Marketing - Talk To Tuckerand tweets) the broker company’s name does not need to be included, but only IF the electronic display is linked to a display that includes the broker company’s

ADVERTISING - SIGNS MANAGERS POLICY MANUAL – SECTION 3 AGENTS POLICY MANUAL – SECTION 17 STAFF MANUAL – SECTION 11 PAGE 1 REV: 6/29/2017

Marketing

F.C. Tucker Company, Inc.

License Law, Standards and Customs


TABLE of CONTENTS I / OVERVIEW / Page 5

A. Company Statement / B. Advertising Law & Integrity / C. Contact Tucker Marketing /

II / COMPANY NAME / Page 6

A. Company License Name / B. Common Name Versions / C. Recommended Type Face /

III / THE LOGO / Page 7

A. The Logo / B. Clear Space / C. Logo Versions / D. Alternate Versions /

IV / COMPANY LOGO & NAME USAGE / Page 12 V / USING TRADEMARK SYMBOLS / Page 12 VI / AGENT BRANDING / Page 13

A. Agent Name / B. Agent Photo / C. Agent Graphics /

VII / TEAM BRANDING / Page 14

A. Team Name / a. Standard Team b. Co-Branded Team c. Expansion Team

B. Team Marketing / C. Team Photo Policy / D. Team Graphics /

VIII / FRANCHISE BRANDING (Statewide Offices Only) / Page 16

A. Franchise Name B. Franchise Logo C. Franchise Listing Signs

ADVERTISING - SIGNS MANAGERS POLICY MANUAL – SECTION 3 AGENTS POLICY MANUAL – SECTION 17 STAFF MANUAL – SECTION 11 PAGE 3 REV: 6/29/2017 IX / AGENT ADVERTISING / Page 17

A. The Advertising Coordinator a. Ad Request b. Ad Approval By Marketing c. Ad Approval By Agent

B. Listing Ads C. Financial Inducement D. Contests E. Tucker Mortgage F. Tucker Schrader Auction G. Recognition Ads H. Office/Group Ads I. Tucker Listing Showcase Ads J. Neighborhood Rosters/Directories K. Promotional/Solicitation Direct Mail

X / PHOTOGRAPHY / Page 21

A. Copyrighted Photos B. Aerial Photos C. Business Portraits

XI / SIGNS / Page 22

A. Signage Overview B. Listing Sign Products C. Listing Sign Usage D. Installation E. “T” Stake Specs F. Agent Imprint On Signs G. Agent Imprint Specs H. Riders I. Attachments J. Directional Signs K. Digital Info Signs L. Luxury Portfolio Signs M. Large Format Signs N. Website

XII / WEBSITE / Page 33

A. TalkToTucker.com B. Custom Websites

ADVERTISING - SIGNS MANAGERS POLICY MANUAL – SECTION 3 AGENTS POLICY MANUAL – SECTION 17 STAFF MANUAL – SECTION 11 PAGE 4 REV: 6/29/2017 XIII / SOCIAL MEDIA / Page 34

A. Name & Avatar B. Posts & Content C. Disclaimers


I OVERVIEW

“Judgment, Courage, Patience and Vision...” - Fred C. Tucker

A. As a company, we work together to build consistent branded communications that make Tucker’s reputation and values felt in the communities we serve. Over the course of 100 years, as the work done by our Agents and Staff continues to uphold these values in our commitments to consumers, we infuse the visual brand with its meaning. Every time you see the Tucker logo, it signals the collective quality and vitality you can expect from working with Tucker. A carefully controlled corporate identity is one of the most effective ways of keeping that signal clear and strong, projecting a powerful image that will help our Agents succeed in any market.

Advertising Law & Integrity B. Anywhere you advertise your real estate business with any sort of promotional content, whether about

yourself, your real estate services, or your listings, you must legally claim responsibility for that content by prominently displaying your Business Name.

Your Business Name for these purposes includes:

Agent Name, and

Broker Company Name, and for licensed team members, Team Name

In this manual…

• Indiana State License Law • F.C. Tucker Company Design Standards • F.C. Tucker Company Spirit & Customs

C. Questions and help, contact [email protected]

mailto:[email protected]


II COMPANY NAME

A. Company License Name

• No space between the F.C. • Comma after Company, • Period after Inc.

B. “Common Name” Versions

• also F.C. Tucker Co., Inc. / Talk to Tucker® • May be used in place of License Name to meet “Broker company

name requirement” • For METRO only, Tucker “T” logo may be used in place of writing out

Broker company name, since common name is in the logo.

C. Recommended Type Face

Italic and Condensed versions of these fonts are also acceptable Decorative fonts are not acceptable for company name:


III THE LOGO

A. The Tucker logo is a trademark with worldwide protection. You can help preserve its value as a brand and trademark with correct and consistent usage.

B. The logo must be visible on all marketing/promotional content. It may take the place of the written-out

company name, but the company name may not take the place of the logo.

C. Do not cover or alter the logo with other graphics or text, or truncate or remove any part of the logo.

D. The colors and size of the logo are embedded in files and may not be altered. Always use approved electronic versions from the Tucker Toolbox. Never copy/paste or scan it from a print as it may distort the colors and resolution.


Clear Space

E. For ultimate visibility and impact, it’s important to retain a clear space around the basic logo.


Logo Versions

F. There are four Primary Versions of the Tucker logo:


G. Alternate Versions are available from Tucker Marketing for office, agent, and corporate use as an alternative to one of the primary logos. Alternate versions must come directly from Tucker Marketing and may not be covered or altered with other graphics or text, or truncated or any part removed. All logo versions permitted for general use are displayed here, and any not shown would need approval from Donna Kreps and Tucker Marketing, and submission to this manual.

