Embed Size (px)
Citation preview
MARKETING ROUNDTABLE DISCUSSION
BRAD LADOUCERCINEPLEX CANADA
KATRIN MATHEKINEPOLIS
THIERRY FONTAINEPATHE LIVE
JAN RUNGEMODERATOR
INTRODUCTIONS AND INTERNATIONAL TRENDS
ECA ANNUAL REPORT: MARKET SHARE BY GENRE
ECA ANNUAL REPORT: MARKET SHARE BY GENRE (II)
MARKETING ROUNDTABLE DISCUSSION
FOCUS ON MARKETINGTHE ECA, UNIC AND EDCF SURVEY
115 RESPONDENTS 18 TERRITORIES
MARKETING ROUNDTABLE DISCUSSION
“I think they do a great job”
MARKETING ROUNDTABLE DISCUSSION
HOW DO YOU PROMOTE EVENT CINEMA CONTENT?
− “ALL OF THE ABOVE”
− “PRINT AND LOCAL RADIO PLUGS VERY POWERFUL”
− “MONTHTLY WHAT’S ON”
− “MEDIA OF CONTENT OWNERS TO REACH NEW AUDIENCES”
− “HANDOUTS/ FLYERS”
− “PARTNERSHIPS”
DO YOU HAVE A SPECIFIC MAILING LIST/ DATABASE?
AND 30 PERCENT DON’T USE IT!?
MARKETING ROUNDTABLE DISCUSSION
90 % RECEIVE MARKETING MATERIALS53 % FEEL ACCESS TO THOSE COULD BE IMPROVED
MARKETING ROUNDTABLE DISCUSSION
DO YOU FIND IT EASY TO FIND INFORMATION ABOUT TITLES AVAILABLE IN YOUR TERRITORY?
How do you access information about upcoming event cinema releases?
85% from content provider. Rest from online research, industry listing sites, etc.
How could we improve access to information?
Global database, online platform or release calendar for event cinema content
MARKETING ROUNDTABLE DISCUSSION
WHAT COULD BE DONE BETTER?
− “MORE EXCLUSIVE ONLINE ASSETS”
− “NATIONAL CAMPAIGNS”
− “LONGER LEAD-IN TIME”
− “AWARENESS RAISING AROUND THE CATETORY”
− “BETTER ANNOUNCEMENT OF ENCORES”
− “SPONSORS AND MARKETING COLLABORATION”
− “MORE TRAILERING”
− “MORE SUPPORT FROM CONTENT OWNER (BAND, ETC.)”
− “MORE CHOICE”
− “BETTER QUALITY ASSETS”
− “MORE JOINED UP INITIATIVES LIKE ECA SIZZLE REEL”
− “MORE INFORMATION ABOUT UPCOMING EVENTS”
MARKETING ROUNDTABLE DISCUSSION
BRAD LADOUCERCINEPLEX CANADA
KATRIN MATHEKINEPOLIS
THIERRY FONTAINEPATHE LIVE
JAN RUNGEMODERATOR
