Marketing Style Information: The Basics ( J. Davis, German Edition)

Stephen HayesBusiness Services Librarian

Handouts Marketing Resources (white) Marketing Information: A Survey

Bibliography (white) Marketing Style Information: the

basics (gray)

Other Important Resource Sites

Purdue University Management & Economics Library (http://www.lib.purdue.edu/mel/)

BIC Home Page (http://www.nd.edu/~bic)

Product-specific Information

Specific product found after-the-fact Use a similar product/service Journal literature is best:

Business & Industry News Business Source Premier (EBSCO) ABI/INFORM Global (international

focus) Lexis-Nexis’ Academic Universe

Company Information Thomas Register of European Com

panies Business & Industry News Business & Company Resource

Center

Industry-Specific Information

General overview: Standard and Poor's Industry Surveys Business And Company Resource Cen

ter (Industry Overview)

Stat-USA

Consumer Demographics

Statistical Abstract of the United States

Market Research Monitor Statistical UNIVerse TableBase

Competitors Market Share

Business & Industry News Investext Plus

Outlook U.S. Trade and Industry Outlook U.S. Global Trade Outlook 1995-2000 STAT-USA Investext Plus

Forecasts Business And Company Resource Cen

ter (Invest Reports)

Market Insight (S&Ps) Investext Plus

Patent & Trademark Information

U.S. Patent & Trademark Office European Patent Office Patent Citation Database from Co

mmunity of Science U.S. Patent and Trademark Office T

rademark

Topics Boat docking mechanism

SIC 5091 Sporting and Recreational Goods and Supplies

SIC 7999 Amusement and Recreation Services, Not Elsewhere Classified

SIC 4493 Marinas SIC 5088 Transportation Equipment and

Supplies, Except Motor Vehicles Jewelry distribution

SIC 3911 Jewelry, Precious Metal

Topics Web based video streaming

7379 - Computer Related Services, Not Elsewhere Classified

4899 Communications Services, Not Elsewhere Classified

7372 - Prepackaged Software 7373 Computer Integrated Systems

Design

Topics Bakery franchise (German market)

2051 Bread and Other Bakery Products, Except Cookies and Crackers

Greek Theme park 7996 Amusement Parks

Brazilian Soccer player development 7941 Professional Sports Clubs and

Promoters

Gaps in Information Ask specific questions In what format do you want data

( i.e., paper, electronic, for use in Excel, etc.)

Information may reside in non-published sources

Questions? ??

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