H.

1. SOLD Logos

a. SOLD Logos that are angled, and SOLD logos that have sign stakes do not have clear space requirements like the primary logo so that they may be used as a 3-dimensional element. However, to meet the broker company logo requirement, the SOLD logos must not be more than 10% covered or truncated, and that 10% must not be in the area containing the broker company name “Talk to Tucker.”

b. The SOLD Logo versions differ from the Tucker “T” listing sign. The listing sign includes an Agent imprint area, placing the Agent’s name and phone number inside the logo, and shifting the globe image down. This listing sign IS a sufficient logo for any marketing piece to meet the broker company logo requirement, as long as it adheres to the sign policy (see Sec. XII, SIGNS).

c. Do not create unnecessary drop shadows and further perspective manipulations to

these images. A 3-dimensional use of the SOLD or Sign Logo should have no shadow, or a shadow that makes visual sense in whatever 3-dimensional application of visual space is being created in the piece.

ADVERTISING - SIGNS MANAGERS POLICY MANUAL – SECTION 3 AGENTS POLICY MANUAL – SECTION 17 STAFF MANUAL – SECTION 11 PAGE 11 REV: 6/29/2017 Alternate Versions continued…

2. Logo Stamps

a. Although changing the colors of the any version of the Tucker logo is prohibited, applying the logo as a stamp may result in some different colors being incorporated in the clear sections of the logo, depending on the background surface to which it is applied.

b. Logo stamp may be used on a colored or patterned background, including still

photography and video, as long as logo is legible.

c. Permitted colors for the stamp itself are white, black, Tucker yellow, silver, gold, and neutral tones.

Alternate Versions continued…

3. Specialty Logos (F.C. Tucker corporate use only)

a. Corporate ad campaigns and special events will occasionally call for the “T” logo to

be embellished or altered for specific purposes. Tucker Marketing will work with the permission of the executive department to develop these alternate logos, and their specific uses.


IV COMPANY LOGO and NAME USAGE see Sec. I OVERVIEW, B. Advertising Law & Integrity

A. Since it is allowed by law to use the “publicly known” or “common” name of the broker company,

Tucker Metro Agents may use the logo alone as the Broker Company name, without the externally spelled-out license name “F.C. Tucker Company, Inc.” as long as it is large enough in scale that the common name “Talk to Tucker” portion of the logo is legible. (varies for Statewide offices, see sec. VIII Franchise Branding)

B. The preferred representation of the broker company name is both the “T” logo graphic and the

externally written company name. The “T” logo alone will suffice. The broker company name alone without the “T” logo is not sufficient. (varies for Statewide offices, see sec. VIII Franchise Branding)

C. In some business-related electronic displays of limited information (such as thumbnails, text messages,

and tweets) the broker company’s name does not need to be included, but only IF the electronic display is linked to a display that includes the broker company’s name.

D. Any category or sort of promotional materials for any business or Agent from the F.C. Tucker Company

must have approval from Tucker Marketing. The F.C. Tucker Company, Inc. reserves the right to cease production or confiscate promotional items that are not approved by Tucker Marketing.

V USING TRADEMARK SYMBOLS The signature lines and terms below demonstrate the proper usage of registered trademark symbols, and some items that don’t require symbols.

Talk To Tucker®

Real Agents. Real Answers.™

LEAP®

Realtors® Since 1918

REALTOR®

Use your phone to find your home. ™

TalkToTucker.com

Talk To ___agent first and/or last name__


VI AGENT BRANDING

A. AGENT NAME

1. The legal name of a licensed agent’s REALTOR®/Broker business entity is their own legal name, plus broker company name, and team name (when applicable). All applicable names of the business entity must be displayed on every marketing/promotional piece or platform.

2. The first name may be used in full or indicated by an abbreviation or nickname for purposes of familiarity. Tucker recommends surnames be used in full and not abbreviated. Marketing wordplay involving surnames (i.e. Dale Moore: “Get Moore”) may appear alongside, but not become the legal name of a licensed agent’s business entity.

B. AGENT PHOTO

1. All Tucker Agents are required to have a business portrait submitted to [email protected]

for roster purposes. Business portraits are processed by Tucker Marketing and made available on multiple platforms for Agents’ use. For assistance in obtaining or updating photos, contact [email protected].

2. The Agent business portrait should be submitted to [email protected] whole and hi-res.

Tucker Marketing will crop photos for a comfortable 2”wx2.5”h 300 DPI composition that horizontally centers the face in the top two-thirds of the portrait. Avoid extreme compositions, tightly cropped or zoomed-in faces, zoomed-out portraits making the Agent appear far away, detracting fashion prints or accessories, distracting background settings or objects, and any props or companions, inanimate, or living for this official business portrait.

3. Caricatures may not be used in place of business portraits. While caricatures are useful for

thematic postcards and campaigns, it is required to use the photographic business portrait for the TalkToTucker.com website and showcase ads.

C. AGENT GRAPHICS

1. Infused with 100 years of real estate success, corporate ad campaigns, and a well-organized identity, the most impactful visual statement of a highly qualified real estate professional is the Tucker “T” logo itself in combination with the Agent’s own name.

2. If a solo Agent or Team Leader requests a personal logo, Tucker Marketing will produce or work

with the Agent to produce a vertical and horizontal version that is graphically useful across multiple platforms to be used in addition to, and not in place of, the Tucker “T” logo.





