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UNIVERSITY OF MUMBAI PROJECT ON MARKETING STRATEGIES TO SELL THE CLUB MEMBERSHIP Submitted In Partial Fulfillment of the requirements For the Award of the Degree of Bachelor of Management By Babli B Sarkar PROJECT GUIDE Prof.Mr.Harish BACHELOR OF MANAGEMENT STUDIES SEMESTER 5 (2011-2012) K.J.SOMAIYA COLLEGE OF ARTS AND COMMERCE,  VIDYAVIHAR

Marketing Strategies to Sell Club Membership

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UNIVERSITY OF MUMBAI

PROJECT ON

MARKETING STRATEGIES TO SELL THE CLUB MEMBERSHIP

Submitted

In Partial Fulfillment of the requirements

For the Award of the Degree of 

Bachelor of Management

By

Babli B Sarkar

PROJECT GUIDE

Prof.Mr.Harish

BACHELOR OF MANAGEMENT STUDIES

SEMESTER 5

(2011-2012)

K.J.SOMAIYA COLLEGE OF ARTS AND COMMERCE,

 VIDYAVIHAR

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DECLARATION

I BABLI B SARKAR student of BMS-Semester 5(2011-2012) hereby declare that I

have completed this project on MARKETING STRATEGIES TO SELL THE CLUBMEMBERSHIP.

The information submitted is true & original to the best of my knowledge.

Student·s Signature

Name of Student

Babli B Sarkar

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CERTIFICATE

This is to certify that Miss Babli B Sarkar of TYBMS has successfully completed

the project on Marketing Strategies to sell the club membership under the

guidance of Prof.Harish

Project Guide

Mr.Harish Principal

Mrs Sudha Vyas

Course Co-ordinator

Mr.Sandeep gupte

External Examiner

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 ACKNOWLEDGEMENT 

With the great pleasure I would like to take this opportunity to acknowledge all the

people who have assisted me in the completion of the project.

First of all I would like to thank my project guide Prof.Harish for helping me

to gather information and for guiding me with valuable inputs and at crucial strage

of my project.

Finally I would like to thank Mr.Ajit Nair marketing manager of The Acres

Lifestyle Club for giving me his loop and time and supplying me with necessary

matter in respect of the company for bringing this bproject report.

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EXECUTIVE SUMMARY  

 Aim and Objective:

The main aim of the industry which will help to maintain the future growth of the

club.

The main aim of this project is to understand the strategies of selling the

club membership specially is this competitive world. To study in brief about the

membership club this has been the most upcoming industry in recent times. This

study has helped me to identify the different means of selling the club membership

and various facilities and the activities performed in the club.

 Also I want to pursue my carrier in this file and so this industry and this

project would be of great help to me in doing my work in this industry.

Methodology

Primary data: Collected on the personal experience as worked in The Acres

Lifestyle Club for 2yrs as a post of Sr.tele-marketing executive

Secondary data: Taken from the site

www.google.com 

www.yahoo.com 

www.the acresclub.com

The content of the project goes as under:

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The Birth and growth of 

facilities like club

1

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Chapter 1

The birth and growth of facilities like club

History of the club membership 

The origin of North America can be traced to the year 1786 with the founding golf 

clubs in of a club in Charleston,S.C., and the charter of the Royal Montreal Golf club

in 1873.Golf was played at Qakhurst,

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UNIVERSITY OF MUMBAI

PROJECT ON

MARKETING STRATEGIES TO SELL THE CLUB MEMBERSHIP

Submitted

In Partial Fulfillment of the requirements

For the Award of the Degree of 

Bachelor of Management

By

Babli B Sarkar

PROJECT GUIDE

Prof.Mr.Harish

BACHELOR OF MANAGEMENT STUDIES

SEMESTER 5

(2011-2012)

K.J.SOMAIYA COLLEGE OF ARTS AND COMMERCE,

 VIDYAVIHAR

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