Marketing Research SPSS

8/10/2019 Marketing Research SPSS

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"There is a relationship between" starts all of these.

4-Gender and requirement of food quality. *t-

test

T-Test

Group Statistics

Gender N Mean Std. Deviation Std. Error Mean

quality female 45 5.69 1.362 .203

male 55 5.47 1.451 .196

Independent Samples Test


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Levene's Test for

Equality of Variances t-test for Equality of Means

F Sig. t df

Sig. (2-

tailed)

Mean

Difference

Std. Error

Difference

95% Confidence

Interval of the

Difference

Lower Upper

quality Equal variances

assumed

.004 .952 .762 98 .448 .216 .284 -.347 .779

Equal variances

not assumed

.767 96.120 .445 .216 .282 -.344 .776

5-gl and price.

Model Summary

Model R R Square

Adjusted R

Square

Std. Error of the

Estimate

1 .323a .104 .095 1.216

a. Predictors: (Constant), Age


3/12

ANOVA

price1

Sum of Squares df Mean Square F Sig.

Between Groups 9.995 4 2.499 1.565 .190

Within Groups 151.715 95 1.597

Total 161.710 99

Post Hoc Tests

Multiple Comparisons

price1

Scheffe

(I) Grade (J) Grade Mean Difference (I-J) Std. Error Sig.

95% Confidence Interval

Lower Bound Upper Bound

Freshman Sophomore .033 .432 1.000 -1.32 1.39

Junior .431 .387 .871 -.78 1.65

Senior .568 .419 .766 -.75 1.89

Faculty 1.333 .653 .389 -.72 3.38

Sophomore Freshman -.033 .432 1.000 -1.39 1.32

Junior .397 .351 .863 -.70 1.50

Senior .535 .386 .751 -.68 1.75

Faculty 1.300 .632 .382 -.69 3.29

Junior Freshman -.431 .387 .871 -1.65 .78

Sophomore -.397 .351 .863 -1.50 .70

Senior .137 .336 .997 -.92 1.19

Faculty .903 .602 .691 -.99 2.79

Senior Freshman -.568 .419 .766 -1.89 .75

Sophomore -.535 .386 .751 -1.75 .68

Junior -.137 .336 .997 -1.19 .92

Faculty .765 .624 .825 -1.19 2.72


4/12

Faculty Freshman -1.333 .653 .389 -3.38 .72

Sophomore -1.300 .632 .382 -3.29 .69

Junior -.903 .602 .691 -2.79 .99

Senior -.765 .624 .825 -2.72 1.19

Homogeneous Subsets

price1

Scheffea,,b

Grade N

Subset for alpha =

0.05

1

Faculty 5 4.80

Senior 23 5.57

Junior 37 5.70

Sophomore 20 6.10

Freshman 15 6.13

Sig. .136

Means for groups in homogeneous subsets are

displayed.

a. Uses Harmonic Mean Sample Size = 12.914.

b. The group sizes are unequal. The harmonic

mean of the group sizes is used. Type I error

levels are not guaranteed.

7-gl and use of facebook. *regression.


5/12

ANOVA

facebook


Between Groups 5.667 4 1.417 .719 .581


Total 192.910 99

Post Hoc Tests


facebook

Scheffe

(I) Grade (J) Grade

Mean Difference (I-

J) Std. Error Sig.



Freshman Sophomore -.300 .480 .983 -1.81 1.21

Junior -.027 .430 1.000 -1.38 1.32


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Senior .304 .466 .980 -1.16 1.77

Faculty .600 .725 .953 -1.68 2.88

Sophomore Freshman .300 .480 .983 -1.21 1.81

Junior .273 .390 .974 -.95 1.50

Senior .604 .429 .739 -.74 1.95

Faculty .900 .702 .800 -1.31 3.11

Junior Freshman .027 .430 1.000 -1.32 1.38

Sophomore -.273 .390 .974 -1.50 .95

Senior .331 .373 .939 -.84 1.50

Faculty .627 .669 .927 -1.47 2.73

Senior Freshman -.304 .466 .980 -1.77 1.16

Sophomore -.604 .429 .739 -1.95 .74

Junior -.331 .373 .939 -1.50 .84

Faculty .296 .693 .996 -1.88 2.47

Faculty Freshman -.600 .725 .953 -2.88 1.68

Sophomore -.900 .702 .800 -3.11 1.31

Junior -.627 .669 .927 -2.73 1.47

Senior -.296 .693 .996 -2.47 1.88

Homogeneous Subsets

facebook

Scheffea,,b

Grade N

Subset for alpha =

0.05

1

Faculty 5 1.40

Senior 23 1.70

Freshman 15 2.00

Junior 37 2.03


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Sophomore 20 2.30

Sig. .619


displayed.





8-gender and word of mouth. *t-test


Levene's Test for

Equality of Variances t-test for Equality of Means


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F Sig. t df

Sig. (2-

tailed)

Mean

Difference

Std. Error

Difference

95% Confidence

Interval of the

Difference

Lower Upper

mouth Equal variances

assumed

4.280 .041 .574 98 .567 .164 .285 -.402 .729

Equal variances

not assumed

.583 97.829 .561 .164 .281 -.393 .720

T-Test

Group Statistics


mouth female 45 5.20 1.290 .192

male 55 5.04 1.515 .204

14-gender and nutritional info. *t-test


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Group Statistics


perks female 45 3.18 1.886 .281

male 55 2.55 1.608 .217


Levene's Test for Equality of

Variances t-test

F Sig. t df Sig. (2-tailed) Mean

perks Equal variances assumed 2.720 .102 1.809 98 .073

Equal variances not

assumed

1.781 86.856 .078

13-gl and importance of wifi. *anova


10/12

ANOVA

wifi


Between Groups 9.297 4 2.324 .567 .687


Total 398.560 99

Post Hoc Tests


wifi

Scheffe

(I) Grade (J) Grade

Mean Difference (I-

J) Std. Error Sig.



Freshman Sophomore -.317 .691 .995 -2.49 1.86


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Junior -.656 .620 .890 -2.60 1.29

Senior -.293 .672 .996 -2.40 1.82

Faculty .533 1.045 .992 -2.75 3.82

Sophomore Freshman .317 .691 .995 -1.86 2.49

Junior -.339 .562 .985 -2.10 1.43

Senior .024 .619 1.000 -1.92 1.97

Faculty .850 1.012 .950 -2.33 4.03

Junior Freshman .656 .620 .890 -1.29 2.60

Sophomore .339 .562 .985 -1.43 2.10

Senior .363 .537 .977 -1.33 2.05

Faculty 1.189 .964 .822 -1.84 4.22

Senior Freshman .293 .672 .996 -1.82 2.40

Sophomore -.024 .619 1.000 -1.97 1.92

Junior -.363 .537 .977 -2.05 1.33

Faculty .826 .999 .953 -2.31 3.96

Faculty Freshman -.533 1.045 .992 -3.82 2.75

Sophomore -.850 1.012 .950 -4.03 2.33

Junior -1.189 .964 .822 -4.22 1.84

Senior -.826 .999 .953 -3.96 2.31

Homogeneous Subsets

wifi

Scheffea,,b

Grade N

Subset for alpha =

0.05

1

Faculty 5 2.00

Freshman 15 2.53

Senior 23 2.83


12/12

Sophomore 20 2.85

Junior 37 3.19

Sig. .694


displayed.





Documents

Marketing Research SPSS