Marketing Strategy

• Celebrity Endorsement • Emphasis long term money savings• Emphasis time savings

Cost Competitive

• Long term savings– At 11.47 years the implants will break even with

the cost of a gym

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 160

2000

4000

6000

8000

10000

12000

14000

Gym v. Impant Break Even

Gym CostImplant Cost

Years

US Dollars

Target Market

• Individuals with problem areas• Ages range: 20-30 & 45-60• Middle to upper class• Both male and female• Individuals with busy schedules

Sales

• Implant sales– Based off breast implant sales– Assume a 2% growth rate– $8833.33/Implant

• Diet pill sales– Minimal cost to consumer– Assume only 80% of customers will need the pills– $30/100 Pills

Sales (Cont’)Year Revenue (Implants) Revenue (Pills) Total Revenue

1 2,107,564,875 5726214 2,113,291,089

2 2,149,716,173 5840738 2,155,556,911

3 2,192,710,496 5957553 2,198,668,049

4 2,236,564,706 6076704 2,242,641,410

5 2,281,296,000 6198238 2,287,494,238

6 2,326,921,920 6322203 2,333,244,123

7 2,373,460,358 6448647 2,379,909,005

8 2,420,929,566 6577620 2,427,507,186

9 2,469,348,157 6709172 2,476,057,329

10 2,518,735,120 6843356 2,525,578,476

11 2,569,109,822 6980223 2,576,090,045

12 2,620,492,019 7119827 2,627,611,846

Research and DevelopmentYear R&D Expense

0 5,000,000,000 1 - 2 - 3 - 4 - 5 2,000,000,000 6 - 7 - 8 - 9 -

10 -