MARKETING SECRETSMARKETING GUIDE - Teleflora · hard goods & shipping whsle. cost –$11.84 _ labor –$10.98_ ESTIMATED PROFIT PER BOUQUET $26.35 Due to regional and seasonal

To give you your most profitable holiday season yet.

M A R K E T I N G S E C R E T STo give you your most profitable holiday season yet.

M A R K E T I N G G U I D E

Spring &Administrative Professionals

Week2017

2Teleflora’s Marketing ToolsSPRING 2017

T17E100A Teleflora’s Blooming Spring Bouquet

one-sided approx. 14½" w x 19" h

estimated total your totalflowers & foliage whsle. cost whsle. cost

3 roses, 40cm, lavender $2.04 _______1 stem lilies, asiatic, white $1.11 _______1 stem carnations, miniature, pink .45 _______2 stock, pink $1.50 _______½ stem statice, sinuata, white .30 _______½ stem heather, lavender .40 _______½ stem seeded eucalyptus .31 _______1 stem dusty miller .35 _______½ stem spiral eucalyptus .30 _______

total whsle. cost $6.76 _______ a. retail = whsle. cost x 3.5 $23.66 _______

hard goods & shipping1 blooming spring vase, teleflora 17E100 $6.99 _______ shipping & handling estimate $1.08 _______

total whsle. cost $8.07 _______ b. retail = whsle. cost x 2 $16.14 _______ TOTAL a + b = c $39.80 _______ labor (c x 25%) $9.95 _______ grand total retail value $49.75 _______

RETAIL BOUQUET PRICE $49.95 _______

flowers & foliage whsle. cost –$6.76 _______ hard goods & shipping whsle. cost –$8.07 _______ labor –$9.95 _______

ESTIMATED PROFIT PER BOUQUET $25.17

T17E200A Teleflora’s Songs Of Spring Bouquet

one-sided approx. 14¼" w x 16¾" h

Due to regional and seasonal availability of flowers, reasonable substitutions may be needed and prices may vary.


3 tulips, pink $1.80 _______1 stem asters, matsumoto, pink .76 _______1 stem chrysanthemums, button spray, green .50 _______1 stem chrysanthemums, daisy spray, white .50 _______1 stem heather, pink .80 _______3 stems sword fern .63 _______½ stem bupleurum .35 _______½ stem pittosporum, variegated .31 _______ total whsle. cost $5.65 _______ a. retail = whsle. cost x 3.5 $19.78 _______

hard goods & shipping1 songs of spring lantern, teleflora, 17E200 $6.99 _______ shipping & handling estimate $1.08 _______






T17E300A Teleflora’s Country Spring Bouquet

one-sided approx. 14¼" w x 13¾" h

T11E400A Teleflora’s Crystal Cross Bouquet

one-sided approx. 16" w x 21" h


2 gerberas, miniature, peach $1.60 _______1 stem alstroemeria, peach .68 _______1 stem carnations, miniature, peach .45 _______1 stem asters, matsumoto, white .76 _______1 stem chrysanthemums, button spray, yellow .50 _______1 stem solidago .60 _______ ½ stem leptospermum, pink .40 _______ ½ stem myrtle .27 _______½ stem ivy, green .30 _______ total whsle. cost $5.56 _______ a. retail = whsle. cost x 3.5 $19.46 _______

hard goods & shipping¹/³ block floral foam .20 _______ 1 country spring pail, teleflora, 17E300 $4.99 _______ shipping & handling estimate .77 _______






2 stems gladioli, yellow $2.00 _______2 stems carnations, miniature, pink .90 _______2 stems chrysanthemums, daisy spray, lavender $1.00 _______2 stems solidago $1.20 _______1 stem myrtle .53 _______ ¼ stem pittosporum, variegated .15 _______ total whsle. cost $5.78 _______ a. retail = whsle. cost x 3.5 $20.23 _______

hard goods & shipping½ block floral foam .30 _______ 1 crystal cross keepsake, teleflora, 11E400 $9.99 _______ shipping & handling estimate $1.55 _______






