marketing strategy of shampoo.doc

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PREFACE

Preparing a project of this nature is an arduous task and I was

fortunate enough to get support from a large number o persons. I wish toexpress my deep sense of gratitude to all those who generously helped in

successful completion of this report by sharing their invaluable time and

knowledge.

It is my proud and previledge to express my deep regards to

Respected HOD Dr.Pramesh Gautam, Head of Department of

Management Studies SVNU, SAGAR for allowing me to undertake this

project.

I feel extremely exhilarated to have completed this project under the

able and inspiring guidance of Dr.Pramesh Gautam he rendered me all

possible help me guidance while reviewing the manuscript in finalising the

report.

I also extend my deep regards to my teachers , family members ,

friends and all those whose encouragement has infused courage in me to

complete to work successfully.

KUSH SHRIVASTAVA

MBA IST SEM.


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ACKNOWLEDGEMENT

Preparing a project of this nature is an arduous task and I was

fortunate enough to get support from a large number o persons. I wish to

express my deep sense of gratitude to all those who generously helped in

successful completion of this report by sharing their invaluable time and

knowledge.

It is my proud and previledge to express my deep regards to Respected, Head of Department Dr.Pramesh Gautam, Department of Management

Studies , SVNU, SAGAR for allowing me to undertake this project.

I feel extremely exhilarated to have completed this project under the

able and inspiring guidance of He rendered me all possible help me

guidance while reviewing the manuscript in finalising the report.

I also extend my deep regards to my teachers , family members ,

friends and all those whose encouragement has infused courage in me to

complete to work successfully.

KUSH SHRIVASTAVA

MBA IST SEM.


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DELCLARATION BY THE CANDIDATE

Date :I declare that the project report titled " MARKETING

STRATEGIES OF TOP FIVE BRANDS OF SHAMPOO" on Market

Segmentation is nay own work conducted under the supervision of

Dr.Pramesh Gautam Department of Management Studies, SVNU,

SAGAR To the best of my knowledge the report does not contain any

work , which has been submitted for the award of any degree , anywhere.

KUSH SHRIVASTAVA

MBA IST SEM.


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CONTENTS

PREFACE

ACKNOWLEDGEMENT

CERTIFICATE

DECLARATION

CHAPTER I INTRODUCTION

ABOUT PROJECT

AN INSIGHTOF COMPANY HISTORY

MISSION AND VISION

STANDING POSITION OF COMPANY

BRAND VALUE

CHAPTER II OBJECTIVE OF THE STUDY

CHAPTER III RESEARCH METHODOLOGY

CHAPTER IV MARKET ANALYSIS

OVERVIEW

BRANDS

CHAPTER V CONSUMER GROUPS

CONSUMER BEHAVIOUR

CHAPTER VI PRODUCT PROFILE

PLAN FOR PRODUCT MIX

PRODUCT RANGE

CHAPTER VII MARKETING STRATEGY

PRICING

POSITION AND DISTRIBUTION

PROMOTION


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CHAPTER VIII ABOUT COMPETITORS

COMPETITOR FOR PRODUCT

PRICE OF COMPETITOR PRODUCT

CHAPTER IX DATA ANALYSISAND INTERPRETATION

CHAPTER X LIMITATION

CHAPTER XI CONCLUSION & SUGGESTION

BIBLIOGRAPHY

QUESTIONNAIRE

INTRODUCTION


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Shampoo market Size in India:

Size of shampoo market - 930 Cr

Anti - Dandruff Shampoo - 20 % of above

Sachet Sales - 70 % of above

Shampoo Awareness in India:

Urban areas - 90 %, accounting for 80 % of shampoo sold in the country

Rural areas - 80 %, accounting for 20 % of shampoo sold in the country

Shampoo Usage:

Per Capita consumption of Shampoo in India - 13 ml

Per Capita consumption of Shampoo in Indonesia - 160 ml

Per Capita consumption of Shampoo in Thailand - 330 ml

Shampoo Penetration in India:

All India Shampoo - 14 %

Urban - 40 %

Rural - 10 %

Growth in Shampoo Market

Average Growth over the last few yrs - > 20 %

Expected Average growth over the next few yrs - 25 %


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marketing strategy of shampoo.doc