CUSTOM CONTENT 2011

Issue Date: March 28, 2011

The World’s Billionaires

Closing Date: January 10, 2011

Ad Materials Due: January 31, 2011

TELEPRESENCEEducate world-class organizations on how they can connect with joint-venture partners, vendors and

customers using your company’s telepresence products, managed services and inter-networking solutions.

Telepresence is one of the fastest-growing communica-tions technologies ever, allowing smart organizations to:• Manage global operations without the need for

physical travel

• Transport highly skilled experts around the world at the speed of light

• Improve productivity

The utility and ROI of telepresence is growing rapidly as telepresence exchanges, networks and managed-service providers connect organizations to their joint-venture part-ners, vendors and customers. Telepresence is improvingcollaboration while slashing the cost of doing business, especially in circumstances when physical travel is a burden.

Participate in this special section and reach 5.4 million Forbes readers, infl uential high-level executives who are both intrigued by the telepresence concept and empowered to make systems purchases.

Forbes readership source: MRI Fall 2010

PROGRAM BENEFITS

1 Prime Media Platform: Inform Forbes readers about your innovative telepresence systems and how these potentialcustomers can use them to easily resolve traditional travel-cost and time-related issues.

2 Customized Section Sidebar: Full-page advertisers will receive a one-third-page text sidebar to showcase their latest telepresence systems and technologies.

3 Web Address Directory Listing: Advertisers can be listed in the section’s Web Address Directory to encourage readers to request more company and product information.

4 ForbesCustom.com: The section text will also appear online for six months with links to sponsor Web sites.

5 Section E-Print: Sponsors will receive a PDF of the section upon request that they can place on their Web site to extend the section’s impact.

6 Audio Interview: Advertisers will have the opportunity to participate in a two- to three-minute audio interview with thesection writer, which will be posted on Forbescustom.com.

• CUSTOM CONTENT • 2011Issue Date: March 28, 2011 • Closing Date: January 10, 2011 • Ad Materials Due: January 31, 2011

Forbes Readers Are Powerful Decision Makers

• 1,039,000 are top managers

• 165,000 are chief offi cers

• 866,000 are top managers who make business purchase decisions

• 1,120,000 make tech purchase decisions

• 236,000 make $1 million+ in business purchases

Sources: MRI Spring 2010

Please fax insertion orders to

the Forbes Business Offi ce at

212-620-2472.

Send a copy of the insertion order

and digital ad materials to:

Sara Siragusa

Advertising Production Department

Forbes Magazine

60 Fifth Avenue

New York, NY 10011

212-620-2218

ssiragusa@forbes.com

For digital ad specifi cations,

visit www.forbesmedia.com.

For more information and ad rates, please contact:

Or your Forbes sales representative.

Bob Grossman

Special Sections Consultant

Forbes Magazine

972.248.6905

972.248.6904 fax

bob.grossman2@gmail.com

Selden Blommer

Executive Director of Custom Solutions

Forbes Magazine

212.620.2216

212.620.2472 fax

sblommer@forbes.com

ABOUT THE AUTHORRichard Grigonis is an internationally known technology editor and writer. He is a partner in Internet

Media Consultants, a fi rm providing global clients with improved online presence. He has authored fi ve books about computers and telecom, and is the former executive editor of the IP Communications Group of magazines at the Technology Marketing Corporation. He was the founding editor of Pulvermedia’s VON magazine and the chief technical editor of CMP Media’s Computer Telephony magazine from 1994-2003. Grigonis is the former MIS director of the major New York law fi rm Squadron, Ellenoff, Plesent & Sheinfeld LLP (now part of Hogan & Hartson LLP) and has done multimedia programming and consulting for AT&T Bell Labs.

TELEPRESENCESection topics will include:

• The latest in telepresence technologies

• Introducing intercompany telepresence: the business case, applications and ROI

• Using telepresence technology for economic and disaster recovery efforts

• Understanding the higher costs and reducedconvenience of physical travel

• Integrating telepresence with your travel management program