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8/4/2019 Marketing Strategies to Sell Club Membership
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UNIVERSITY OF MUMBAI
PROJECT ON
MARKETING STRATEGIES TO SELL THE CLUB MEMBERSHIP
Submitted
In Partial Fulfillment of the requirements
For the Award of the Degree of
Bachelor of Management
By
Babli B Sarkar
PROJECT GUIDE
Prof.Mr.Harish
BACHELOR OF MANAGEMENT STUDIES
SEMESTER 5
(2011-2012)
K.J.SOMAIYA COLLEGE OF ARTS AND COMMERCE,
VIDYAVIHAR
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DECLARATION
I BABLI B SARKAR student of BMS-Semester 5(2011-2012) hereby declare that I
have completed this project on MARKETING STRATEGIES TO SELL THE CLUBMEMBERSHIP.
The information submitted is true & original to the best of my knowledge.
Student·s Signature
Name of Student
Babli B Sarkar
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CERTIFICATE
This is to certify that Miss Babli B Sarkar of TYBMS has successfully completed
the project on Marketing Strategies to sell the club membership under the
guidance of Prof.Harish
Project Guide
Mr.Harish Principal
Mrs Sudha Vyas
Course Co-ordinator
Mr.Sandeep gupte
External Examiner
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ACKNOWLEDGEMENT
With the great pleasure I would like to take this opportunity to acknowledge all the
people who have assisted me in the completion of the project.
First of all I would like to thank my project guide Prof.Harish for helping me
to gather information and for guiding me with valuable inputs and at crucial strage
of my project.
Finally I would like to thank Mr.Ajit Nair marketing manager of The Acres
Lifestyle Club for giving me his loop and time and supplying me with necessary
matter in respect of the company for bringing this bproject report.
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EXECUTIVE SUMMARY
Aim and Objective:
The main aim of the industry which will help to maintain the future growth of the
club.
The main aim of this project is to understand the strategies of selling the
club membership specially is this competitive world. To study in brief about the
membership club this has been the most upcoming industry in recent times. This
study has helped me to identify the different means of selling the club membership
and various facilities and the activities performed in the club.
Also I want to pursue my carrier in this file and so this industry and this
project would be of great help to me in doing my work in this industry.
Methodology
Primary data: Collected on the personal experience as worked in The Acres
Lifestyle Club for 2yrs as a post of Sr.tele-marketing executive
Secondary data: Taken from the site
www.google.com
www.yahoo.com
www.the acresclub.com
The content of the project goes as under:
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The Birth and growth of
facilities like club
1
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Chapter 1
The birth and growth of facilities like club
History of the club membership
The origin of North America can be traced to the year 1786 with the founding golf
clubs in of a club in Charleston,S.C., and the charter of the Royal Montreal Golf club
in 1873.Golf was played at Qakhurst,
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UNIVERSITY OF MUMBAI
PROJECT ON
MARKETING STRATEGIES TO SELL THE CLUB MEMBERSHIP
Submitted
In Partial Fulfillment of the requirements
For the Award of the Degree of
Bachelor of Management
By
Babli B Sarkar
PROJECT GUIDE
Prof.Mr.Harish
BACHELOR OF MANAGEMENT STUDIES
SEMESTER 5
(2011-2012)
K.J.SOMAIYA COLLEGE OF ARTS AND COMMERCE,
VIDYAVIHAR