Marketing Proposal Template

  • View
    81

  • Download
    2

Embed Size (px)

Text of Marketing Proposal Template

Marketing Proposal Template

Bramwell-Nijhawan & Associates Inc. 2011

1.0 Client Background & Issues PuffinMediaInc.isanationwideadvertisingfirmwhospecializesintraditionalmarketingmedia.Theyhavebeenaveryprofitablefirmover thepast3yearsandhavereceivednumerousprofessionalawards including:

2009 Advertiser of The Year | Puffin Media Inc. 2010 Agency of The Year | Puffin Media Inc. 2011 Gold World Medal | Puffin Media Inc.

Withthepresenceofsocialmediaintodaysadvancingworld,Puffin MediaInc.hesitatedtomaketheleapfromtraditionalmarketingtosocial mediamarketing.Theirmarketingtacticsseemtobeantiquatedandthe companyfeelsasiftheyaremissingoutonalargesegmentoftheirmarket. Inaddition,theircompetitionhasbeganacquiringthemajorityofthe businessinthemarketandhavebroughtPuffinMediasgrowingrevenues toahalt. Mr.Richardson,theownerofPuffinMediaInc.startedthefirmin hopesofbeingtheindustryleaderinthemarketingfield.Hehadnever thoughtthatsocialmediawouldhavesuchasevereimpactonhisbusiness andisnowgraspingforsolutions.Ifhedoesntactimmediatelyhefaces thechancesoflosingpotentialbusinessandbecomingobsoleteinthe industry. ItsevidentthatPuffinMediaInc.willbecomeinoperablegiventhe currentsituation.Cantheymaketheswitchtosocialmediawhile

Bramwell-Nijhawan & Associates Inc. 2011

remainingatopplayerintheindustry?Iftheyhesitateanylonger,will their businessstillsurvive?

2.0

Solution

Itsclearthatthepresenceofsocialmediaintodaysmarketplaysamajorroleintermsofadvertisingandpromotion.Thesolutionthatis recommendedforPuffinMediaInc.istodeploytheircompanyonallof themajorsocialmediachannels;however,thereisamajordifferencein creatingsocialmediaplatformsversuscreatingabrandyoucanpromote onthoseplatforms.Amarketingcampaignmustbecreatedutilizingthese mediachannelsandcreatingimmediateengagementwithyouraudience. Inorderforthistobesuccessful,youknowhowtomakesales.Initially, acquiresomefans,followers,subscribers,andconnectionsandinvitethem tojoinyouinparticulardiscussionorattendaspecificevent.Thepurpose ofthisisnotonlytopromotePuffinMediaInc,butalsotosolicitfeedback fromthetargetaudience.

Step 1 - CreateaProfessionalMarketingStrategy Step 2 -CreateandengageanOnlineCommunity Step 3 -SearchEngineOptimizationandWebsiteCopywriting Step 4 - CreateanECommercePlatform Step 5 - CreateaCompanyBlog Step 6 - CreateNewsletters

Bramwell-Nijhawan & Associates Inc. 2011

Step 7 - PayPerClick(PPC)andAdvertisingCampaigns

3.0

Fee Summary

ThefollowingoutlinesworkorderanditemstobecompletedwiththeassociatedbudgetbyAcmeMarketingFirm(AMF).Eachitemmustbe initializedandfinalpagesignedinordertoproceedwhichwillformlegal contractbetweenPuffinMediaInc.andAcmeMarketingFirm.

Marketing Strategy - $1,000

Throughoutamarketingstrategywewilloutlinethelargestdemographics andbestmediumsonlineinordertoreachyoursegmentedconsumers throughvariouschannels. Webelievethatamarketingstrategyshouldalsohaveacombined interactivemarketingcalendarthatwillincludemajoreventsthroughouta 12monthscheduleforonlineadvertisespends,marketingpromotionsand otherimportantdatesthroughouttheyearthatimpactyourbusiness. Thismarketingschedulewillrelatebacktoallpartsofthewebsite, eCommerce,Blog,SocialMediaandAdvertisingandensurethatallparts oftheadvertisingareautomated.

Bramwell-Nijhawan & Associates Inc. 2011

Search Engine Optimization - $1,600.00

Havingawebsiteisgreat,althoughtheabilityforpeopletoarrivewithout havingtoknowthewebsiteURLisofupmostimportanceandisjustas importantasthewebsiteitself. Throughouryearsofexperienceinthemarketingbusiness,ourcreative teamwillensurethateachpageisoptimizedforthemajorsearchengines (Bing,Google,Yahoo)sothatuserssearchingforthecompanynameor relatedkeywords(ie.Advertising,etc.)willfindPuffinMediaInc.s website.Althoughthisisaprocessthatdoesnthappensuddenly,wewill ensurethatwebsitescontent,programming,sitemappingandothersearch enginetechniquesareproperlysetup.

