Marketing QT

8/3/2019 Marketing QT

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TRNG I HC NGOI THNGC S II TI TP. H CH MINH

B MN NGHIP V

CU HI THI VN PMn: MARKETING QUC T

Chng 1: Khi qut chung v Marketing quc t

1. Phn bit Quan im bn hng v Quan im marketing?

2. Nu nh ngha marketing ca AMA nm 1985 v ca Philip Kotler? So snhhai nh ngha ny?

3. Nu bn cht ca marketing? Ly v d minh ha thc t.

4. Trnh by th bc nhu cu theo quan im ca Maslow?

5. Phn bit v ly v d v Nhu cu, c mun, Lng cu?

6. Tm tt cc chc nng ca marketing?

7. Marketing mix l g? Ly v d?

8. Trnh by nh ngha Khch hng, s tha mn khch hng

9. Trnh by trit l marketing hng ni v cc quan im kinh doanh theo trit lny?

10. Trnh by trit l marketing hng ngoi v cc quan im kinh doanh theo tritl ny?

11. Phn bit marketing truyn thng v marketing hin i ?

12. Trnh by cc mc tiu c bn ca hot ng marketing trong doanh nghip ?

13. Nu bn cht ca Marketing quc t?14. Trnh by cc yu t thc y s ra i ca marketing quc t? Ly v d minhha tng yu t?

Chng II : Mi trng Marketing quc t

15. Mi trng marketing l g ? Lit k cc yu t mi trng marketing ?

16. ngha ca vic nghin cu mi trng marketing ?

17. Trnh by cc yu t mi trng doanh nghip c kh nng kim sot?

18. Trnh by cc yu t mi trng doanh nghip khng c kh nng kim sot ?

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19. Trnh by mi quan h gia mi trng bn trong v mi trng bn ngoi ?

20. Phn tch m hnh 5 p lc cnh tranh ca Michael Porter ?

21. Phn tch SWOT l g ? ngha ca phn tch SWOT trong vic xc nh chinlc Marketing ca doanh nghip ?

Chng III : Nghin cu th trng22. Trnh by quy trnh ra quyt nh mua hng ca khch hng l c nhn ? Nu ngha ca quy trnh ?

23. Trnh by quy trnh ra quyt nh mua hng ca khch hng l t chc ? Nu ngha ca quy trnh ?

24. Trnh by cc yu t nh hng n quyt nh mua hng ca khch hng l cnhn ?

25. Trnh by cc yu t nh hng n quyt nh mua hng ca khch hng l tchc ?

26. Th trng l g ? Nghin cu th trng l g ? Trnh by cc ni dung nghincu th trng ?

27. Thng tin s cp v thng tin th cp l g ? So snh thng tin s cp v thngtin th cp ?

28. Trnh by cc phng php thu thp thng tin s cp ?

29. Nu cc bc ca quy trnh nghin cu th trng ? Phn tch c th mt trongcc bc ?

30. Lit k ni dung nghin cu th trng trong Marketing quc t?

Chng IV : Chin lc Marketing

31. Phn on th trng l g ? Cc tiu thc phn on th trng tiu dng ?

32. Phn on th trng l g ? Cc tiu thc phn on th trng cng nghip ?

33. Th trng mc tiu l g ? Cc yu cu i vi th trng mc tiu ?

34. Nu cc phng n la chn th trng mc tiu ?

35. nh v sn phm l g ? Cch thc tin hnh nh v sn phm th trng mctiu ?

36. Trnh by chin lc marketing khng phn bit ? Cho v d minh ha.

37. Trnh by chin lc marketing phn bit ? Cho v d minh ha.

38. Trnh by chin lc marketing tp trung ? Cho v d minh ha.

39. Trnh by cc chin lc thm nhp th trng quc t?

Chng V: Chnh sch sn phm2


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40. Sn phm l g ? Trnh by cc cp cu thnh sn phm ?

41. Vng i sn phm l g ? Trnh by c im ca giai on thm nhp ?

42. Vng i sn phm l g ? Trnh by c im ca giai on tng trng ?

43. Vng i sn phm l g ? Trnh by c im ca giai on chn mui ?

44. Vng i sn phm l g ? Trnh by c im ca giai on suy tn ?

45. Nhn hiu sn phm l g ? Cc yu t cu thnh nhn hiu ?

46. Bao b sn phm l g ? Cc chc nng ca bao b ?

47. Trnh by chin lc lin kt sn phm hin hu th trng hin hu ? Cho vd.

48. Trnh by chin lc lin kt sn phm hin hu th trng mi ? Cho v d.

49. Trnh by chin lc lin kt sn phm mi th trng hin hu ? Cho v d.50. Trnh by chin lc lin kt sn phm mi th trng mi ? Cho v d.

51. Trnh by vng i sn phm quc t?

52. Nu ngha nghin cu vng i sn phm quc gia v quc t?

Chng VI : Chnh sch gi

53. Nu cc mc tiu ca chnh sch gi? Cho v d.

54. Lit k cc cn c nh gi ?

55. Trnh by quy trnh nh gi ti u ?

56. nh gi theo tm l khch hng l g ? Cho v d.

57. Phn bit chnh sch gi ht vng v chnh sch gi tn cng ? Cho v d.

58. Phn tch chnh sch gi theo vng i sn phm ? Cho v d.

59. im ha vn l g ? Cng thc tnh im ha vn ?

60. H s co gin cu gi l g ? ngha ca h s co gin cu gi trong quyt nh

iu chnh gi?

61. Cc chin lc gi trong marketing quc t?

62. Trnh by mt s loi gi trong thng mi quc t?

Chng VII: Chnh sch phn phi

63. Phn bit phng thc phn phi trc tip v gin tip ?

64. Knh phn phi l g ? Cc loi knh phn phi trong marketing ?

65. So snh ngi mi gii v i l ? Cho v d.

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66. Trnh by c im ca trung gian phn phi l ngi bn bun ? Cho v dminh ha.

67. Trnh by c im ca trung gian phn phi l ngi bn l ? Cho v d minhha.

68. Trnh by c im v iu kin p dng ca chin lc phn phi c quyn ?69. Trnh by c im v iu kin p dng ca chin lc phn phi chn lc ?

70. Trnh by c im v iu kin p dng ca chin lc phn phi mnh ?

Chng VIII : Chnh sch xc tin v h tr kinh doanh

71. So snh Chin lc ko v Chin lc y? Cho v d?

72. Mc tiu ca chnh sch xc tin h tr kinh doanh?

73. Qung co l g ? c im ca qung co ?

74. Trnh by cc nhm phng tin qung co ?

75. PR l g ? Theo em mc ch chnh ca PR l bo v danh ting ca doanhnghip c ng hay khng ? Ti sao ?

76. Trnh by cc bc tham gia mt hi ch trin lm thng mi?

77. Trnh by cc bc trong quy trnh bn hng c nhn ?

Chng IX : K hoch ha hot ng Marketing

78. Trnh by khi nim v tm quan trng ca k hoch ha marketing ?79. IPAC l g ? Trnh by ni dung bc th nht trong trnh t k hoch ha ?

80. IPAC l g ? Trnh by ni dung bc th hai trong trnh t k hoch ha ?

81. IPAC l g ? Trnh by ni dung bc th ba trong trnh t k hoch ha ?

82. IPAC l g ? Trnh by ni dung bc th t trong trnh t k hoch ha ?

83. Trnh by ma trn BCG ? ngha ca vic nghin cu ma trn BCG ?

BAN GIM C DUYT Q. TRNG B MN

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Marketing QT