Pay.. wherever, whenever

Pay..wherever, whenever

Acknowledgement . . . .

Accomplishment of this report involves co-operation of the team

members of group two who has helped each other from the very

beginning with the proposed study.

First, we would like to express our sincere and heart-felt gratitude

to our honorable teacher, Prof. Dr. A.K. Shamsuddoha, Department

of Marketing, Rajshahi University for his kind inspiration and

appreciation to motivate us to conduct a research work. We really

owe a great deal to him for his invaluable advice and guidance.

We would like to offer our grateful full thanks to the owner of

Monsoon Rain, Bookworm and Cells for their nice co-operation.

Last but not the least; we are thanking today’s audiences in

anticipation for paying their attention to our presentation.

Group Members ::

:: Saumitra Kumar Paul

:: Ahmed Sultan

:: Md. Jobaye Noor Rahman

:: A.K.M. Reyad Rahman

:: Sanjida Naznin

:: Md. Robiul Islam

:: Md. Amirul Islam

:: Abu Syed Md. Lotiful Islam

:: M.M.R. Chowdhury Bipu

:: Quazi Md. Zafor Iqbal Ghani

:: Taslima Sultana Shaon

:: Md. Nishadul Islam

:: Md. Serajul Islam

:: 060007

:: 060011

:: 060020

:: 060023

:: 060024

:: 060026

:: 060027

:: 060029

:: 060037

:: 060039

:: 060041

:: 060042

:: 060045

About the PAYONEER

PAYONEER is a proposed payment intermediary service based on Bangladesh.

It will be basically an Information & Communication Technology based company devoted to provide innovative cell phone financial applications to make the daily life easier and comfortable.

It is considering to launch its first operation with a easy, reliable and convenient payment system by using mobile phone which can be used to purchase any kind of goods and services in any time from any where in Bangladesh.

With PAYONEER, consumers don’t need any hard cash, credit card or cheque for any kind purchase – they don’t even need to sign up or register any details.  All they need is their mobile phone. If a cell phone user has adequete balance in his cell phone account, he is able enough to buy.

Background of the study

Information & Communication Technology (ICT) is reshaping our life styles in every moment. Cellular phone is one of the latest blessings of this ICT. Now a days, cellular phone has become the part and parcel of our lives.

A cell phone is a small but a very strong device, its utility is now endless- camera, music, movie, radio, internet....the list is becoming longer and longer. Besides it core role in communication, it is playing vital roles in many aspects.  

Bangladesh also got the magic touch of that, and enjoying the silent revolution in the information and communication technology. Bangladesh is one of the fastest growing telecom markets with significant future growth potential. There are more mobile phones then there are people with bank accounts in Bangladesh.

Inspired by the above information and by the mobile-to-mobile balance

transfer such as iTop-up, flexiload, eTop-up & easyload and Grameen Phone

utility bill payment system in Chittagong, PAYONEER is now positively

considering to transform and implement this idea as an alternative of cash,

credit card, debit card, and bank cheque for any purchase in Bangladesh.

The proposed system PAYONEER is a 100% hassle-free, user-friendly and non pin-based mobile Payment Solution to address the limitations and bottlenecks created by cash, cheques and credit cards.

It unlocks the power of the mobile phone to make payments, allowing users to pay for goods and services at anytime, anywhere using only a mobile phone via SMS (Short Messaging Service). This gives the freedom to shoppers to buy products without carrying hard cash/cheque/credit card/debit card/ATM with him, to buy online and to pay the merchant using his/her mobile phone without being physically present at the store.

When it comes to online selling, selecting a payment gateway is one of the major obstacles faced by the merchants in Bangladesh. This problem has been addressed by PAYONEER, since it allows merchants to take online order by receiving the payment instantly. So, there will be no fake order at all.

Scope of the study

PAYONEER will encourage more consumers to shop online. This will

definitely be a great boon to the e-commerce industry in Bangladesh. It will

surely encourage more merchants to adopt online selling as an extra sales

channel which complement perfectly with their offline sales channel to help

them SELL MORE of their goods and services. This feature allows merchants

to accept payment via PAYONEER and process the payment in real time

within clicks!

Various college and university can adopt this payment system to sell

admission form via online. A large number of applicants will be greatly

benefited by it. They don’t need to come physically to the university to

collect the admission form in standing a long cue at both the bank and the

department.

So, PAYONEER has a very lucrative prospect in Bangladesh.

Scope of the study

A model of PAYONEER system

Cellular network

Cell phone Company

PAYONEER

Buyer

Checkingbalance

Deposit to account

payment confirmation

payment request

pay FL 950

SellerD7

SellerFL

Seller8M

Tk. 950 has been deposited in your a/c

by 01911414549

registration

Cashcollected

7799

Deduct from account

01911414549Cash

delivery

Management Decision Problem

Should we launch PAYONEER?

Marketing Research Problem

To examine the acceptability and complexity of

this new type of payment system among the

buyers & sellers and the ability & willingness of

cellular companies to provide necessary support

to implement it.

Research Question

•What are the attitudes of respondents towards this payment system?

•What are the benefits of this system?

•What are the drawbacks of this system?

•What types of product category can be paid by using this system?

•Why people will adopt this method?

•Why people will not adopt this method?

•How can the people be motivated to use PAYONEER.

Objective of the study

1. To understand the willingness of sellers/providers in adopting this new payment system

2. To determine the interests of buyer in making payment from their cell phone.

3. To examine the cellular service providers’ approach towards this mechanism.

4. To determine if there is any correlation between the demographic characteristics of buyers and the proposed mechanism.