VII TEAM BRANDING (may vary for statewide offices)

A. TEAM NAME: For Licensed Team Members, the legal name of their REALTOR®/Broker business entity is

their own legal name, plus broker company name, and team name. All 3 aspects of the business entity must be visible on every marketing/promotional piece or platform for Licensed Team Members. 1. STANDARD TEAM: Teams with 1 primary Agent and 1 or more Licensed Team Members

• must include the Team Leader’s first and/or last name (see “Agent Name” sec. VI.A.2.), an approved Team descriptor (see below), and no other adjectives or words:

a. TEAM_ / _TEAM / _GROUP / _REAL ESTATE GROUP / _REALTY GROUP /

_PROPERTY GROUP / _TEAM REALTY / _GROUP REALTY / _TEAM REALTORS / _GROUP REALTORS / _& ASSOCIATES / _& ASSOC. / _ASSOCIATES / _ASSOC. / _AGENCY / _REAL ESTATE PARTNERS

b. Team Litten / The Litten Team / Litten Group / Jim’s Team / Jim Litten Team / Jim

Litten & Associates / Jim & Associates / Jim Litten Real Estate Group / Litten Realty Group / Litten Group Realty / Litten Property Group / Jim Litten Associates / Litten Real Estate Partners

2. CO-BRANDED TEAM: Teams consisting of 2 primary Agents with or without Licensed Team Members. • Same standard Team Leader name formats as 1a. and 1b. above, but must include BOTH Team

Leaders’ first and/or last names. i.e. Team Litten-Kreps, Jim & Donna Real Estate Partners

3. EXPANSION TEAM: Teams with one primary Agent and multiple Licensed Team Members and Agents operating from more than one F.C. Tucker Metro location. Location Leaders are still nested under the primary Agent/Team Lead for whom the team is named. • Same standard Team Leader name formats as 1a. and 1b. above. • The expansion team leader may choose to add a location suffix to their team name to indicate

different branches. The team name suffix must be a simple cardinal direction, or the name of the Tucker office in which it’s located:

a. _SOUTH / _NORTH / _EAST / _WEST / _CARMEL / _CASTLETON / _DOWNTOWN /

_FISHERS / _KEYSTONE / _GEIST / _MOORESVILLE / _NORTH MERIDIAN / _NOBLESVILLE / _ZIONSVILLE

b. i.e. Litten Group Zionsville (or) Litten Group North


B. TEAM MARKETING is at the discretion of the Team Leader(s) as long it adheres to corporate guidelines.

Tucker Marketing will cc: the Team Leader in all proofs and requests from Licensed Team Members.

C. TEAM PHOTO POLICY is at the discretion of the Team Leader(s). Metro Licensed Team Members are no longer required by corporate policy to appear with a photo of the Team Leader unless the Team Leader implements it. In the event of a corporate or part-corporate ad, F.C. Tucker reserves the right to only display the Team Leader’s photo.

D. TEAM GRAPHICS

1. Infused with 100 years of real estate success, corporate ad campaigns, and a well-organized

identity, the most impactful visual statement of a highly qualified real estate professional is the Tucker “T” logo itself in combination with the Team’s own name.

2. If a Team Leader requests a team logo, Tucker Marketing will produce or work with the team to

produce a vertical and horizontal version that is graphically useful across multiple platforms to be used in addition to, and not in place of, the Tucker “T” logo.

3. Licensed Team Members may use their Team logo, but are not permitted their own separate additional logos or brands that deviate from the Team brand organization. Any type treatment involving a Licensed Team Member’s name applied to an existing team logo must indicate membership in, and not leadership of, the team by the Licensed Team Member.

4. Primary Agents within Expansion Teams and Co-Branding Teams may use their Team logo, but are

not permitted their own separate additional logos or brands that deviate from the Team brand organization.


VIII FRANCHISE BRANDING (Statewide Offices only)

A. FRACHISE NAME 1. As a franchise of F.C. Tucker Company, Inc, franchise broker company name must begin with the

words “F.C. Tucker” combined with a franchise-specific name. The Tucker Marketing Franchise Art Director will work with each franchise office to determine the best punctuation and phrasing for each franchise office name.

i.e. F.C. Tucker West Central F.C. Tucker/Malcolm & Schlueter

2. All marketing materials for franchise Offices and Agents must also include the words

“Independently Owned and Operated.” No size restrictions, as long as it is legible.

Rusty Carter

F.C. Tucker West Central

Independently Owned and Operated

B. FRANCHISE LOGO 1. Franchise offices are required to use the unaltered Tucker logo as their office logo, and display it on

all marketing materials, adhering to all aforementioned guidelines and standards (see Logo and Name Usage).

2. However, franchise Agent materials may NOT use the Tucker logo without their broker company

(office) name also displayed. This varies from Indianapolis metro branch offices, who may use the “T” logo and “F.C. Tucker Company, Inc.” without the external branch office name.

C. FRANCHISE LISTING SIGNS 1. Franchise yard signs must adhere to all Tucker Marketing sign

guidelines and standards

2. However, the franchise T sign format varies slightly from the metro office T sign in order to include:

a. The franchise office name and URL b. The words “Independently Owned and Operated”


IX AGENT ADVERTISING

A. THE ADVERTISING COORDINATOR and Tucker Marketing offer assistance and expertise with every step of an Agent placing an ad. For efficiency and precision, here are the steps to placing an ad through the Advertising Coordinator.

