MARKETING PSYCHOLOGY: HOW TO INFLUENCE CUSTOMERS TO

BUY NOW A Case Study By Vladimir Raykov

In this case study, I will show you exactly the 5-step process I used to create and launch a 1-hour course and generate $750 in the first month

without spending money for advertisement.

CASE STUDY STEP 1 .............................................................................................................................................. 3

CHOOSE A PROFITABLE NICHE ............................................................................................ 3

STEP 2 .............................................................................................................................................. 3

ORGANIZE AND CREATE YOUR COURSE .......................................................................... 3 STEP 3 .............................................................................................................................................. 4

OPTIMIZE YOUR COURSE TO BECOME A BEST-SELLER ................................................ 4

STEP 4 .............................................................................................................................................. 8

LAUNCH YOUR COURSE ON SKILLSHARE AND UDEMY ............................................... 8 STEP 5 ............................................................................................................................................ 10

GENERATE PASSIVE INCOME ............................................................................................. 10

ACCOUNTS YOU WILL NEED TO GET STARTED ............................................................ 12

NEXT STEPS ............................................................................................................................. 12

STEP 1 CHOOSE A PROFITABLE NICHE

That was relatively easy for me as I want to position myself as an expert in Marketing. I teach a course on Marketing Fundamentals and I wanted to go deeper into the topic. In addition, I'm a huge fan of Psychology and for the most part, marketing is about Psychology.

Plus, I work as a marketing manager and I have a bachelor’s degree in marketing (which didn’t help a lot).

This motivated me to create my course on Marketing Psychology, however with a focus on Digital Marketing. First Step – Ready!

STEP 2 ORGANIZE AND CREATE YOUR COURSE

For my lectures I always use scripts and I screen-record a PowerPoint presentation. I didn’t film myself and usually, I don’t do it.

I used Google and I got great ideas from few blog posts. In the Google’s search box I typed “marketing psychology”; “psychological studies for marketers”; “customer psychology” and more. I gathered the information that would be of help and I made another research. I saved some links in a text document, this helped me be organized.

I made an outline for my course on a piece of paper and then I moved it in a digital format. Here is how it looks:

Project Folder: Marketing Psychology (8 folders inside). 1. Introduction To The Course. (This is a lecture) 2. The Decoy Effect Section (Three folders/lectures inside) 3. The Rule Of Reciprocity Section (Three folders/lectures inside) 4. The Endowment Effect Section (Three folders/lectures inside)

5. The Framing Effect Section (Three folders/lectures inside) 6. Social Proof Concept Section (Three folders/lectures inside) 7. Bonus Section (Three folders/lectures inside) 8. Resources & Images. (This folder is not uploaded to Udemy or Skillshare, it is for my own organizational purposes.)

I used Audacity to record and edit the audio files. I love the noise-removal option. For a screen-recording software, I used Camtasia (remember you have 30 days free trial). For my presentations I used PowerPoint. I also used PDF for my “take action” files.

My course ended up around one hour long. Second Step – Ready!

STEP 3 OPTIMIZE YOUR COURSE TO BECOME A BEST-SELLER

I spent a lot of time on writing my title. I knew that I wanted to include “Marketing Psychology” as a keyword, so I started with that.

I’ve exhausted many ideas but what best represents my course and it is not misleading in some way was that: Marketing Psychology – Influence Customers To Take Action Now, by saying “take action” I meant to opt-in or purchase something, but I thought about it even more and I came to a conclusion that was not specific enough, therefore I changed it to Marketing Psychology –How To Influence Customers To Buy Now, as I found it to be more specific, plus I added “How To”.

Sub-title for Udemy: "The Economist" Magazine Used One Of The Simple Psych. Methods Below And Won $3432 Instantly -I Give You Five Of These!” – As you can see I used numbers, a fact, and the power word "instantly" – you cannot beat that.

I wrote my description – it was around 824 words, but once I got some reviews I added them to the description (1000+ words total) because this is a great form of social proof.

Here it is:

MARKETING PSYCHOLOGY: INFLUENCE CUSTOMERS TO BUY NOW!

