade shops.Below are numbers on packaging
market shares:Gravure market share worldwide in packaging:Japan
85%Europe 25% Asia 50%North America 18%Gravure market share in
flexible packaging worldwide:Asia80%Europe50%North America 20%Print
processes used by brand-name manufacturers:Gravure
exclusively50%Gravure & Flexo30%Flexo20%Sources: GFK
GroupERAFebruary 2009
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Gravure Market SegmentsPackaging Market
February 2009*
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*Gravure Market SegmentsProduct MarketHousing related products
growth has slowed but no sign of a recession.US Automotive related
products losing market shareGift wrap business is generally flat.
Floor covering:Carpet market decliningX & Y generations prefer
hard surfaces Price is key as we continue to experience strong
competition from Asia.Postage Stamps (government
outsourcing)February 2009
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Gravure Market SegmentsProduct Market
February 2009*
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*Gravure ServicesTechnical ServicesMarketing ServicesEvent &
Conference ServicesIT ServicesOnline ServicesPublishing
ServicesAdministration ServicesGravure Education FoundationFebruary
2009
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*Gravure Association of AmericaTECHNICAL SERVIESConsultingBruce
Beyer, GAA technical director, provides a valuable "outside"
perspective to help you sharpen your focus. He's nationally
recognized throughout the gravure industry as an expert
troubleshooter who can spot the problems and deficiencies, then
help you frame and execute the best solution, case by case.
February 2009Bruce Beyer
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*Gravure Association of AmericaTECHNICAL SERVICES
Operator Certification An online textbook-based technical course
that enables individuals to proceed at their own pace, before
completing online self-testing to obtain a grade instantaneously
and move through eight modules.
February 2009
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*Gravure Association of AmericaTECHNICAL SERVICES
Technical AssistanceHelp is just a phone call away when you need
assistance in solving your gravure related dilemma.Call Bruce Beyer
254.366.0467
February 2009
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*Gravure Association of AmericaTECHNICAL
SERVICESTextbookComprehensive textbook covering all aspects of
gravure printing.
Technical ManualsSpecialized reference manuals on specific
technical areas such as doctor blades, engraving and ink.
February 2009
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*Gravure Association of AmericaMARKETING SERVICES GAA is
continuing the process of growing our marketing strategy in these
economic difficulties. We
are:CommittedRespectedResponsiveInnovativeto reaching the global
gravure industry by using our marketing & technical
resources.
February 2009
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*Gravure Association of America2009 EVENT & CONFERENCE
SERVICESGAA Basic Gravure Seminar March 16th 20th @ Western
Michigan UniversityGAA Spring Board of Directors MeetingApril 14th
16th @ Arizona State UniversitySustainability & Process Control
in Gravure Packaging Printing SeminarJune 10th 12th @ Rochester
Institute of TechnologyGAA Environmental WorkshopJune 16th 18th @
Toronto, Canada
February 2009
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*Gravure Association of America2009 Conference & Event
ServicesGAA Basic SeminarSeptember 14th 18th @ Western Michigan
UniversityAdvanced Pressroom Technology SeminarWeek of October 26th
@ Western Michigan UniversityGAA Fall Board of Directors Meeting
October 2009 @ Keswick Hall, Keswick VAGPC ConferenceNovember 17th
20th @ Naples Beach Hotel & Golf Club, FL
February 2009
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*Gravure Association of AmericaIT Services
Need help navigating the new online magazine? Contact Team GAA
member Allen Krusenstjerna for login assistance.E:
[email protected]
February 2009
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*Gravure Association of AmericaOnline Services
Whether it is shopping for products, registering for an event,
or browsing the pages of GRAVURE magazine, you can do it all at
www.gaa.orgFebruary 2009
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*Gravure Association of AmericaPublishing ServicesGravure is the
bimonthly journal of the Gravure Association of America, Inc. and
the official voice of the gravure industry in the USA and abroad.
It is distributed to all GAA members and to selected gravure buyers
and customers, educators and students. It is also available to
nonmembers through individual subscriptions.If youre interested in
advertising contact GAA.February 2009
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*Gravure Association of AmericaAdministration Services
Team GAA is available to assist with locating technical
assistance, placing an order or registering for an event. Contact
GAA at 201.523.6042
February 2009
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*Gravure Association of AmericaGravure Education FoundationIn
1979, the founding trustees of the GEF recognized that ensuring
technological change would continue to accelerate. New technology
became a catalyst for changes in customer needs and demands and in
competition in the print communication and marketplace.These
founding trustees agreed that the industrys next generation would
require specialized education in order to manage and produce in the
new business environment. Their foresight gave rise to the Gravure
Education Foundation.The GEF is dedicated to promoting and
supporting educational development in gravure technology. In order
to meet and exceed the demands of an ever-changing marketplace, we
encourage and support programs that include extensive instruction
in gravure technology.The Foundation has made steady progress since
its inception in 1979, and we are proud of the support we provide
for educational development in gravure technology. As we embark
upon our third decade, the Foundation is strengthening its support
by implementing new educational initiatives and expanding its
support of existing programs.
February 2009
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*Gravure Association of AmericaGravure Education FoundationThe
mission of GEF is to promote and support educational development in
gravure technology by raising and properly distributing money and
resources to deserving educational institutions and students. The
foundation will motivate and develop individuals with technical
proficiency and leadership skills for the print communication
industry.February 2009
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*Gravure Association of America
Meet GAAs PRESIDENT & CEO
BILL MARTINFebruary 2009
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*Gravure Association of AmericaWhere our marketing &
technical resources meet the gravure printing world!
www.gaa.orgE: [email protected]
February 2009