1. Ad Request: email requests to [email protected] and include any of the

insertion order details. The Advertising Coordinator will then work with the Agent to complete and submit the Insertion Order which requires all of the following:

a. Publication b. Ad Size/Template c. Run Date d. Price for the ad e. Billing method

• most publications allow Agents the choice to pay the publication directly or send the invoice to Tucker Marketing to be billed to the Agent’s 141 Tucker account. Tucker Marketing will not do billing for any ad unless copied on the completed insertion order, including artwork and price, and receive a tear sheet or proof of publication. Licensed Team Members placing orders for ads must cc: their team leader with both the artwork and the price for approval.

f. Artwork • Written content must be supplied by the Agent placing the ad. Any photos in the ad

must be supplied by the Agent in 300 dpi (high) resolution, except for business portraits we have on file.

2. Ad Approval by Marketing: Tucker Marketing reviews ads published by any Tucker Agent or

Department to ensure brand compliance. Ads not created by Tucker Marketing must be submitted by email to [email protected] to receive approval from Tucker Marketing before being published.

3. Ad Approval by Agent: Likewise, Agents must approve any ad created by Tucker Marketing on their

behalf before it may be published. Please send proof responses to Ad Coordinator by email instead of phone or in-person. The Ad Coordinator will not submit an insertion order for publication that has not been approved by the Agent, and, in the case of LTM advertising, the Team Leader.

4. The Advertising Coordinator requires at least three business days, and timely proof approvals prior

to the ad’s deadline for all ad requests and approvals.




B. LISTING ADS

1. A broker shall not advertise in a manner indicating that the property is being offered by a private party not engaged in the real estate business.

2. Advertising where only a post office box number, telephone number, or street address appears shall not be used.

3. No broker shall place a sign on any property, advertise, or offer any property for sale, lease or rent without the written consent of the owner or the owner’s authorized agent.

4. Blind ads (listing ads referring to a specific listed home without an address or BLC# disclosed) are

not permitted; all listing ads must refer to a BLC# or address. Exception: When placing blind ads on new construction, the ad must clearly state that the home(s) being referred to are “to be built.”

C. FINANCIAL INDUCEMENT 1. Defined as accepting or offering any inducement or rebate for the purposes of obtaining a listing or

inducing a sale, where full disclosure in writing has not been given to all parties of the transaction at the time of the offer or acceptance. (from Indiana Real Estate license law)

2. Publicly advertising inducements in exchange for a sale or listing is prohibited, including offering to

lower commission, cash reward, free trips, free title insurance, charitable contributions, etc. 3. A rebate may be offered with full written disclosure given to all involved parties at the time of offer

or acceptance only. See office manager for proper forms. This does not take place in the realm of advertising.

D. CONTESTS 1. Contests such as drawings for prizes and giveaways to obtain leads (rather than rewards for listing)

are permitted to be advertised and carried out by Tucker Agents if they choose.

2. All contests must be submitted to Tucker Marketing one week prior to release date for approval.

3. Tucker staff, agents and family members are not eligible to win.

4. The following information must be provided on all contest-related materials: a. “No purchase necessary.” b. “Need not be present to win.”


E. TUCKER MORTGAGE

1. If a monthly payment or interest rate figure is used in an ad, a full disclosure of the details of the loan must be included. It is the responsibility of the Agent to gather this information and submit it to Advertising Coordinator, as the designers do not have access to the loan details.

F. TUCKER SCHRADER AUCTION 1. If mentioning an auctioneer, his/her license number must be present.

G. RECOGNITION ADS 1. Insertion orders for Agents advertising a milestone or achievement must be approved by their

Office Manager confirming the achievement.

H. OFFICE/GROUP ADS 1. If an office or group wishes to advertise in an ad together, the office manager should contact the

Advertising Coordinator one week prior to the ad deadline with the insertion order complete and including all participants’ consent for billing and content for laying out the ad. The manager or designated spokesperson will be responsible for proofing the group ad, including verifying the information in it, in writing through email to the Advertising Coordinator.

2. Office/Group Ads that are not placed through the Advertising Coordinator in this manner may not

be billed through Tucker Marketing. 3. Office/Group Ads that are placed directly by an office to a publisher must still cc:

[email protected] for review and approval.

I. TUCKER LISTING SHOWCASE ADS 1. If a Showcase ad is placed through the Tucker Advertising Coordinator, and billed by Tucker

Marketing to Agent accounts, it is considered a service of F.C. Tucker and therefore open to any interested Tucker Agent. All Tucker Listing Showcase Ads, regardless of area and publication, are open to any Agent in any office.

2. Branch offices that participate in a Tucker Listing Showcase Ad in their area will designate an Ad

Coordinator in their office responsible for gathering and submitting the listing information to that publication from any Tucker Agent who requests a listing showcased in that area.

3. All insertion orders/submissions for Tucker Listing Showcase Ads must cc:

[email protected] and [email protected] for review and billing purposes, respectively.





J. NEIGHBORHOOD ROSTERS/DIRECTORIES 1. A Tucker Agent may pay for the cost of printing a Neighborhood Directory, including personal

advertising in the directory, provided the following guidelines are met:

a. The Agent’s Office Manager must be informed of the directory and give approval. b. Information and lists of residents desiring to be included in the directory should be

furnished by the neighborhood association involved. Tucker Marketing will not be responsible for compiling such lists.

c. Information for the directories should be provided to Tucker Marketing in a typed format ready for printing. Tucker Marketing will not be responsible for preparing the copy.

d. If the governing board of the neighborhood association agrees to permit the Agent to handle distribution of the directory, delivery arrangements will be finalized prior to printing.

e. If more than one Tucker Agent is a resident of the area and the association has agreed to permit distribution of the directories, the Tucker Agents living in the area should mutually share in the cost and distribution.

K. PROMOTIONAL/SOLICITATION DIRECT MAIL 1. While the company pays for everyday business correspondence, the cost of promotional mass

mailings will be paid by the Tucker Agent. This includes printing costs and postage. 2. Solicitation Disclaimer: When sending a mailing that may be sent to multiple properties which may

be currently listed with another broker, the following disclaimer should be used, “If your property is currently listed with another broker, please do not consider this a solicitation.”