5. To identify if there is any complexity in this payment mechanism.

6. To identify the potential product/service areas in which this system can be implemented.

7. To find an effective way to transfer the money to the sellers.

Research method

A descriptive research approach had been used to conduct the study. We used survey method and secondary data.

Sources of data

To conduct the proposed study, data has been collected from two sources:

1. Primary sources

2. Secondary sources

Primary data

In this report, primary information has been collected through survey and with a structured questionnaire by individual personal interview.

Secondary data

In this report, secondary information has been collected from # Recommendations (BGD/04/004, Prime Minister’s Office) by the Technical Committee of Access to information program conducted jointly by Bangladesh Govt. and UNDP # grameenphone.com # wikipedia.com # payforit.com # telepin.com # BTRC # Titas Gas and # Grameen Phone utility bill payer.

We used open-ended questionnaires for our study instrument.

For officials:Is the utility bill payment system in Chittagong running well? ………………….Until now, was there any error in transaction statement? ……………….Do you agree to work with PAYONEER?....................................

Store owners:Do you have any business cell phone? - ……………………….Do you accept cash card, credit card, debit card and/or cheque as an alternative of cash payment?

…………………………If not, then still interested to use them now?........................................Are you interested to adopt a new payment system (PAYONEER) besides the above alternatives ?

…………………………What is your opinion of this system? …………………………………………………………..

Buyers:Do you have any personal cell phone? - ……………………….Do you use cash card, credit card or debit card to purchase any goods or services?

……………………………………..If the answer of Q.2 is not, then why you don’t have any? ………………If the answer of Q.2 is not, then would you like to have any credit card or any such alternative?

……………………………….If the answer of Q.2 is yes, then how frequently do you use it to buy? ………………………………………..If the answer of Q.2 is yes, what type of goods/services do you buy using that? …………………………If the answer of Q.2 is yes, what is the average transaction amount? ………………………….Are you interested an alternative of credit card? ……………………………………..If there is any system by which you can pay from your cell phone to purchase any thing, will you try it?

……………………If the answer of Q.9 is yes, then what benefits you would like to get?

………………………………………………………………….If the answer of Q.9 is no, then what the reasons behind it?.................

Study instrument

Population

In this study, population has been divided in three broad groups:

1. Responsible officials in cellular companies.

2. Businessmen conducting their businesses in big shopping malls.

3. Ultimate buyers who shop in urban shopping malls.

Sample size

Due to the various unavoidable constraints, this research is based on small samples. For the convenience of the study, we took samples of 79 persons from three different types of population:

1. 5 persons from cell phone companies.

2. 37 persons as business owner.

3. 37 persons as buyer.

Sample frame

# Six licensed cell phone companies for officials.

# Stores in Bashundhora City and Eastern Plaza in Dhaka for business owners.

# Buyers in Bashundhora City and Eastern Plaza in Dhaka.

Sampling procedure

To solve the purpose the study, we have used both

probability and non-probability sampling techniques.

More specifically-

1. Judgment sampling

2. Systematic sampling

3. Convenience sampling.

Sampling procedure (officials)

Judgement sampling technique has been used for

officials who are considered important to deal with

PAYONEER on behalf of their respective cellular

company.

Sampling procedure (business owners)

Systematic sampling technique has been used for business

owners.

We took 16 samples (4 samples from each floor) from Eastern

Plaza and 21 samples (3 samples from each floor) from

Bashundhora City.

We choosed the first store on right side of main entrance of each

floor and then every 10th store from each mall. If that store was

closed/heavy rushed with customers, or the owner was

absent/unwilling to answer, then we selected the immediate next

store.

Sampling procedure (customers)

Convenience sampling technique was used for customers.

We took 16 samples (4 samples from each floor) from Eastern

Plaza and 21 samples (3 samples from each floor) from

Bashundhora City.

We selected the customers who were either in the middle of

his/her shopping, or had completed his/her shopping.

We also selected the customers on the basis of his/her willingness

to spend few minutes with us without any hesitation and hurry to

talk about the matter, and obviously carrying a cell phone with

him.

Major Findings

-Sellers showed fairly positive approach toward the system but they are somewhat worried/anxious about the reliability and complexity of the system.

-Buyers are very much interested in this system.

Cellular companies are agreed and very much enthusiastic to provide necessary supports.

This system would be effective initially in only the modern shopping malls in the urban areas where educated peoples do their shopping.

Cell companies are willing to handover the money by cheque on a monthly basis.

Sellers’ intentions are to receive the money in cash on daily basis.

A common question was who will be liable if there is any problem during the transaction.

Transaction amount ranging from Tk. 100-5000.

Recommendations The following steps should be taken to effectively run

the PAYONEER:

To increase the awareness of the people of the PAYONEER through mass media.

To establish the reliability, credibility, and accountability of PAYONEER.

To be responsive to the user complaints.

To maintain highest standards in service.

To maintain computerized ledger for each and every transaction.

To deliver the cash, paid via PAYONEER, to the respective sellers timely with a accurate transaction report.

Limitations of the study

1. Limitation of time to conduct the

research.

2. Inadequate field workers.

3. Insufficient expertise of field workers.

4. No previous research works found on the

similar topic.

5. Sample size is very small.

6. Only urban people are interviewed.

!! Thank You !!

Questions & Answers Sessions