4Teleflora’s Marketing ToolsADMINISTRATIVE PROFESSIONALS WEEK 2017

T17S100A Teleflora’s Brilliant Butterflies Bouquet

one-sided approx. 11" w x 15½" h


3 roses, 40cm, dark pink $2.04 _______1 stem lilies, stargazer, pink $2.00 _______1 stem chrysanthemums, button spray, green .50 _______½ stem statice, seafoam, purple .30 _______¹/³ stem huckleberry .16 _______

total whsle. cost $5.00 _______ a. retail = whsle. cost x 3.5 $17.50 _______

hard goods & shipping¹/³ block floral foam .20 _______1 brilliant butterflies vase, teleflora, 17S100 $5.99 _______ shipping & handling estimate .93 _______







teleflora’s blooming spring bouquetSend your best spring greetings with this fresh spring surprise! Dramatic roses, lilies and stock in cheerful shades of lavender, white and pink herald the new season in this charming ceramic vase. Hand-painted in soft shades of sage and cream, its alluring pearlized glaze and embossed flower details are sure to make it a perennial spring décor favorite! Call or stop by to place your order today!

5

Ad slicks add sales in lots of ways.

1 col x 8"

Ad slicks make it easy and affordable to run a professional ad in your local paper. Just call to reserve space at least a week before you want your ad to run, and ask if they require digital files or camera-ready art. Digital files will produce better results. If camera-ready art is required, print and send one of the ads included here. Ad slicks can also be used to create your own in-store flyers or direct mail pieces.

Hot tips for newspaper advertising:

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1. In most papers, the main news section has the largest general readership.

2. Many papers give up to 50% off when you run the same ad more than once in the same week.

3. Sunday papers cost more to advertise in but they have greater readership.

4. Adding color to your ad (if available) increases visibility and attracts readers’ attention.

5. Ads located in the lower-right section of the page attract more notice.

6. Consider an advertising contract. You get a substantial discount if you commit to running a series of ads.

7. Ask about the local retail rate. It’s usually the cheapest ad rate.

8. Some papers have lower ad rates for certain zones. You may save money by targeting only your local zone.

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$0000Your Shop Name Here

5791 Main Street, Anytown, HI800.555.1212

www.yourshopname.com

spring forward.

spring forward.

easter is sunday, april 16

teleflora’s blooming spring bouquet

Send your best spring greetings with this fresh

spring surprise! Dramatic roses, lilies and stock in

cheerful shades of lavender, white and pink herald the

new season in this charming ceramic vase. Hand-painted in soft shades of sage and

cream, its alluring pearlized glaze and embossed flower details are sure to make it a perennial spring décor

favorite! Call or stop by to place your order today!

The Teleflora logo must be displayed in any advertising when depicting Teleflora products. The use of any other wire service logo in connection with Teleflora products is prohibited.

© 2017 Teleflora LLC.

$0000Your Shop Name Here 5791 Main Street, Anytown, HI800.555.1212www.yourshopname.com



6

Ad slicks add sales in lots of ways.Ad slicks make it easy and affordable to run a professional ad in your local paper. Just call to reserve space at least a week before you want your ad to run, and ask if they require digital files or camera-ready art. Digital files will produce better results. If camera-ready art is required, print and send one of the ads included here. Ad slicks can also be used to create your own in-store flyers or direct mail pieces.


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teleflora’s songs of spring bouquet

When it comes to whimsical spring surprises, nothing

holds a candle to this delightful glass lantern! Filled with a cheerful arrangement of pink tulips, green mums

and happy white daisies, this fresh-from-the-garden gift features a fun, frosted bird, a metal handle, and a fresh shade of green. Filled with

flowers or a flickering candle, it‘s a perennial springtime favorite! Call or stop by to

place your order today!






hello spring.

hello spring.teleflora’s songs of spring bouquetWhen it comes to whimsical spring surprises, nothing holds a candle to this delightful glass lantern! Filled with a cheerful arrangement of pink tulips, green mums and happy white daisies, this fresh-from-the-garden gift features a fun, frosted bird, a metal handle, and a fresh shade of green. Filled with flowers or a flickering candle, it‘s a perennial springtime favorite! Call or stop by to place your order today!


teleflora’s country spring bouquet This spring, send them on a beautiful country getaway in their very own home! Presented in a sunny metal pail, complete with wooden handle and charming distressed details, this warm mix of peach, white and pink blooms is reminiscent of a sun-drenched walk down a country road. Call or stop by to place your order today!