3. Reliability Disclaimer: When providing information on listings (example: features, area, square footage, etc.), the following disclaimer should be used, “This information is deemed reliable but is not guaranteed or warranted.


X PHOTOGRAPHY

A. COPYRIGHTED PHOTOS 1. Only photos that have been taken by the Tucker Agent or someone employed by the Agent for

that purpose may be uploaded to the BLC® for listings. The copyright for a photo taken by anyone else belongs to the person who took the photo. Using someone else’s photo (including so-called “copyright free” photos from the internet) can result in a copyright infringement and may not be associated with a listing or uploaded to the BLC®.

B. AERIAL PHOTOS 1. The Federal Aviation Administration (“FAA”) has issued exemptions for real estate-related

commercial drone flights; however the FAA permits require that operators must have a private pilot’s license.

2. Agents may use drone aerial photography for a listing(s) so long as: a. First, the Agent obtains a Certificate of Waiver or Authorization from the drone operator

for their Office Manager to review and approve. b. And second, the drone company provides the Agent’s Office Manager with a Certificate of

Waiver or Authorization from the FAA.

C. BUSINESS PORTRAITS 1. see sec. VI AGENT BRANDING, B. Agent Photos 2. see sec. VII TEAM BRANDING, D. Team Photo Policy


XI SIGNS

A. SIGNAGE OVERVIEW Listing Signage is anything placed ON A LISTED PROPERTY advertising an active or sold listing. Listing Signage is also anything placed OFF A LISTED PROPERTY advertising an open house for, or directions to, a listing.

ALL METRO OFFICE listing signage must be ordered through the Tucker branch office administrative staff, who have exclusive access to the Tucker Sign Order Form. For help with questions or to report signage issues, please contact Tucker Marketing at [email protected] for assistance. ALL TUCKER ASSOCIATES OFFICE listing signage must be created or approved by Tucker Marketing. Tucker Marketing will assist in sending the approved sign artwork files in the correct format to any additional sign vendors. Contact Tucker Marketing at [email protected] for assistance.

Except as it relates to teams, the following policies apply to all Metro and Statewide Franchise Listing Signage.

(Team policies may vary for statewide offices)




B. LISTING SIGN PRODUCTS

For Sale Signs: • “T”, “T” Luxury – use on listed property only • “T” Window Sign – use on listed property only where yard signs are not feasible/permitted.

Auxiliary Signs: • Brochure Box – use on listed property only • Digital Info Sign – use on listed property only • “T” Open, “T” Arrow – may be used off-property • Directional For Sale, Directional Open, Directional Custom Verbiage – may be used off-property These signs are not available on the order form, but must be ordered through or approved by the Tucker Marketing Department:

Tucker Marketing is happy to help you create and order large format / commercial signage. • Large Format – use on listed property only • Commercial (franchise only) – use on listed property only • HOA’s that require uniform signage will be accommodated. Please send a copy of the covenants and

restrictions and the HOA sign vendor to Tucker Marketing at [email protected]. Sign Attachments:

• Riders • Decals • Attachment Hardware • Stakes

C. LISTING SIGN USAGE

Non-compliant signs may be removed and returned to the office manager. Signs in violation of local ordinances may be removed and may not be returned.

1. No Tucker “For Sale” sign may be placed in the yard of any property unless and until it is

- LISTED for sale by a licensed Tucker Agent or - LISTED for lease by a licensed Tucker Agent

2. Signage for LISTED PROPERTIES that are for lease, and NOT for sale, may have a “T” sign in the yard

with a rider that must say “FOR LEASE ONLY.”

3. Signage for LISTED PROPERTIES that are for lease OR for sale may have a “T” sign in the yard with a rider that must say “FOR SALE OR LEASE.”



4. A “Coming Soon” rider is permitted, but must be used in a way that upholds MIBOR LISTING

PROCEDURE, which states: “A listing with a ‘Coming Soon’ sign on the property (or listings with other types of promotional advertising, such as Facebook posts or emailing flyers, etc..), must be in the BLC® listing service within 2 business days of contract. If the listing is not available for showing, it may be listed as Active in the service for up to 7 days with the ‘Available for Showing’ field set as ‘No.’ If the listing will not be available for showing within 7 business days of the listing date, the listing should be in the Withdrawn status in the listing service or a signed ‘Exempt Listing Disclosure Certification Form’ must be on file with the BLC® office. Failure to file the Exempt Listing Disclosure within 2 business days of the contract date will result in an automatic fine of $500 to the listing brokerage.” Coming Soon riders must be purchased as custom verbiage riders via the Tucker Sign Order Form.

5. A “SOLD” rider on a “For Sale” sign may remain on a property after closing for up to the amount of time determined by the area sign laws (See MIBOR SIGN MATRIX™ and local sign covenants).

6. An “” arrow on a rider is prohibited. Please use directional signage options instead in a manner consistent with area sign laws (See MIBOR SIGN MATRIX™ and local sign covenants).

7. Only 1 rider may ever be on any “T” sign at one time.

8. Any colors, fonts, installations, and formats not consistent with this sign policy are prohibited.

9. Tucker Listing Signage must not be altered, copied or re-appropriated for any other use unless approved by Tucker Marketing, [email protected].

