Marketing Report - Mint Bar

8/10/2019 Marketing Report - Mint Bar

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Principles ofPrinciples of

MarketingMarketing

New Product DevelopentNew Product Developent

Submitted To: Sir Ahsan Zubair

Submitted By: Asna Haneef ---------------- 7190Shumaila Kausar ------------ 7194

Aneela Khalid --------------- 7158

Umair Khaliq ---------------- 7181

Degree Title: MBASemester: nd

Majors: Ban!in" and #inan$e

Dated: %une 15& 011


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%ompany )ntroduction:%ompany )ntroduction:************************************************************ ++

,ision:,ision:************************************************************************************************************** --

Mission:Mission:********************************************************************************************************** --

#bjectives:#bjectives:************************************************************************************************ --

!ine of Product:!ine of Product:**********************************************************************************--

Speci.c product:Speci.c product:******************************************************************************--

Target Population:Target Population:****************************************************************************//

S0#T nalysis:S0#T nalysis:**********************************************************************************//

Strengt1s:*************************************************************************/0eakness:************************************************************************/

#pportunities:*******************************************************************2

T1reats:****************************************************************************2

+ P3s:+ P3s:****************************************************************************************************************** ((

Product:****************************************************************************(

Price:********************************************************************************4

Place:********************************************************************************4

Promotion:**********************************************************************'5

Distribution %1annel:Distribution %1annel:**************************************************************'5'5

Procedure:Procedure:********************************************************************************************** ''''

)ngredients:********************************************************************''

Nutrition:************************************************************************'6

Departments:Departments:************************************************************************************ '6'6

7uman 8esource 978:****************************************************'6

8 ; D department:**********************************************************'&

Marketing Tools:**************************************************************'&

Marketing Tec1ni


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%ompany )ntroduction:%ompany )ntroduction:

%ompany Name:Refresh

!ogo:

Slogan:Beyond your expectation

%ompany pro.le:

#wners: 7190. Asna Haneef7194. Shumaia !ausar71"#. Aneea !haid71#1. $mair !hai%

Place of %ompany:

Refresh &ompany is currenty situated in'aisaa(ad (ut ser)ices of this company areaso pro)ided in*

1. !arachi.+. ,esha-ar.. /sama(ad.4. utan.

Date of starting:


6/18

1stanuary +011


7/18

,ision:,ision:=To be t1e best supplier of taste and creative

solutions* #ur own products designed to meet ande>ceed t1e satisfaction level of all class customer

e>pectations*?

Mission:Mission:=8efres1 %ompany will be t1e foremost consumer3s

product company in Pakistan* #ur commitment is to

continually care for needs of our customers@

consumers@ employees@ suppliers@ s1are1olders ; t1e

community in w1ic1 we live*?

#bjectives:#bjectives:=)n general t1e objective is always pro.t@ e>cept in

special cases w1ere presence or awareness may

supersede pro.t* 7owever our main aim is pro.t and

to satisfy all class customer t1roug1 our products and

make t1em our loyal customer and try to increase

loyalty of customers*?

!ine of Product:!ine of Product:

Mint bar Strawberry

pple candy

Speci.c product:Speci.c product:#ur speci.c product is mint bar wit1 t1e innovation

of mint Aavor*


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Target Population:Target Population:#ur company Target Population is to target

youngsters@ and company focuses more on t1e tasteof youngsters and designs suc1 products w1ic1

makes refres1@ t1e youngster customers*

S0#T nalysis:S0#T nalysis:

Strengths:

T1e taste of our product is best in cities*

Packaging system is very attractive andstandardied*

Price is low as compare to market*

Cuality is one of t1e best in market*

T1e working environment of our company is best*

Weakness:

#ur product is currently on local level*

!ack of brand awareness*

!ow working capital*


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Opportunities:

%1ances are t1ere to move to new market*

Best competitor strategy*

%1ances are t1ere to move at international level*

No direct competition9Mint bar

Threats:

New competitor in t1e market*

)nstability of Pakistani political system*

More ; more people becoming 1ealt1 conscious*


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+ P3s:+ P3s:

Product:#ur product is made of Mint bar and is t1e best

refres1ment ice cream in Pakistan*

/n2redients*Skimmed milk@ sugar@ butter@ cream@ dried egg yolk@

emulsi.er 9"+2'@ stabiliers 9carob gum@ carrageen

an@ natural Aavoring@ color 9beta carotene@

minimum 6& Mint li


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,rots*

5ross ,rot ar2in on 1 int Bar*Sales price: 8s* '-EG%ost of manufacturing eac1 bar: 8s* '5EGDiscount given to distributors: 8s* 'EG'55 J 9'-G''E'- K +-

