Marketing Strategies- Questions.docx

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Marketing Strategies- Questions

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1. Explain the importance of distribution strategy in marketing mix -

Elucidate with example the process of selecting distribution channel for the following type of goods-

FMCG, CONSUMER DURABLE,and INDUSTRIAL.

2. What are the attributes of the successful brand? Explain with specific reference to automobile

sector.

3. It is often said that marketing planning process is the backbone of success story of an enterprise.

Explain the statement with 2 suitable success stories from Indian space.

4. What are the 4 pillars & tools of building a robust marketing? Explain with suitable example from

Indian corporate sector.

5. What are the various pricing strategies that can be adopted by a company in different competitive

situation? Illustrate with logic.

6. Explain with fundamental aspect & Elucidate with suitable example the practical application of the

following marketing concept.

Digital media advertising Igor Ansoff Model GE matrix Social Marketing.

7. Explain porters 5 force model. Illustrate with its application of health care industry

8. What do you mean by new product strategy? Explain the various types of new product. Give reasons

showcasing the pertaining needs to develop new product strategy

9. Explain the importance of pricing strategy in a highly competitive marketing scenario with example

from non alcoholic beverages industry

10.Write short note

Internet advertising Relationship between product positioning and positioning strategy Difference between flanking and guerrilla marketing strategy

11. Explain the different marketing strategy persuade by-

- Leaders


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- Followers

12.Explain the pros n cons of rural penetration strategy

13.Write short note on the following-

i) idea generation

ii) Screening and product development

iii) Conflict of interest between marketing executives and R&D executives

iv) Harvesting strategies

14. 14) Liberalization of Indian economy coupled with globalization over past few years he added new

dimensions to competitive advantage as well as disadvantage in several industry. Using Portals generic

strategy analyzes options available to Indian players in any 3 sectors of your choice?

(15 Marks)

15) Taking product of your own choice illustrate how should you as a marketing manager effectively

implement STPD concept while devising product strategy for your company?

16) Critically evaluate the factors that decide pricing objective of company with specific relation to

financial, marketing and consumer goals. What are different pricing objectives open to company and

under what marketing condition you as a marketing executive can use these objective with relevant

pricing implication?

17) The successful implication of BCG matrix lies in correct interpretation of moment of product along

both the axis. Elaborate this statement with the chart along with the relevant dimensions.

18) Herbal care India limited a leading personal care product; company is planning to launch a range of

herbal cosmetics. They have two products that are cash cow, while four products under problem child

and 3 under dogs. Suggest strategic guidelines for 3 categories including following:

I) Strategic Thrust

II) Marketing mix

III) Function support

19) Strategic option open to company are largely dependent on their company position and stage at

which they have marketing entry. Discuss statement in relation to strategy perceived by:

I) marketing leader

II) Nichers

III) Market Challengers, in anti dandruff hair shampoo industry.


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20) Quality of product is determined by the customer market place & not in the manufacturing lab or

factory. Explain what you mean by this statement in relation to using quality as differentiation strategy

for satisfying needs of certain segment of customer.

21) B.P.L offers a wide range of C.T.V model in different price ranges in addition to usual cost and

demand consideration which other factors should the company consider while determining the relative

prices for the products in its line.

22) Under which market and company consideration are each of the following objectives most

appropriate for a business to consider:

I) maximizes sales growth through penetration pricing.

II) Maximizing current profit with skimming pricing.

23) Bajaj auto lost its leadership stature to Honda in 2 wheelers identity various strategic options open

to Bajaj to regain its leadership stature?

24) Communication strategy differentiates between success and failure of a good product for a

company. If you are the product manager for the following product category:I) Credit card

II) Washing Machines

III) Tooth Paste, how will you

A) Assemble communication mix for managing product at various stages of buyer adoptionprocess.

B) Manage key elements of advertising strategy.25) BCG Model has become a integral part of business strategy for investment, Joint Venture,

Franchising and market entry in any part in India specially Johnson and Johnson, colgatepamolive and

ponds. Practice product portfolio model elucidate the application of BCG model by this company for

executive practical, strategic decision for survival and growth.

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Marketing Strategies- Questions.docx