MIBOR LISTING PROCEDURE:

http://www.mibor.com/clientuploads/PDFs/BLC%20Docs/BLC%20Rules%20and%20Regulations%2006-08-2015.pdf MIBOR SIGN MATRIX:

http://www.mibor.com/clientuploads/PDFs/Mem%20Industry%20Advocacy/signmatrix.pdf

10. Listing Signage may also be used in an Agent’s physical proximity for a real estate-related TRADE SHOW BOOTH or as a prop in a real estate-related BUSINESS PHOTO. Listing Sign policies and design standards still apply in these cases. NO OTHER USES of the Listing Sign products are permitted without approval by Tucker Marketing at [email protected].


http://www.mibor.com/clientuploads/PDFs/BLC%20Docs/BLC%20Rules%20and%20Regulations%2006-08-2015.pdf

http://www.mibor.com/clientuploads/PDFs/Mem%20Industry%20Advocacy/signmatrix.pdf



D. INSTALLATION

All Tucker Listing Signs must be installed in the ground using the approved stakes. Unacceptable installations include remounting the “T” on posts, hanging the “T” and altering stakes.

E. “T” STAKE SPECS

Regular “T” Signs^ Luxury “T” Rods ^ Luxury “T” Angle Irons ^

FOR EASIEST STAKE ATTACHMENT: stakes are designed for a fixed width of 24 corrugated flutes on center

1. ¾” diameter vertical rods fit into the corrugated T Signs.

2. The rods are 10” apart.

3. Regular “T” stakes extend into the sign 17.5”.

4. Luxury “T” stakes have longer rods that extend into the taller signs for 34”.

5. Luxury “T” stakes come with the option of the regular pointed-rod ground fork or a sturdier angle iron ground fork. Only a longer stake should be used with Luxury signs or they will warp!

6. An exact fit for any of the “T” signs is 24 corrugated flutes, with rods inserted into the 1st and the 24th

flute in the count. Stakes should slide easily in and out of a NEW sign if inserted correctly. If they do not, please notify Tucker Marketing at [email protected].



F. AGENT IMPRINT/DECAL ON SIGNS

1. NAME (top 1 - 2 lines): Either the Agent name or Team name must occupy the first line of the Agent Imprint, or the first and second line. - Agents should use their first and last names. “Initials-only” are discouraged.

- There may not be an Agent name AND a Team name on the same decal or imprint area due to

space limitations.

2. NUMBER (bottom line): The bottom line may be a 7- or 10-digit phone number.

3. Team Policy (may vary for statewide offices): a. A Licensed Team Member’s name is NOT permitted on the Agent Imprint Area on any yard sign. b. The Team Leader name or Team name must be used on Agent Imprint Area instead. c. Licensed Team Members are permitted to use their PHONE # on the Agent Imprint Area. d. LTMs may use their name on the rider as long as the sign has the Team name or Team Leader

name on the Agent Imprint Area on the sign. e. An Unlicensed Team Member’s name, phone number, or photo is NOT permitted anywhere on

the yard sign or top rider.

4. The Agent Imprint can be printed directly on some signs, or printed on a decal and applied to the Agent Imprint Area of those signs. Agents may not use Agent Imprint decals to cover up any part of any sign besides the designated Agent Imprint Area. Agent Imprints must meet the following Tucker-approved specifications:

Some Agent Imprint Variations:


G. AGENT IMPRINT SPECS

1. The Agent Imprint Area is 10.5” wide x 6” tall and can be printed on the sign itself, or on a black 11”x6” decal.

2. NAME (top 1 - 2 lines): The Agent Name/Team Name portion of the Agent Imprint (the first 1-2 lines) is

white Helvetica Black Condensed. Point size will vary by line to try to fill the Agent Imprint Area. For higher character counts, Helvetica Compressed, or Helvetica Compressed Extra may be used instead to increase the height. No stretching, bolding, italicizing, underlining, or changing of these fonts is permitted.

3. NUMBER (bottom line): The Agent Phone Number portion of the Agent Imprint is white Helvetica Black Condensed ONLY. Phone number can change size, but not font, not even to the compressed fonts mentioned above.

4. Agent Imprints can be all Upper-case, or Upper-lower.

Some Agent Imprint Variations, and their location on the T Sign:


H. RIDERS (for use on top of “T” signs)

“T” signs will only effectively accommodate 1 sign rider. Do not stack multiple riders or place riders side-by-side on a single sign.

COLOR options (all riders): IMAGE options: LOGO options: OTHER formats: Custom Verbiage + Logo Full Logo Header

1. 24” x 7” 10 mil. corrugated plastic rectangles, 10” x 10” 10 mil. corrugated plastic house-shaped cutouts.

2. Helvetica Black Condensed, Helvetica Compressed, or Helvetica Compressed Extra are the only font options. No bolding, italicizing, stretching, or changing font. Riders must have a ½-inch margin surrounding the type area.

3. All riders available w/reflective surface except Luxury Riders.

4. Logo Riders (may vary for statewide offices): Logo riders must be created by or approved by Tucker Marketing. Background color of Logo Riders may not vary from White, Black, or Tucker Yellow. Only Agent or Team Name may be displayed on Full Logo Headers; any verbiage such as slogan, tagline, and contact info is prohibited. To display other verbiage with logo, choose Custom Verbiage + Logo Rider option.

5. No “” arrow riders permitted. Please use directional signage.

6. The RED background on a rider is reserved for white “SOLD” and “PENDING” messaging only, to promote

instant recognition.


I. ATTACHMENTS

L-Pins U-Brackets

7. L-Pins come as a set of 2. They are 12” vertical with 1” bent horizontal to hang from the top of the rider

down into the sign.

8. U-Brackets are used individually. They are 12” vertical with a 4” horizontal to hang from the top of the rider down into the sign.