"If you are having a hard time selling your products online and are desperately looking for ways to sell more, become more influential marketer and generate higher income, then this course will blow your mind!

In this course, you will master 5 Kick-Ass Psychological Secrets used by extremely successful companies and filthy rich online entrepreneurs."

WHAT ARE YOU GOING TO LEARN AND WHY YOU NEED TO LEARN IT?

I'm giving you 5 solid reasons to consider:

1. The Decoy Effect: The Economist, well-known magazine, used the decoy effect. Later tests have shown that a simple tweak to the prices, customers can choose from, resulted in $3432 more revenue (cash) than with the previous pricing options.

Apple Inc constantly utilizes "decoy" prices to influence our decisions! (Examples in the lectures)

2. The Rule Of Reciprocity: Why don't you put one of the basic laws of human psychology work to your advantage? If you look at the most successful social media strategies for organic likes or followers growth, you will see that behind these strategies is the rule of reciprocity. You don't believe? Follow 1000 people on Twitter and I guarantee that 5% to 25% will follow you back.

3. The Endowment Effect: Did you know that when you own something you tend to value it more highly than it is really worth? "Yeah, right... how can I put that to my advantage you say?" Increase the ownership of your prospects and they will be more willing to buy from you! You know many "open source" projects that are massively successful! (Hint: Wikipedia)

4. The Framing Effect: This one is huge! The way you "frame" a question (or a statement) influences the responses you receive! Experts in Neuromarketing have proven that absolute numbers have much stronger impact on people! This is the reason why you hear advertisements say: "...9 out of 10 people would recommend our product to their friends...", they don't say: "...90% of our customers would recommend..."

5. Social Proof Concept: You want to know what's in your prospect's mind? Here it is: "I don't care what you say... Prove it to me!" Authors don't put testimonials in the beginning of their books for any other reason but to prove that their book is worth buying and reading. Bloggers don't put subscriber counters next to an opt-in box for any other reason but to prove that many people are doing (subscribing) what you have to do! (The underlying principle of social proof!)

WHO IS THIS COURSE FOR?

This course is for online entrepreneurs, instructors, bloggers and authors who realize what it means to spend fatiguing months on product creation and then make little or no sales. Was it all waste of time? It doesn't feel good to lose one of your most important resources - your time!

I am going to teach you how to maximize sales, opt-ins and ANY other action that you want your potential customers to take.

IS THERE ANY RISK INVOLVED?

Yes, there is! The risk is that if you don't use these principles your marketing (business) will suffer! Those psychological principles were kept secret for a long time and they are wickedly effective. Become a student of the course and if you don't see the real value, you can have your money back! YOU HAVE 30 DAYS MONEY BACK GUARANTEE. Thirty days is a good period for you to apply the concepts of the course and see some real, astonishing results on your business!

FACT - I have 8 courses and only 4 out of 5714 students asked for a refund. This is indicative of the content quality you receive.

FEATURES OF THE COURSE:

• Video Lectures: Full HD 1920x1080. • Audio Quality: Microphone iRig Mic HD = crystal clear voice. • Downloadable Take Action PDF files after each principle with a special bonus inside. • Quizzes after each principle to check your understanding! (Show You Know!) • Easy to access instructor who is willing to help you out. • Free preview of the first lecture from "The Decoy Effect" section.

WHAT DO OTHER STUDENTS SAY ABOUT THE COURSE?

"Clearly Presented and Very Enlightening !!!

Vladimir has once again taken a topic that few people ever consider, exhaustively researched it and presented it in terms that anyone can easily understand and identify within almost every Retail Environment and Television Commercial that they encounter. As a Professional Marketing Manager, his Passion for the topic is naturally evident. His Teaching and Illustrations are Engaging, Enlightening, Upbeat and thoroughly Enjoyable. I highly recommend this course. Great Job Vladimir !!!" - Rick L. Brown

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"Marketing Professionals!

