MARKETING QUIZMARKETING QUIZ

S.Y. BBAS.Y. BBA

11

The most formal definition of marketing is ________. The most formal definition of marketing is ________.

meeting needs profitablymeeting needs profitably identifying and meeting human and social needsidentifying and meeting human and social needs the 4Ps (Product, Price, Place, Promotion)the 4Ps (Product, Price, Place, Promotion) an organizational function and a set of processes for an organizational function and a set of processes for

creating, communicating, and delivering, value to creating, communicating, and delivering, value to customers, and for managing customer relationships in customers, and for managing customer relationships in ways that benefit the organization and its stake ways that benefit the organization and its stake holders.holders.

improving the quality of life for consumersimproving the quality of life for consumers

22

Marketers often use the term ________ Marketers often use the term ________ to cover various groupings of customers.to cover various groupings of customers.

people people buying powerbuying power demographic segment demographic segment social class position social class position marketmarket

33

The ________ is practiced most aggressively The ________ is practiced most aggressively with unsought goods, goods that buyers with unsought goods, goods that buyers normally do not think of buying, such as normally do not think of buying, such as insurance, encyclopedias, and funeral plots.insurance, encyclopedias, and funeral plots.

marketing conceptmarketing concept selling conceptselling concept production conceptproduction concept product conceptproduct concept holistic marketing conceptholistic marketing concept

44

The ________ concept holds that The ________ concept holds that consumers will favor those products that consumers will favor those products that offer the most quality, performance, or offer the most quality, performance, or innovative features.innovative features.

productproduct marketingmarketing productionproduction selling selling holistic marketingholistic marketing

55

The ________ concept holds that The ________ concept holds that consumers and businesses, if left alone, consumers and businesses, if left alone, will ordinarily not buy enough of the will ordinarily not buy enough of the organization’s products.organization’s products.

productionproduction sellingselling marketingmarketing productproduct

holistic marketing holistic marketing

66

One traditional depiction of marketing activities One traditional depiction of marketing activities is in terms of the marketing mix or four Ps. The is in terms of the marketing mix or four Ps. The four Ps are characterized as being ________.four Ps are characterized as being ________.

product, positioning, place, and priceproduct, positioning, place, and price product, production, price, and placeproduct, production, price, and place promotion, place, positioning, and pricepromotion, place, positioning, and price place, promotion, production, and positioning place, promotion, production, and positioning product, price, promotion, and placeproduct, price, promotion, and place

77

When a customer has a(n) ________ When a customer has a(n) ________ need the customer wants to be seen by need the customer wants to be seen by friends as a savvy consumer.friends as a savvy consumer.

real real unstated unstated delightdelight secretsecret statedstated

88

When a customer has a(n) ________ When a customer has a(n) ________ need he/she wants a car whose need he/she wants a car whose operating cost, not its initial price, is low. operating cost, not its initial price, is low.

stated stated real real unstated unstated delight delight secretsecret

99

The fundamental determinant of a person’s The fundamental determinant of a person’s wants and behavior is the person’s wants and behavior is the person’s ________. ________.

psychepsyche national originnational origin cultureculture peer grouppeer group family treefamily tree

1010

Which of the following would be the best Which of the following would be the best illustration of a subculture? illustration of a subculture?

A religion.A religion. A group of close friends.A group of close friends. Your university.Your university. Your family. Your family. Your occupation.Your occupation.

1111

________ is defined as being relatively ________ is defined as being relatively homogeneous and enduring divisions in a homogeneous and enduring divisions in a society, which are hierarchically ordered and society, which are hierarchically ordered and whose members share similar values, whose members share similar values, interests, and behavior. interests, and behavior.