J. DIRECTIONAL SIGNS 1. Directional Signage may be used on or off the listed property as area sign ordinances allow.

2. An Agent or Team name decal is recommended, but optional.

^ T Arrow (24”x30” in 10mil. Coro) ^ Directional (24”x18” in 4mil. Coro)


K. DIGITAL INFO SIGNS

Digital Info vendors often have a signage component to their products. There are several Digital Info options on the Sign Order Form, including signs and riders that fit on our “T” signs.

1. Only these Digital Info signage products may be used on or in addition to “T” Listing Signage. Do not allow

other vendors to create Digital Info signage as it competes with your brand.

2. Anything that is placed on a Tucker Listing Sign must either come from the Sign Order Form or be approved by Tucker Marketing.

< DHI Sign (24”x18” in 10mil. Coro)

3-Line, 4-Line, 5 Line DHI Riders > (24”x7” in 10mil. Coro)


L. LUXURY PORTFOLIO SIGNS Tucker branded Luxury Portfolio International® signs are metallic silver and cut vinyl. More information about marketing Luxury Listings is on the Tucker Toolbox.

1. Luxury Signs are ONLY for listings that are priced at $799,900 or more at the time an Agent signs the listing

contract. If a listing contract is signed at $799,900+ and then drops below $799,900 after the sign has already been placed in the yard, the sign may stay until it sells or expires. Listings that start higher, then drop below $799,900, then re-list at UNDER $799,900 after expiring do not qualify.

2. Luxury Signs come already assembled with the Office number and Agent name and contact info printed on

them. No decals may be applied to Luxury Signs.

3. Luxury Signs come with extra-long rod stakes, with the option to upgrade to angle-iron stakes.

4. Riders for Luxury Signs are black, white, and silver. The red field “SOLD” and “PENDING” riders may also be used.

5. The SILVER luxury rider may not be used on regular signs.

6. Only one rider per sign.


M. LARGE FORMAT LISTING SIGNS

Large format listing signs for acreage, subdivisions, commercial lots (franchise) and other listing types may be requested from Tucker Marketing. Marketing will deliver finished art to the sign vendor, or to the Agent, if an outside vendor is being used.

1. Minimum size for large format listing signs is 3’ x 4’ and may be installed with posts, or as a banner on the listed building or existing structure on the listed property. Any signage needs smaller than 3’ x 4’ will take a standard “T” or luxury “T” sign.

2. Custom signs created by vendors other than Tucker Marketing are still subject to approval by Tucker Marketing at [email protected].

3. Large format listing signs must include the name of the Principal Broker and Primary Agent and comply with advertising requirements.

4. Team Policy (may vary for statewide offices): Agent or Team contact information may include either the Team Leader’s or Licensed Team Member’s phone, website, and/or email, provided that LTM is stated on the sign to be associated with the Team or leading Agent’s name.)


MARKETING MANAGERS POLICY MANUAL – SECTION 3 AGENTS POLICY MANUAL – SECTION 17 STAFF MANUAL – SECTION 11 PAGE 33 REV: 3/17/2017

XII WEBSITE

A. TALKTOTUCKER.COM (may vary for Statewide)

1. F.C. Tucker Company, Inc. provides hosting and domain for each metro Agent and Licensed Team Member at TalkToTucker.com, as well as an email address domain @TalkToTucker.com.

2. Only a photographic business portrait may be used on TalkToTucker.com for the roster photo. Logos, graphics or other special effects may not be added to this business portrait.

3. Agents are able to customize many areas on their TalkToTucker.com sites, including testimonials,

blogs, “About,” Featured Listings and banner areas. Banner area artwork may contain Agent or Team branding, as long as it follows the marketing guidelines laid out by Tucker Marketing and the Team Leader.

B. CUSTOM WEBSITES (may vary for Statewide)

1. If an Agent wishes to use an outside domain and custom website, they may not use the words

“FCTucker,” “Tucker” or “TalkToTucker” in an agent-registered domain name.

2. Any custom website is subject to approval by Tucker Digital Marketing.

3. Real Estate Websites must meet applicable codes: No Agent or team member may “claim” another Agent’s listing on a 3rd-party website or display that listing elsewhere as though it were their own. For example, if agent A’s listing at 123 Main St. on Zillow is not attributed to agent “A,” agent B may not claim this listing as their own. You may not post another agent or broker’s listing to social media without the express permission of the listing agent or broker, nor can you post a non-IDX version of another agent or broker’s listing to your own website. [876 IAC:(f) No broker shall place a sign on any property, advertise, or offer any property for sale, lease, or rent without the written consent of the owner or the owner’s authorized agent.]

4. Web Advertising Law & Integrity: Websites must identify the business entity on the index page

(home page). Business Entity = Agent Name + Team Name (if applicable) + Broker Company.

5. Domain Name: Agents may not use the words “FCTucker”, “Tucker” or “TalkToTucker” in an agent-registered domain name. (i.e. TuckerProperties.com, [email protected])

6. Tucker Online Marketing grants one exception regarding the use of its trademark in domain names:

Agents affiliated with F.C. Tucker Company, Inc. may use the phrase “TalkTo<First Name>” in their domain name (i.e. TalkToJane.com, [email protected]). To avoid copyright infringement, domain names must be approved by Tucker Digital Marketing.

MARKETING MANAGERS POLICY MANUAL – SECTION 3 AGENTS POLICY MANUAL – SECTION 17 STAFF MANUAL – SECTION 11 PAGE 34 REV: 3/17/2017

7. The word “REALTOR” itself may be used in a domain name as long as it is not used with a descriptive: INCORRECT: [email protected], [email protected], [email protected] CORRECT: [email protected] For more information visit: www.realtor.org/letterlw.nsf/pages/TrademarkLogoInternet

XIII SOCIAL MEDIA Having a professional presence on social media is great for engaging and growing your sphere with your brand. Just like any other form of marketing, social media communications should be consistent, organized, respectful and LEGAL to foster the trust that Tucker Agents together with the F.C. Tucker Company has worked hard to instill.