You need to take this course. Vladimir is extremely knowledgeable and breaks down complex subjects into easy to understand material. You can learn more from taking a 1-hour course with Vladimir than you could in a year-long business course, it's that good. - Brent Dunn

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"Kick-ass principles that are too often ignored...

Everybody will benefit from Vladimir's course, for real. If you're in the game of selling products, services or even ideas, this course is the toolbox you need to become a master-convincer. Plus, Vladimir is really entertaining and the examples are nothing short but great!" - Robin Hanna

In addition, 20+ people have left similar reviews

INVITATION TO BECOME A STUDENT OF THE MARKETING PSYCHOLOGY COURSE!

By enrolling in my course, you are gaining access to 5 ingenious marketing principles used by successful companies and individuals right now.

Each and every lesson is explained in plain English with visual illustrations and interesting design.

You will be protected when someone else is trying to influence you by using the psychological principles you will brilliantly know after you complete the course.

You will definitely take your marketing (business, sales) to the next level by influencing potential customers to take any kind of action you want. (Mostly sales and opt-ins)

Click the "TAKE THIS COURSE" button to become almost overnight many times more influential than you currently are!

I am waiting for you inside the course,

-Vladimir Raykov

THE END

Third Step – Ready!

STEP 4 LAUNCH YOUR COURSE ON SKILLSHARE AND UDEMY

Skillshare: I split the course into two smaller courses with part 1 and part 2. I pushed really hard to get my first 25 students and more, so I got in the ranking list quickly. I gave free coupons to my closest friends (5). And my Skillshare followers got a notification. So, my first day I managed to add 17 students and I ended my first week with 52 students with only 5 or 6 of them free.

Udemy: I published my course for free and I hold it free approximately one week. This helped me to gather around 800 organic free students. Then I used www.bestblackhatforum.com to get more free (but less active) students. As a result, I reached around 2000 students. I asked my students to leave me a review and this is how I got 20+ reviews.

After the “free” period I then priced my course at $39 and approximately 2 weeks later I changed the price to $99. Now, my course is priced at $197.

I did a promotional announcement to my current students and I got around 10 sales (promotional price) and a few sales came from organic traffic.

Fourth Step – Ready!

STEP 5 GENERATE PASSIVE INCOME

Let’s talk about some results.

At Skillshare, I got a total of 400 students and 30 positive reviews. As you know Skillshare pays you $1 to $2 per premium enrollment. Let’s assume that I made $1.5 per enrollment, that’s $600.

At Udemy, I made $154 and 26 positive reviews plus one invitation for guest blogging and one private client who would like to work with me for his marketing projects.

That very client also offered me to work part-time for him as a Marketing Director for his company and bought all my other courses at once!

I often say that online teaching is not just about the money, even though money can be a primary motivator. You have to also consider that online teaching opens many doors and incredible opportunities.

Over 50+ positive reviews – this is also immensely important, because I’m building an online teaching business. I’m planning to create and publish more courses (products for my online teaching business) and having so many happy students talking wonderful things about myself and my course helps my authority status – long-term strategy! Guess what will happen when I publish Marketing Psychology Part 2. I already have a customer base of raving fans.

Here is a proof of my earnings, but please note that my Skillshare earnings for August 2015 are not just for my course on Marketing Psychology.

…but remember I’ve created an asset that brings me money each and every month. That’s the beauty of your online teaching business.

It's just one-hour video course. I needed an overall of two weeks to create it, but if I have to calculate how much time I put, it’s probably 10 to 15 hours straight.

My point is, it all depends on your time but you can easily create two courses like this one per month and after a year you will be killing it! It’s all about the right strategy.

I want to help you get even better results but I cannot do it if you don’t take action.

Here is my advice – do the action steps after each video in my free video training.

ACCOUNTS YOU WILL NEED TO GET STARTED

1. PayPal account for receiving your funds - www.paypal.com 2. Udemy account – platform for education - www.udemy.com 3. Skillshare account – platform for education - www.skillshare.com

NEXT STEPS

In the next few days, I will be sending you free videos on how to create your first best-selling course. Make sure you keep an eye on your inbox so you don't miss important information.

To your success,

-Vladimir Raykov