8/11/2019 Marketing Research Articles Literature Review

1/2

Marketing research Articles Literature review:

1-Mobile Money for financial inclusion:

(Donovan Kevin,2011) This paper written by Donovan Kevin discusses the demand of mobile

phone banking in developed and developing economies, it also discusses the benefits and issues

relating mobile phone banking, Mobile phone banking is cheaper a research showed that in an

international comparison among 26 banks it is shown that branchless banking is 19% more

cheaper . The transfer of money is very beneficial for the poor. The issues that are threat to

mobile banking are fraud issues and technological issues which are more in developing

countries. The industry and government should support the mobile banking which could allow

the poor to use their money in more efficient way.

2- Mobile phones and financial services in Developing countries by

Richard Duncombe and Richard Boateng:

(Boateng Richard ,Duncombe Richard,2009), this paper discusses the concepts relating mobile

phone and financial services and it also addresses the issues , evidences and future researches

related to mobile phone banking. This paper goal is to improve the mobile phone financial

services and it is application delivery to the poor people. The issues regarding financial need of

people and news ways to deliver financial services are also addressed in this paper. The paper

fills the Gap to progress this research expansion in area of mobile phones and financial service indeveloping countries . But there is a lack of geographical diversity and no research ios conducted

by financial institutions of developing country.

3- Mobile payment procedures scope and characteristics by Nina Kreyer

and Key poustchi and Klaus Turowski:

(Kreyer, Key and Klaus May 2002) This paper focuses on the procedures of mobile payments

that are categorize into strategic, participation and operational are and this paper focuses on

different payments methods Such as mobile commerce , electronic commerce , stationary

merchant and customer to customer. Different schemes are proposed in this paper for mobile

payment procedures. These schemes represents three types of applications 1- customers and

merchants could present their mobile payment procedure ,2- Mobile service providers can

represent their market expectations and 3- market particapants can use it for standardization.

The standardization could be attained by EDIFACT and the paper showed that universal mobile

payment system can be be maded possible by UMPS a universal payment system.

8/11/2019 Marketing Research Articles Literature Review

2/2

4- Bridges to cash Challenges for the retain end of mobile money by

Bogota:

(Bagota , November 2011) The paper focuses on methosds for the development of finanacial

services and to maximize welfare of people. It focuses on thje trend of expansion of network of

branches. The paper shows data of different geographical locations and represents customers in

rural , urban and main city markets. This paper shows data of daily transactions of clients. The

paper establishes the link between the outlet profitability with the better customer service. The

paper represents liquidity management in the city areas and the paper represents the cash

distribution challenges and it showed that agent liquidity management is very costly.