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CIIT Sahiwal

Basheer Lodhi,

Managing Director,

City Council Sahiwal.

Dated: 29 December 28, 2009

Subject: Proposal Letter

Dear Sir,

INTRODUCTION

Sahiwal is situated on the Karachi-Lahore railway line in 1865 when it was named

Montgomery after Sir Robert Montgomery. It took its current name in 1966.It is the

administrative centre of Sahiwal District and Sahiwal Division. The districts of Okara

and Pakpattan are under Sahiwal division. Sahiwal lies approximately 180 km from the

major city of Lahore. And it is the biggest city between Lahore and Multan. As it is the

oldest city and it is gaining the popularity. Now the government has decided for

development of Sahiwal. For this purpose a huge budget is sanctioned. But the main

problem is that where to spend this huge amount of budget that will create a lot of value.

There is a great debate going on that what to do for this purpose. A lot of research is

conducted for this purpose that how to maximize the value of this development budget.

The purpose of this research is to evaluate what is the best way to utilize this

development budget. So this research will enable you to invest in a proper manner. This

research will evaluate the choice of the people living in Sahiwal that what they actually

want and what will be the real development in their prospect.

BACKGROUND


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CIIT Sahiwal

In the context of retail generation around the area of Sahiwal, the city council wishes to

conduct a study to better understand how residents in the area of Sahiwal, use the retail

and other facilities in Sahiwal. There is a lot of debate about the need for more retail

centers and stores around Sahiwal especially in the context of the growing of popularity

of Internet shopping and the increasing problem of traffic congestion in the city. A lot of

research is going on that what people want and what is their choice moreover for the

people who want to invest where they want to invest.

PROPOSAL

In this research our main area of concentration will be the development of Sahiwal. We

will research that how many people want to see new large retail outlet in Sahiwal. As

Sahiwal is the middle of Multan and Lahore. And surroundings of Sahiwal are also

interested in these shopping malls and retail outlets. As sometime people have to travel to

Lahore or to Multan for purchasing.

Objectives

It is not only up to the people who want to see retail outlets in Sahiwal and shop from

there but it is also up to those people who are intended to buy shops at these shopping

malls and who want to invest in such a place. So this research is very important as the

budget is to spend on the activity that is important for the people who want convenience

and those people who are interested in investment and those who want employment so

this research will tell you that is there any need for shopping malls and retail outlets in

city Sahiwal or not and how to spend this development budget on this plan.

Methodology

In my research, I wish to explore all the facts about what the people actually want. I will

conduct interviews from four main large retail stores working currently in Sahiwal. In


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CIIT Sahiwal

each retail store I will conduct interview from five customers. After completing the work

from customer I will meet some business men and conduct interviews from them that

whether they are interested in investment. Through these means I will collect and analyze

qualitative and quantitative data on the following characteristics of Sahiwal people:

demographics, family structures, community structures, local transportation access and

systems.

Data Collection

Primary Data

We will prepare questioner to reveal peoples demand. Therefore, observation will be our

way to prove out hypothesis.

As Secondary Data

We also expect to get some information from authorized persons of the Chamber of

Commerce Sahiwal

Question to Ask

1. For the residents of Sahiwal, how frequently do they shop in Sahiwal?

2. What other shopping centers (e.g. Okara, pakpatan) or types (e.g. internet) do Sahiwal

residents use?

3. How do they choose between the alternative shopping centers (e.g. ease of parking,range of shop types)? Can the shopping centers be ranked according to preference based

on the attributes that you determine as important?

4. For those residents that principally use Sahiwal, what mode of transport to this center

is more normally used? For those that drive, what is their willingness to pay for

traveling?

Approval

After collecting the data I will submit this proposal to COMSATS Institute ofInformation and Technology for approval.


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CIIT Sahiwal

STAFFING

Whole of this research work will be done by a team of three members. Every member

will perform the assigned duty efficiently and accordingly. Team member will be

Muhammad Muavia(MBA)

Waqar Ahmad (MBA)

Harsa Jabeen (MBA)

All the members are well reputed in their course work activities and have a potential in

research field. We all coordinate with each other and can work together efficiently.

Although we have not any previous research experience but we have conducted someresearch projects for our course work. So we are sure to do this research with whole of

our potential and we will use maximum of our knowledge.

BUDGET

Field time.. rs. 3000

Fuel....rs. 1000

Car rent .rs. 1000

Photocopying rs. 200

Internet surfing..rs. 150

Telephone calling...rs. 800

Camera ...rs. 9000

Stationaryrs. 300

Restaurant expensesrs. 1500

Contingency rs. 2000

Total .rs.18950

AUTHORITY


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CIIT Sahiwal

We will be very much obliged that will give us opportunity to conduct research and

thankful to you for your guideline. We have chosen our topic which is Role of Media

(Need of Retail Outlets In Sahiwal). The reason of choosing this topic is the rapid

development in investment sector, and the shaking situation of Pakistan. We want to

access whether the population responds positively or negatively towards investment and

more shopping. Detailed information about our research is within the research proposal

for your assistance. We are looking forward for your acceptance so that we can continue

our research.

Yours truly

Muhammad Muavia

Harsa Jabeen

Waqar Ahmad


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CIIT Sahiwal

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