Joined by an audience of marketing executives and figures from
across the
industry the session explored how technology has revolutionised
the way fans
access and engage with sports content, and how measurement and
data can
help brands use sport as a platform to reach their consumers and
deliver business results.
Below we have shared some of the take outs from the session. For
more
information or to see how we are using these insights to build a
more meaningful
engagement between brands and fans for our clients, please
contact: Joel
Seymour-Hyde, Vice President, Strategy & Insights
T: 0207 862 0000 E: [email protected]
This morning (Thursday 21 May, 2015) we hosted a
breakfast briefing with the Marketing Society at
Soho House to discuss the shift in fan engagement and the
opportunity for brands.