A. NAME & AVATAR

1. Agents using social media sites for promoting and conducting their real estate business must adhere

to the Advertising Law & Integrity concepts in sec. I OVERVIEW, B. Usernames should contain as much of the full business entity (Agent name, Team name, and Broker Company) as the site will allow: YES: “Jane Doe, Doe Team, F.C. Tucker Company, Inc.” “Jane Doe, Tucker REALTORS®” NO: “Jane Doe Real Estate” <no broker company name “F.C. Tucker Jane” <improper broker company name

2. If the full business entity doesn’t fit, the Broker Company name does not need to be included as long as the profile/home page to which it’s linked displays the full business entity prominently.

3. Likewise, avatars and icons where space is limited and the Tucker logo doesn’t fit with the Agent’s

portrait, the Tucker logo may be omitted as long as the profile/home page to which it’s linked displays the full business entity prominently.

4. In professional social media instances only, the Tucker “T” logo need not be displayed as long as the

broker company name is displayed. This is in cases where social media platforms limit custom imagery. However, Tucker Marketing recommends using the “T” logo on all social media, and can create digital artwork for Agent use upon request.

5. An Agent may not use any full or partial version of the trademarked broker company name by itself or

in a manner that implies the voice or ownership of that trademark:

NO: “TalkToTucker Zionsville”, “@RealLiveTuckerAgent”





http://www.realtor.org/letterlw.nsf/pages/TrademarkLogoInternet

MARKETING MANAGERS POLICY MANUAL – SECTION 3 AGENTS POLICY MANUAL – SECTION 17 STAFF MANUAL – SECTION 11 PAGE 35 REV: 3/17/2017 B. POSTS & CONTENT

1. Do unto others: Focus on selling real estate! a. Be factual, fair and professional. Use common sense. b. Use your business as a platform to be helpful, informative, and energizing. c. Be responsible and accountable for what you post and what’s posted on your site.

2. As you’d have done unto you: Be thoughtful and careful!

a. Don’t post any comments that could be interpreted to be discriminatory, offensive or deceptive. b. Don’t post gossip, rumors, personal attacks or engage in disputes online. c. Remember, there are multitudes of world views. If you’re uncomfortable maintaining professional

dignity and accountability in the multitudes, then social media is not your thing! d. Don’t violate any fair housing laws. e. Don’t disclose confidential or private information about anyone. f. Don’t criticize other real estate companies and, in particular, discount or limited service brokers or

brokers who use other business models (flat fee charges, etc.) g. Don’t post information about bad experiences with other brokers or in particular transactions. h. Avoid possible claims for defamation or tort claims based on interference with another broker’s

business advantage. i. E&O insurance generally covers negligence arising from the sale of real estate, but not conduct that

is intentional, fraudulent, or illegal. Be CAREFUL! j. Avoid anti-trust claims from other brokers who could allege you are trying to limit competition

among real estate agents if you: i. Discuss fees or rates with any other brokers. Rather than saying that your rate is the “going

rate,” state it’s what F.C. Tucker Company charges. ii. Refuse to business with any other brokers.

iii. Criticize the limited service, flat fee, or discount broker business models. Instead, focus on the positive benefits of F.C. Tucker.

k. If you use any third party trademarks or copyrighted materials, please remember to give proper credit or provide a link to a site if the materials were available on-line.

l. No communications on social media sites should be made as though the communications are “official” statements of F.C. Tucker Company, Inc. unless they originate from and are authorized for use by F.C. Tucker Company, Inc.

MARKETING MANAGERS POLICY MANUAL – SECTION 3 AGENTS POLICY MANUAL – SECTION 17 STAFF MANUAL – SECTION 11 PAGE 36 REV: 3/17/2017 C. DISCLAIMERS Please place the following disclaimer on all social media sites that are used for professional purposes:

“The views expressed herein are my personal views

and do not reflect the views of F.C. Tucker Company, Inc.” or

“The views expressed herein are my personal views and do not reflect the views of my employer.”

D. Impact from Social Media Policy: Failure to follow these guidelines when engaged in social media for

professional purposes may result in disciplinary action or in termination of a relationship. Everything can be used against you in a Court of Law. Assume that everything lasts forever on the Internet, whether posted publicly or privately; even if deleted within seconds, it can be screen captured and archived. If you have any question about it coming back to haunt you, don’t post it in the first place.

E. Know your Federal and Local Laws: There are federal and state laws that govern the real estate industry. You could be held responsible for messages that violate these laws. Three important laws you should know: the Federal Trade Commission (FTC) Advertising Laws, Fair Housing Statutes and Privacy Laws. For copies of these laws, please contact your office manager.

F. Know your Code of Ethics - DO NOT DISCLOSE CONFIDENTIAL INFORMATION! Real estate agents are

required to follow certain ethical guidelines including the disclosure of confidential information of their clients. Consider that information passed through third party email systems such as gmail, yahoo or Hotmail accounts may not be considered confidential.

Policies and guidelines set forth in the Electronic and Internet Network Access Usage Policy and Personal Information Security Policy remain in effect. Please review those guidelines and consult your office manager for additional information.

Documents

Marketing - Talk To Tuckerand tweets) the broker company’s name does not need to be included, but only IF the electronic display is linked to a display that includes the broker company’s