eCommerce Platform - $2,100.00

AsanimportantaspectofthewebsiteisaneCommerceplatform,this platformwillallowforincreasedsales,alongwithlargerviewershipofthe website.Theplatformwillallowsomeofthefollowinghighendfeatures;

ProductManagementModule CouponsandShippingSystemandCalculator SocialSharing PaypalorPaypalProCheckoutSystem Featured,SaleItems,NewItems SearchModule

Blogging Platform - $1,100.00

Bramwell-Nijhawan & Associates Inc. 2011

ThebloggingplatformwillbebaseduponWordpressandwillbestyledto matchboththeoverallbrandandthewebsite.Blogstypicallydonotallow forinstantsales,however,theyofferincreasedcredibility,loyalty,andare greatitemstopromotethebusinessacrossthewebsite,newsletter,social media,etc.

Newsletters - $900 + $125 per newsletter

Usingourthirdpartynewslettersoftwareatemplatebaseduponthebrand willbecreated,thiswillallowforsubscribersofthenewslettertoget instantinformation,promotionsandAcmeMarketingFirmfromPuffin MediaInc.In2009itwascalculatedthatforeverydollarspent$43.10is returnedonNewsletterMarketing. Thenewslettersystemwillcostamonthlyfeeof$30permonthforupto 1,000subscribers,thisfeewillbechargedbythethirdpartysystemandnot byAcmeMarketingFirm. ContentcanbecreatedbyAcmeMarketingFirminadvanceifinformation withintheinteractivecalendarisreceived,thesenewsletterwillbepre developedandreadytosendatanytimewithinCampaignMonitor.

Social Media (Facebook, Twitter, YouTube) $1,200

SocialMediaplatformswillbedevelopedthatwillallowforeasy promotioncrossplatform.Thefollowingwillbecompletedwithinthis package;

Twitter Branding YouTube Branding for Product Demos, etc. Twitter and Facebook connection to Website, Blog, Newsletter (ie. Post to one, post to all). Facebook Fan Gating (ie. Must like page to see information, increases likes by 600%)

Bramwell-Nijhawan & Associates Inc. 2011

Custom Puffin Media Incs. Page for Facebook that takes information from eCommerce System

Custom Welcome Page for Facebook

Facebook Advertising - $3,600

Facebookadvertisingissomeofthemosteffectiveonlineadvertisingwith thehighestreturnsandlowestcostperclick.Facebookadvertisingwillbe completedinkeyperiodsbaseduponthemarketingstrategytoincrease viewershiptoAcmeMarketingFirmspromotions,itemsandlaunches.

4.0

Timeline

ThefollowingtimelineoutlinestheprogressofPuffinMediasCampaignSeptember October Holdweeklyteammeetingsto developamarketingstrategy BeginresearchonSEOand determinewhichkeywordswillbe utilized

Bramwell-Nijhawan & Associates Inc. 2011

November December January February March April May June July August

CreateeCommerceplatformwhich willgenerateleads Holdquarterlymeetingtoreview pastmonths Developamonthlynewsletter template Beginbloggingaboutproductsand services Implementanddeployonmajor socialmediaplatforms Holdquarterlymeetingtoreview results Maintenance Maintenance Maintenance Yearendreview

5.0

Next Steps and a Final Note From Us

Socialmediaissimple,butnoteasy.Webelievethatsthebestwaytoexplainit.Tothatend,oneofthebestwayswehavelearnedtodrilldown onwhatthebeststrategyisfor your organizationistoworkwithyou througheverystepoftheprocess.Itsthatsimple!

Bramwell-Nijhawan & Associates Inc. 2011

Intheabsenceofdecadesofbestpracticesthatarewellknown,universally understoodand(hopefully)appliedacrossindustries,webelievethatour marketingcampaignscanhelpanyone,inanyindustry,gettothecoreof whattheirsocialmediastrategyshouldbeandhowtheyshouldproceedin makingthemostofsocialmedia. Wereconfidentthatbygoingthroughthesesprocesses,workingtogether andbeingconfidentintheoutcomes,youllbeontherightpathtocreating abestinclasssocialmediastrategy. Theotherthingtoknowaboutsocialmediaisthatitschanging.Fast.Just assomeoneoncesaidaboutsportsrecords,todaysrecordsare tomorrowsaverages,youneedtostaytunedtothechangesafootinsocial mediabecausetodaysbreakthroughsareeithergoingtobe,atbest, tomorrowsbestpracticesoratworst,lessonsofwhatnottodo. Weareexcitedtoworkwithyourcompanyandcreatethisstrategyfor you.Asaleadingmarketingfirm,wewanttohelpPuffinMediaInc continueitsgrowthanddevelopalonglastingbusinesspartnershipthat willbemutuallybeneficialforyearstocome.Withyourauthorizationof thisproposalwecangetstartedrightaway!

_______________________ Signature

______________________ Date