3et ,rot ar2in on 1 int Bar*

T1is would include pro.t after ta>es@ 8s* &EG on eac1bar*Net incomeEnet sales revenue9'-G''G&E65 J '55 K &5

Place:Presently@ Mint bar is available in many cities* ll t1e

vendors 1ave t1is product so t1at all class customers

can purc1ase t1is ice cream easily at c1eap rates*

0e 1ave launc1ed our product in diLerent cities of

Pakistan including:

$aisalabad*

arac1i

Pes1awar

)slamabad

Murree

!a1ore Multan and


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Sargod1a*

Promotion:T1e promotional mi> consists of a blend ofadvertising@ sale promotion@ public relations@ personal

selling ; direct marketing tools* 0e are doing

advertisement of our product in t1e form of bill

boards@ television or in magaines etc*

Personal Selling and Television ds are introducedto aware t1e Target market of our new product*

Besides t1is@ we are advertising over internet ondiLerent websites like $acebook@ Msn@ andTwitter*

DistributionDistribution%1annel:%1annel:8efres1 1as its factory situated in $aisalabad* T1en

t1roug1 t1e factory all t1e iceGcream cartons are

transported to t1e distribution centre* T1en air

conditioned ="utectic vans? at t1e temperature of

+5o% transports t1e froen deserts to retailers w1o

sell t1em furt1er to t1e .nal consumers* 01en t1e

deserts are sold t1en t1e retailers order for more*

'actory

6istri(ution center


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Retaiers8ries

&ustomers

Procedure:Procedure:

$ollowing t1e procedure of mint bar t1roug1 t1is

procedure we made t1is product*

Ingredients:Skimmed milk@ sugar@ butter@ cream@ dried egg yolk@

emulsi.er 9"+2'@ stabiliers 9carob gum@

carrageenan@ natural Aavoring@ color 9betacarotene@ minimum 6& Mint li


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Nutrition: '55 ml '55g

pEportion

9+-g F /5ml

Departments:Departments:

Human Resource ( HR): Some "mployees are Permanent and some work

on daily basis

2- "mployees are permanent

/5 "mployees work on daily basis

Total "mployees are '&-

ll t1e "mployees are 1ardworking and diligent*

R & department:#ur company will be competitive ; innovative* 0e

will create innovation by introducing new Aavors*

8esearc1 and development department will makeeLective strategies for promotion of our product*

"nergy H kcalI 62( &25 '/2

"nergy HkgI ''+( '-&5 /(4

Protein HgI 6*4 &*4 '*(

%arbo1ydrates HgI 65 62 '6

#f w1ic1 sugars HgI '( 6+ ''

$at HgI 65 62 '6

#f w1ic1 saturates HgI '2 66 4*4

$iber HgI 5*- 5*/ 5*&

Sodium HmgI 2- '55 +-


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!arketing Tools:8efres1 company is using marketing tools for t1e

promotion of products t1roug1 bill boards@advertisement on T,@ magaines etc*

!arketing Techni"ues:T1e marketing tec1ni


16/18

aretin2 essa2es* #ur Product is Oni and free of 1eavytensions after utiliing our product*

#inancial $nal%sis:T1ere are a number of separate performance .gures

and key ratios w1ic1 need to be tracked:

Net pro.t margin Qross pro.t margin 8eturn on investment

T1e above performance analyses concentrate on t1e


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%ustomer complaints G 1ow many customerscomplain about t1e products or services@ or t1eorganiation itself@ and about w1at

$uture Projections:$uture Projections:

0e want to be t1e top selling product companyby providing best of t1e best to our customers ata very reasonable price*

0e will work to increase our employees of 7uman8esource Department

0e will increase our .nance and investments ineac1 .scal year

0e will c1oose t1e best market for our product

and s1ift to t1e new market to increase our salesand to acknowledge our products to ourcustomers

Besides our Mint )cecream we will work to launc1our new products and introduce in t1e market


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%onclusion:%onclusion:

T1e product@ as per now@ we feel@ is more or less

perfect* )t is in t1e growt1 stage and t1us more

emp1asis 1as to be placed on promoting t1e product

and increasing brand awareness and brand recall

rat1er t1an trying to modify a product t1at is already

doing pectations@ objectives and

targets set by t1e company* !ongGterm suggestions

are suc1 t1at we feel 8efres1 %ompany s1ould look

into more Aavors as are available abroad* long wit1

t1at@ now t1at people are becoming 1ealt1 conscious@a diet product@ would surely bring interest into t1e

1ealt1 conscious*

Documents

Marketing Report - Mint Bar