MARKETING STRATEGIES FOR NATURAL DYED TEXTILES AND FIBER CRAFTS IN INDIA

THE KAMALA SHOP MODEL

Manjari Nirula

Launched in 2005 in Delhi

Marketing natural fibers at Kamala

Examples of designed natural fiber products

Natural Dye Textile Producers

Ajrak Shibori Bandhini Shawl weaving

By Dr. Abdul Razak Khatri

Ajrak

Examples of Ajrak

Steps in Ajrak Printing

Steps in Ajrak Printing

Steps in Ajrak Printing

Marketing of Ajrak

Dr. Abdul Razak Khatri

ByMura Collective

Shibori

Shibori

ByAbdul Jabar Khatri

Bandhini

Bandhini

Abdul Jabbar Khatri

ByShyamji Vishramji Vankar

Shawl Weaving

Shyamji Vishramji Vankar

Natural Fibers

Natural Fibers

Natural Fibers

Regions of Production

Sisal – Maharashtra Screw pine – Kerala Palm leaf – Tamil Nadu and Kerala Banana – Southern Indian states Korai grass – Tamil Nadu and Kerala Pineapple leaf fiber– Meghalaya Shitalpati – Assam, Meghalaya Bamboo – largely North Eastern India ‐ Sikki and Munj grass – Bihar

Marketing of Natural Fibers

Marketing of Natural Fibers

Thank you