CultureCulture SubcultureSubculture Social classSocial class The familyThe family A groupA group

1212

A person’s ________ consist(s) of all the A person’s ________ consist(s) of all the groups that have a direct (face-to-face) or groups that have a direct (face-to-face) or indirect influence on his/her attitudes or indirect influence on his/her attitudes or behavior. behavior.

cultureculturesubculturesubculturepsychographicspsychographics reference groupsreference groupsdemographicsdemographics

1313

People choose products that reflect and People choose products that reflect and communicate their role and actual or communicate their role and actual or desired ________ in society. desired ________ in society.

groupgroupstatusstatusattitudesattitudesbeliefsbeliefs feelingsfeelings

1414

Product choice is greatly affected by Product choice is greatly affected by economic circumstances. All of the economic circumstances. All of the following would be among those following would be among those circumstances EXCEPT ________. circumstances EXCEPT ________.

spendable incomespendable incomesavings and assetssavings and assetsdebtsdebtsoccupationoccupationborrowing powerborrowing power

1515

________ is a set of distinguishing human ________ is a set of distinguishing human psychological traits that lead to relatively psychological traits that lead to relatively consistent and enduring responses to consistent and enduring responses to environmental stimuli. environmental stimuli.

ImageImagePersonalityPersonalityBeliefsBeliefsHeredityHeredityCultureCulture

1616

At the top of Maslow’s hierarchy of needs At the top of Maslow’s hierarchy of needs (shown as a pyramid in the text) are (shown as a pyramid in the text) are ________ needs. ________ needs.

esteem esteem self-actualization self-actualization social social safetysafetyphysiological physiological

1717

The five-stage model of the consumer The five-stage model of the consumer buying process includes all of the following buying process includes all of the following stages EXCEPT ________. stages EXCEPT ________.

social interactionsocial interactionproblem recognitionproblem recognition information searchinformation searchpurchase decisionpurchase decisionevaluationevaluation

1818

The buying process starts when the buyer The buying process starts when the buyer recognizes a _________.recognizes a _________.

a. producta. product b. an advertisement for the productb. an advertisement for the product c. a salesperson from a previous visit c. a salesperson from a previous visit d. problem or needd. problem or need e. an internal cuee. an internal cue

1919

A(n) ________ is a descriptive thought A(n) ________ is a descriptive thought that a person holds about something. that a person holds about something.

attitudeattitude belief belief desiredesire feelingfeeling emotionemotion

2020

A(n) ________ puts people into a frame of A(n) ________ puts people into a frame of mind: liking or disliking an object, moving mind: liking or disliking an object, moving toward or away from it. toward or away from it.

attitudeattitudebeliefbelief feelingfeelingpositionpositionstancestance

2121

If performance meets consumer If performance meets consumer expectations, the consumer is ________. expectations, the consumer is ________.

delighteddelighted satisfiedsatisfied disappointeddisappointed surprisedsurprised overwhelmedoverwhelmed

2222

Social classes differ in media preferences, Social classes differ in media preferences, with upper-class consumers often with upper-class consumers often preferring ________ , and lower-class preferring ________ , and lower-class consumers often preferring television.consumers often preferring television.

moviesmovies radioradiovideo or computer gamesvideo or computer gamesmagazinesmagazinesmusic downloadsmusic downloads

2323

Business markets have several characteristics Business markets have several characteristics that contrast sharply with those of consumer that contrast sharply with those of consumer markets. All of the following would be among markets. All of the following would be among those characteristics EXCEPT ________. those characteristics EXCEPT ________.

fewer, larger buyersfewer, larger buyers close supplier-customer relationshipclose supplier-customer relationship professional purchasingprofessional purchasing inverted demandinverted demand Direct purchasing from the sellerDirect purchasing from the seller

2424

The ________ consists of all the organizations The ________ consists of all the organizations that acquire goods and services used in the that acquire goods and services used in the production of other products or services that production of other products or services that are sold, rented, or supplied to others.are sold, rented, or supplied to others.

business marketbusiness market consumer marketconsumer market e-commerce markete-commerce market global marketglobal market supplier marketsupplier market

2525

Ultimately, the amount of steel sold to General Ultimately, the amount of steel sold to General Motors depends on the consumer’s demand Motors depends on the consumer’s demand for GM cars and trucks. From the standpoint of for GM cars and trucks. From the standpoint of the steel manufacturer, which of the following the steel manufacturer, which of the following demand forms is most pertinent? demand forms is most pertinent?

Derived demandDerived demand Inelastic demandInelastic demand Geographic demandGeographic demand Relational demandRelational demand Static demandStatic demand

2626

A Brand includes all of the following A Brand includes all of the following except;except;

namenametrade marktrade marksymbolsymboltermtermlogologo