Research design will be exploratory or observational QUESTIONS
:-Is any substitute available at cheaper rate and good quality? Is
the brand good? Is it cost effective? How is the product useful?Is
it cost effective?How often you purchase it?VARIABLES TO ANALYSE
& its SCALING:1. Preferences of substitutes- Ordinal2. Client
base - Nominal3. Revenues Ratio4. Price Ratio5. Quantity -
Nominal6. Perception of customer - Nominal7. Availability of
resources - Nominal8. Quality of product - Ordinal9. Pricing
method- Ratio10. Physical Presence of the product- Nominal11.
Customer satisfaction- Interval12. Customer valuation of product in
terms of their competitors- Interval13. Content available in the
books- Interval14. Quality of book binding- Interval