7

Ad slicks add sales in lots of ways.Ad slicks make it easy and affordable to run a professional ad in your local paper. Just call to reserve space at least a week before you want your ad to run, and ask if they require digital files or camera-ready art. Digital files will produce better results. If camera-ready art is required, print and send one of the ads included here. Ad slicks can also be used to create your own in-store flyers or direct mail pieces.


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teleflora’s country spring bouquet

This spring, send them on a beautiful country getaway in their very own home!

Presented in a sunny metal pail, complete with wooden handle

and charming distressed details, this warm mix of peach,

white and pink blooms is reminiscent of a sun-drenched

walk down a country road. Call or stop by to place your

order today!

brighten their spring.

brighten their spring.





8


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gift of glory.

teleflora’s crystal cross

bouquet Celebrate the reason for the season with radiant

Easter flowers cradling an exquisitely crafted crystal cross. Symbolizing hope,

faith and prayer, this lovely gift will be a source of joy for years to come.

Call or stop by to place your order today!


teleflora’s crystal cross bouquet Celebrate the reason for the season with radiant Easter flowers cradling an exquisitely crafted crystal cross. Symbolizing hope, faith and prayer, this lovely gift will be a source of joy for years to come. Call or stop by to place your order today!

gift of glory.


9Teleflora’s Marketing ToolsADMINISTRATIVE PROFESSIONALS WEEK 2017

9


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teleflora’s brilliant butterflies bouquet

Brighten their day–and their desk, with this gorgeous gift of fresh pink roses, pink lilies

and green mums. Hand-delivered in a white ceramic vase adorned with brilliant butterflies, it‘s a thrilling thank-you they‘ll never

forget! Call or stop by to place your order today!

talk of the office.

talk of the office.

administrative professionals week is april 23–29


administrative professionals week is april 23–29

teleflora’s brilliant butterflies bouquet Brighten their day–and their desk, with this gorgeous gift of fresh pink roses, pink lilies and green mums. Hand-delivered in a white ceramic vase adorned with brilliant butterflies, it‘s a thrilling thank-you they‘ll never forget! Call or stop by to place your order today!

10

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MAR 2017 APR 2017 MAY 2017 MAR 2017 APR 2017 MAY 2017 MAR 2017 APR 2017 MAY 2017 MAR 2017 APR 2017 MAY 2017

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Your Shop Name Here 5791 Main Street, Anytown, HI800.555.1212www.yourshopname.com

spring is in full bloom.

teleflora’s country spring bouquet

$0000

teleflora’s blooming spring bouquet

$0000

easter is sunday, april 16& administrative professionals week is april 23–29

$0000

teleflora’s songs of spring bouquet

teleflora’s brilliant butterfliesbouquet

$0000

teleflora’s crystal cross bouquet

$0000

11444 West Olympic BoulevardLos Angeles, California 90064800.421.2815MyTeleflora.com

For more information, call Teleflora Customer Service at 800.421.2815.

© 2017 Teleflora 17E100BK PD16838

Documents

MARKETING SECRETSMARKETING GUIDE - Teleflora · hard goods & shipping whsle. cost –$11.84 _____ labor –$10.98_____ ESTIMATED PROFIT PER BOUQUET $26.35 Due to regional and seasonal

MARKETING SECRETSMARKETING GUIDE - Teleflora · hard goods & shipping whsle. cost –$11.84 _ labor –$10.98_ ESTIMATED PROFIT PER BOUQUET $26.35 Due to regional and seasonal