8/12/2019 Marketing Quick Notes for SBI Exam

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Marketing Quick Notes ForSBI Exam

Dear, readers we are presenting you a MarketingQuick notes which will be helpful in your SBI PO

& SBI Clerk Exam.

Quick Notes:

1. A lead means A prospective buyer

2. Benchmark means set standards

3. Customization means specific products foreach customer

4. Customer retention means customers dealingwith same organization for long time

5. Value Added Service means additionalservice

6. The sequence of the sales process is Lead,call, presentation and sale

7. POS means Point Of Sale.

8. Market Research is useful for deciding propermarketing strategies

9. A call means visiting prospective customer.

10. Online marketing is the function of - I.TDepartment

11. Customization is useful for Designingcustomer specific products.

12. The key challenge to market driven strategy is Delivering superior values to the customers .

13. Effective selling skills depends on knowledgelevel of the sales team.

14. Generation of sales leads can be improved by increasing personal and professionalcontacts.

15. A market plan is Documented marketingstrategies

16. Marketing channel mean Delivery outlets.

17. Social Marketing means - marketing for asocial cause.

18. Service marketing means - RelationshipMarketing

19. Market driven Strategies include positioningthe organization and its brand in the marketplace .

20. Innovation in marketing means Creativity

.21. Personal loan can de canvassed among

Salaried persons

22. A presentation means explaining the utilityof products

23. Conversion means converting a prospectiveclient into a buyer

24. Modern style of marketing include digitalmarketing, telemarketing, e-commerce, e-mail solicitation

25. e-marketing is same as digital marketing

26. Aggressive marketing is necessitated due to increased competition

8/12/2019 Marketing Quick Notes for SBI Exam

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27. Efficient marketing style requires properplanning, good communication skill, teamwork, knowledge of products.

28. The performance of a sales person depends on ability and willingness of the sales person.

29. The sole aim of marketing is to increasesales .

30. Lead generation means likely sources forprospective clients.

31. CRM Customer Relationship Management

32. CRM is A pre sale activity/ a tool for leadgeneration/ an ongoing daily activity/the taskof a DSA .

33. Bancassuranse can be sold to All existingand prospective bank customers.

34. A successful Blue Ocean Strategy requires effective communication/innovativeskills/motivation .

35. Cross selling is the basic function of all salespersons.

36. Data mining means analysing the datastored with the back office staff.

37. SME means small and medium enterprises

38. The first step in the transaction processing cycleis data entry

39. Collecting personal information and effectivelyposing as another individual is known as thecrime of spoofing

40. A presentation means: Explain the utilityproducts

41. Relationship Marketing is useful for: Cross-selling of products

42. Good Public Relation indicate : Improvedmarketing skills, Improved brand image,

Improved customer service.

43. Networking helps in marking marketingfunction: An easy task

44. Delivery channel means Place whereproducts are made available to the buyers

45. One of the methods for market monitoring is - To discuss with other sales persons

46. A scenario in which a customer has too muchawareness of the Brand is called: OverPositioning

47. Creating a distinctive place in the minds ofcustomer means: Brand Positioning

48. Says Law of Markets states that____ Supply cr eates its own demand

49. Greshams Law states that Bad money drives good money out of circulation

50. Investment is defined as a Change in the stock of capital

Readmore: http://www.bankersadda.com/2014/06/marketing-quick-notes-for-sbi-exam.html#ixzz35GGvPsCT

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